MoMo #10 - Dirk Groten

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THE MOBILE LOYALTY PLATFORM What can a company do to retain me as a loyal customer?

description

Mobile as a loyalty platform See the video at: http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-dirk-groten/

Transcript of MoMo #10 - Dirk Groten

Page 1: MoMo #10 - Dirk Groten

THE MOBILE LOYALTY PLATFORM

What can a company do to retain me as a

loyal customer?

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LOVE = LOYALTY

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ATTENTIONBY SHOUTING!

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PAY AS YOU GO

mobile

PREPAID =

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PLASTIC LOYALTY

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PREMIUM

PRIORITY

4PPREFERENCES

PRIVILEGES 1

2

3

4

FEEL SPECIAL

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≥2 P's FOR ATTRACTION

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LOYALTYBUSINESS PERSPECTIVE

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FEEDBACK =

REVENUE

I LOVE LITTLE KITTENS

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energycompany

productsand services

ENERGY COMPANY

...

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KEEP IN TOUCH

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BRAND 5BRAND 2BRAND 1

LOYALTYCUSTOMER PERSPECTIVE

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RETAIL SHOPPING

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Meer

Kiezen

1

4

7

2

sony ericsson

53

6

Dear Roger,

IMBLUV, WILL YOUTAKE ME OUT?

;-X Yasmin

Dear Roger,

IMBLUV, WILL YOU TAKE ME OUT?

;-X Yasmin

SHORT MESSAGESHIRT

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YOU’RE NOT ALONE

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NEW MOVIE MINUTES

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RECEIPT

CODE:9386HHR

RENEWALINSURANCE

DAMAGED

BRAND

NEW

REGISTERED

TMMovieMinutes

MovieMinutes

CONTENT INSURANCE

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DO IT TOGETHER

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HERE-movers

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DIRK [email protected]

WHO AM I LOYAL TO?