2019-10-31

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Skill Workshop

Mastering G Suite

MODULE ONE:

Social Media FoundationsDiscover a 7-Step Roadmap

to Building a Profitable

Freelance Business in 2019

Quick Timeline

2002 2004 2007 2010 2015 2017 2019

Kelly and Craig enter the freelance world

and they like it!

Trained 40 freelancers for a

software company

A BIG detour results in VAClassroom.com

Designed over 150+ courses for 10,000 students worldwide

Launch of all-in-one University for

Freelancers and VAs

Launch of new brand:

What is a Freelancer?

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Our Definition of a Freelancer

A service-based

entrepreneur who works

remotely for multiple

clients and lives with

FREEDOM!

Many Freedoms…

• Personal Freedoms

• Location Freedoms

• Financial Freedoms

• Relationship Freedoms

• Time Freedoms

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Freelancers will lead the

growth of entrepreneurship

this year and beyond.

Did You Know…

The Decline of Entrepreneurship

1860: 80% of the US workforce was self-employed.

1900: The self-employment number fell to 50%.

1977: The number dipped to 7%!

Fast Company Oct/18

That was then… this is now!

Fast forward 41 years and Americans are

redefining the American Dream for the 21st

century. Sure, we’ve ditched the farms, fields

and plows for co-working spaces, Wi-Fi and

laptops. But we’ve kept the perseverance, self-

reliance, and freedom to chart our own

futures.” Stephane Kasriel, Upwork

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“59% of US companies are using

flexible work forces – remote

workers and freelancers.”Future Workforce Report

from Upwork

There has never been a better

time in human history to a

launch and grow a freelance

business from anywhere!

Skill Workshop

Mastering G Suite

MODULE ONE:

Social Media FoundationsDiscover a 7-Step Roadmap

to Building a Profitable

Freelance Business in 2019

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Your Ten-Step Plan

Develop an Entrepreneur’s

Mindset

STEP ONE:

What kind of mindset do you have?

EntrepreneurEntrepreneur EmployeeEmployee

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My Old Mindset Kelly’s Mindset

• Risk-averse

• Resistant to change

• Seeking stability

• Comfortable acting on

decisions of others

• No long-term vision

• Lack of self-belief

• Action-taker

• Loves change

• Willing to try new

things

• Makes decisions

• Leads others

• Self-confident`

Christine Kane

The true test of entrepreneurial

success is in your mindset.

With freedom comes

responsibility. So when you

leave your job, you have to re-

wire your brain.

Define or Clarify your Purpose

(Your Big Why)

STEP TWO:

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Step 1: Define Your Purpose

me

family & friends

Clients

• Why are you starting (or

did you start) a freelance

or VA business?

• What impact do you want

your business to have on...

• You

• Your family

• Clients

Meet Renee

Select a Profitable Niche

STEP THREE:

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Three Steps to Building a

Profitable Niche

A Quick Exercise…

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Niche Assessment

In-Demand Niches

Interests / Passions

Skills, Qualities & Experience

1. Interests / PassionsWhat tasks / projects do you

currently LOVE to do?

2. Top Skills & AbilitiesWhat areas do you have unique

skills and abilities?

3. In-Demand NichesWhich niches offer fast-growing

and in-demand opportunities for

VAs and Freelancers right now?

HOT ZONE

68 Top Services for 2019

https://tinyurl.com/freeureport

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Build Your Personal Brand

STEP FOUR

“Being generic is a choice. If you are generic, a cog in the system, you will always be struggling –

struggling to be paid fairly, struggling to get new clients,

struggling to have the freedom to make a difference.”

Seth Godin

Meet Ali

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UpLaterThanYou.com

Your Personal Brand…

• Determines the distinctive way you want to be perceived

and remembered by others!

• Represents a blend of your personality, passions,

principles, proficiencies, past experiences and purpose

• Sets you apart and makes you unique in the freelance

space

• Communicates clearly WHO you are and the value you

bring!

Build a Compelling Online

Presence

STEP FIVE

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Three Key Parts to Your Online Presence

Business Website &

Host

Business Website &

Host

Email List Management

Program

Email List Management

Program

Social Media Platform

Social Media Platform

• Select Business Domain

• Choose website platform

(Wordpress or other)

• Pick your host (Bluehost,

Siteground)

• Create signature free

offer

• Choose email program

(MailChimp, Active

Campaign etc…)

• Build targeted email list

• Identify the right Social

networks

• Publish valuable content

• Build targeted

community

Meet Barb

• Home page• About page• Services/packages• Portfolio• Contact• Blog

Set Up Business Structure

and Office

STEP SIX

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Two Ends of Your Freelance Business

