MODULE CATALOGUE - hwtk...Module Catalogue – B.A. Business Administration (English) (full-time)...
Transcript of MODULE CATALOGUE - hwtk...Module Catalogue – B.A. Business Administration (English) (full-time)...
MODULE CATALOGUE
Bachelor’s Degree Programme
B.A. Business Administration (English) Full-Time Study Model
Marketing Communications and Public Relations
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Table of contents
Preliminary remarks ................................................................................................................. 4
Abbreviations ........................................................................................................................... 5
Qualification goals of the Business Administration (English) degree programme ............. 6
Additional information on elective modules........................................................................... 8
List of joint modules ................................................................................................................ 9
List of specific modules: Marketing Communications and Public Relations ..................... 12
Schedule of studies: full-time study model .......................................................................... 14
PART 1 - JOINT MODULES ...................................................................................................... 15
Principles of Business Administration ................................................................................. 15
Financial Accounting and Reporting .................................................................................... 18
Quantitative Methods for Economists 1 ............................................................................... 22
Key Skills ................................................................................................................................ 25
Marketing ................................................................................................................................ 30
Law 1 ....................................................................................................................................... 33
Seminar Business Administration 1 ..................................................................................... 36
Principles of Economics ........................................................................................................ 38
Management Accounting and Corporate Finance ............................................................... 42
Seminar Business Administration 2 ..................................................................................... 46
Quantitative Methods for Economists 2 ............................................................................... 48
Principles of Informatics ........................................................................................................ 51
Seminar Business Administration 3 ..................................................................................... 54
Language Skills ...................................................................................................................... 56
Leadership Skills .................................................................................................................... 61
Leadership Skills .................................................................................................................... 65
Organisation and Management ............................................................................................. 69
Law 2 ....................................................................................................................................... 72
Research Project .................................................................................................................... 74
International Aspects of Corporate Management ................................................................ 76
Operations and Business Performance Management ......................................................... 79
Seminar Business Administration 4 ..................................................................................... 82
Bachelor Thesis ...................................................................................................................... 84
PART 2 - SPECIFIC MODULES: MARKETING COMMUNICATIONS AND PUBLIC RELATIONS ............. 86
Introduction to Marketing Communication and Public Relations ....................................... 86
Public Relations ..................................................................................................................... 90
Advertising ............................................................................................................................. 94
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Applied Communication Techniques .................................................................................... 98
Conceptual and Legal Aspects of Corporate Communication .......................................... 101
Issues Management and Crisis Communication (EL 5.1) .................................................. 104
Sponsorship and Fundraising (EL 5.2) ............................................................................... 106
International and Intercultural Communication Management ........................................... 108
Event Communication (EL 6.1) ............................................................................................ 111
Investor Relations (EL 6.2)................................................................................................... 113
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Preliminary remarks The reading lists have been updated at the time of publication of the module catalogues and they will be complemented in the respective course if required. In each case the students1 should refer to the most recent edition of the recommended titles listed in the modules. The reading lists are divided into essential reading and further reading and the literature sources are listed in alphabetical terms for the respective modules and sub-modules.
Courses are continuously arranged when there is demand. Irrespective of whether the course for a particular subject begins in the summer and/or winter semester, the modules and accompanying sub-modules scheduled for the respective semester of study are taught.
Examinations are defined in sections 8 and 9 of the Study and Examination Regulations of the HWTK. The scope and formalities of the examinations to be written in the form of a term paper can be found in the respective version of the “Guide to Writing Academic Papers” as approved by the examination committee.
1 All of the terms and designations of roles used apply equally to both, males and females.
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Abbreviations
ASGN Assignment BA Bachelor thesis BADM Business Administration CEFR Common European Framework of Reference for Languages ECO Economics ECTS European Credit Point Transfer System EL Elective EN English FT Final test GER German HaT Hotel and Tourism Management IP Intermediate project ITST Intermediate test/intermediate tests LEC Lecture MCPR Marketing Communications and Public Relations MM Mandatory module OE Oral examination OP Oral presentation PP Practice paper PRES Presentation PROJ Project work SE Seminar Sem. Semester SM Sub-module/sub-modules SP Seminar paper tba to be announced TUN Teaching unit TUT Tutorial Type Sub-module type [course type] WE Written examination [indicating duration in minutes]
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Qualification goals of the Business Administration (English) degree programme
The Bachelor’s degree programme Business Administration (English) taught in English equips graduates with the skills to carry out a theory-based and practice-oriented analysis of management and leadership problems as well as to develop proposals for resolving problems at management levels within a company.
The degree programme has a modular structure and comprises (1) a joint element (joint modules) in which the fundamental specialist economic and legal knowledge is acquired, together with academic and overarching skills such as languages, leadership and interpersonal skills, and (2) a subject-specific element (specific modules) in which students acquire knowledge and skills in their chosen area of specialisation, starting from the first semester.
Specialist qualification goals
In the degree programme’s joint modules, students are taught fundamental economic knowledge, in particular from the field of business administration. Students are able to describe and analyse companies’ duties, processes and structures and their areas of activity, as well as cross-functional relationships between companies and how these are structured depending on decisions taken both within and outside a company. Students are also capable of describing and analysing the way in which corporate and other systems are interdependent.
The academic requirements in terms of theory and methodology are combined with a strong focus on application. Business administration skills are complemented by the requisite methodological skills in mathematics and statistics, and in the application of information and communication technologies. Furthermore, students acquire knowledge and understanding of the principles of economics and of the legal framework conditions of economic activity.
Within the specialisation “Marketing Communications and Public Relations” (specific modules) of the Bachelor’s degree programme “Business Administration (English)“, students acquire subject-related theoretical and practical knowledge, which enables them to accomplish tasks of internal and external corporate communication. Students have basic knowledge of marketing communications and journalistic work, and are able to apply communication techniques effectively across all sectors and for specific sectors – depending on the size of the respective company. In addition, students know about conceptual and legal aspects of corporate communication. The extensive knowledge of information and communication media enables graduates to apply modern PR tools, such as online-PR, blogs or social media.
General qualification goals
Students are equipped with the skills to identify business management and leadership problems at senior level within companies, develop possible solution strategies, critically assess alternative courses of action and, on this basis, take business decisions independently. The complex nature of these tasks is covered in the degree programme by closely combining knowledge in the area of business administration and economics with cross-disciplinary explanatory approaches.
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In addition, students’ soft skills are increased with a particular focus placed on the ability to manage oneself and to work as part of the team. Language skills as well as intercultural competence are also further developed.
Graduates are capable not only of independently researching information on economic issues but also of systematising such information as the context and situation dictates and of providing a qualified assessment.
The capacity to expand their knowledge independently means that students can acquire the skills to respond adequately to rapidly changing economic situations on an international level and to react appropriately to the resultant professional challenges posed by globalised labour markets.
By developing language and communications skills, graduates are able to take part in discussions related to their subject of study, present comprehensive strategies and concrete approaches to solutions and to manage any conflicts which may arise from implementing such solutions in operating decisions and measures in an effective and sustainable manner and on the international level.
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Additional information on elective modules
Elective modules: • Issues Management and Crisis Communication (EL 5.1) • Sponsorship and Fundraising (EL 5.2) • Event Communication (EL 6.1) • Investor Relations (EL 6.2)
Depending on the elective modules which are offered, one elective from the above list is to be chosen in both the fifth and sixth semesters.
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List of joint modules
Modules (including sub-modules) Semester
Examination/ form of
examination
Student workload (in hours) ECTS
points Module
supervisor Contact time (tuition hours)
Self-study time (hours)
Principles of Business Administration 1 WE 90 60 90
5 tba Principles of Business Administration 1
1 36 54
Principles of Business Administration 2 1 24 36
Financial Accounting and Reporting 1/2 WE 120 80 130
7 tba Financial Accounting 1 1 30 30
Financial Accounting 2 2 30 60
Introduction to Balance Sheet Analysis and Accounting
Policies 2 20 40
Quantitative Methods for Economists 1 1 WE 90 60 90
5 tba Mathematics for Economists 1
1 36 54
Statistics 1 (Descriptive Statistics) 1 24 36
Law 1 1/2 WE 90 50 100
5 tba Basics of Law 1 30 60
Basics of Law of Obligations and Property Law 2 20 40
Key Skills 1/2/3 – 108 72
6 tba
Presentation and Facilitation 1 20 10
Principles of Scientific Writing (1 to 3) 1/2/3 44 46
Systems Thinking: Business Simulation Game 2 Presentation 24 6
Project Management 3 Project work 20 10
Business Administration Seminar 1 1 Seminar paper 28 122
5 tba Business Administration
Seminar 1 1 28 122
Marketing 2 Case study or WE 90 50 100
5 tba Introduction to Marketing 2 30 60
Case Studies and Applications for Selected
Aspects of Marketing 2 20 40
Management Accounting and Corporate Finance 2/3 WE 120 84 126
7 tba Management Accounting 1 2 36 54
Management Accounting 2 3 24 36
Principles of Finance 3 24 36
Principles of Economics 2/3 WE 90 66 114
6 tba Principles of Economics 1 (Microeconomics) 2 24 36
Principles of Economics 2 3 30 60
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(Macroeconomics)
National and International Economic Policy
3 12 18
Business Administration Seminar 2 2 Seminar paper 28 122 5
tba Business Administration
Seminar 2 2 28 122
Quantitative Methods for Economists 2 3 WE 90 60 90
5 tba Mathematics for Economists 2
3 24 36
Statistics 2 (Probability Theory and Inferential Statistics) 3 36 54
Principles of Informatics 3/4 Project work 60 90
5 tba Informatics 3 36 54
Database Systems 4 24 36
Business Administration Seminar 3 3 Seminar paper 28 122
5 tba Business Administration
Seminar 3 3 28 122
Language Skills* 3/4/5/6 Oral examination 120 30
5 tba Language Skills 1 3 24 6
Language Skills 2 4 24 6
Business Language 1 5 24 6
Business Language 2 6 48 12
Leadership Skills 4/5/6 – 68 82
5 tba Rhetoric and Communication 4 20 10
Business Ethics 5 Oral
presentation 24 36
Entrepreneurship 6 Project work 24 36
Organisation and Management 4/5 WE 90 50 100
5 tba Corporate Organisation and
Management 4 30 60
Human Resources Management
5 20 40
Law 2 4 WE 90 50 100 5 tba
International Commercial Law 4 50 100
Research Project 4 Research
project and presentation
10 290 10 tba
Research Project 4 10 290
International Aspects of Corporate Management 5 – 66 84
5 tba International Management 5 WE 60 36 54
Intercultural Competence 5 Presentation 30 30
Operations and Business Performance Management 5/6 Case studies 54 96
5 tba Service and Operations Management 5 30 60
Business Performance Management 6 24 36
Business Administration 5 Seminar paper 28 122 5 tba
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Seminar 4
Business Administration Seminar 4 5 28 122
Bachelor Thesis 6 Bachelor thesis
and oral examination
12 348 12 tba
Bachelor Thesis 6 12 348
Total 1220 2620 128
* optional language courses: English, German as a Foreign Language, Russian or Spanish
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List of specific modules: Marketing Communications and Public Relations
Modules (including sub-modules)
Semester Examination/
Form of examination
Student workload (in hours) ECTS
points Module
supervisor Contact time (tuition hours)
Self-study time (hours)
Introduction to Marketing and Public Relations 1 WE 120 90 150
8 D. Kluge Communication and Media 1 30 45
Marketing Communication Tools and Introduction to
Online PR 1 30 45
Principles of Journalism 1 30 60
Public Relations 2 WE 120 90 150
8 D. Kluge Internal and External Communication Tools
2 30 45
PR Concept 2 30 60
PR Evaluation 2 30 45
Advertising 3 Seminar paper and presentation 90 150
8 D. Kluge Psychology of Advertising 3 30 45
Forms of Advertising 3 30 45
Advertising Concept and Media Planning 3 30 60
Applied Communication Techniques 4 Project work 90 150
8 D. Kluge Introduction to Practical Journalism 4 36 54
Applied Campaign Design 4 54 96
Conceptual and Legal Aspects of Corporate
Communication 5 WE 90 50 100
5 K. Büchel Media, Competition and Copyright Law 5 30 60
Concept and Management of Integrated Corporate
Communication 5 20 40
Issues Management and Crisis Communication
(EL 5.1) 5 Case study or
project work 50 100 5 D. Kluge
Issues Management and Crisis Communication 5 50 100
Sponsorship and Fundraising (EL 5.2) 5 Case study or
project work 50 100 5 D. Kluge
Sponsorship and Fundraising 5 50 100
International and Intercultural Communication
Management 6 WE 90 50 100
5 D. Kluge International Comparison of Media Systems 6 25 50
International Corporate Communication and Brand
Management 6 25 50
Event Communication 6 Case study or 50 100 5 D. Kluge
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(EL 8 6.1) project work
Event Communication 6 50 100
Investor Relations (EL 6.2) 6 Case study or
project work 50 100 5 D. Kluge
Investor Relations 6 50 100
Total 560 1000 52
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Schedule of studies: full-time study model
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PART 1 - JOINT MODULES
Principles of Business Administration
Course Business Administration (English) EA-I001
ECTS 10 Total workload (hrs) 150 Module supervisor tba
Type mandatory Tuition: 60 Language EN
Length (sem.) 2 Self-study: 90
Sub-modules
Principles of Business Administration 1
Principles of Business Administration 2
Examination WE 90
Participation requirements None
Useful prior knowledge –
Special aspects None
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DESCRIPTION OF SUB-MODULES
Principles of Business Administration 1
ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 36
Semester no. 1 Self-study: 54 Content Business administration as a science:
Business administration in the context of the sciences Features of business administration Types of statement in business administration
Company, peripheral system and internal system: Company Peripheral system Internal system
Management cycle: Analysing the situation Clarifying objectives and formulating a strategy Planning and decision-making Organising and implementing Monitoring
Fundamental framework conditions: Range of products and services Location Organisational structure Legal form Autonomy
Reading Essential reading:
Douglas, A. (2012). Business Administration, 4th ed., Dublin: Gill & Macmillan. Schermerhorn, J. R. (2009). Management, 10th ed., Hoboken: Wiley. Daft, R., Kendrick, M. & Vershinina, N. (2010). Management, 4th ed., Hampshire: Cengage.
