Mojo media pack

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The UK’s most influential brands The UK’s most influential brands

Transcript of Mojo media pack

The UK’s most influential brandsThe UK’s most influential brands

The UK’s most influential brands

THE EdiTor’s sTaTEmEnTAt MOJO we cover the good stuff. Our award-winning editorial team prides itself in delivering a magazine that is packed with insight, passion, and revelatory encounters with the greatest

musicians of all-time, be they established or emerging musicians. The magazine is loved by its readers and artists alike because it engages them on the subject they love the most: music itself.

Every month MOJO brings you a definitive cover feature on an iconic act; a bespoke CD (especially compiled by the editorial team or a major musician in MOJO’s world); and our famous reviews section, the Filter, which brings you 30 pages-plus of the best of that month’s music, both

classic and contemporary.

MOJO’s previous guest editors range from David Bowie to Tom Waits via Noel Gallagher and the Red Hot Chili Peppers, showcasing the magazine’s breadth and iconic status among musicians. From The Beatles to The Black Keys, from Led Zeppelin to Laura Marling, from Fleetwood Mac to Flying Lotus, MOJO is not only Britain’s biggest selling music magazine, it is an immersive experience. At MOJO we invite you to lose yourself in music every month. Join us at www.mojo4music.com for a daily

download of what’s going on or to simply find out more about our magazine.

Phil Alexander, Editor-in-Chief & Associate Publisher

The UK’s most influential brands

CirCulation

83,676

readership

220,000abC1 profile

72%Mean age

43twitter

55,600faCebook

36,400ABC july – Dec 2012 NRS july – Dec 2012

l MoJo is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MoJo, you matter.

l MoJo is the brand for those truly OBSESSED with music

l MoJo is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time.

l MoJo provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand.

THE CrEdEnTiaLs

award winningJournalisMlPhil Alexander awarded Editor of the Year 2012 (Entertainment) at BSMEs

The UK’s most influential brands

THE moJo rEadErJohn is 37, a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major

event in his life so far and continues to define him.

A child of the ‘70s, he just missed out on punk but admires its confrontational spirit which inspired the likes of The Smiths and the ‘80s indie rock that he listened to in his teenage years. Since then he has grown to

appreciate the classics (The Beatles, Stevie Wonder, Dylan, Bowie, Floyd, Zeppelin, The Clash, Kate Bush et al) and continues to seek out the best in modern music, baulking at his daughter’s love of Glee and yet accepting his son’s burgeoning interest in post-emo rock. A worldly-wise, well-read man, these days he is thrilled when he

hears new folk music or the latest African outpouring.

While he believes vinyl is the most authentic of music formats, he has become a heavy user of streaming services which he plays via WiFi through wireless speakers. Listening to music through Spotify or Deezer

actually simply provides him with an excuse to buy more music that he’s heard. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to 60’s garage punk and on to the latest in bedroom electronica. A heavy gig goer, these days he prefers the more ‘boutique’ festival experience of Latitude or

Green Man. Last year he ‘discovered’ rising British soul-folk star Michael Kiwanuka at the latter (this was a full year before he was hailed as The Sound Of 2012 by Radio 1), and he recommended Michael’s album to a vast number of work colleagues and friends. Friends are important to John and his partner, not least of all because

they allow him to indulge in his favourite past-time of showing off about music, something which he does with great aplomb at every dinner party where the conversation turns from music to film to books to real life,

and back to music again.

The UK’s most influential brands

l MoJo FOR MUSIC LABELS… MoJo is the world’s leading music monthly, reaching an unrivalled number of music fans in the UK and worldwide. With a level of access to artists that other magazines could only wish for, MoJo lets you put your acts next to some of the greats, both past and present.

l MoJo FOR CONSUMER ADVERTISERS…MoJo’s level of authority creates a huge sense of trust with its readers. This respect for the brand extends to its advertisers and creates trust and access to a traditionally difficult to reach crowd of mature, cash rich and hard to influence men.

l MoJo DELIVERS A 58% ABC1 AUDIENCE comparable with some of the most premium brands in the market. Our readers have serious buying power and are better described as “investors” rather than “consumers”. Once they discover quality they will continue to invest in that product or brand.

l MoJo IS A gENUINE INFLUENCER – it ranked 4th in Bauer’s independently commissioned “Anatomy of Influence” research, weighing up the influence magazines have on consumers across a number of factors. This included beating titles such as Uncut (8th), NME (18th) and even GQ (20th). This shows just how much MoJo readers respect and trust the high quality editorial that the brand delivers day in, day out.

wHy advErTisE?

infLuEnCE‘when are you going to put Me on the

Cover of My favourite Magazine?’ Paul Weller

‘moJo is onE Hip-ass magazinE’Dr John

‘god bless MoJo. one of the few Magazines that really Care about MusiC’

Elton John

‘moJo is THE onE magazinE THaT i TruLy CarE abouT’Nick Cave

‘MoJo searChes for soul and realness, that’s why i love that Magazine so MuCh’

Jack White, The White Stripes

‘moJo is THE onLy rEaL dECEnT musiC magazinE LEfT in THE wHoLE damn worLd!’