Back EndBack End Front EndFront End

Client Work

Marketing &

Networking

Website, Social

Media & other

Content Channels

Marketing

Materials

Business

Structure

Physical

Office & Other

Fav Locations

Business

Systems

Business

Technology

Type of Business Structure

Sole Proprietorship Incorporated

• YOU are the owner and personally

liable for the business

• Less expensive to start

• Minimal formalities

• Not required to pay unemployment

insurance

• Subject to self employment taxes

• Shareholders in a corporation are

not liable for corporate debts

• Only salaries are subject to taxes

• Required to pay unemployment

insurance

• Corporation has a continuous life

Elements of a Winning Home Office

Good storage spaceGood storage space

Warm, relaxing environmentWarm, relaxing environment

Comfortable chairComfortable chair

Reliable computer / printer, high speed

connection and Smart Phone

Reliable computer / printer, high speed

connection and Smart Phone

Inspiration quote and

pictures

Inspiration quote and

pictures

Quality mic & headsetQuality mic & headset

Natural lighting and lamps

Natural lighting and lamps

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Price and Package Your

Services

STEP SEVEN

Three Steps to Charging What You’re Worth

1.Know your value

2.Specialize your skills

3.Package your

services

Three Common Service Package Formats

HourlyHourly ProjectProject RetainerRetainer

“Punch Card Package”• Client purchases a set

amount of hours• 5-10% discount for larger

packages• Time period set on when

hours must be used (1-month, 3-month, 6-month)

“A La Carte Package”• Involves specialized

services that can include on-off projects or ongoing monthly services

• Prepayment or partial prepayment is common

“Loyalty Package”• Special monthly rate you

offer clients that covers specific tasks or a set amount of hours

• Long-term relationship• Hours do NOT roll over to

the next month (”use ‘emor lose ‘em)

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Service Package Examples

HourlyHourly ProjectProject RetainerRetainer

• Administrative assistance tasks

• Content management / editing

• Customer support• Research• Document preparation

• Webinar set-up & production

• Copywriting• Graphic design• WordPress Design• Shopping cart set-up• Audio / video production• Blog writing

• Social Media Management

• Blog / Website management

• Bookkeeping• Product Launch

management• Email list management &

marketing

Two Pricing Considerations

1. Your pricing or rates should take into account

the following:

• Industry standards

• Your level of skill and experience

• Your specialization

• Your level of responsibility

2. Think of your rates similar to the trades: Apprentice to

Journeyman.

Example Freelance Rates

Level 1: Virtual Administration Services

Rate range: $20-$40/hour

Level 2: Technical or Industry-Specific Services (Email

Marketing Specialist)

Rate range: $40-$60/hour

Level 3: Highly Specialized and Advanced Management

Services (Online Business Manager, Infusionsoft Specialist

Digital Marketing Specialist, Wordpress Designer)

Rate Range: $40-100+/hour

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Build Your Success Network

STEP EIGHT

A Virtual Workplace Hazard

LONELINESS & ISOLATION

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How would you rank your

current support network?

Desolate and Discouraging Active and Encouraging

Four Circles of Support

Business Champion

Close family, friends & colleagues

Coach or Mentor

Community (Online & Offline)

Find Your Ideal Client

STEP NINE

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Three Best Ways to Find New Clients

Referral Marketing Content Marketing Email Marketing

Seek new referrals

from your circle of

influence:

• Clients

• Colleagues

• Networking

Connections

Publish niche-specific

content to boost

credibility such as:

• SM posts

• Blog posts

• Podcast

• FB Live

• Videos

Build a targeted

email list with a

FREE signature offer:

• Guide, report or

ebook

• Online course

• Video series

• Webinar

Meet Rixta

Create Your Personal

Productivity System

STEP TEN:

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5-Step Productivity System

PitfallsPitfalls

PersonalityPersonality

PlanPlanPracticesPractices

ProgressProgress

What are my current

productivity pitfalls?

How am I wired?

What is my personal

productivity plan?

What are my daily

productivity practices?

How am I

doing?

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Your Ten-Step Plan

A Special Opportunity

for You…

The #1 Learning Platform for Freelancers, VA

and Online Professionals!

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Introducing…

30 Days to Freelance

FreedomA Proven 10-Step Training System to

Starting and Growing a Profitable

Freelance or Business in 30 Days.

30 Days to Freelance Freedom includes…

• Ten step-by-step modules featuring over 12 hours of training

• Over 50 easy-to-watch videos that you can access anytime and at

your own pace

• Actionable checklists, guides and worksheets to help you put into

action all that you are learning

• Unlimited email support so you can ask questions as you navigate

through the course

• A user-friendly learning platform that makes it easy to track your

progress.

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Access a Special 30% Discount off 30 Days

to Freelance Freedom… for a limited time!

:

http://www.freelanceu.com/freedom

SPECIAL ONE-TIME BONUS

($250 Value)

:

http://www.freelanceu.com/freedom

LIVE GROUP COACHING SESSION

Wednesday, December 4th at 1pm PDT

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”30 Days to Freelance Freedom was

very informative even though I have

been freelancing for a few years! The

information was thorough, well laid

out and well presented. This course

along with the workbooks, checklists

and sample forms at the end of each

lesson are invaluable tools for my

business! Thank you FreeU!”

Heidi D

Access a Special 30% Discount off 30 Days

to Freelance Freedom… for a limited time!

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