Further reading: Grochla, E. et al. (eds.) (1990). Handbook of German Business Management, Stuttgart et al.: Poeschel. Wöhe, G. & Döring, U. (2013). Einführung in die Allgemeine Betriebswirtschaftslehre; 25th ed., München:
Vahlen. Special aspects The sub-module starts at the beginning of the semester.
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Principles of Business Administration 2
ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 1 Self-study: 36 Content Production:
Underlying concepts and relationships in production The management cycle in production Typical tasks in production Importance of production within the business system
Procurement: Underlying concepts and relationships in procurement The management cycle in procurement Typical tasks in procurement Importance of procurement within the business system
Marketing (sales): Underlying concepts and relationships in marketing The management cycle in marketing Typical tasks in marketing Importance of marketing within the business system
Research and development (R&D): Underlying concepts and relationships in R&D The management cycle in R&D Typical tasks in R&D Importance of R&D within the business system
Human resources management: Underlying concepts and relationships in human resources management The management cycle in human resources management Typical tasks in human resources management Importance of human resources management within the business system
Investment and financing: Underlying concepts and relationships in investment and financing The management cycle in investment and financing Typical tasks in investment and financing Importance of investment and financing within the business system
Accounting and controlling: Underlying concepts and relationships in accounting and controlling The management cycle in accounting and controlling Typical tasks in accounting and controlling Importance of accounting and controlling within the business system
Reading Essential reading:
Schermerhorn, J. R. (2009). Management, 10th ed., Hoboken: Wiley. Douglas, A. (2012). Business Administration, 4th ed., Dublin: Gill & Macmillan. Daft, R., Kendrick, M. & Vershinina, N. (2010). Management, 4th ed., Hampshire: Cengage.
Further reading: Grochla, E. et al. (eds.) (1990). Handbook of German Business Management, Stuttgart et al.: Poeschel. Wöhe, G. & Döring, U. (2013). Einführung in die Allgemeine Betriebswirtschaftslehre, 25th ed., München:
Vahlen. Special aspects The sub-module starts at the beginning of the semester.
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Financial Accounting and Reporting Course Business Administration (English) EA-I002
ECTS 7 Total workload (hrs) 210 Module supervisor tba
Type mandatory Tuition: 80 Language EN
Length (sem.) 2 Self-study: 130
Sub-modules
Financial Accounting 1
Financial Accounting 2
Introduction to Balance Sheet Analysis and Accounting Policies
Examination WE 120
Participation requirements None
Useful prior knowledge –
Special aspects None
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DESCRIPTION OF SUB-MODULES
Financial Accounting 1 ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 30
Semester no. 1 Self-study: 30 Content Introduction to accounting:
Sub-domains of accounting Tasks of financial accounting
Principles of financial accounting Basic statutory principles Concepts: stock-taking, inventory and balance sheet Basics of proper accounting and balance sheet reporting Impact of business transactions on the balance sheet
Techniques of financial accounting: Account opening and booking techniques Bookings in business operations Bookings at year-end
Annual financial statements: Structure of the annual financial statements Steps in the preparation of annual financial statements
Reading
Essential reading: Harrison, W. T. et al. (2013). Financial Accounting: International Financial Reporting Standards, 9th ed.,
Harlow: Prentice Hall. Weygandt, J. J., Kimmel, P. D. & Kieso, D. E. (2012). Financial Accounting: IFRS Edition, 2nd ed., Hoboken:
Wiley. Further reading:
Coenenberg, A.G. (2012). Einführung in das Rechnungswesen, 4th ed., Stuttgart: Schäffer-Poeschel. Wiley-VCH (eds.). International Financial Reporting Standards (IFRS) 2014 [Deutsch-Englische
Textausgabe der von der EU gebilligten Standards. English & German edition]. Hoboken: Wiley. Special aspects The sub-module includes assignments on booking techniques. It is taught in the second half of the semester.
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Financial Accounting 2 ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 2 Self-study: 60 Content Basic concepts of balance sheet reporting:
Structure of a balance sheet Components of annual financial statements
Basic statutory principles of annual financial statements: Legal sources Basics of proper balance sheet reporting Principle of determinacy
Commercial and tax balance sheets: Basic valuation principles Reporting and valuing assets Reporting and valuing equity and liabilities Basics of the income statement Cost of production and cost of sales methods in the income statement Drawing up the income statement in accordance with the cost of production and cost of sales methods Drawing up a commercial and a tax balance sheet in accordance with the German Commercial Code (HGB)
International accounting and reporting standards: Basics of IFRS and US-GAAP Annual financial statements in accordance with IFRS Comparing IFRS and the HGB
Reading
Essential reading: Harrison, W. T. et al. (2013). Financial Accounting: International Financial Reporting Standards, 9th ed.,
Harlow: Prentice Hall. Weygandt, J. J., Kimmel, P. D. & Kieso, D. E. (2012). Financial Accounting: IFRS Edition, 2nd ed., Hoboken:
Wiley. Further reading:
Coenenberg, A.G. (2012). Einführung in das Rechnungswesen, 4th ed., Stuttgart: Schäffer-Poeschel. Wiley-VCH (eds.). International Financial Reporting Standards (IFRS) 2014 [Deutsch-Englische
Textausgabe der von der EU gebilligten Standards. English & German edition]. Hoboken: Wiley. Special aspects The sub-module is taught in the first half of the semester.
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Introduction to Balance Sheet Analysis and Accounting Policies ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 20
Semester no. 2 Self-study: 40 Content Objectives of balance sheet analysis and accounting policies:
Desired knowledge outcomes Audience Limitations
Balance sheet analysis: Drafting and preparing a structural balance sheet Analysing a balance sheet in terms of managerial finance Analysing a balance sheet in terms of profit and loss Analysing a balance sheet in terms of strategy
Accounting policies: Objectives of accounting policies Tools used in accounting policies
Reading
Essential reading: Pennman, S. H. (2012). Financial Statement Analysis and Security Valuation, 5th ed., Boston: Mcgraw-Hill. Fridson, M. S.& Alvarez, F. (2011). Financial Statement Analysis: A Practitioner's Guide, 4th ed., Hoboken:
Wiley. Further reading:
Harrison, W. T. et al. (2013). Financial Accounting: International Financial Reporting Standards, 9th ed., Harlow: Prentice Hall.
Wiley-VCH (eds.). International Financial Reporting Standards (IFRS) 2014 [Deutsch-Englische Textausgabe der von der EU gebilligten Standards. English & German edition]. Hoboken: Wiley.
Coenenberg, A.G., Haller, H. & Schultze, W. (2012). Jahresabschluss und Jahresabschlussanalyse, 22nd ed., Stuttgart: Schäffer-Poeschel.
Special aspects The sub-module is taught after the “Financial Accounting 2” sub-module.
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Quantitative Methods for Economists 1 Course Business Administration (English) EA-I003
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 60 Language EN
Length (semesters) 1 Self-study: 90
Sub-modules
Mathematics for Economists 1
Statistics 1 (Descriptive Statistics)
Examination WE 90
Participation requirements None
Useful prior knowledge –
Special aspects If required, and in consultation with the Head of Studies, tutorials accompanying the lectures may be offered at the place of study.
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DESCRIPTION OF SUB-MODULES
Mathematics for Economists 1 ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 36
Semester no. 1 Self-study: 54 Content Basic principles: number ranges, natural, whole, rational, real numbers Functions, graphs and charts:
Polynomials Rational functions Exponential functions and logarithms
Elementary combinatorics Sequences and series:
Total formulae Limits Infinite series
Calculating interest, annuities and repayment Differential calculus:
Slopes, derivatives, tangents Continuous functions Rates of change, limits Curve sketching, extreme value exercises Totals, products, quotients, chain rule Exponential and logarithmic functions Application in economics
Reading
Essential reading: Sydsaeter, K., Hammond, P. J. & Strom, A. (2012). Essential Mathematics for Economic Analysis, Harlow:
Pearson. Barnett, R. A., Ziegler, M. R. & Byleen, K. E. (2013). College Mathematics for Business, Economics, Life
Sciences and Social Sciences. Harlow: Pearson. Further reading:
Chiang, A. C. & Wainwright, K. (2005). Fundamental Methods of Mathematical Economics, 4th ed., Boston: McGraw-Hill.
Simon, C. P. & Blume, L. (1994). Mathematics for Economists, New York: Norton. Steiner, B. (1999). Mastering Financial Calculations: A Step-by-step Guide to the Mathematics of Financial
Markets, Harlow: Pearson. Special aspects Each mathematical method is introduced and practised using problems and applications from the field of economics.
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Statistics 1 (Descriptive Statistics) ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 1 Self-study: 36 Content Basic principles of descriptive statistics:
Relevance of statistics for the economic sciences. Statistical population, attribute holders, attributes, field research, desk research, exhaustive surveys, sample
surveys, scaling methods, data validity Empirical research and statistics
One-dimensional data: Absolute and relative frequencies, absolute cumulative and relative cumulative frequencies Graphical forms of representation (including bar charts, empirical distribution function) Location and dispersion parameters
Dependency analysis: Simple linear regression: method of least squares, coefficient of determination Correlation calculation (Bravais-Pearson correlation coefficient, Spearman correlation coefficient,
contingency coefficient, adjusted contingency coefficient) Calculating indices:
Price and volume indices (Laspeyres, Paasche) Value indices
Reading
Essential reading: Lewis, M. (2011). Applied Statistics For Economists, New York: Routledge. Cortinhas, C. & Black, K. (2012). Statistics for Business and Economics, Wiley.
Further reading: Sharpe, N. D., De Veaux, R. D. & Velleman, P. (2011). Business Statistics, 2nd ed., Harlow: Pearson. Donnelly, R. D. (2012). Business Statistics, Harlow: Pearson.
Special aspects Each statistical method is introduced using problems and applications from the field of economics and practised using suitable tools.
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Key Skills Course Business Administration (English) EA-I005
ECTS 6 Total workload (hrs) 180 Module supervisor tba
Type Mandatory Tuition: 108 Language EN
Length (semesters) 3 Self-study: 72
Sub-modules
Presentation and Facilitation
Principles of Scientific Writing (1 to 3)
Systems Thinking: Business Simulation Game
Project Management
Examination Presentation and project work
Participation requirements None
Useful prior knowledge In-depth knowledge of text editing and presentation software (e.g. Microsoft Word and Microsoft Power Point)
Special aspects
For teaching-related reasons, the “Principles of Scientific Writing” sub-module is spread over three semesters. Among other things, it helps to develop students’ ability to complete scientific assignments systematically in accordance with their level of studies.
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DESCRIPTION OF SUB-MODULES
Presentation and Facilitation ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 20
Semester no. 1 Self-study: 10 Content Basic principles:
Importance of convincing presentations Presentation media Organising a presentation project What makes an effective presentation
Preparing a presentation: Isolating topics Target group focus of the presentation Structuring content Selecting media
Visualising situations and concepts: Theoretical principles Initial considerations Implementation Visualisation software
Giving a presentation: Preparation and environment Verbal expression Non-verbal expression
Moderation: Role and tasks of the moderator Basics of moderation technique Moderation tools Questioning techniques
Reading
Essential reading: Seifert, J. W. (2012). Visualisation – Presentation – Facilitation, Offenbach: Gabal. Duarte, N. (2008). Slide:ology: The Art and Science of Creating Great Presentations, Sebastopol: O’Reilly. Hunter, D. (2009). The Art of Facilitation: The Essentials for Leading Great Meetings and Creating Group
Synergy, Hoboken: Wiley. Further reading:
Reynolds, G. (2012). Presentation ZEN. Simple Ideas on Presentation Design and Delivery, 2nd ed., Berkeley: New Riders.
