Moire firm brochure 2009

to creative marketing for a business advantage.

strategic actions

2 Moiré Marketing Partners | Creative marketing for a business advantage www.moiremarketing.com 1


Moiré Marketing Partners is an award-winning, strategic branding and communications agency specializing in the success of professional service firms.

We’re a concentrated firm of professionals, passionate about developing innovative solutions for our clients’ marketing challenges.

Helping your business thrive is our only goal. We achieve it with

① strategic guidance ② targeted design and ③ measurable results in everything from branding and online marketing to all forms of print communication.

How do you pronounce our name? It’s easy: more-ay. It means bringing together two different patterns to create a new, complimentary one. And that’s how we view our relationship with our clients. It’s a collaboration to realize a shared vision.

2 Moiré Marketing Partners | Creative marketing for a business advantage

Whether launching your new website or plotting our next lunch meeting, we take a strategic approach to everything we do. Our plans map out where you need to go and how to get there. We combine research methodologies to give you a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth.

Why is an online marketing strategy so important? With a strategic eye to your online marketing you can:

» Identify your goals, map out the best tactics to achieve them and measure their effectiveness

» Integrate your website with other key tactics like advertising, blogging and social networks to create a unified and consistent online brand presence

» Promote your value and engage clients and prospects across platforms.

Take a strategic approach to everything.

1 Strategic Guidance


“Moiré did an excellent job extracting the essence of our history, positioning and messaging in order to develop a fresh and energizing identity for the company. Their branding efforts helped transform how our company thinks about itself.”

Erik AyErsVice President, MarketingMorganFranklin

www.moiremarketing.com 3


Stunning collateral that also aligns with your core business goals? That’s a bullseye. From your letterhead to your home page—and for everything in between—Moiré delivers design solutions that hit their targets. Our design is founded on concrete research, your brand and your core business goals and objectives. In other words, our design is specific to you and only your firm. We do not have a cookie-cutter style or design based on an internal desire to simply look cool and edgy. Our objective is to deliver design that resonates with who you are and the audiences you are trying to reach.

With 85.6% of internet users watching online video you cannot afford to ignore the power of that medium. Use video to:

» Personalize the firm and give prospects a sense of what it would be like working with you

» Increase traffic to your site and improve SEO

» Target a specific demographic and measure a clip’s popularity by click, user, and site.

Looking good only gets you so far.

2 Targeted Design


“What’s great about Moiré is that they are not just creative but their work is always on message. They gave our firm a brand that was true to who we are and resonated with our clients and prospects. Every piece, from stationery to a new website and proposal system articulates our brand.”

M. ron WAhidChairman & CEORJI Capital


At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing campaign. We call that ROO or return on objective. Once we identify your objectives, we use a mix of performance and metrics reporting tools to monitor and assess your brand and track brand impressions, media hits and downloads of website materials and analyze web traffic. The findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.

How well are you measuring your marketing? Make sure you are tracking the types of information that can best help you assess the performance of your initiatives.

» Use your web analytics to identify where users spend most of their time and enhance your site by developing content that they want

» Analyze conversations surrounding your brand by monitoring blogs, forum posts, online news sources, social networks and microblogs

» Use unique urls, phone numbers or even SMS (Short Message Service) text messages to track ad responses on print ads as well as your online advertising.

Gauge, not guess, the value of your marketing investment.

3 Measurable Results


“Our marketing must deliver results. Moiré builds websites for us with tools that allow us to track user behavior to determine what information our buyers find most valuable. They are a true partner: always looking for new ways to offer value.”

WArrEn dAhlstroMSenior DirectorCushman & Wakefield


We build lasting relationships with clients by understanding their goals and working closely with them to create compelling messaging, powerful corporate identities, engaging interactive communications and impactful print collateral.

Right by your side ready to create new advantages.

BrAnding strAtEgy And dEvElopMEnt

Brand assessment and monitoring

Positioning and messaging

Marketing audits

Brand architecture

Naming and tagline development

Logo design

Identity systems

Brand standards and guidelines

Brand announcements

Brand launches

Brand extension

Internal branding

Conversational branding

Elevator pitches and coaching

digitAl dEsign And MArkEting

Online strategy and implementation

Information architecture

Web design

Web development

CMS

Recruiting sites

Alumni sites

Mini-sites and blogs

Intranets and extranets

Content development

Social media strategy and implementation

E-newsletters and alerts

Hosting and maintenance

Web analytics

Search engine optimization (SEO)

Search engine marketing (SEM)

Pay per click (PPC) advertising

Media planning

PowerPoint presentations

Video

print CoMMuniCAtions

Firm brochures

Practice area and service brochures

Collateral and templates

Magazines

Newsletters

Recruiting campaigns

Invitations, events and announcements

Annual reports

Direct marketing

Proposal and pitch systems

Tradeshow booths and support materials

Event support

Advertising

Media buying

“Moire provided Veris Consulting with a clean, modern and targeted brand that now defines who we are in our unique industry. I would work with Moire again and again and highly recommend their work.”

CAndis roBy WEngErMarketing DirectorVeris Consulting, LLC


What being a partner means to us.

At Moiré you’ll find a true partner and business advisor that is invested in your success. After all, partner is in our name. Like you, we are committed to building long-term, meaningful relationships with our clients.

To build a strong relationship with clients, it is essential to touch base on a regular basis. As a testament to our commitment to client service, we have a formal client service program that aids communication, builds trust and fosters meaningful relationships.

Arcanum

Alliance for Aviation Across America

Association of Community College Trustees

Babcock Law Firm

Cardiocore

Columbia Capital

CourtExpress

DLA Piper LLP

Direct Selling Association

FierceWireless

Grant Thornton LLP

Holland + Knight LLP

ITECS Consulting

LawMedia Group

NALP Foundation

Newspaper Association of America

Nixon Peabody LLP

RJI Capital Corporation

Steptoe & Johnson LLP

The Ferguson Group LLC

Updata Capital

Villanova School of Business

Wicks Group PLLC

Wiley Rein LLP

Winston & Strawn LLP

“We can always rely on Moiré for outstanding client service. They consistently deliver above and beyond our expectations to produce materials for us that are strategically-driven and effective.”

kAy nAshDirector of Professional DevelopmentWiley Rein LLP

sElECt CliEnt list


At Moiré Marketing Partners we are passionate about collaboration. As a partner, we strive to work closely with clients to achieve the best possible results and an outcome greater than could be attained by one organization working alone.

We’ve been a trusted partner of professional service firms for almost a decade. Our deep industry experience means there is no learning curve. We understand the unique marketing challenges you face and know how to give clarity to the intangible value of your services.

Our unique combination of strategic guidance, targeted design and measurable results means you’ll benefit from the best of all worlds: strategic thinkers, design that aligns with your core business goals and marketing with an eye on results.

But don’t take our word for it. Give us a call and find out for yourself.

WAshington, dC (202) 822-0100long BEACh, CA (562) 425-7600

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www.moiremarketing.com

What sets us apart.

WAshington, dC

1710 Rhode Island Ave. NW 8th Floor

Washington, DC 20036(202) 822-0100

www.moiremarketing.com long BEACh, CA

4161 Annapolis Rd.Lakewood, CA 90712

(562) 425-7600

Creative marketing for a business advantage

Moire firm brochure 2009

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Transcript of Moire firm brochure 2009