Momit10 okt10 zoscommunications
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Transcript of Momit10 okt10 zoscommunications
mLocation
Michael J FisherManaging Director EMEA
“if you’ll make it in Germany – you’ll make it everywhere in Europe.”“if youmake it in Germany – you’ll make it everywhere in Europe.”
Simple FactsApproximately 68% of the world population carries a mobile phone.17% of all mobile phones shipped in 2009 were smartphones – up 4% when worldwide mobile phone sales declined 8.6%.Any mobile phone can be located within a few hundred meters.Question: What kind location services do consumers want?
ZOS is a US based company that provides Location Communication™ services. ZOS client / server technology allow for the distribution of relevant data based on the location of mobile devices across any wireless network.
ZOS Communications’ core competence and IP is focused on the distribution of data based on location along with complimentary Location Based Services. ZOS holds 42 US patent submissions and our innovative technology has been recognized by some of the leading organizations within the mobile industry.
About ZOS
Client / ServerZOS enabled mobile phone customers to check in with servers to send location and receive relevant data.• Pre‐selected promotions based on proximity, “push”.• When within proximity of friends, or fellow group members.• Local news, traffic, etc.
Safety & SecurityPolice, fire, emergency medical, military, and enterprise operations are replacing dedicated mobile devices with smartphones.Market is further fueled by terrorism and increasing frequency of heinous crimes at schools and corporate campuses where notification of such events are critical.
BroadcastingSecure access to ZOS broadcasting “console”via the Internet allow for send any form of data based on location and duration.
Event MarketingZOS services can broadcast zhiing base messages, including pictures, advertisement, or digital coupons based on a specific location
Blue team promotion
Red team promotion
Web to MobileThe Send2™ browser plug‐in places icons where addresses are posted on an HTML page.
Clicking on the icon opens a window with the location presented on a map and may be shared via zhiingmessaging or email.
Web content may be viewed on the mobile device as presented on the site including advertising placement.
Distribution MonitoringMobile marketing providers are paid on CPM, CPC, CPA based on the number of impressions distributed. However, shared promotions are not commonly taken into consideration.
Mobile Ad
Campaign Credited Not Credited
MarketingMobile “Location” marketing is evolving slowly. Challenges involve small inventory of local merchant advertising vs. existing major brands. Digital coupons are growing in popularity. Coupon providers are regional in orientation and consolidation in industry is eminent.McDonald’s Foursquare Day Campaign Brought in 33% More Foot Traffic.
Retail MarketingLarge retailers need to wake up and small retailers need to be better informed.Example: BizReport : Mobile Marketing : May 05, 2010“Women want the mall on their mobiles.”
Retailers have been slow in adopting location sensitive promotional services, but behavioral study's clearly indicate that women are the most active in mobile Internet access on a a daily basis ‐ particularly when it comes to shopping.
Mobile ServicesMonthly smartphone download stats:iPhone: Entertainment 3 times a month, games 5 times, lifestyle 3 times, news 8 times, social networking 18.5 times.
Android: Entertainment 7.5 times, games 5.5 times, lifestyle 4 times, news 10.5 times, social networking 20.5 times.
Key PointsA offering must be compelling, and most likely free, in order to convince consumers to opt‐in to location based programs.
Understanding the target audience is key.
Demographic focus is paramount!
The consumer must have total control over when they reveal their location and the nature of information sent to them.