Tufte, E. R. (2001). The Visual Display of Quantitative Information, Cheshire: Graphics Press. Tufte, E. R. (2006). The Cognitive Style of Power Point. Pitching Out Corrupts Within, 2nd ed., Cheshire:
Graphics Press. Special aspects The students give a presentation and receive feedback on its quality from their lecturer. Business administration matters are illustrated in assignments.
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Principles of Scientific Writing (1 to 3) ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 44
Semester no. 1-3 Self-study: 46 Content Introduction:
Importance of scientific writing Principles of scientific writing Basics of scientific theory
Writing an scientific paper: Topic and research question Structure Formal requirements Citations Writing style Tools for writing an scientific paper
Working with scientific literature: Researching scientific literature Evaluating scientific literature Citability of literature Managing literature Writing a bibliography
Methods of field and desk research Self-organisation and time management Reading
Essential reading: Bailey, S. (2011). Academic Writing: A Handbook for International Students, 3rd ed., New York: Routledge. Turabian, K. L. (2013). Manual for Writers of Research Papers, Theses, and Dissertations, 8th ed., Chicago:
University of Chicago Press. Further reading:
Gauch, H. R. (2012). Scientific Method in Brief. Cambridge: Cambridge University Press. Skern, T. (2011).Writing Scientific English. A Workbook, 2nd ed., Stuttgart: UTB. Day, R. A. & Gastel, B. (2011). How to Write and Publish a Scientific Paper, 7th ed., Santa Barbara:
Greenwood. Special aspects Students practise individual aspects of scientific writing and get feedback from their lecturer on the quality of the assignments completed. The sub-module is spread over three semesters so that students can also continuously develop their knowledge from the second semester onwards by means of an assisted analysis of their mistakes in their own written papers from the previous term. (Distribution of workload between tuition and self-study: 20/10 in the first semester, 12/18 in the second semester and 12/18 in the third semester.)
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Systems Thinking: Business Simulation Game
ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 24
Semester no. 2 Self-study: 6 Content Introduction:
Importance of systemic thinking Information on the simulation exercise Division into teams
Running the simulation exercise: Teams work through decisions independently over several stages Players analyse their findings from each stage to form the basis for new decisions
Accompanying assessments by the exercise leader and discussion of the results achieved by the teams Final discussion and final report Reading
Essential reading: LEARN! user manual.
Further reading: Dorner, D. (1997). The Logic of Failure: Recognizing and Avoiding Error in Complex Situations: Recognizing
and Avoiding Error in Complex Situations, New York: Basic Books. Sterman, J. (2000). Business Dynamics. Systems Thinking & Modeling for a Complex World, Boston:
Irwin/McGraw-Hill. Special aspects In the form of a role play, the simulation exercise simulates supervisory board meetings in which students must justify the results achieved by their company for individual financial years. At the end of the simulation exercise game, the students must present their results to the whole group in a mock annual general meeting and must write a strategy paper after the class on their chosen business strategy.
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Project Management ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 20
Semester no. 3 Self-study: 10 Content Basics of project management
Definition and types of project The need for project management Phases of a project Process models Project risks
Project preparation: Project selection Project leadership Project team Project environment Use of IT
Project planning: Project structuring/project structure plan Estimating required outlay Workflow planning Scheduling Capacity planning Budgeting
Implementation: Project execution Project steering Project communication Project monitoring Project reporting
Project completion Reading
Essential reading: Kerzner, H. (2013). Project Management. A Systems Approach to Planning, Scheduling and Controlling,
11th ed., Hoboken: Wiley. Project Management Institute (ed.) (2013). A Guide to the Project Management Body of Knowledge
[PMBOK Guide], 5th ed., Newton Square: Project Management Institute. Further reading:
Cleland, D. & Gareis, R. (2006). Global Project Management Handbook. Planning, Organizing and Controlling International Projects, 2nd ed., New York: McGraw-Hill.
Campbell, G. M. (2009). Communication Skills for Project Manager, New York: AMACOM. De Marco, T. (1998). The Deadline. A Novel About Project Management, New York: Dorset House
Publishing. Special aspects Alongside their lectures, students work on and document a project of their choosing related to their professional environment. To do this, they use a predefined procedural model focused on during the lecture, e.g. PRINCE2. They are required to draw up a project schedule for the dissertation to be written in the fourth semester.
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Marketing Course Business Administration (English) EA-I007
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 50 Language EN
Length (semesters) 1 Self-study: 100
Sub-modules
Introduction to Marketing
Case Studies and Applications for Selected Aspects of Marketing
Examination Case study or WE 90
Participation requirements “Principles of Business Administration” module
Useful prior knowledge Practical knowledge from the field of marketing
Special aspects None
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DESCRIPTION OF SUB-MODULES
Introduction to Marketing ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 2 Self-study: 60 Content Basics of marketing:
Basic conceptual principles Basic principles of behavioural science
Marketing objectives and strategies Market research Marketing mix:
Product policy Pricing and terms policy Distribution policy Communications policy
Organising and controlling marketing Styles of marketing:
Marketing consumer goods Marketing capital goods Marketing services Marketing internationally
Reading
Essential reading: Kotler, P. & Keller, K. L. (2011). Marketing Management, 14th ed., Harlow: Prentice Hall. Keegan, W. J.; M. C. Green (2011). Global marketing, 6th ed., Boston [et al.]: Pearson.
Further reading: Palmer, A. (2012). Introduction to Marketing. Theory and Practice, 3rd ed., Oxford: Oxford University Press. Kerin, R., Hartley & S. Rudelius, W. (2012). Marketing, 11th ed., Boston: McGraw-Hill/Irwin. Burns, A. C. & Bush, R. F. (2013). Marketing Research, 7th ed., Harlow: Prentice Hall.
Special aspects None
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Case Studies and Applications for Selected Aspects of Marketing ECTS 2 Total workload (hrs) 60
Type LEC Tuition: 20
Semester no. 2 Self-study: 40 Content
Assignments on sub-areas of marketing Practical case studies based on selected problems from sub-areas of marketing
Reading
Essential reading: Case Studies provided by the lecturer.
Further reading: Cf. essential and further reading given in sub-module “Introduction to Marketing” Roy, K. (2013). Case Studies on Marketing.
Special aspects Students give presentations on selected topics and present their solutions to case studies. In agreement with the lecturers, industry representatives may also be invited to showcase current marketing situations.
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Law 1 Course Business Administration (English) EA-I004
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 50 Language EN
Length (semesters)
2 Self-study: 100
Sub-modules
Basics of Law
Basics of Law of Obligations and Property Law
Examination WE 90
Participation requirements None
Useful prior knowledge –
Special aspects None
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DESCRIPTION OF SUB-MODULES
Basics of Law ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 1 Self-study: 60
Content Legal system of the Federal Republic of Germany:
Overview of the legal system, the areas of law and legal sources Judicial structure, stages of appeal Basic principles of legal techniques, the style used in legal opinions and judgments Typical cases in administrative and criminal law
German Civil Code – General Section and Law of Obligations 1: Structure and classification of the German Civil Code Legal subjects (natural and legal persons), legal objects Contractual and legal obligations Establishment/content/termination of obligations Abstraction principle Doctrine of legal transactions, in particular the declaration of intent, conclusion of contract, defects in the
legal transaction, deputation, statute of limitations, freedom of contract Overview of the types of contract in the German Civil Code Concept of consumer and entrepreneur with rules governing consumer protection General terms and conditions of business
Reading Essential reading:
August, R., Mayer, D. Bixby, M. D. (2012). International Business Law, 6th ed., Harlow: Pearson. Foster, N. & Sule, S. (2012). German Legal System and Laws, 4th ed., Oxford: Oxford University Press. Fischer, H. D. (2013). The German Legal System and Legal Language, 4th ed., London: Routledge-
Cavendish. Robbers, G. (2012). An Introduction to German Law, 5th ed., Heidelberg: Nomos.
Further reading: Schulz, M. & Wasmeier, O. (2012). The Law of Business Organizations: A Concise Overview of German
Corporate Law. Heidelberg et al.: Springer. Wendler, M., Tremml, B. & Buecker, B. J. (2008). Key Aspects of German Business Law: A Practical
Manual, Berlin, Heidelberg: Springer. Wirth, G., Arnold, M., Morshäuser, R. & Greene, M. (2010). Corporate Law in Germany, 2nd ed.,
München: C. H. Beck. Bugg, S. G. & Simon, H. (2009). Langenscheidt Fachwörterbuch Kompakt Recht Englisch, 2nd ed.,
München: Langenscheidt. Special aspects
None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Basics of Law of Obligations and Property Law ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 20
Semester no. 2 Self-study: 40
Content Law of Obligations 2:
Law governing defective performance, in particular warranty, default and breach of ancillary obligations Statutory obligations – law of tort/law of unjust enrichment/agency without specific authorisation
Property Law: Overview of property laws Rights and duties of the owner and the possessor Assignment of movable/immovable items Loan collateral, securities in personal and material form
Reading Essential reading:
Foster, N. & Sule, S. (2012). German Legal System and Laws, 4th ed., Oxford: Oxford University Press. Fischer, H. D. (2013). The German Legal System and Legal Language, 4th ed., London: Routledge-
Cavendish. Wendler, M., Tremml, B. & Buecker, B. J. (2008). Key Aspects of German Business Law: A Practical
Manual, Berlin, Heidelberg: Springer. Further reading:
Bugg, S. G. & Simon, H. (2009). Langenscheidt Fachwörterbuch Kompakt Recht Englisch, 2nd ed., München: Langenscheidt.
Robbers, G. (2012). An Introduction to German Law, 5th ed., Heidelberg: Nomos. Special aspects
None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Seminar Business Administration 1 Course Business Administration (English) ES-I006
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Contact time: 28 Language EN
Length (Sem.) 1 Self-study: 122
Sub-modules
Seminar Business Administration 1
Examination Seminar paper and presentation
Participation requirements None
Useful prior knowledge Text processing (e.g. MS Word) Special aspects The given contact and self-study times are only approximate; they apply
for average group sizes. The actual repartition of workload depends on the number of participants in the seminar.
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DESCRIPTION OF SUB-MODULES Seminar Business Administration 1 ECTS 5 Workload (in hours) 150
Type SEM Contact time: 28
Semester 1 Self-study: 122 Content The seminar’s main topic is „Business Administration as a science“. Possible topics could ,for instance, be part of the following fields:
History of Business Administration Important business economists and their academic achievements Methods of Business Administration Business Administration and its adjoining and auxiliary sciences Functional branches of Business Administration
Managing the preparation of the first presentation and the drafting of the first seminar paper:
Analysing requirements and clarifying objectives Self-organisation and time management
Preparing the first presentation and drafting the first seminar paper: Research and analysis Outline and structure Presentation Writing and formatting of the seminar paper and final editing
Reading Essential reading:
Essential reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Essential reading on specific topics as instructed by the lecturer supervising the work and in accordance with
the students’ own research Further Reading:
Further reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Further reading on specific topics in accordance with the students’ own research
Special aspects Students are given assistance in tutorials with the writing of their seminar paper. Although the students are marked on their performance in the seminar paper, this does not count towards the final mark.
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Principles of Economics Course Business Administration (English) EA-I009
ECTS 6 Total workload (hrs) 180 Module supervisor tba
Type Mandatory Tuition: 66 Language EN
Length (semesters) 2 Self-study: 114
Sub-modules
Principles of Economics 1 (Microeconomics)
Principles of Economics 2 (Macroeconomics)
National and International Economic Policy
Examination WE 90
Participation requirements “Mathematics for Economics 1” sub-module in the first semester
Useful prior knowledge –
Special aspects The sub-modules are scheduled so that the module may be completed within six months.
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DESCRIPTION OF SUB-MODULES
Principles of Economics 1 (Microeconomics) ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 2 Self-study: 36 Content Introduction to economic thinking and microeconomics:
Economics as a science Basic concepts
Theory of consumer choice: Preferences and utility functions Maximising a household’s utility
Production-possibility frontier (product transformation curve) Business theory:
Market forms Maximising profit in an environment of perfect competition Oligopolistic and monopolistic markets
Reading
Essential reading: Pindyck, R. S. & Rubinfeld, D. (2013). Microeconomics, 8th ed., Boston: Pearson. Varian, H. A. (2010). Intermediate Microeconomics: A Modern Approach, 8th ed., New York: Norton.
Further reading: Cowen, T. & Tabarrok, A. (2011). Modern Principles: Microeconomics of Economics, 2nd ed., New York:
Worth. Mankiw, N. G. & Taylor, M. P. (2011). Microeconomics, 2nd ed. Stamford: Cengage.
