Moments That Matter · Our award -winning insight tools At Mail Metro Media, we are very proud of...
Transcript of Moments That Matter · Our award -winning insight tools At Mail Metro Media, we are very proud of...
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Moments That Matter
Our award - winning insight toolsAt Mail Metro Media, we are very proud of the bespoke insight tools we have developed. From our newly formed Matters community to our D.N.A. (Data News Audiences) suite powered by our first party data, we have the ability
to help you meet any business objective or challenge you may have.
Data News Audiences ProfilerCreates rich pen portraits of our
audience segments by tapping into our rich 1st party data alongside trusted
3rd party data sources. Offers insight to help you understand how your target
audience engages with specific articles, topics and campaigns.
Pulse PollEnables you to survey readers in real-
time to find out what they feel and think about any topic. Get live insights to
shape your campaign or to fuel strategy. Receive results in just 72 hours!
Trending TopicsProvides real-time social listening and buzz monitoring. Using unique keyword
triggers, we can alert you when an article is published about a topic or person your brand is aligned with to inform any potential contextual
targeting.
Matters CommunityA dedicated group of over 2,000 people who have agreed to share their opinions through surveys, discussion rooms, polls and much more. Allows you to engage and understand your consumers in more
depth than ever.
Audience BuilderUse our rich 1st party data to build bespoke audiences relevant to your
brands. Gain a better understanding of your target audience by deep diving
into the content they consume and when they consume it.
Campaign EffectivenessEnsure your campaigns are delivering
against your KPIs through our campaign performance studies. We use a variety
of 1st and 3rd party research in the form of brand trackers, search analysis and
creative tests.
JanuaryNEW YEAR’S DAY
Peak in searches
for VEGAN
MMM readers account for 67p in every £1 spent on
holidays
60% of MMM readers claim to have made a New Year’s resolution
Peak in searches
for GYM MEMBERSHIPS
GOLDEN GLOBE AWARDS
187 articles with 11.3million article views
Peak in searches
for DIETS Peak in searches for LONG HAUL FLIGHTS
Peak in searches for
CRUISES
MMM reaches 70% of cruisers each
month
MMM is #1 for cruises
Most people fail their New Year resolution today
BLUE MONDAY Our readers are
on the lookout for deals on the most depressing day of
the year
Valentine’s gift searches start to
grow
Burns Night
CHINESE NEW YEAR
(Mouse)
Australia Day
62ND GRAMMY AWARDS
5.3million article views of Grammys
content
NATIONAL TELEVISION AWARDSTarget our ‘Awards
Show’ segment: 9.1million uniques, more likely to be
ABC1 females, 18-24.
Peak in searches
for HALF-TERM HOLIDAY
VEGANUARY
AUSTRALIAN OPEN STARTS
The ‘Big 3’ have won the last 12 Grand Slams
4.4MILLIONMAIL METRO MEDIA READERS
BOOK THEIR HOLIDAYS IN JANUARY
Saving money (48%)Improving
appearance (46%) Less drinking/smoking
(25%)
TOP RESOLUTIONS
FebruarySIX NATIONS
RUGBY KICKS OFF MMM reaches
1 in 4 rugby fans every day
Peak in searches
for MORTGAGE
NFL SUPER BOWL BAFTAS
103 MailOnline articles with
11.6million views
WORLD CANCER DAY
Over half of our readers have donated to a UK cancer charity in the past 12 months
TIME TO TALK DAY 1 in 3 MMM readers exercise to relieve stress or improve
wellbeing
OSCARS198 MailOnline
articles generated 17million
article views
Our readers spent over 240,000 hours reading this content
in 2019
MMM reaches 1.3million adults
who expect to take out a mortgage
next year
Peak in searches
for FLOWER DELIVERY
VALENTINE’S DAY
LONDON FASHION WEEK
LONDON FASHION WEEK
Men spent an average of £64 on
gifts vs £44 spent by women
2million article views of LFW content last year
Peak in searches for
KIDS ACTIVITIES
Half term starts
BRIT AWARDS Our readers spent over 140,000 hours reading
this content in 2019
PANCAKE DAY 1 in 2 Brits took part in Pancake Day last year
and there were 9million shares on Instagram