David Crosby of Crosby, Stills, Nash & Young

‘i don’t know if you have any idea how Many thousand of MoJo subsCriptions i’M responsible for. thousands! i’ve been a subsCriber for several years. there’s no greater ChristMas

gift in the world than a year’s subsCription to MoJo. and everybody loves it! the greatest publiCation on any subJeCt

in the world.’Jonathan Demme – Film Director Silence of the Lambs

Notable comsumer brands that have used MoJo in the last 12 months include:

The UK’s most influential brands

brand ExTEnsions

209,000unique users

460,000page iMpressions

18,000eMail subsCribers

49,600twitter followers

32,000 faCebook fans

The MoJo Honours List is our annual awards ceremony. The opportunity to venerate the genuine heroes and timeless legends of music while celebrating the best releases of the previous 12 months. Since 2004, we’ve nurtured our reputation as the awards ceremony’s awards ceremony, the place where Iggy Pop and James Brown mingle with The Libertines and Björk doesn’t leave until the cleaners turn up. – past winners include Ozzy Osbourne, Amy Winehouse, Bjork, Led Zepplin, The Who, Paul McCartney, Paul Weller, Iggy Pop, Arcade Fire…

moJo4musiC.Com

The UK’s most influential brands

brand ExTEnsions

The UK’s most influential brands

brand ExTEnsions

A DELUXE PACKAGE FEATURING A 12-INCH vINyL vERSION OF MOJO’S EXCLUSIvE BEATLES TRIBUTE ALBUM, AND A SPECIAL

COLLECTORS’ COvER OF THIS MONTH’S MAGAZINE.

Available from WH Smith, HMV and selected record shops in the UK, and exclusively from Barnes & Noble and Borders in the US.

let it be revisitedTHE FIRST MoJo vINyL EDITION

only 10,000 printed!

The UK’s most influential brands

MoJo magazine readers are not only loyal and avid fans but they also respond fantastically to well executed campaigns. In this case we met a brief from EMI to promote their new Beatles release in a new and creative way. The end result was an exclusive event at Abbey Road chaired by some of

the foremost experts on the band, an advertorial post-event in the magazine and a competition at www.mojo4music.com for a chance to win a seat at the event (limited to 50) and a huge boxset.

The competition asked readers to share their favourite hidden Beatles gems that were not included in their well-known Red and Blue compilation albums. Not only did the competition draw in over

3,000 submissions in just 5 days, it also allowed readers to share some of their most intimate experiences and give reasons as to why the tracks resonated with them. Tales of love, sadness, life

and death all came in, demonstrating how engaged MoJo readers are with the brand.

The campaign met all of EMI’s objectives and went above and beyond, leading to a delighted client and several very happy competition winners.

the beatles unCoveredEXCLUSIvE EvENT AT ABBEy ROAD

The UK’s most influential brands

ad sChedule

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advertising ratesdispLayFULL PAGE FH £7,554 FULL PAGE ROP £6,867HALF PAGE £3,777 IBC/ OBC £8,927DPS FH £14,352DPS ROP £13,047

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insErTsBOUND-IN £65 CPTTIP-ON £65 CPTLOOSE INSERT £45 CPT

The UK’s most influential brands

editor-in-chief & associate publisher

phil alexander

deputy editorandrew Male

senior editordanny ecclestone

editorial assistantross bennett

0207 208 3443

reviews editorJenny bulley

EdiToriaL TEam

ConTaCT

advErTising

head of MaGaZinesClare Chamberlain

associate Media director

fiona senior

brand directorrob walsh

0207 295 8591

produCtionClaudine platt

020 7241 8265

regional sales offiCeh bauer publishinG

katherine brown

0161 868 3218

Classifiedkaren gardiner

01733 468288

loose insertshoward foster

0161 868 3214

Music ManaGerMartin bojtos

0207 295 5427

filM ManaGerliz harriott

0207 295 8560

GaMes and consuMer ManaGer

stephen Jobling

0207 208 3702

creative solutions ManaGer

stefanie daniels

0207 295 5483

creative solutions ManaGer

ariana dunne

0207 295 8589

live Music & Media planner

Joel hopkins

0207 295 5474