Special aspects The sub-module is taught in the second half of the semester.
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Principles of Economics 2 (Macroeconomics) ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 3 Self-study: 60 Content Introduction to macroeconomics:
History of economic thought (overview) Basics of macroeconomics and macroeconomic identities
Keynesianism vs. supply-side economics: Demand-side economics Supply-side economics
Goods market and money market: Basic model of the goods market Multiplier effects on the goods market Asset markets (specifically: money market)
IS-LM model Labour market – causes and types of unemployment:
Labour supply and labour demand Causes of unemployment Types of unemployment Macroeconomic labour market
Monetary and fiscal policy in the EU (Ecofin Council and European Central Bank) Reading
Essential reading: Mankiw, N. G. & Taylor, M. P. (2012). Macroeconomics, 8th ed., New York: Worth. Burda, M. & Wyplosz (2012). Macroeconomics: A European Text. Oxford, 6th ed., Oxford University Press.
Further reading: Cowen, T. & Tabarrok, A. (2012). Modern Principles of Economics, 2nd ed., New York: W. H. Freeman. Blanchard, O. (2013). Macroeconomics: A European Perspective, 2nd ed., Harlow: Pearson. Samuelson, P. A. & Nordhaus, W. D. (2001). Macroeconomics, 17th ed., Boston: McGraw-Hill.
Special aspects The sub-module is taught in the first half of the semester.
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National and International Economic Policy ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 12
Semester no. 3 Self-study: 18 Content Market failure and economic policy:
External effects Lack of information Public goods
Theoretical approaches in favour of global trade: Absolute cost advantages Comparative cost advantages
Theoretical approaches against world trade: Protective duty argument (Friedrich List) International backwash effects (Gunnar Myrdal)
International economic policy organisations: IMF and World Bank GATT and WTO
Reading
Essential reading: Krugman, P., Obstfeld, M. & Melitz, M. M. (2011). International Economics: Theory & Policy, 9th ed., Harlow:
Prentice Hall. Van Marrewijk, C. (2012). International Economics, 2nd ed., Oxford: Oxford University Press.
Further reading: Reinhart, C. M. & Rogoff, K. A. (2011).This Time is Different: Eight Centuries of Financial Folly. Princeton:
Princeton University Press. Benassy-Quere, A., Coeure, B. & Jacquet, P. (2010). Economic Policy: Theory and Practice. Oxford: Oxford
University Press. Special aspects The sub-module is taught in the first half of the semester.
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Management Accounting and Corporate Finance Course Business Administration (English) EA-I008
ECTS 7 Total workload (hrs) 210 Module supervisor tba
Type Mandatory Tuition: 84 Language EN
Length (semesters) 2 Self-study: 126
Sub-modules
Management Accounting 1
Management Accounting 2
Principles of Finance
Examination WE 120
Participation requirements “Principles of Business Administration” and “Financial Accounting and Reporting” modules
Useful prior knowledge Spreadsheets (e.g. MS Excel)
Special aspects The sub-modules are scheduled so that the module may be completed within six months.
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DESCRIPTION OF SUB-MODULES
Management Accounting 1 ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 36
Semester no. 2 Self-study: 54 Content Basics of cost accounting:
Distinguishing between concepts (disbursement vs. deposit; spending vs. earning; expenditure vs. income; costs vs. expenses)
Structuring costs Cost type accounting:
Differentiation by cost determinants Cost type schedule and accounting system Imputed costs Absorption vs. variable costing
Cost centre accounting: Tasks of cost centre accounting Determining operational cost centres Process of cost centre accounting on the cost allocation sheet (primary cost allocation, secondary cost
allocation) Internal cost allocation Process of absorption costing and marginal costing
Cost unit accounting: Cost unit accounting by unit (calculation). Division calculation, mark-up calculation, other calculation
methods. Cost unit accounting by time (statement of earnings). Function, incorporation of changes in inventory, cost
of production method, cost of sales method Cost unit accounting by unit and time in systems of absorption and marginal costing
Other systems of cost accounting and possible applications: Systems of standard costing Activity-based costing Target costing
Reading
Essential reading: Garrison, R., Noreen, E. & Brewer, P. (2011). Managerial Accounting, 14th ed., Boston: McGraw-Hill/Irwin. Kaplan, R. S. et al. (2011). Management Accounting, Harlow: Prenctice Hall.
Further reading: Cunningham, J. E. & Flume, O. (2003). Real Numbers. Management Accounting in a Lean Organization.
Durham: Managing Times Press. Coenenberg, A. G. et al. (2009). Kostenrechnung und Kostenanalyse, 7th ed., Stuttgart: Schäffer-Poeschl.
Special aspects The sub-module is accompanied by practical assignments on management accounting and on calculations using spreadsheet software. The sub-module is taught in the second half of the semester and lays the foundation for the “Management Accounting 2” sub-module, which is taught immediately afterwards in the third semester.
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Management Accounting 2 ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 3 Self-study: 36 Content Earnings-oriented and potential-oriented management as the fundamental principle of controlling:
Controlling in the system of business planning and management The closed-loop principle as the foundation of controlling The prerequisite of systemic thinking
Components of controlling – strategic and operational controlling: Strategic controlling Operational controlling
Coordinating processes of operational and strategic controlling: Key ratios and indicators Performance pyramids (Lynch/Cross) Balanced scorecards
Reading
Essential reading: Garrison, R., Noreen, E. & Brewer, P. (2011). Managerial Accounting, 14th ed., Boston: McGraw-Hill/Irwin. Kaplan, R. S. et al. (2011). Management Accounting. Harlow: Prenctice Hall.
Further reading: Horváth, P. (2011). Controlling, 12th ed., München: Vahlen. Cunningham, J. E. & Flume, O. (2003). Real Numbers. Management Accounting in a Lean Organization.
Durham: Managing Times Press. Special aspects The sub-module is taught in the first half of the semester, immediately following the “Management Accounting 1” sub-module.
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Principles of Finance ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 3 Self-study: 36 Content Basic principles of financial management:
Tasks in financial management Forms of financing Objectives of financial management Investment and financial planning
Basic principles of investment: Types of investment Investment concepts
Using investment accounting to evaluate capital spending and financial investments: Static investment accounting Dynamic investment accounting Investment accounting in the event of uncertainty Company valuation
Basic principles of financing: Equity financing Debt financing Internal financing Basel II, Basel III and ratings
Analysing a company from a financial management perspective: Key financial management ratios Profit/loss analysis Short- and long-term liquidity analysis
Reading
Essential reading: Brealey, R. A., Myers, S. C. & Allen, F. (2010). Principles of Corporate Finance. Global Edition, 10th ed.,
Boston: McGraw-Hill. Hiller, D., Ross, S. A., Jaffe, J. & Jordan, B. (2013). Corporate Finance, 2nd European ed., Boston: McGraw-
Hill. Further reading:
Berk, J., DeMarzo, P. (2013). Corporate Finance, 3rd ed., Harlow: Pearson. Bernstein, P. L. (2005). Capital Ideas: The Improbable Origins of Modern Wall Street. Hoboken: John Wiley.
Special aspects The sub-module is taught in the first half of the semester.
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Seminar Business Administration 2 Degree programme Business Administration (English) ES-I010
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Contact time: 28 Language EN
Length (Sem.) 1 Self-study: 122
Sub-modules
Seminar Business Administration 2
Examination Seminar paper and presentation Participation requirements Participation in the “Principles of Scientific Writing” sub-module from previous
semesters and in the core specialist modules from the first and second semester
Useful prior knowledge Advanced knowledge of word processing (e.g. MS Word)
Special aspects The given contact and self-study times are only approximate; they apply for average group sizes. The actual repartition of workload depends on the number of participants in the seminar.
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DESCRIPTION OF SUB-MODULES Seminar Business Administration 2
ECTS 5 Workload (in hours.) 150
Type SEM Contact time: 28
Semester 2 Self-study: 122 Content The seminar’s main topic is „Management concepts through the ages“. Possible topics can ,for instance, be:
Lean Management as management concept Total Quality Management as management concept Business Reengineering as management concept Change Management as management concept with particular focus on Organisational Learning Systemic Management as management concept Evolutionary Management as management concept with particular focus on St. Gallen Management Model Knowledge management as management concept Innovation management als management concept
Managing the preparation of the second presentation and the drafting of the second seminar paper:
Analysing requirements and clarifying objectives Self-organisation and time management
Preparing the second presentation and drafting the second seminar paper: Research and analysis Outline and structure Presentation Writing and formatting of the seminar paper and final editing
Reading Essential reading:
Essential reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Essential reading on specific topics as instructed by the lecturer supervising the work and in accordance with
the students’ own research Further Reading:
Further reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Further reading on specific topics in accordance with the students’ own research
Special aspects Students are given assistance in tutorials with the writing of their seminar paper. Although the students are marked on their performance in the seminar paper, this does not count towards the final mark.
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Quantitative Methods for Economists 2 Course Business Administration (English) EA-I011
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 60 Language EN
Length (semesters) 1 Self-study: 90
Sub-module
Mathematics for Economists 2
Statistics 2 (Probability Theory and Inferential Statistics)
Examination WE 90
Participation requirements “Quantitative Methods for Economists 1” module
Useful prior knowledge –
Special aspects If required, and in consultation with the Director of Studies, tutorials accompanying the lectures may be offered at the place of study.
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DESCRIPTION OF SUB-MODULES
Mathematics for Economists 2 ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 3 Self-study: 36 Content Matrices and determinants:
System of linear equations Matrix operations Gaussian elimination Determinants Inverse of a matrix Cramer’s rule Application in economics
Linear optimisation/programming: Basic principles Simplex method Application in economics
Integral calculus: Surfaces and definite integrals Indefinite integrals Integration by substitution Integration by parts Application in economics
Reading
Essential reading: Sydsaeter, K., Hammond, P. J. & Strom, A. (2012). Essential Mathematics for Economic Analysis. Harlow:
Pearson. Barnett, R. A., Ziegler, M. R. & Byleen, K. E. (2013). College Mathematics for Business, Economics, Life
Sciences and Social Sciences. Harlow: Pearson. Further reading:
Chiang, A. C. & Wainwright, K. (2005). Fundamental Methods of Mathematical Economics, 4th. ed., Boston: McGraw-Hill.
Simon, C. P. & Blume, L. (1994). Mathematics for Economists. New York: Norton. Special aspects Each mathematical concept and method is described using issues and applications from the field of economics and applied in assignments with the aid of tools such as spreadsheets.
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Statistics 2 (Probability Theory and Inferential Statistics) ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 36
Semester no. 3 Self-study: 54 Content Introduction to probability theory:
Basic concepts: random experiment, elementary event, sample space Linking events: union, intersection and complement of events Probability function and theoretical distribution theory, expected value and variance
Discrete and continuous random variables: Discrete probability distribution: uniform distribution, binomial distribution, Poisson distribution, geometric
distribution Continuous probability distribution: continuous uniform distribution, normal distribution
Inductive statistics: Basic concepts and applications Estimating: sampling variable, estimator, method of least squares Testing: hypotheses, chi-squared test, t-test Designing, conducting and analysing surveys, e.g. in market research
Reading
Essential reading: Spanos, A. (1999). Probability Theory and Statistical Inference: Econometric Modeling with Observational
Data. Cambridge: Cambridge University Press. Lewis, M. (2011). Applied Statistics For Economists. New York: Routledge.
Further reading: Lewis, M. (2011). Applied Statistics For Economists. New York: Routledge. Cortinhas, C. & Black, K. (2012). Statistics for Business and Economics. Wiley. Sharpe, N. D., De Veaux, R. D., Velleman, P. (2011). Business Statistics, 2nd ed., Harlow: Pearson. Donnelly, R. D. (2012). Business Statistics. Harlow: Pearson.
Special aspects Each statistical concept and method is described using issues and applications from the field of economics and applied in assignments with the aid of tools such as spreadsheets.
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Principles of Informatics Course Business Administration (English) EA-I012
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 60 Language EN
Length (semesters) 2 Self-study: 90
Sub-modules
Informatics
Database Systems
Examination Project work
Participation requirements None
Useful prior knowledge –
Special aspects The sub-modules are scheduled so that the module may be completed within six months.
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DESCRIPTION OF SUB-MODULES
Informatics ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 36
Semester no. 3 Self-study: 54 Content Introduction to informatics and business informatics:
Informatics and business informatics in the context of the sciences Classes of computer and their use within a company Computer architectures Interaction between components in a computer architecture Network components User interfaces and their configuration
Data and information: Information systems (basic principles) Use of information systems in companies Importance of information systems for a company's strategy and its management Application systems used to support business processes Architectural components of information and application systems
Planning, development and operation of information systems: Needs assessment Information systems modelling (data view and functional view; description of requirements, requirements
specification document and technical specification document; use case) IS projects: planning, selection, commissioning/implementation, acceptance and testing, project
management, process models Operation and IT service management Total cost of ownership
IT organisation Reading
Essential reading: Stair, R. M. (2013), Information Systems, 11th Revised edition, South-Western College Publishing.
