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    [TYPE THE COMPANY NAME]

    PROJECT REPORT 0N

    SCOPE OF REFINANCE

    AND NON-MAHINDRA

    BUSINESS AT VARANASI

    SUBMITTED TO :- SUBMITTED BY:-

    SONALI DIXIT MOHIT NARAYAN SINGHM.B.A.-3rd SEMESTER

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    [Type the abstract of the document here. The abstract is typically a short summary of the contents of

    the document. Type the abstract of the document here. The abstract is typically a short summary of the

    contents of the document.]

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    DECLARATION

    I am thankful to Mr. Manoj Mishra (Territory Manager)

    of Mahindra and Mahindra financial services limited

    Varanasi branch considering me for such valuable

    project. This project is on the topic scope of Refinance

    and Non Mahindra business at Varanasi.

    I Mohit Narayan Singh of M.B.A. 3rd semester student ofRadha Govind Engineering College Meerut, U.P. hereby

    declare that all information fact and figure produced in

    this report based on own experience and study during

    my internship over analysis of Mahindra Finance.

    Mohit Narayan Singh

    M.B.A.

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    ACKNOWLEDGEMENT

    Behind every successful venture there is some hand.I pay my

    all regards to those who are directly or indirectly with me for

    encouragement and because of there immense help and I could

    complete my project successfully.

    In my prior list, I would like to express my profound sense of

    gratitude to the authorities of Mahindra and Mahindra

    Financial Services limited, especially Mr. Manoj Mishra

    (Territory Manager), Mr. Rachit Chaturvedi (Branch Manager

    Varanasi), Mr. Trivesh Tripathi (Assistant Manager Varanasi)

    for providing me the platform and tracks for the purpose and

    under whose guidance I was able to complete my project and

    got the help for the same at each and every step.

    Last but not the least my special thanks to employees ofMahindra and Mahindra Financial Services limited, who helped

    me towards completion of this project.

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    PREFACE

    Any kind of learning is incomplete till it is practically applied in

    the concerned field. Only then does a person understand and

    get hold of even the minutest details of what He/she has learnt

    in their stay at the institute doing his or her M.B.A..So to

    practically applied what I had gained in the past one year in the

    M.B.A. program, I underwent summer training at Mahindra

    and Mahindra Financial Services Limited, Varanasi. It has been a

    wonderful learning experience, which has given me an insightinto management of modern business which requires an

    appreciation of multi disciplinary concept and in depth

    knowledge of specific analytical tools, geared to the solution of

    real life problems. No doubt every real situation is unique but a

    set of theoretical tools of knowledge, itself based on empirical

    foundation can help in developing the mechanism for handlingsuch situation. So the M.B.A. curriculum has been desired to

    provide to the future managers ample practical exposure to

    the business world. The summer training is essential for the

    fulfillment of M.B.A. curriculum it provides an opportunities to

    the student to understand the industry with special emphasis

    on the development skills analyzing interpreting practicalproblems through application of management.

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    CONTENT

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    INTRODUCTION

    Practical knowledge is an important suffix to theoretical

    knowledge. One cannot merely depend on theoretical

    the knowledge. Classroom lecture makes the

    fundamental concept of management clear. They also

    facilitate the learning of practical things. However

    classroom lectures must be correlated with the practical

    training situations. It is in the sense that practical trainingin a company has a significant role to play in the subject

    of business management. Market research is indeed an

    ancient art, it has been practiced in one form of the

    other since the day of Adam and Eve. Its emergence is of

    relatively recent origin for success of any business and

    within this relatively short period it has joined and carry a

    great deal of importance.

    Management in India is heading towards a better

    profession as compared to other professions. The

    demand for professional managers is increasing day by

    day. To achieve profession competence manager ought

    to be fully occupied with theory and practical exposure

    of management. A comprehensive study of the principles

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    will increase their decision making ability and sharpens

    their tools for this purpose.

    As an essential part of our course, I got the privilege totraining in Mahindra and Mahindra Financial Services

    Limited, the work has carried over a span of 45 days.

    My job profile includes generating business in Varanasi

    from three dealer points namely Maruti AGR, Suyash

    Tata Motors where my work is to aware customer aboutMahindra Finance for providing them loans with fast

    service and easy documentation. We provide loan on flat

    rate with minimum low rate of interest as much as

    possible. We often focus on rural people and semi urban

    people who may not be able to fulfill the criteria of

    documentation needed with the nationalized bank.

