Momo singapore 18 feb 2013
-
Upload
compuware-asean -
Category
Technology
-
view
221 -
download
4
description
Transcript of Momo singapore 18 feb 2013
Mobile CrApps: Gambling with customer loyalty by delivering a bad experience
CPWR Mobility Thought Leadership FINAL UPDATE 6 02-23-12.pptx
Shabbir Baliwala
Solution Sales Director - ASEAN
By 2013,
mobile phones
will overtake
PCs as the
most common
web access
device.
By 2014, more than
3 billion of the world’s
adult population will be
able to transact
electronically via mobile
or Internet technology.
Mobility: Creating new business opportunities
4
m-Commerce
spent via mobile payments in 2011
Machine-to-Machine Communication
growth of M2M market 2010-2016
spent via mobile payments in 2015
72% of Consumers Want Mobile-Friendly Sites: Google Research
Google Research : So what, exactly, are consumers looking for in a App
accessed from a mobile device?
• Speed - loading time of 5 seconds or less
• Big, mobile-friendly buttons
• Limited scrolling and pinching
• Quick access to business contact information
• “Click to call” access to phone the business
• Links to the company’s social media profiles
8
• Singapore Local Banks - Login
Bank Availability Response Time
DBS 98.44 % 5.28 secs
UOB 96.11 % 15.40 secs
A World of Opportunity
They understood the changing expectations of consumers.
• 130% increase in online sales
• #1 online supermarket
So what does all this mean to you?
Mobility represents a fundamental and irreversible
change: Your consumers decide how, when and where
they connect with you.
Do you have the right strategy for addressing this new challenge?
10
Implementing a Mobility Strategy: Best practices and pitfalls to avoid
11
What we’ve learned: Three best practices
12
Ensure your mobility strategy aligns with business objectives 1
Make sure you understand consumers' expectations 2
Be paranoid about the end-user experience 3
Changing the game: Coming soon to a device near you
13
Biometric Sensors
Healthcare Sensors
Pressure Sensors
Heat Sensors Augmented Reality
Motion Control
HD Audio
NFC
Mobility Best Practices: Checklist Summary
14
Ensure your mobility strategy aligns with business objectives
Is there buy-in from key stakeholders across company?
What's the likely impact on the rest of your business?
Are there any potential data security or compliance issues?
Make sure you understand consumer expectations
Are you socializing with consumers, or just advertising to them?
Are you providing a consistent experience across all devices?
Are you engaging end users with targeted, relevant content?
Be paranoid about the end-user experience – TEST AND MONITOR FROM THE END-USER POINT OF VIEW. DO YOU KNOW:
What they do (key transactions)?
Where they do it (geographic locations)?
How they do it (browsers and mobile devices)?
Compuware Resources - Free Instant Tests
15
www.compuware.com/ application-performance-management
Analysts Validate Compuware’s APM Leadership
Highest Score for APM Functionality
Gartner Positions Compuware in the
of the APM Magic Quadrant Report
Leaders Quadrant
Forrester Research Awards Compuware
in evaluation of APM Market
Top Scores
Frost and Sullivan Names Compuware
for cloud-based APM
Global Company of the Year
One of the industry's most "cloud-ready" APM solutions
1
2
3
4 EMA Awards Compuware
Lets Join An APM Community
Compuware Asia APM Group – Share industry articles, whitepapers and tips on Application
Performance
– Troubleshoot/ share experience on Performance challenges
– Regular technology update events
Compuware delivers results …
18
• Reduced downtime 45%
• Reduced revenue loss by
92% and $737,251 annually
• Improved annual troubleshooting
efficiency by 97%,
saving$784,000
• Improved first-hour problem
resolution rate to 80%
• Reduced home page load time
from 11.3 seconds to 3.4 seconds
• Reduced SAP license costs by
$475,000 per year
• Saved 50%+ in staff and fees