Further reading: Brookshear, J. G. (2011), Computer Science: An Overview, Addison Wesley.
Special aspects The “Informatics” sub-module is taught in the second half of the semester.
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Database Systems ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 4 Self-study: 36 Content Introduction to database systems:
Database models (relational, object-relational, object-oriented, etc.) Conceptual modelling using UML class diagrams
Relational model: Database schemas Relationships (1:1, 1:n, n:m) Modelling using the entity-relationship model Relational algebra: selection, projection, union, cross product, join
Database queries with SQL: SELECT queries Referential integrity
Areas of application for database management systems: Operational data storage Data warehouses
Overview of key relational database management systems Reading
Essential reading: Elmasri, R. A. & Navathe, S.B. (2013). Database Systems, 6th edition, Prentice Hall.
Further reading: Sadalage, P. J., Fowler, M. (2012). NoSQL Distilled: A brief Guide to the Emerging World of Polyglot
Persistence, Addison Wesley. Hurwitz, J. et al (2013). Big Data For Dummies, John Wiley & Sons.
Special aspects Students apply their knowledge when setting up a database system for a practice case. The “Database Systems” sub-module is taught in the first half of the semester.
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Seminar Business Administration 3 Course Business Administration (English) ES-I010
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Contact time: 28 Language EN
Length (Sem.) 1 Self-study: 122
Sub-modules
Seminar Business Administration 3
Examination Seminar paper and presentation Participation requirements
Participation in the “Principles of Scientific Writing” sub-module from previous semesters and in the core specialist modules from the first and second semester
Useful prior knowledge Advanced knowledge of word processing (e.g. MS Word)
Special aspects The given contact and self-study times are only approximate; they apply for average group sizes. The actual repartition of workload depends on the number of participants in the seminar.
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DESCRIPTION OF SUB-MODULES Seminar Business Administration 3
ECTS 5 Total workload (hrs) 150
Type SEM Contact time: 28
Semester 3 Self-study: 122 Content The seminar’s main topic is „challenges“. Throughout the seminar, students deal with a current challenge of Business Administration or their respective specialisation. Managing the preparation of the third presentation and the drafting of the third seminar paper:
Analysing requirements and clarifying objectives Self-organisation and time management
Preparing the third presentation and drafting the third seminar paper: Research and analysis Outline and structure Presentation Writing and formatting of the seminar paper and final editing
Reading Essential reading:
Essential reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Essential reading on specific topics as instructed by the lecturer supervising the work and in accordance
with the students’ own research Further Reading:
Further reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Further reading on specific topics in accordance with the students’ own research
Special aspects Students are given assistance in tutorials with the writing of their seminar paper. Although the students are marked on their performance in the seminar paper, this does not count towards the final mark.
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Language Skills Course Business Administration (English) EA-I014
ECTS 5 Total workload (hrs) 150 Module
supervisor tba
Type Mandatory Tuition: 120 Language English/German/Russian/Spanish Length
(semesters) 4 Self-study: 30
Sub-modules
Language Skills 1
Language Skills 2
Business Language 1
Business Language 2
Examination Oral examination
Participation requirements -
Useful prior knowledge -
Special aspects
Students can choose between English, German as a foreign language, Russian or Spanish. The module focuses on joint working in small groups and on individual and independent research to prepare a topic in the chosen language using a variety of available media (e.g. Internet, books, smartphones), followed by a presentation. The way in which the sub-modules are arranged in semesters 3 to 6 not only ensures that students are constantly engaged with the chosen language, but also encourages sustainable learning processes. Upon completion of the module-alternative English and Business English, students are able to successfully complete the “Cambridge BEC” or “TOEFL” tests at level C1. If the chosen language is not English, students are able to successfully complete level A1 of the Common European Framework of Reference (CEFR) in their chosen language.
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DESCRIPTION OF SUB-MODULES
Language Skills 1 ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 24
Semester no. 3 Self-study: 6 Content
Building on basic grammar: Expanding active vocabulary and knowledge of expressions Expanding passive vocabulary Dealing with:
Notes and messages encountered during day-to-day work Everyday correspondence
Reading Essential reading:
Tba; depends on the chosen language and is given within the respective class. Further reading:
Tba; depends on the chosen language and is given within the respective class. Hornby, A. S. (2010). Oxford Advanced Learners Dictionary, 8th ed., Berlin: Cornelsen. Murphy, R. (2004). English Grammar in Use. A Self-study Reference and Practice Book for Intermediate
Students of English. With answers, 3rd ed., Cambridge: Cambridge University Press. Wood, I. & Williams, A. (2012). Pass Cambridge BEC Vantage – Student’s Book. München: Langenscheidt. E.g. “Business Spotlight” magazine as well as topical newspaper articles in the chosen language.
Special aspects Students are constantly updated of their progress and current level of performance by means of unmarked oral and written tests.
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Language Skills 2 ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 24
Semester no. 4 Self-study: 6 Content Further basic (English: advanced) grammar: Expanding active vocabulary and knowledge of expressions through:
Debates Role-plays
Expanding passive vocabulary Improving reading comprehension by reading and understanding: Dealing with:
Notes and messages encountered during day-to-day work Further complex routine correspondence relating in particular to goods and services
Reading Essential reading:
Tba; depends on the chosen language and is given within the respective class. Further reading:
Tba; depends on the chosen language and is given within the respective class. Hornby, A. S. (2010). Oxford Advanced Learners Dictionary, 8th ed., Berlin: Cornelsen. Murphy, R. (2004). English Grammar in Use. A Self-study Reference and Practice Book for Intermediate
Students of English. With answers, 3rd ed., Cambridge: Cambridge University Press. Wood, I. & Williams, A. (2012). Pass Cambridge BEC Vantage – Student’s Book. München: Langenscheidt. E.g. “Business Spotlight” magazine as well as topical newspaper articles in the chosen language.
Special aspects Students are constantly updated of their progress and current level of performance by means of unmarked oral and written tests.
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Business Language 1 ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 24
Semester no. 5 Self-study: 6 Content
Business correspondence Reports and specialist literature Communication and active discussion in meetings and seminars Expanding active and passive vocabulary Working with texts which use a basic (English: a further advanced) vocabulary Working with and presenting a range of different texts and preparing presentations Drafting various types of basic documents Routine correspondence relating in particular to goods and services
Reading Essential reading:
Tba; depends on the chosen language and is given within the respective class. Further reading:
Tba; depends on the chosen language and is given within the respective class. Hornby, A. S. (2010). Oxford Advanced Learners Dictionary, 8th ed., Berlin: Cornelsen. Wood, I. & Williams, A. (2012). Pass Cambridge BEC Higher – Student’s Book. München: Langenscheidt. E.g. “Business Spotlight” magazine as well as topical newspaper articles in the chosen language.
Special aspects Students are constantly updated of their progress and current level of performance by means of unmarked oral and written tests.
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Business Language 2 ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 48
Semester no. 6 Self-study: 12 Content
Communication and active discussion in meetings and seminars Expanding passive and active vocabulary Working with texts which use a more advanced vocabulary Working with and presenting a range of different texts and preparing presentations Drafting of more complex documents as well
Reading Essential reading:
Tba; depends on the chosen language and is given within the respective class. Further reading:
Tba; depends on the chosen language and is given within the respective class. Hornby, A. S. (2010). Oxford Advanced Learners Dictionary, 8th ed., Berlin: Cornelsen. Wood, I. & Williams, A. (2012). Pass Cambridge BEC Higher – Student’s Book. München: Langenscheidt. E.g. “Business Spotlight” magazine as well as topical newspaper articles in the chosen language.
Special aspects None
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Leadership Skills Course Business Administration (English) EA-I015
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 68 Language EN Length (semesters) 3 Self-study: 82
Sub-module
Rhetoric and Communication
Business Ethics
Entrepreneurship
Examination Presentation and project work
Participation requirements “Principles of Business Administration” and “Key Skills” modules
Useful prior knowledge Basic knowledge of philosophy, in particular ethics
Special aspects The sub-modules are scheduled so that the module may be completed within 12 months (equal to the length of two semesters).
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DESCRIPTION OF SUB-MODULES
Rhetoric and Communication ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 20
Semester no. 4 Self-study: 10 Content Basic principles of communication:
Models of communication (overview) Principles of communication Styles of communication
Communication square (Schulz von Thun): The matter layer The self-revealing layer The relationship layer The appeal layer
Communication techniques: Discussion techniques/reasoning techniques/manipulation techniques Questioning techniques Discussion and moderation techniques (area of specialisation) Feedback rules
Verbal and non-verbal communication: Speaking style Speaking technique Body language
Conflict management Reading
Essential reading: Becker, E. (2009). Mastering Communication at Work: How to Lead, Manage, and Influence. Boston:
McGraw-Hill. McKay, M. Davis, M. & Fanning, P. (2009). Messages: The Communication Skills Book, 3rd ed., Oakland:
New Harbinger. Further reading:
Schopenhauer, A. (2008). The Art of Being Right: 38 Ways to Win an Argument. [1st German ed. 1830/31]. Slough: Dodo Press.
Schulz von Thun, F. (2010). Miteinander reden [1 bis 3], 48., 32. und 20. Aufl., Reinbek bei Hamburg: rororo.
Watzlawick, P. (2008). Situation is Hopeless, But Not Serious: The Pursuit of Unhappiness: New York: Norton & Companay.
Special aspects Ungraded sub-module: Students use case studies reflecting economic activity to practice what they have learnt from the sub-module. Teaching staff provide feedback regarding the quality of students’ contributions to debates, their presentations, moderation activities and the role they adopt within the group. The sub-module is taught in the second half of the semester.
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Business Ethics ECTS 2 Total workload (hrs) 60
Type SE Tuition: 24
Semester no. 5 Self-study: 36 Content Basic principles of business ethics:
Topicality and relevance of issues relating to business ethics Purpose of business ethics Evolution of ethics (overview) Business ethics and corporate governance Key ethical concepts
Fundamental problems of business ethics: Problem of justifying business ethics Problem of applying business ethics Relationship between ethics and economics Evaluation criteria Ethical ambivalence
Implementing ethical principles: Binding regulations Incentive systems
Case studies on applied business ethics: Balance sheet fraud Corruption Insider trading Environmental pollution Remuneration of managerial staff Human resources management
Reading
Essential reading: Fisher, C. M., Lovell, A. & Valero-Silva, N. (2012). Business Ethics and Values. Individual, Corporate and
International Perspectives, 4th ed., Harlow: Pearson Education. Nielsen, R. P. (1996). The Politics Of Ethics: Methods for Acting, Learning, and Sometimes Fighting With
Others in Addressing Problems in Organizational Life. Oxford: Oxford University Press. Further reading:
Brenkert, G. G. & Beauchamp, T. L. (Hrsg.) (2012). The Oxford Handbook of Business Ethics, 2nd ed., New York: Oxford University Press.
Crane, A. & Matten, D. (2010). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization, 3rd ed., New York: Oxford University Press.
Ferrell, O. C., Fraedrich, J. & Ferrell, L. (2014). Business Ethics: Ethical Decision Making & Cases, 10th ed., Hampshire: Cengage.
Special aspects As part of their preparations for an oral presentation, students take a more in-depth look at one aspect of the issues relating to business ethics and submit their findings for discussion. The oral presentation will also count as evidence of a student’s work for the module. Students also undertake case studies to actively address problems related to business ethics.
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Entrepreneurship ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 6 Self-study: 36 Content Basic principles:
Introduction to business formation Reasons for setting up a business Empirical analysis of business formations Entrepreneurship and intrapreneurship
Business idea, model and strategy: Development Analysis Implementation
Business plan: Types Development Structure Presentation
Start-up financing: Types of financing Stages of financing
Legal aspects: Choice of legal form Liability Formalities of setting up a business Fundamental principles of employment law
Entrepreneurial marketing Monitoring success Reading
Essential reading: Hisrich, R. D., Peters, M. P. & Shepherd, D. A. (2010). Entrepreneurship, 8th ed., New York: McGraw-
Hill/Irwin. Bygrave, W. D. & Zacharkakis, A. (2010). Entrepreneurship. Hoboken: Wiley.
Further reading: Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses. New York: Crown. Special aspects Students develop their own ideas for setting up a business and work on a project drawing up a business plan. This project work will also count as evidence of a student’s work for the module. The sub-module is taught during the first half of the semester.
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Leadership Skills Course Business Administration (English) EA-I015
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 68 Language EN Length (semesters) 3 Self-study: 82
Sub-module
Rhetoric and Communication
Business Ethics
Entrepreneurship
Examination Presentation and project work
Participation requirements “Principles of Business Administration” and “Key Skills” modules
Useful prior knowledge Basic knowledge of philosophy, in particular ethics
Special aspects The sub-modules are scheduled so that the module may be completed within 12 months (equal to the length of two semesters).
