Moguls in the_making_marsh_shontielle
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Brand Identity ProjectMoguls in the MakingShontielle MarshJanuary 23, 2011
Sunday, January 23, 2011
MOGUL: (NOUN): a person of rank, power, influence, or distinction often in a specified area
Sunday, January 23, 2011
Emotional Connection...Strength
Wealth
Reminds the public about their aspirations and potential to succeed
ME: WHEN YOU THINK OF THE WORD MOGUL WHAT IS THE FIRST
THING THAT COMES TO MIND?
ERICANICOLE: A MOGUL IS SOMEONE WHO IS VERY WEALTHY
AND IS A LEADER IN VARIOUS SECTORS OF BUSINESS, I.E. OPRAH
MINI-INTERVIEW WITH ERICANICOLE, PHD IN
EDUCATIONAL LEADERSHIP; FUTURE MOGULS IN THE
MAKING EMPLOYEE
Sunday, January 23, 2011
Technicalities...According to Evans and Van Hoosear and (2010), the name Moguls in the Making is...
Suggestive
“makes no direct reference to the product itself or to any component, characteristic, feature or ingredient of the product. However, upon analysis, a connection may be made between the mark and product.”
United States Patent and Trademark Office
Currently no other name registered under Moguls in the Making
Sunday, January 23, 2011
StrengthsAttractive
Catchy
Its suggestive nature helps to describe what the company is aiming to do
ConcernsSeveral different types of things come up when the word “mogul” is googled
There is currently a blog titled “Moguls in the Making”
It can be looked over as just another initiative to try and “make it big in the industry”
Brand Name Attributes...
Sunday, January 23, 2011
The story behind the name...
Evolved from a Skype brainstorming session with a friend of mine that is going to help with the start-up of Moguls in the Making
I asked her what a good name would be and after a few outbursts and subject-verb combinations we came up with Moguls in the Making
Sunday, January 23, 2011
AdjustmentsEverything will be black and white except for the name, “Moguls in the Making”, it will be red
The red/orange colored background will not be there
Each youth and adult silhouette will be separate and staggered having a youth silhouette in between each adult silhouette
In the bottom, center of the globe there will be a youth silhouette and an adult silhouette standing together
MOGULS in the making
Sunday, January 23, 2011
My Logo...
Is horizontal and rectangular in nature
Includes an easy to read typeface
Includes the dominant color of red, which promotes energy and excitement, and attracts attention (Reis and Reis, 2002)
Would be considered an emblem
Sunday, January 23, 2011
Why Does This Logo Work?Its pictorial message directly relates to the goals of the program
Promotes strength
Shows that youth are capable of succeeding as a business professional
Abiding by the laws of color and shape allow it to easily appeal to customers
Different pieces of it can be taken out and morphed to tell a sub-story
Sunday, January 23, 2011
The Competition
The colors used allow it to stand out and visually appeal to the customer
The cityscape at the top of the logo shows its connection to inner-city youth
It has a vertical shape
The font is difficult to read
The shapes within the logo show no meaning
Pros Cons
Sunday, January 23, 2011
Planet HollywoodReasons behind why this logo is effective in conveying the spirit of its brand
Red font promotes energy commands attention from potential customers
Contains simple images that tells a quick story about the purpose of the brand
planet
stars
Sunday, January 23, 2011
Corporate CultureIn order to promote a business-minded atmosphere, business-casual attire is required for all employees and youth except for on Fridays and weekends unless an activity is being held that does not allow casual attire
Every two weeks each group will go off campus for a team building activity
Once a month the entire program will participate in a team building activity together
There will be an activities room within the facility that offers video games, board games, food and refreshments in order to stimulate effective thought and brainstorming, as well as to offer a “getaway from the office”
I think it is very important for each employee to have a decent understanding of what goes on outside of their specific department. Therefore, we will offer a rotation program that allows them to learn about other departments while continuing to work efficiently within their own
When big names celebrities come in to donate their time it is important to make sure that not just one person gets “celebrity face time” each time
Sunday, January 23, 2011
Mission StatementTHE MISSION OF MOGULS IN THE MAKING IS TO FIND AND ATTRACT YOUTH INTERESTED
IN THE ENTERTAINMENT INDUSTRY AND EVOLVE THEM INTO BUSINESS
PROFESSIONALS BY ALLOWING THEIR PERSONAL EXPERIENCES TO CREATE THEIR
FUTURE LIFESTYLES.
COMMUNICATED TO EMPLOYEES, CUSTOMERS, AND POTENTIAL FINANCIAL DONORS.
Sunday, January 23, 2011
MISSION STATEMENTYouth Entertainment Studios
EMPOWERING INNER-CITY YOUTH TO BECOME LEADERS OF CHARACTER, VISION, AND ACTION IN THEIR COMMUNITIES BY CHALLENGING THEIR CREATIVITY AND EQUIPPING THEM WITH PRACTICAL, CONFIDENCE BUILDING MEDIA PRODUCTION AND MARKETING
SKILLS
Main difference between mine and theirs
Moguls in the Making’s mission statement is geared towards focusing on both the present and professional future of youth
YES states in the beginning, “become leaders”, but it seems that their program is designed to be just a placeholder for after-school and summer activities
Sunday, January 23, 2011
Tag, You’re It...
BUILDING KNOWLEDGE & PERFECTING TALENT
Sunday, January 23, 2011
MOGULS in the making
BUILDING KNOWLEDGE & PERFECTING TALENT
Sunday, January 23, 2011
Speaks to the importance of training youth for their future and
not just the current issue of “getting them off the streets.”
Speaks not only to potential clients, our
youth, but also to their parents
Compliments and helps to
explain the brand name, but still leaves the
desire to learn more
Descriptive
Our tagline quickly
summarizes our mission and
goals
BUILDING KNOWLEDGE & PERFECTING
TALENT
Sunday, January 23, 2011
ReferencesEvans, Jason and Van Hoosear, Jeff. (2010). Pursuing Strong Brands.
Ries, Al and Laura. (2002). The 22 immutable laws of branding: How to build a product or service into a world-class brand. New York: HarperCollins Publishing.
Webster, Merrian. (2011). DeMinition of Mogul. Retrieved on January 20, 2011. www.merrian-‐webster.com
Youth Entertainment Studios. (2009). Mission Statement. Retrieved on January 22, 2011. www.yesamerica.org
Sunday, January 23, 2011