    Nationalized and private banks provide loans on reducing

    balance for a tenure of more than five years and in which

    they are unable to tell customer about how much

    interest they are charging on them but we at Mahindra

    Finance assures customer about how much interest wecharge on them for a maximum tenure of four years with

    a fixed equated monthly installments i.e. E.M.I..We at

    Mahindra Finance fixes a loan tenure for four years so

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    that the customer should free himself from the burden of

    loan as soon as possible and there is also a believe of

    when you purchase a car by financing it from financial

    institutions for a particular period of time say five to six

    years that means you are paying the loan for an old car

    as the value of newly car purchased by the customer will

    be assessed by him after four to five years that means

    still paying loans for an old car which will be ready for

    resell second hand in market.

    My work is also to look for the Refinance segment at

    dealer point like Maruti True Value, Tata Assured where

    Mahindra also finance on a purchase of second hand cars

    from dealer point. The amount of funding depends upon

    how much old the assest is and funding for a maximumperiod of not more than four years. In the process of

    refinance we provide loan on those amount whichever is

    less, on the valuation of vehicle done by these organized

    sectors or by the insuarance company.

    HISTORY

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    The history of Mahindra Finance has been a history of

    continuous ascent. Listed below are the important eventsand milestones in the story of Mahindra Finance.

    We were incorporated on January 1, 1991 as Maxi Motors

    Financial Services Limited and received certificate of

    commencement of business on February 19, 1991. Our

    name was changed to Mahindra & Mahindra Financial

    Services Limited on November 3, 1992. We are registeredwith the Reserve Bank of India as an NBFC. The

    Company is having a valid Certificate of Registration No.

    13.00996 issued by the Reserve Bank of India under

    section 45-IA of the Reserve Bank of India Act, 1934

    classifying it as an Asset Finance Company Deposit

    Taking.

    Our Milestones:

    1993

    Commenced financing of Mahindra and MahindraUtility Vehicles.

    1995

    Opened our first branch outside Mumbai, at Jaipur.

    1996

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    Commenced financing M&M dealers for purchase oftractors.

    1998 Launched a pilot project for retail tractor financing.

    1999

    Commenced tractor retail financing in rural and semi-urban areas

    2001

    Total Assets crossed the 10 billion mark.

    2002

    Commenced financing of non-Mahindra & Mahindra

    vehicles. Received Tier II debt from International Finance

    Corporation.

    Made our first securitisation transaction of Rs438.8Million.

    2004

    Opened a branch in Port Blair. Received a long-term credit rating of AA+/Stable. Commenced Insurance Broking through our

    subsidiary MIBL.

    Securtisation of tractor assets of Rs.256.6 million.

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    Listing of non convertible debentures on BSE on thewholesale

    debt market segment.

    2005

    Tied up with HPCL Made Mahindra InsuranceBrokers Ltd our wholly owned subsidiary.

    2006

    Issued our IPO. Tied up with Maruti Udyog Limited.

    2007

    Reach extended to over 400 branches.

    2008

    Commenced the home loan business through oursubsidiary, Mahindra Rural Housing Finance Limited

    (MRHFL)

    2009

    Recommenced Fixed Deposit programme. Received 12.5% equity participation from NHB for

    our Subsidiary Mahindra Rural Housing Finance Ltd.

    2010

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    Loan against Gold launched in Kerala. Assets Under Management crosses Rs. 10000 crores. PBT crosses Rs. 500 crores. Branch network crosses 550 branches. More than 2 lakh new customer contracts in a

    financial year for the first time.

    2011

    Crossed the benchmark of Rs. 100 billion in Total

    Assets Maiden QIP Issue Joint Venture with Rabobank subsidiary for tractor

    financing in USA and ventured into SME financing

    2012

    Crossed the benchmark of financing more than 2million customers

    Consolidated the product portfolio by introducingSmall and Medium Enterprises (SME) instruments

    and bank facilities

    financing Maintained an 18% Capital Adequacy, complying

    with the minimum requirement of 15% set by the

    RBI

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    CRISIL reaffirmed 'CRISIL AA+/ Stable' rating to the

    Companys long-term debt.

    DETAIL OF MAHINDRA FINANCE

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    DOCUMENTATION REQUIRED

    Car loans available for wide range of cars across several

    Indian and international brands MARUTI, TATA,

    HYUNDAI, HONDA etc. Mahindra Finance provides

    Personalized service throughout the tenure of theloan.

    Widespread network of branches ensuring promptservice.

