Momo singapore 18 feb 2013

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Mobile CrApps: Gambling with customer loyalty by delivering a bad experience CPWR Mobility Thought Leadership FINAL UPDATE 6 02-23-12.pptx Shabbir Baliwala Solution Sales Director - ASEAN

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Transcript of Momo singapore 18 feb 2013

Page 1: Momo singapore 18 feb 2013

Mobile CrApps: Gambling with customer loyalty by delivering a bad experience

CPWR Mobility Thought Leadership FINAL UPDATE 6 02-23-12.pptx

Shabbir Baliwala

Solution Sales Director - ASEAN

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By 2013,

mobile phones

will overtake

PCs as the

most common

web access

device.

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By 2014, more than

3 billion of the world’s

adult population will be

able to transact

electronically via mobile

or Internet technology.

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Mobility: Creating new business opportunities

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m-Commerce

spent via mobile payments in 2011

Machine-to-Machine Communication

growth of M2M market 2010-2016

spent via mobile payments in 2015

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72% of Consumers Want Mobile-Friendly Sites: Google Research

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Google Research : So what, exactly, are consumers looking for in a App

accessed from a mobile device?

• Speed - loading time of 5 seconds or less

• Big, mobile-friendly buttons

• Limited scrolling and pinching

• Quick access to business contact information

• “Click to call” access to phone the business

• Links to the company’s social media profiles

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• Singapore Local Banks - Login

Bank Availability Response Time

DBS 98.44 % 5.28 secs

UOB 96.11 % 15.40 secs

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A World of Opportunity

They understood the changing expectations of consumers.

• 130% increase in online sales

• #1 online supermarket

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So what does all this mean to you?

Mobility represents a fundamental and irreversible

change: Your consumers decide how, when and where

they connect with you.

Do you have the right strategy for addressing this new challenge?

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Implementing a Mobility Strategy: Best practices and pitfalls to avoid

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What we’ve learned: Three best practices

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Ensure your mobility strategy aligns with business objectives 1

Make sure you understand consumers' expectations 2

Be paranoid about the end-user experience 3

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Changing the game: Coming soon to a device near you

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Biometric Sensors

Healthcare Sensors

Pressure Sensors

Heat Sensors Augmented Reality

Motion Control

HD Audio

NFC

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Mobility Best Practices: Checklist Summary

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Ensure your mobility strategy aligns with business objectives

Is there buy-in from key stakeholders across company?

What's the likely impact on the rest of your business?

Are there any potential data security or compliance issues?

Make sure you understand consumer expectations

Are you socializing with consumers, or just advertising to them?

Are you providing a consistent experience across all devices?

Are you engaging end users with targeted, relevant content?

Be paranoid about the end-user experience – TEST AND MONITOR FROM THE END-USER POINT OF VIEW. DO YOU KNOW:

What they do (key transactions)?

Where they do it (geographic locations)?

How they do it (browsers and mobile devices)?

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Compuware Resources - Free Instant Tests

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www.compuware.com/ application-performance-management

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Analysts Validate Compuware’s APM Leadership

Highest Score for APM Functionality

Gartner Positions Compuware in the

of the APM Magic Quadrant Report

Leaders Quadrant

Forrester Research Awards Compuware

in evaluation of APM Market

Top Scores

Frost and Sullivan Names Compuware

for cloud-based APM

Global Company of the Year

One of the industry's most "cloud-ready" APM solutions

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2

3

4 EMA Awards Compuware

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Lets Join An APM Community

Compuware Asia APM Group – Share industry articles, whitepapers and tips on Application

Performance

– Troubleshoot/ share experience on Performance challenges

– Regular technology update events

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Compuware delivers results …

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• Reduced downtime 45%

• Reduced revenue loss by

92% and $737,251 annually

• Improved annual troubleshooting

efficiency by 97%,

saving$784,000

• Improved first-hour problem

resolution rate to 80%

• Reduced home page load time

from 11.3 seconds to 3.4 seconds

• Reduced SAP license costs by

$475,000 per year

• Saved 50%+ in staff and fees