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DESCRIPTION OF SUB-MODULES
Rhetoric and Communication ECTS 1 Total workload (hrs) 30
Type LEC+ASGN Tuition: 20
Semester no. 4 Self-study: 10 Content Basic principles of communication:
Models of communication (overview) Principles of communication Styles of communication
Communication square (Schulz von Thun): The matter layer The self-revealing layer The relationship layer The appeal layer
Communication techniques: Discussion techniques/reasoning techniques/manipulation techniques Questioning techniques Discussion and moderation techniques (area of specialisation) Feedback rules
Verbal and non-verbal communication: Speaking style Speaking technique Body language
Conflict management Reading
Essential reading: Becker, E. (2009). Mastering Communication at Work: How to Lead, Manage, and Influence. Boston:
McGraw-Hill. McKay, M. Davis, M. & Fanning, P. (2009). Messages: The Communication Skills Book, 3rd ed., Oakland:
New Harbinger. Further reading:
Schopenhauer, A. (2008). The Art of Being Right: 38 Ways to Win an Argument. [1st German ed. 1830/31]. Slough: Dodo Press.
Schulz von Thun, F. (2010). Miteinander reden [1 bis 3], 48., 32. und 20. Aufl., Reinbek bei Hamburg: rororo.
Watzlawick, P. (2008). Situation is Hopeless, But Not Serious: The Pursuit of Unhappiness: New York: Norton & Companay.
Special aspects Ungraded sub-module: Students use case studies reflecting economic activity to practice what they have learnt from the sub-module. Teaching staff provide feedback regarding the quality of students’ contributions to debates, their presentations, moderation activities and the role they adopt within the group. The sub-module is taught in the second half of the semester.
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Business Ethics ECTS 2 Total workload (hrs) 60
Type SE Tuition: 24
Semester no. 5 Self-study: 36 Content Basic principles of business ethics:
Topicality and relevance of issues relating to business ethics Purpose of business ethics Evolution of ethics (overview) Business ethics and corporate governance Key ethical concepts
Fundamental problems of business ethics: Problem of justifying business ethics Problem of applying business ethics Relationship between ethics and economics Evaluation criteria Ethical ambivalence
Implementing ethical principles: Binding regulations Incentive systems
Case studies on applied business ethics: Balance sheet fraud Corruption Insider trading Environmental pollution Remuneration of managerial staff Human resources management
Reading
Essential reading: Fisher, C. M., Lovell, A. & Valero-Silva, N. (2012). Business Ethics and Values. Individual, Corporate and
International Perspectives, 4th ed., Harlow: Pearson Education. Nielsen, R. P. (1996). The Politics Of Ethics: Methods for Acting, Learning, and Sometimes Fighting With
Others in Addressing Problems in Organizational Life. Oxford: Oxford University Press. Further reading:
Brenkert, G. G. & Beauchamp, T. L. (Hrsg.) (2012). The Oxford Handbook of Business Ethics, 2nd ed., New York: Oxford University Press.
Crane, A. & Matten, D. (2010). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization, 3rd ed., New York: Oxford University Press.
Ferrell, O. C., Fraedrich, J. & Ferrell, L. (2014). Business Ethics: Ethical Decision Making & Cases, 10th ed., Hampshire: Cengage.
Special aspects As part of their preparations for an oral presentation, students take a more in-depth look at one aspect of the issues relating to business ethics and submit their findings for discussion. The oral presentation will also count as evidence of a student’s work for the module. Students also undertake case studies to actively address problems related to business ethics.
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Entrepreneurship ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 6 Self-study: 36 Content Basic principles:
Introduction to business formation Reasons for setting up a business Empirical analysis of business formations Entrepreneurship and intrapreneurship
Business idea, model and strategy: Development Analysis Implementation
Business plan: Types Development Structure Presentation
Start-up financing: Types of financing Stages of financing
Legal aspects: Choice of legal form Liability Formalities of setting up a business Fundamental principles of employment law
Entrepreneurial marketing Monitoring success Reading
Essential reading: Hisrich, R. D., Peters, M. P. & Shepherd, D. A. (2010). Entrepreneurship, 8th ed., New York: McGraw-
Hill/Irwin. Bygrave, W. D. & Zacharkakis, A. (2010). Entrepreneurship. Hoboken: Wiley.
Further reading: Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses. New York: Crown. Special aspects Students develop their own ideas for setting up a business and work on a project drawing up a business plan. This project work will also count as evidence of a student’s work for the module. The sub-module is taught during the first half of the semester.
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Organisation and Management Course Business Administration (English) EA-I016
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 50 Language EN
Length (semesters) 2 Self-study: 100
Sub-module
Corporate Organisation and Management
Human Resources Management
Examination WE 90
Participation requirements “Principles of Business Administration” module
Useful prior knowledge –
Special aspects The sub-modules are scheduled so that the module may be completed within six months.
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DESCRIPTION OF SUB-MODULES
Corporate Organisation and Management ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 4 Self-study: 60 Content Basic principles Company management:
Notion of company management Management theories Duties involved in managing a company
Basic principles of organisational theory: Organisation as a tool of company management Selected organisational theory approaches
Core activities of organisational design: Arranging design features relating to the company’s organisational structure The organisation’s process orientation
Change management Reading
Essential reading: Jones, G. R. (2012). Organizational Theory, Design, and Change, 7th ed., Harlow: Prentice Hall. Burton, M., Obel, B. & DeSanctis, G. (2011). Organizational Design: A Step-by-Step Approach, 2nd ed.,
Cambridge: Cambridge University Press. Further reading:
Robert, J. (2004). The Modern Firm: Organizational Design for Performance and Growth. Oxford: Oxford University Press.
Daft, R. L. (2012). Organization Theory & Design. Stamford: South Western. Special aspects The sub-module is accompanied by practical assignments and case study work carried out in groups. The sub-module is taught in the second half of the semester.
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Human Resources Management ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 20
Semester no. 5 Self-study: 40 Content Concept of management Management theories and models:
Personalistic approaches Behavioural approaches Contingency approaches Constructivist approaches
Management success: Criteria Impact assessment
Management methods: Management principles Management concepts Management tools
Reading
Essential reading: Ivancevich, J. & Konopaske, R. (2012). Human Resource Management, 12th ed., Boston: McGraw-Hill/Irwin. Mathis, R. L. & Jackson, J. H. (2010), 13th ed., Stamford: South Western.
Further reading: Dessler, G. (2012). Human Resource Management, 13th ed., Harlow: Prentice Hall. Boxall, P. (Ed.) (2008). The Oxford Handbook of Human Resource Management. Oxford: Oxford University
Press. Special aspects The sub-module is taught in the first half of the semester.
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Law 2 Course Business Administration (English) EA-I017
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 50 Language EN
Length (semesters) 1 Self-study: 100
Sub-module
International Commercial Law
Examination WE 90
Participation requirements “Law 1” and “Marketing” modules
Useful prior knowledge Knowledge acquired from business activities carried out in the areas of human resources management and marketing
Special aspects None
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DESCRIPTION OF SUB-MODULES
International Commercial Law ECTS 5 Total workload (hrs) 150
Type LEC+ASGN Tuition: 50
Semester no. 4 Self-study: 100
Content Commercial law:
The concept of mercantile trader and the right to a company name Commercial register and the effect of entries International commercial practices and transactions, in particular mercantile sale and commission business Power of agency of the mercantile trader, in particular power of procuration, mercantile power of agency,
authority of sales assistants Company law:
Types of company Basic principles of international company law Partnerships: civil law partnership, general commercial partnership, limited partnership Corporations: limited liability company
Employment law: Parties to an employment relationship, in particular the concept of the employee Legal framework – laws, collective wage agreement, internal company agreement, contract of employment Overview of employee participation in company decisions and corporate co-determination Particular forms of employment relationship – part-time, fixed-term, temporary agency work, training Disruptions in the employment relationship, in particular the continued payment of wages and the liability of
the parties involved Termination of the employment relationship, in particular legislation protecting against unfair dismissal
The Act against Unfair Competition (UWG): Overview of competition law Blanket clause, Section 3 UWG Statutory definition of unfair competition, Sections 4 to 7 UWG Legal protection, Section 8 et seq. UWG
Reading Essential reading:
Wendler, M., Tremml, B. & Buecker, B. J. (2008). Key Aspects of German Business Law: A Practical Manual. Berlin, Heidelberg: Springer.
Schulz, M. & Wasmeier, O. (2012). The Law of Business Organizations: A Concise Overview of German Corporate Law. Heidelberg et al.: Springer.
Further reading: Kircher, J., Kremp, P. R. & Magotsch, M. (eds.) (2010). Key Aspects of German Employment and Labour
Law. Berlin, Heidelberg: Springer. Wirth, G., Arnold, M., Morshäuser, R. & Greene, M. (2010). Corporate Law in Germany, 2nd ed., München:
C. H. Beck. Special aspects
The commercial law classes should comprise around 12 teaching units, the classes on company law 14 teaching units, employment law 15 teaching units and the Act against Unfair Competition 9 teaching units.
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Research Project
Course Business Administration (English) ES-I018
ECTS 10 Total workload (hrs) 300 Module supervisor tba
Type Mandatory Contact time: 10 Language EN
Length (semesters) 1 Self-study: 290
Sub-modules
Research Project
Examination Research project and presentation
Participation requirements Modules of the first three semesters
Useful prior knowledge –
Special aspects None
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Description of sub-modules
Research project ECTS 10 Total workload (hrs) 300
Type RP+PRES Contact time: 10
Semester 4 Self-study: 290 Content Drafting of a written student research paper on a topic area covered in the modules studied in the previous semesters. The topic area is specified by the head of department together with student.
Research and analysis Outline and structure Presentation Writing and final editing
Oral presentation on the preparation of the research project and a discussion on the project Reading
Essential reading: Essential reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Essential reading on specific topics in accordance with information from students’ own research
Further reading: Further reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-modules
(1-3) Further reading on specific topics in accordance with the students’ own research
Special aspects Research project during the semester
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International Aspects of Corporate Management Course Business Administration (English) EA-I019
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 66 Language EN
Length (semesters) 1 Self-study: 84
Sub-module
International Management
Intercultural Competence
Examination WE 60 and presentation
Participation requirements “Organisation and Management” module as well as the “Presentation and Facilitation” and “Rhetoric and Communication” sub-modules.
Useful prior knowledge Experience of interacting in a bicultural or multicultural environment.
Special aspects As part of the “Intercultural Competence” sub-module, students will carry out a training module and prepare a training manual.
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DESCRIPTION OF SUB-MODULES
International Management ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 36
Semester no. 5 Self-study: 54 Content Basic principles:
Concepts Theories of internationalisation Significance of different institutional framework conditions
Risks in international management: Endogenous risks and potential safeguarding mechanisms Exogenous risks and potential safeguarding mechanisms
Strategies adopted by companies operating internationally: Market entry and market development Target market strategies Timing strategies Allocation strategies Coordination strategies
Selected organisational concepts of companies operating internationally Selected aspects of human resources management of international companies Reading
Essential reading: Bartlett, C. A. & Goshal, S. (2002). Managing Across Borders, 2nd ed., Boston: Harvard Business School
Press. Mead, R. & Andrews, T. G. (2009). International Management, 4th ed., Boston: Wiley-Blackwell.
Further reading: Deresky, H. (2013). International Management: Managing Across Borders and Cultures, Text and Cases, 8th
ed., Harlow: Prentice Hall. Special aspects None
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Intercultural Competence ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 30
Semester no. 5 Self-study: 30 Content Basic principles:
Concepts of culture Definitions of intercultural competences
Levels and acquisition of competence: Cognitive, affective and behavioural competence Advantages and disadvantages of different training methods Linking target skills and training methods
Cultural standards and cultural dimensions: Presentation and critique of concepts Training methods geared towards cultural standards and cultural dimensions
Cultural information deficits: Conscious and unconscious information deficits Strategies for dealing with cultural information deficits Presentation and critique of training methods relating to information deficits
Team project: Developing a culturally-specific training programme: Starting point: critical interactions situations Carrying out individual training modules in the plenary session Training programme documentation
Reading
Essential reading: Thomas, D. C. (2008). Cross-Cultural Management: Essential Concepts, 2nd ed., Thousand Oaks: SAGE. Dumetz, J. et al. (2012). Cross-cultural management textbook. Lessons from the world leading experts in
cross-cultural management. CreateSpace Independent Publishing Platform. Trompenaars, F. & Hampden-Turner, C. (2012). Riding the Waves of Culture, 3rd ed., New York et al.:
McGraw-Hill. Further reading:
Hall, E. T. & Hall, M. R. (1990). Understanding Cultural Differences. Yarmouth: Intercultural Press. Lewis, R. D. (2006). When Cultures Collide, 3rd ed., Boston, London: Nicholas Breley. Moodian, M. A. (2008). Contemporary Leadership and Intercultural Competence. Exploring the Cross-
Cultural Dynamics Within Organizations. Los Angeles: Sage. Special aspects As part of the sub-module, students will learn to differentiate between cognitive, affective and behavioural competences. Using a selection of cultural environments as an example, project work carried out in teams study how training modules for the various different competence levels are developed, implemented and documented. Practical assignments are also carried out.