    Any one document of proof from each of the given

    categories will be required.

    5 photos of borrower. Proof of identity:

    Pan card, Voter ID card, Driving License,

    Passport, Pass Book, Local Panchayat ID card.

    Proof of address:Ration card, Electricity bill, Yellow card,

    Driving License, Voter ID card.

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    Bank Passbook with six months latest statement. Bank Cheques if needed. Proof of income:

    Latest income tax returned filed, Details of

    documents certifying land owned by customers

    (khatauni), Salary slip, etc.

    Proof of property.

    3 stamps of Rs. 100 needed.One each in the name of borrower, Mahindra

    & Mahindra Financial Services Limited, guarantor.

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    PRODUCT WISE DEALER WISE

    INFORMATION

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    MARKET SHARE OF MAHINDRA FINANCE

    AT EACH NON MAHINDRA AND

    MAHINDRA COUNTER

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    AGR MARUTI SUZUKI

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    ELDEE MOTORS CHEVROLET

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    SUYASH TATA MOTORS

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    AREA OF IMPROVEMENT TO

    INCREASE MARKET SHARE

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    Scope Of Non Mahindra Cars

    We can increase our business by converting cash

    customers into finance customers as such customers do

    not have financial problems so we should need toconvince them for purchasing a new car by paying half

    down payment and increase the number of business.

    Thus we can see from below our new market share as it

    increases at each and every dealer point as we convinced

    only 10 customers to purchase in finance instead of cash.

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    MARKET SHARE

    CASH(36.36%)

    MMFSL(17.48%)

    OTHER

    FINANCERS(46.15%)

    AGR MARUTI SUZUKI

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    SUYASH TATA MOTORS

    MARKET SHARE

    CASH(34.37%)

    MMFSL(34.37%)

    OTHERFINANCERS(31.25%)

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    REFINANCE

    We provide fast and easy loan for the purchase of used

    cars, utility vehicles, and commercial vehicles and used

    tractors. Thus providing liquid cash to the family for the

    need/emergency.

    Refinance is divided into two sectors namely

    Non organized groups. Organized groups. groups includes those customers for refinance

    who have excellent track records with Mahindra

    Finance and they be existing tractor customer

    or commercial vehicles customer. Here,excellent track records refers to those

    customers who had timely paid their dues

    installments.

    Organized groups includes Maruti True Value,Tata Assured, Chevrolet Eldee second hand alldealing with purchase of second hand cars. In

    the process of refinance, Mahindra provides

    loans on those amounts whichever is less on the

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    valuation of vehicles either done by these

    organized groups or by the insurance company.

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    AREA OF IMPROVEMENT TO INCREASE

    MARKET SHARE OF REFINANCE

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    1.Improved data base:The information of customers should be well

    in data bases so that the existing customers of

    Mahindra should be easily tracked.

    2.Telecalling:With the help of telecalling we can create a

    new customer from the existing customers by

    making them aware about our funding schemes and

    low interest rates as compared to other unsecured

    loans.

    3.Awareness:It is one of the activity in which we can

    spread the name of Mahindra Finance as much as

    possible.

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    4.Direct Marketing:It is also an activity like loan mela that we

    perform with dealers to aware customers in ruraland urban sectors.

    5.Advertisement:To provide information and to aware the

    customers through print media.

    6.Channel partner development:To grab more customers and

    increase business it is necessary to take care of

    channel partners like broker direct sales executives,

    insurance agent etc. by providing them good amountof commission on time. As they are those people

    who may increases the business.

    7.Repeat existing customer:Those customer whose N.O.C. is cleared

    and there are no dues to pay we can provide morefinance to those existing customers for purchase and

    increase our business.

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    DIFFERENCE/COMPARATIVE ANALYSIS

    BETWEEN MAHINDRA FINANCE AND

    OTHER FINANCERS

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    COMPARATIVE ANALYSIS

    MAHINDRA FINANCE

    1. To increase business we focuson those customers who areavoided by other financersdue to there paper work esp.

    rural people.2. Provides flexibility indocumentationrequirement.

    3. Speedy loan disbursementprocess.

    4. Low rate of interest ascompared to others.

    5. Maximum flexibility inschemes as per requirementof customers.

    OTHER FINANCERS

    1. Generally they do not care

    about the rural people.

    2. Very often they provide

    non-flexibility indocumentation

    requirement.

    3. Slow loan disbursement

    process.

    4. High rate of interest.

    5. Minimum flexibility in

    schemes.