LEAP YEAR The chances of being
born on a Leap Day are 1 in 1500
7.5MILLIONMAIL METRO MEDIA READERS
BOUGHT PRESENTS FOR VALENTINE’S DAY
MarchCARABAO CUP
FINAL
MMM reaches 7 in 10 adults who
intend to get a new car in the next
12 months
NEW CAR REG
WORLD WILDLIFE DAYCRUFTS
Over 1 in 4 MMM readers have
a dog
Our ‘Dog Lovers’ segment reaches 2.2million adults
each month
INTERNATIONAL WOMEN’S DAY
MMM reaches 1 in 5 women everyday
CHELTENHAM FESTIVAL
MMM daily readers are 33% more likely to regularly bet on horse racing
SIX NATIONS FINAL WEEKEND
Wales vs ScotlandEngland vs Italy Ireland vs France
MMM reaches 70% of people who
bought flowers online last year
Peak in searches
for GUINNESS
ST PATRICK’S DAY 1 in 8 readers celebrate St Patrick’s
Day
1 in 2 readers buy gifts for Mother’s Day during the week
before
MOTHER’S DAY£1billion is spent on Mother’s Day each
year
Holidays and spas top MMM Mums dream gift list
March is the #1 month for booking short haul
holidays
WORLD THEATRE DAY
MMM reaches 7million theatre-goers every
month
Our performing arts segment = 5.4million adults each month
BRITISH SUMMER TIME BEGINS
Clocks go forward 1hr
OXFORD VS CAMBRIDGE BOAT RACE
Peak in searches
for HOUSE AND GARDEN
MMM readers have spent
£2.7billion on their gardens in the last
12 months
13.7MILLIONMAIL METRO MEDIA READERS BOUGHT
PRESENTS FOR MOTHER’S DAY
METRO NEWSPAPER’S21ST BIRTHDAY
AprilPeak in searches for
GARDEN FURNITUREAPRIL FOOL’S DAY
54% of readers buy Easter Eggs over
a week before the Easter weekend
INTERNATIONAL CHILDREN’S BOOK
DAYAINTREE RACES
LADIES’ DAY THE GRAND NATIONAL
1 in 4 MMM readers who watched The Grand National last year placed a bet
MMM readers spend £490million on garden
furniture each year
SCHOOL EASTER HOLIDAYS
SCHOOL EASTER HOLIDAYS
SCHOOL EASTER HOLIDAYS
Financial Mail is the most read finance section in
national press
WORLD HEALTH DAY2 in 5 of our readers tend to buy premium
products at Easter
US MASTERS COACHELLA WEEKEND 1
COACHELLA WEEKEND 2
MMM reaches 66% of adults who watched golf on TV in the last 12 months
In 2018 we wrote 237 articles on Coachella with 11.1million article views. Readers spent a
total of 96,000 hours reading the content
GOOD FRIDAY On average, our
readers spent £113 on Easter activities
and dinners last year EASTER SUNDAY
EASTER MONDAY
FA CUP SEMI-FINALS FA CUP SEMI-FINALSWORLD SNOOKER
CHAMPIONSHIP BEGINSMMM reaches 3 in 5 regular snooker
viewers
QUEEN’S 94TH BIRTHDAY
INTERNATIONAL EARTH DAY
Last year we wrote 121 eco-related articles
that generated 3.5million views
ST GEORGE’S DAY
RAMADAN BEGINS
LONDON MARATHON
2.2million MMM readers jog on a
regular basis
Peak in searches
for HOME RENOVATIONS
4 in 5 MMM readers say they are
concerned about the environment
£2.2BILLIONWAS SPENT ON EASTER GIFTS AND ACTIVITIES LAST YEAR
May 3 IN 5MAIL METRO MEDIA READERS AGED
18-34 SAY THEY SPEND MORE ON BANK HOLIDAY WEEKENDS
Peak in searches for
SUMMER FASHION
MAY DAY
MET GALA STAR WARS DAY
14million article views on Met Gala
content in 2019
MailOnline readers are 51% more likely than average to have watched Solo: A Star Wars Story in
the cinema
CINCO DE MAYO 1 in 5 Millennials plan to take a day trip
over the Bank Holiday weekend
BANK HOLIDAY 57% of MMM readers say they will do DIY/gardening over the
weekend
VE DAY
NATIONAL VEGETARIAN WEEK
STARTS CANNES FILM FESTIVAL
CANNES FILM FESTIVAL
2 in 3 MMM women buy new clothes for their summer
wardrobe
PREMIER LEAGUE SEASON ENDS
Peak in searches
for STAYCATION15.1million readers took a short break or holiday in
the UK last year
Peak in
WEDDING-RELATED searches
Metro readers are 31% more likely than the average adult to be getting married in the
next 12 months
CHELSEA FLOWER SHOWMONACO GRAND PRIX
FA CUP FINALMMM reaches 1 in 4 football fans each day
FRENCH OPEN BEGINS
SPRING BANK HOLIDAY
EUROPA LEAGUE FINAL
UEFA CHAMPIONS LEAGUE FINAL
Metro and The Mail on Sunday readers are 66% more likely than average to pay
to watch football at a stadium
36% of MMM readers donate to veteran/war
charities
No we haven’t got it wrong - for only the second time ever, this Bank Holiday is
on a Friday!
