Momasphere Events: Niche Marketing To Moms
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Transcript of Momasphere Events: Niche Marketing To Moms
ELLEN BARI
MELISSA LOPATA
NOVEMBER 5 , 2009
WHOLE WOMEN MAKE WHOLE MOMS
Ell
MOMS ARE NOT GETTING WHAT THEY NEED:
Mothers are often portrayed as one-dimensional
The media’s Mythic Modern Mom (MMM) is impossible to live up to
What happened to the village?
Many societal policies & work environments are not mom-friendly
.
AUTHENTIC, SMART & SOPHISTICATED
PROGRAMS FOR TODAY’S HYBRID MOMS
IN AND OUT OF THE WORKPLACE:
address the whole mom: mind, body, spirit
create advocates without a hard sell
foster trans-generational relationships among mothers
seamlessly bridge the gap between corporate agendas and the needs of moms
tie-in with worthy causes
SOME OF OUR SPONSORS INCLUDE:
By a ratio of two to one, more women than men say they make most of the decisions in their households (Pew Research Center Publications, "Women Call the Shots at Home").
OUR TWO-TIERED BUSINESS MODEL:
Not-for-profit grassroots community programs that benefit women, children & family organizations
Income Generating Corporate Consulting:• via standard arrangement• via fiscal sponsorship
MOM MARKET CONSULTING & EVENT PLANNING SERVICES:
Customized programs for employers to offer their mom employees
Lead Generation
Micro niche marketing
Meticulously crafted curriculums, events and programs for moms (from intimate gatherings to 1,000+ multimedia efforts)
“Mommy Knows Best” deep dive sessions
CASE STUDIES:
Prospect Park West Amy Sohn reading/Richard Meier building: leverage the power of celebrity & a partnership w/ The Corcoran Group
Does This Pregnancy Make Me Look Fat?- experts and the cozy space we used made the sensitive topic accessible to moms at all stages of motherhood
Workshops - Turnkey workshops recreated with the Momasphere lens
Motherhood is the New MBA: Collaborations with targeted lists and communities
Lunafest: has chosen us to host it’s 2010 Women’s Film Festival (sponsored by Luna Bars). .
*All events are cross-promoted with local businesses
The Momasphere Philosophy:
= =
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We’ve been called the “smart mommy meet-up” Substance & self-development are the cornerstone of
our programming
A natural ability to create events that mobilize moms by fostering out of the box, cross-promotional relationships
Transgenerational & non kid-centric
Twenty plus years of integrated expertise
All our programs give back to the community
WHAT MAKES US DIFFERENT?
PROJECT MANAGEMENT
FROM CONCEPT THROUGH FRUITION
Our Process:
Meet to review goals, audience, time frame, budget, etc.
Brainstorm
Research the market
Develop and deliver proposal
Revise or refine as needed
Upon acceptance, work in tandem with client
Supply progress reports
Deliver final product/event/focus group findings/report
WHOLE WOMEN MAKE WHOLE MOMS
Ell