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Operations and Business Performance Management Course Business Administration (English) EA-I020
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Tuition: 54 Language EN
Length (semesters) 2 Self-study: 96
Sub-modules
Service and Operations Management
Business Performance Management
Examination Case studies
Participation requirements “Principles of Business Administration”, "Financial Accounting and Reporting” and “Management Accounting and Corporate Finance” modules
Useful prior knowledge Spreadsheets (e.g. MS Excel)
Special aspects None
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DESCRIPTION OF SUB-MODULES
Service and Operations Management ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 5 Self-study: 60 Content Basic principles: Basic principles of Service and Operations Management (SOM):
SOM and competitiveness SOM and corporate strategy SOM as a process design
Systems thinking as a prerequisite for process design Quality management:
Ideas for quality management Ongoing improvement Instruments to support quality management Statistical process control Process design and work design
Process design: Layout design Design of processes (flows)
Warehouse management: Basic principles of warehouse management Warehouse management models
Capacity management: Capacity planning Capacity decisions Capacity planning instruments
Manufacturing concepts: JIT TPM Lean Production
Supply Chain Management (SCM): Basic principles of SCM Models of SCM
Technology used to support service and operations management Reading
Essential reading: Slack, N., Chambers, S. & Johnston, R. (2010). Operations Management, 6th ed., Harlow: Pearson. Krajewski, L. J., Ritzman, L. P. & Malhotra, M. K. (2009). Operations Management. Processes & Supply
Chains, 9th ed., Harlow: Pearson. Further reading:
Johnston, R., Chambers, S., Harland. C., Harrison, A. & Slack, N. (2003). Cases in Operations Management, 3rd , Harlow: Pearson.
Fischermanns, G. (2012). Praxishandbuch Prozessmanagement, 10th ed., Gießen: Verlag Dr. Götz Schmidt.
Delfmann, W. et al. (2000). Supply Chain Management in the Global Context, Arbeitsbericht Nr. 102 des Seminars für ABWL, Unternehmensführung und Logistik (http://www.bpl.uni-koeln.de/fileadmin/wiso_fak/bpl/pdf/publikationen/arbeitsberichte/arbb-102.pdf).
Stevenson, W. J. (2008). Operations Management, 10th ed., New York: McGraw-Hill. Special aspects The sub-module is taught in the second half of the fifth semester and lays the foundations for the Business Performance Management sub-module which follows immediately in the sixth semester.
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Business Performance Management ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 24
Semester no. 6 Self-study: 36 Content Basic principles: Performance management as a success factor in global competition Performance management systems
Ratios and ratio systems Balanced Scorecard (BSC) Total Quality Management (TQM) Data Envelopment Analysis (DEA)
Performance measurement systems: BPM QPMS Benchmarking Indexing operating performance
Performance reference model Performance pyramid
Business intelligence/multidimensional analysis: MOLAP/ROLAP Reporting Ad-hoc analysis Budgeting using BI systems Data mining
Reading Essential reading:
Goetsch, D. L. & Davies, S. (2012). Quality Management for Organizational Excellence. Introduction to Total Quality, 7th ed., Harlow: Prentice Hall.
Rausch, P., Sheta, A. F. & Ayesh, A. (Eds.) (2013). Business Intelligence and Performance Management: Theory, Systems and Industrial Applications. Berlin, Heidelberg: Springer.
Further reading: FEA Consolidated Reference Model Document Version 2.3 (2007). Available online:
http://www.whitehouse.gov/sites/default/files/omb/assets/fea_docs/FEA_CRM_v23_Final_Oct_2007_Revised.pdf, (30-05-2014).
Sherman, H. D., Zhu, J. & Rascher, R. (2008). Service Productivity Management. Improving Service Performance using Data Envelopment Analysis. New York: Springer.
Spitzer, D. R. (2007). Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success. New York: AMACOM.
Special aspects As part of the sub-module, various practical assignments and ad-hoc analyses are carried out for concrete practical examples, some of which are software-based. Presentations by BI/BPM tool providers highlight the possibilities of software-based performance analysis and control. The sub-module is taught in the first half of the sixth semester, immediately following the Service and Operations Management sub-module in the fifth semester.
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Seminar Business Administration 4 Course Business Administration (English) ES-I021
ECTS 5 Total workload (hrs) 150 Module supervisor tba
Type Mandatory Contact time: 28 Language EN
Length (Sem.) 1 Self-study: 122
Sub-modules
Seminar Business Administration 4
Examination Seminar paper and presentation Participation requirements
Participation in the “Principles of Scientific Writing” sub-module from previous semesters and in the core specialist modules from the first and second semester
Useful prior knowledge Advanced knowledge of word processing (e.g. MS Word)
Special aspects The given contact and self-study times are only approximate; they apply for average group sizes. The actual repartition of workload depends on the number of participants in the seminar.
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DESCRIPTION OF SUB-MODULES Seminar Business Administration 4
ECTS 5 Total workload (hrs) 150
Type SEM Contact time: 28
Semester 5 Self-study: 122 Content Throughout the seminar, students deal with a current issue or challenge of their respective specialisation. Managing the preparation of the fourth presentation and the drafting of the fourth seminar paper:
Analysing requirements and clarifying objectives Self-organisation and time management
Preparing the fourth presentation and drafting the fourth seminar paper: Research and analysis Outline and structure Presentation Writing and formatting of the seminar paper and final editing
Reading Essential reading:
Essential reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Essential reading on specific topics as instructed by the lecturer supervising the work and in accordance
with the students’ own research Further Reading:
Further reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Further reading on specific topics in accordance with the students’ own research
Special aspects Students are given assistance in tutorials with the writing of their seminar paper. Although the students are marked on their performance in the seminar paper, this does not count towards the final mark.
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Bachelor Thesis Course Business Administration (English) EA-I022
ECTS 12 Total workload (hrs) 360 Module supervisor tba
Type Mandatory Tuition: 12 Language EN
Length (semesters) 1 Self-study: 348
Sub-module
Bachelor Thesis (with Oral Examination)
Examination Bachelor Thesis and Oral Examination
Participation requirements Successful completion of all examinations up to the fifth semester
Useful prior knowledge –
Special aspects None
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DESCRIPTION OF SUB-MODULES
Bachelor Thesis (with Oral Examination) ECTS 12 Total workload (hrs) 360
Type BA+OE Tuition: 12
Semester no. 6 Self-study: 348 Content Bachelor thesis: written Bachelor thesis on a topic specified by the head of department together with the placement company. Oral examination:
Competent, brief oral presentation of the contents of the Bachelor thesis Explanation of the findings of the Bachelor thesis as part of a subject-specific interview Examination questions on the contents of the course
Reading
Essential reading: Essential reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Essential reading on specific topics in accordance with students’ own research
Further reading: Further reading on scientific writing in accordance with the “Principles of Scientific Writing” sub-module Further reading on specific topics in accordance with the students’ own research
Special aspects The students’ ability to implement what they have learned is documented in a Bachelor thesis on a practical problem related to the subject of study, and which takes account of the students’ theoretical knowledge. An oral examination on the topic of the topic of the thesis and questions on the contents of the course supplement the work of the Bachelor thesis.
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PART 2 - SPECIFIC MODULES: MARKETING COMMUNICATIONS AND PUBLIC RELATIONS Introduction to Marketing Communication and Public Relations
Course Business Administration (English), MCPR EMCPR-I001
ECTS 8 Total workload (hrs) 240 Module supervisor D. Kluge
Type Mandatory Tuition: 90 Language EN
Length (semesters) 1 Self-study: 150
Sub-modules
Communication and Media
Marketing Communication Tools and Introduction to Online PR
Principles of Journalism
Examination WE 120
Participation requirements None
Useful prior knowledge Word processing, Internet research, knowledge of the media landscape
Special aspects None
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DESCRIPTION OF SUB-MODULES
Communication and Media
ECTS 2.5 Total workload (hrs) 75
Type LEC+ASGN Tuition: 30
Semester no. 1 Self-study: 45 Contents Fundamental theories and models of communication:
Models of individual and mass communication Communication psychology approaches
Media landscape in Germany: Historical development of the media landscape Overview of the current media landscape Use of the media today
Public relations is an important media-related form of communication: Objectives, functions and content of PR PR codes and their application Overview of PR as a vocational field Cooperation between PR and journalism
Reading Essential reading
Albertazzi, D. and Cobley, P. (eds.) (2009). The Media: An Introduction. 3rd ed. Harlow, Essex: Longman. Fill, C. (2009). Marketing Communications: Interactivity, Communities and Content, 5th ed., London:
Prentice Hall. Wilcox, D. L. & Cameron, G. T. (2011). Public Relations: Strategies and Tactics, 10th ed., Harlow: Pearson.
Further reading: Branston, G. and Stafford, R. (2010). The Media Student's Book. 5th ed. London: Routledge. Briggs, A. & Burke, P. (2010). Social History of the Media: From Gutenberg to the Internet, 3rd ed., Boston:
Wiley. FitzGerald, M. & Arnott, D. (2000). Marketing Communications Classics. London: Thomson Learning. Theaker, A. (2012). The Public Relations Handbook, 4th Ed., London: Routledge.
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Marketing Communication Tools and Introduction to Online PR
ECTS 2.5 Total workload (hrs) 75
Type LEC+ASGN Tuition: 30
Semester no. 1 Self-study: 45 Contents Marketing communication tools:
Above-the-line communication tools Below-the-line communication tools
Introduction to online PR: Characteristics of online communication Online communication tools and platforms
Reading Essential reading
De Pelsmacker, P. (2013). Marketing Communications: A European Perspective, 5th ed., Harlow: Pearson. Gillin, P. & Schwartzman, E. (2011). Social Marketing to the Business Customer. Hoboken: John Wiley &
Sons. Macnamara, J. (2010). The 21st Century Media (R)evolution: Emergent Communication Practices. New
York, Bern, Berlin: Peter Lang. Further reading:
Naughton, J. (2012). From Gutenberg to Zuckerberg: What you really need to know about the Internet. London: Qercus.
Phillips, D., Young, P. (2009). Online Public Relations, 2nd ed. London: Kogan Page. Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Principles of Journalism
ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 1 Self-study: 60 Contents Journalistic techniques:
Research techniques Information processing options Writing press releases
Ethical and legal principles in journalism: Introduction to the press code Practical effects of the press code
Reading Essential reading
Randall, D. (2011). The Universal Journalist, 4th ed., London: Pluto Press. Knight, R. M. (2010). Journalistic Writing: Building the Skills, Honing the Craft, 3rd ed., Portland: Marion
Street Press. Further reading:
Conboy, M. (2004). Journalism: A Critical History. London: Sage. Harcup, T. (2009). Journalism: Principles & Practice. London: Sage.
Special aspects Students carry out assignments on the writing of press releases.
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Public Relations
Course Business Administration (English), MCPR EMCPR-I002
ECTS 8 Total workload (hrs) 240 Module supervisor D. Kluge
Type Mandatory Tuition: 90 Language EN
Length (semesters) 1 Self-study: 150
Sub-modules
Internal and ExternaI Communication Tools
PR Concept
PR Evaluation
Examination WE 120
Participation requirements “Introduction to Marketing Communication and Public Relations” module
Useful prior knowledge –
Special aspects None
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DESCRIPTION OF SUB-MODULES
Internal and External Communication Tools ECTS 2.5 Total workload (hrs) 75
Type LEC+ASGN Tuition: 30
Semester no. 2 Self-study: 45 Contents Selected internal communication tools:
Monologic internal communication tools Dialogic internal communication tools
Selected external communication tools: Monologic external communication tools Dialogic external communication tools
Reading Essential reading
Cornelissen, J. (2011). Corporate Communication: A guide to theory and practice, 3rd ed., London: Sage Publications.
Wilcox, D. L. & Cameron, G. T. (2011). Public Relations: Strategies and Tactics, 10th ed., Harlow: Pearson. Further reading:
Gregory, A. (2010). Planning and Managing Public Relations Campaigns, 3rd ed., London: Kogan Page. Argenti, P. (2012). Corporate Communication, 6th ed., Boston: McGraw-Hill/Irwin.