JuneMAIL METRO MEDIA READERS WENT
TO A FESTIVAL LAST YEAR
2.8MILLION
LOVE ISLAND expected to begin.
Last year, there were 400million page
views of Love Island content
Peak in searches for
PROM DRESS
WORLD ENVIRONMENT DAY Environment is the
3rd biggest concern amongst our readers
(after crime and healthcare)
83% of our readers are worried about plastic pollution
D-DAY LANDING ANNIVERSARY
ISLE OF WIGHT FESTIVAL BEGINS Our festival goers
segment = 2.8million adults each month
EURO 2020 BEGINSMMM reaches
5.9million football fans every day
TROOPING THE COLOUR
QUEEN’S OFFICIAL BIRTHDAY
2 in 3 MMM readers consider themselves
royalists
1 in 3 MMM readers say Queen Elizabeth
is their favourite member of the royal
family
US OPEN GOLF CHAMPIONSHIP
MMM readers are 88%
more likely than the average UK adult to have bet on golf in the last 12 months
NATIONAL BEER DAY
2 in 5 MMM readers agree it’s worth
paying extra for good quality beer
ROYAL ASCOT
Peak in searches for
BBQ
FATHER’S DAY
SUMMER SOLSTICE
GLASTONBURY FESTIVAL
We wrote 80 articles about Glastonbury generating 15million articles views. MMM reaches 78% of all
Glastonbury festival goers PRIDE IN LONDON
80% of Metro readers think it’s important for brands to be inclusive
of people from different backgrounds
TOUR DEFRANCE STARTS
WIMBLEDON STARTS
We wrote 463 articles with 40.7million article
views in 2019
July 4 in 5 MAIL METRO
MEDIA READERS ARE EXCITED
FOR THE OLYMPICS
Peak in searches for
ROOFTOP BARS US INDEPENDENCE DAY
1 in 3MMM readers feel
more positive towards brands that sponsor
women’s sport
Peak in searches for
PIMMSPeak in searches for
BEACH HOLIDAYMMM reaches 2 in 3
sun worshippers
WIMBLEDON WOMEN’S
FINAL
BRITISH GOLF OPEN MMM reaches 2 in 3 adults who regularly
watch golf on TV
WIMBLEDON MEN’S FINAL
AMAZONPRIME DAY
MMM reaches 9million Amazon customers
every day
Peak in searches for
KIDS ACTIVITIES
45% of MMM parents
struggle for ideas to keep their kids entertained over
summer
WORLD EMOJI DAY
SUMMER SCHOOL TERM ENDS
MMM reaches 63% of parents (11million
adults)
MMM reaches 67% of families who travel during summer
school holidays
TOKYO 2020 OLYMPICS OPENING
CEREMONY
45% of MOL readers are planning to
watch it
2020 SUMMER OLYMPICS
2020 SUMMER OLYMPICS
Japan is the most intriguing country for
our readers
2020 SUMMER OLYMPICS
2020 SUMMER OLYMPICS
Peak in searches for
SCHOOL UNIFORM
August is the most popular month for weddings in the UK
EDINBURGH FRINGE FESTIVAL BEGINS PREMIER LEAGUE
to start
Expected date for
MMM reaches 15million football fans
each month
TOKYO 2020 OLYMPICS CLOSING
CEREMONY
Can Team GB eclipse the 27 golds they won in Rio 2016?
