Internet of

Things

Mobile

Internet

Desktop

Internet

• 100 billion

devices

• 10 billion

subscribers

• 1 billion

users

Supply

Disruption

Business Model

Disruption

Channel

Disruption

Price

Disruption

Experience

Disruption

Digital

Value

Proposition

Choice

Cost

Convenience

Control

Customization

Community

Exposure

Marketing

Engagement

Marketing

• Ajax created a tool to clean up your

Facebook or Twitter profiles

• The tool aggregates all of your likes and junk

tweets that indicate spam accounts, so you

can remove them.

• One week into the launch, Ajax helped wipe

away more than 200,000 page likes on

Facebook and nearly 20,000 Twitter spam

bots from social feeds, with users spending

an average of 5 minutes on the Ajax site.

• The cleaning metaphor is clever and clear

throughout the interactive experience, and

maps to the value proposition of Ajax Wipes

as being about efficacy and convenience

Sanofi Diabetes experimented with new ways to engage patients through social media.

They released a Discuss Diabetes Blog, a Facebook page, a Twitter account, and free online education session for patients.

Sanofi has also improved its transparency by staying open in its social media presence and sharing insights on how community engagement has impacted the company.

Sanofi also launched Diabetapedia, which is a searchable resource for common diabetes terms.

• Walgreens’ app is the 3rd most popular retail

app after Amazon and Groupon!

• More than half of Walgreens’ online refill

requests come through a mobile app

• More than one mobile prescription takes

place each second

• 55% of app owners use the app while in-

store

• 40% of digital print orders come from

mobile

• Mobile makes up well over 50% of all

Walgreens online traffic

23

24

A

B

C

D

E

25

28

Advocacy

Engagement

Experiences

Content

Passions

AG·ILE-adjective

Quick and well-coordinated inmovement; lithe.

Exposure

Marketing

Engagement

Marketing

Waterfall

Marketing

Agile

Marketing

Launch-and-Forget

Marketing

Always-On

Marketing

Thank you!