A-LEVEL RESULTS DAY
GCSE RESULTS DAY
MEN’S GROOMING DAY
MMM reaches 2.5X more mums
than Mumsnet and Netmums combined
MTV VIDEO MUSIC AWARDS
August 70%OF THOSE PLANNING TO
GET MARRIED IN THE NEXT 12 MONTHS
READING AND LEEDS FESTIVALS
71% of readers say that festivals help them escape normal life NOTTING HILL
CARNIVAL BANK HOLIDAY
NOTTING HILL CARNIVAL
GBBO STARTS SOON There were 22million article views of
GBBO content last year
MAIL METRO MEDIA REACHES
MMM readers spent £215million on BBQs
last year
MMM readers spent £334million on swimwear last year
September OVER 50%OF PARENTS DO THEIR
BACK TO SCHOOL SHOPPING TWO WEEKS BEFORE THE START OF TERM
Peak in searches for
SCHOOL LUNCHESNEW CAR REG MMM reaches 1 in 4
new car buyers every day
SCHOOL TERM BEGINS MMM reaches 2 in 3
primary school parents every month
WORLD BEARD DAY
START OF FLU SEASON
MMM reaches 70% of tennis players each month. Metro
readers are 2X more likely than the average adult to play tennis
FRESHERS’ WEEK BEGINS
Peak in searches for
STUDENT BANK ACCOUNTS
Over half of students expecting to start university this year read MailOnline or
Metro.co.uk
UEFA CHAMPIONS LEAGUE STARTS
MMM reaches 2 in 3 fantasy sports
players
100 DAYS TILL CHRISTMAS
LONDON FASHION WEEK
LONDON FASHION WEEK
Last year we wrote 65 articles with 4.4million views
WORLD’S BIGGEST COFFEE MORNING
65% of all charity donations last year
were made by MMM readers
Peak in searches for
OCTOBERFEST
US OPEN FINALS
October 40% OF MAIL METRO MEDIA
READERS SPENT MONEY ON HALLOWEEN IN 2019
Peak in searches for
HALLOWEEN COSTUME
SOBER OCTOBER
Approximately 1 in 4 people in the UK will experience a mental
health problem
STOPTOBER
2million MMM readers took part in a charity event last
year
GRANDPARENTS’ DAY
MMM reaches 7.6million of them
every month
WORLD MENTAL HEALTH DAY
17% of MMM readers start
planning Christmas gifts in October
NATIONAL COMING OUT DAY
1 in 2 Metro readers would choose an equality-focused
brand over a competitor
NATIONAL PASTA DAY
MMM reaches 66% of all adults who
like to go to trendy places to eat and
drink
BRITISH SUMMER TIME ENDS
Clocks go back 1hr
Peak in searches for
WINTER OUTFITSMMM readers
spent £2billion on coats, raincoats and
jackets
OCTOBER HALF TERM
Searches for
BLACK FRIDAYstart to increase
HALLOWEENParents spend an
average of £47 on Halloween
35% shop for Halloween goods a
few days before
November 55%OF MAIL METRO MEDIA
READERS CONSIDER PURCHASING ON BLACK FRIDAY
Peak in searches for
FIREWORKS
The most popular day to start
Christmas shopping
WORLD VEGAN DAY MOVEMBER
Over 3 in 5MMM men have taken part in a
charitable activity in the last 12 months
1 in 4 start planning their Christmas purchases in November
BONFIRE NIGHTMen are the
bigger spenders, spending an average of £133 vs £40 spent
by women
REMEMBRANCE SUNDAY
1 in 4 of our Black Friday
shoppers start researching two weeks before
Peak in searches for
CHRISTMAS PRESENTS
Peak in searches for
BLACK FRIDAY
2 in 5 say advertising helps remind them of
Black Friday dealsTHANKSGIVING DAY
BLACK FRIDAY Peak in searches for
ADVENT CALENDARS
Our readers buy electricals (49%), fashion (38%), beauty (25%) and toys (20%)
71% of adults look for pre-Christmas bargains
CYBER MONDAYRetail traffic peaked at
8pm-9pm in 2019
INTERNATIONAL MEN’S DAY
December £9.6BILLION SPENT ON XMAS
PRESENTS BY MAIL METRO MEDIA READERS
LAST YEAR
Peak in searches for
CHRISTMAS DECORATIONS
Over 1 in 4 of MMM adults say that
today signals the start of Christmas
Readers start planning Christmas
dinner 20 days before the big day
2 in 3 of ourfemale audience buy new festive clothes for the
season
START OF CHRISTMAS PARTY
SEASON
CHRISTMAS JUMPER DAY
Peak in searches for
GIFTS FOR HIM4 in 5 of our readers
research products online
71% of adults will take a bottle of alcohol to their
hosts this Christmas
Peak in searches for
GIFTS FOR HER63% of men say they get their
shopping done in less than 3 hours
Peak in searches for
HANGOVER CURE
Peak in searches for
CHRISTMAS RECIPESFood planning tips and ideas are the
most desired online content
3 in 10 MMM readers forget
key items such as sauces, stuffing and
tags
CHRISTMAS EVE
8million Brits go shopping on
Christmas Eve
CHRISTMAS DAY
1 in 4 shop on Boxing Day
BOXING DAY Peak in searches for
LEFTOVER RECIPES
NEW YEAR’S EVE
SUPER SATURDAYOne of the
busiest shopping days of the year. 13.4million treat themselves when shopping at Christmas
Sources: Matters Community, 2019 I Omniture, 2019 I TGI Clickstream, 2019 Q3 I Google Trends, 2019 I TGI Clickstream Mobile 2019 Q3, PAMCo 2019 Q3, D.N.A, Pulse Poll, Hitwise