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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PR Concept ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 2 Self-study: 60 Contents Basic principles of PR concept theory:
Functions of PR concepts Overview of concept approaches
PR concept – step model: Analytical step Strategic step Operative step
Reading Essential reading
Gregory, A. (2010). Planning and Managing Public Relations Campaigns. 3rd ed. London: Kogan Page. Seitel, F. P. (2013). The Practice of Public Relations, 12th ed., Harlow: Prentice Hall.
Further reading: Cornelissen, J. (2011). Corporate Communication: A guide to theory and practice. 3rd ed. London: Sage
Publications. Tench, R., Yeomans, L. (Eds.) (2009). Exploring Public Relations. 2nd ed. Harlow: FT Prentice Hall.
Special aspects The students work in groups to devise PR concepts.
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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PR Evaluation
ECTS 2.5 Total workload (hrs) 75
Type LEC+ASGN Tuition: 30
Semester no. 2 Self-study: 45 Contents Basic principles of PR evaluation:
Objectives and phases of PR evaluation Overview of PR evaluation methods and tools
Media response analysis as an established PR evaluation process: Preparing a media response analysis Measuring a media response analysis
Integrating PR evaluation into communication controlling: Communication score card Value-based management
Reading Essential reading
Gregory, A. (2010). Planning and Managing Public Relations Campaigns, 3rd ed., London: Kogan Page. Watson, T. and Noble, P. (2007). Evaluating Public Relations: A best practice guide to public relations
planning, research and evaluation. London: CIPR/Kogan Page. Further reading:
Coffman, J. (2004). Strategic Communications Audits. Prepared for the Communications Consortium Media Center. downloaded from http://www.ccmc.org/sites/default/files/WorkingPaper1.pdf on June 2nd, 2014.
Delahaye Paine, K., Draper, P. & Jeffrey, A. (2008). Using Public Relations Research to Drive Business Results. Internet source, downloaded from http://www.instituteforpr.org/wp-content/uploads/UsingResearch_DriveBusiness2.pdf on June 2nd, 2014.
Lindenmann, W. K. (2003). Guidelines For Measuring The Effectiveness Of PR Programs And Activities, downloaded from http://www.instituteforpr.org/wp-content/uploads/2002_MeasuringPrograms.pdf on June 2nd, 2014.
Macnamara, J. R. (2005). PR Metrics. How to Measure Public Relations and Corporate Communication, downloaded from http://amecorg.com/wp-content/uploads/2011/10/PR-Metrics-Paper.pdf on June 2nd, 2014.
Special aspects Students are given guidance in conducting media response analysis, using current examples.
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Advertising
Course Business Administration (English), MCPR EMCPR-I003
ECTS 8 Total workload (hrs) 240 Module supervisor D. Kluge
Type Mandatory Tuition: 90 Language EN
Length (semesters) 1 Self-study: 150
Sub-modules
Psychology of Advertising
Forms of Advertising
Advertising Concept and Media Planning
Examination Seminar paper and presentation
Participation requirements “Public Relations” and “Marketing” modules
Useful prior knowledge Knowledge of the current media and advertising landscape in Germany
Special aspects None
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DESCRIPTION OF SUB-MODULES
Psychology of Advertising ECTS 2.5 Total workload (hrs) 75
Type SP Tuition: 30
Semester no. 3 Self-study: 45 Contents Psychological principles:
Activating processes and conditions Cognitive processes and conditions
Psychological factors determining purchase decisions: Emotions Motivation Attitudes Involvement
Advertising effectiveness models: S-(O)-R models Multi-step models of advertising effectiveness Process models of advertising effectiveness
Measuring advertising effectiveness: Methods for measuring advertising effectiveness Limits to measuring advertising effectiveness
Reading Essential reading
Fennis, B. M. & Stroebe, W. (2010). The Psychology of Advertising. East Sussex, New York: Psychology Press.
Heath, R. (2012). Seducing the Subconscious: The Psychology of Emotional Influence in Advertising. Haugtvedt, C. P., Herr, P. M. & Kardes, F. R. (Eds.) (2007). Handbook of Consumer Psychology. Hillsdale:
Lawrence Erlbaum. Further reading:
Ogilvy, D. (2007). Ogilvy on Advertising, reprinted ed., London: Prion. Felton, G. (2013). Advertising: Concept and Copy, 3rd ed., Boston: Norton.
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Forms of Advertising
ECTS 2.5 Total workload (hrs) 75
Type SP Tuition: 30
Semester no. 3 Self-study: 45 Contents Introduction to the media landscape:
Definitions and distinctions Principles of designing and producing advertising material Principles of intermedia selection
Traditional forms of advertising: Advertising material and channels in print media Advertising material and channels in radio Advertising material and channels in television
Special forms of advertising: Advertising material and channels in outdoor advertising Advertising material and channels in online advertising Advertising material and channels for other selected media
Reading Essential reading
Yeshin, T. (2005). Advertising. London: Cengage Learning EMEA. Baron, J. & Sissors, J. (2010). Advertising Media Planning, 7th ed., Irwin: McGraw-Hill.
Further reading: Belch, G. E. & Belch, M. A. (2011). Advertising and Promotion: An Integrated Marketing Communications
Perspective. Irwin: McGraw-Hill. Fletcher, W. (2010). Advertising: A Very Short Introduction. Oxford: Oxford University Press.
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Advertising Concept and Media Planning
ECTS 3 Total workload (hrs) 90
Type SP Tuition: 30
Semester no. 3 Self-study: 60 Contents Advertising concept
Working method of advertising agencies Stages in the advertising concept
Media planning Media analyses Media planning process Intramedia selection
Reading Essential reading
Baron, J. & Sissors, J. (2010). Advertising Media Planning, 7th ed., Irwin: McGraw-Hill. Yeshin, T. (2005). Advertising. London: Cengage Learning EMEA.
Further reading: Fletcher, W. (2010) Advertising: A Very Short Introduction. Oxford: Oxford University Press. Percy, L. and Elliott, R. (2009) Strategic Advertising Management. Oxford: Oxford University Press. Pringle, H. and Marshall, J. (2011). Spending Advertising Money in the Digital Age: how to navigate the
media flow. London: Kogan Page. Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Applied Communication Techniques
Course Business Administration (English), MCPR EMCPR-I004
ECTS 8 Total workload (hrs) 240 Module supervisor D. Kluge
Type Mandatory Tuition: 90 Language EN
Length (semesters) 1 Self-study: 150
Sub-modules
Introduction to Practical Journalism
Applied Campaign Design
Examination Project work
Participation requirements “Advertising” module
Useful prior knowledge -
Special aspects During this module, students will visit one of the following: a television or radio station, newspaper or online editorial team.
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DESCRIPTION OF SUB-MODULES
Introduction to Practical Journalism
ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 36
Semester no. 4 Self-study: 54 Contents Introduction to journalistic formats:
Newspaper and magazine formats Radio formats Television formats Online media formats
Specialisation of journalistic techniques: Principles of topic selection Research techniques Writing and editing texts
Reading Essential reading
Cappon, R. C. (1999). Associated Press Guide to News Writing: The Resource for Professional Journalists, 3rd. ed., Lawrence Township : Peterson’s.
Boyd, A., Stewart P. & Alexander R. (2008). Broadcast Journalism: Techniques of Radio & Television News, 6th ed., Oxford: Butterworth-Heinemann.
Cartwright, M. (2004). NCTJ Teeline Gold Standard for Journalists. Oxford: Butterworth-Heinemann. Further reading:
Salter, L. & Jones, J. (2011). Digital Journalism. London: Sage. Frost, C. (2001). Reporting for Journalists. London: Routledge. Harcup, T. (2009). Journalism: Principles & Practice, London: Sage.
Special aspects In the sub-module, students learn about the various presentation forms through practical assignments.
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
10-07-2014 100
Applied Campaign Design ECTS 5 Total workload (hrs) 150
Type LEC+ASGN Tuition: 54
Semester no. 4 Self-study: 96 Contents Campaign design tools:
Design options of traditional PR tools (Audio-)visual design options Design options of online PR Merging of elements to create cross-media PR
Processing complex PR tasks: Presenting and analysing the PR tasks to be processed Selecting suitable tools and presentation formats Designing a cross-media PR campaign
Reading Essential reading
Kolodzy, J. (2012). Practicing Convergence Journalism. An Introduction to Cross-Media Storytelling. New York: Routledge Chapman & Hall.
Macnamara, J. (2010). The 21st Century Media (R)evolution: Emergent Communication Practices. New York, Bern, Berlin: Peter Lang.
Further reading: Naughton, J. (2012). From Gutenberg to Zuckerberg: What you really need to know about the Internet.
London: Qercus. Phillips, D. & Yound, P. (2009). Online Public Relations: A Practical Guide to Developing an Online Strategy
in the World of Social Media, 2nd, ed., London, Philadelphia: Kogan Page. Special aspects Working individually and in small groups, students draw up multifaceted campaigns based on PR tasks with a practical focus. They do this by applying the communication techniques that they already been taught, and doing so in a solution-oriented manner.
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Conceptual and Legal Aspects of Corporate Communication
Course Business Administration (English), MCPR EMCPR-I005
ECTS 5 Total workload (hrs) 150 Module supervisor K. Büchel
Type Mandatory Tuition: 50 Language EN
Length (semesters) 1 Self-study: 100
Sub-modules
Media, Competition and Copyright Law
Concept and Management of Integrated Corporate Communication
Examination WE 90
Participation requirements “Law 1”, “Law 2” and “Applied Communication Techniques” modules
Useful prior knowledge –
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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DESCRIPTION OF SUB-MODULES
Media, Competition and Copyright Law ECTS 3 Total workload (hrs) 90
Type LEC+ASGN Tuition: 30
Semester no. 5 Self-study: 60 Contents Media law:
Significance of the media Basic laws Publication formats Legal protection for children and young persons Data protection Criminal law General right to privacy Legal protection
Copyright law: General points Copyright protection Categories of work Derivative works Creators Rights of the creator Granting of rights of use Limitations to copyright Laws of industrial property and copyright protection Legal breaches
Competition law: General points Commercial action Prohibition on unfair commercial actions Misleading commercial actions Comparative advertising Unreasonable nuisance Legal consequences Price Indication Ordinance Competition proceedings
Reading Essential reading
Lee, N. et al. (eds.) (2014). Intellectual Property, Unfair Competition and Publicity: Convergences and Development. Cheltenham: Edward Elgar.
Jones, A. & Sufrin, B. (2014).EU Competition Law: Text, Cases & Materials, 5th ed., Oxford: Oxford University Press.
Further reading: Klett, A. R., Sonntag, M. & Wilske, S. (2007). Intellectual Property Law in Germany: Protection, Enforcement
and Dispute Resolution: Patents, Copyright, Designs, Trade Marks and Know How. München: Beck. Wendler, M., Tremml, B. & Buecker, B. J. (2008). Key Aspects of German Business Law: A Practical
Manual. Berlin, Heidelberg: Springer.
Special aspects Students are given guidance in resolving practical legal problems.
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
10-07-2014 103
Concept and Management of Integrated Corporate Communication ECTS 2 Total workload (hrs) 60
Type LEC+ASGN Tuition: 20
Semester no. 5 Self-study: 40 Contents Basic principles of integrated marketing communication Planning concepts of integrated marketing communication Structuring of integrated marketing communication in organisational terms:
Organisational structure Structuring of operations Management concepts
Structuring of integrated marketing communication in human resources terms Budgeting and budget allocation in integrated marketing communication Communication controlling:
In-depth analysis of communication controlling Specific controlling of integrated marketing communication
Reading Essential reading
Egan, J. (2007). Marketing Communications. London: Cengage Learning. Fill, C. (2011). Essentials of Marketing Communications. Harlow: Financial Times/Prentice Hall.
Further reading: Belch, G. E. & Belch, M. A. (2011). Advertising and Promotion: An Integrated Marketing Communications
Perspective. Irwin: McGraw-Hill. Dahlen, M., Lange, F. & Smith, T. (2009). Marketing Communications: A Brand Narrative Approach.
Chichester: Wiley. Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
10-07-2014 104
Issues Management and Crisis Communication (EL 5.1) Course Business Administration (English), MCPR EMCPR-I005.1
ECTS 5 Total workload (hrs) 150 Module supervisor D. Kluge
Type EL Tuition: 50 Language EN
Length (semesters) 1 Self-study: 100
Sub-modules
Issues Management and Crisis Communication
Examination Case study or project work
Participation requirements “Applied Communication Techniques” module
Useful prior knowledge Knowledge of crisis communication from current daily events
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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DESCRIPTION OF SUB-MODULES
Issues Management and Crisis Communication ECTS 5 Total workload (hrs) 150
Type LEC+ASGN Tuition: 50
Semester no. 5 Self-study: 100 Contents Basic principles:
Issues management and crisis communication as elements of corporate communication Relationship between issues management and crisis communication
Issues management: Analysis of political, economic, social and technological trends Issues life cycle Identification of critical issues and stakeholder requirements Scanning and monitoring Strategies to influence the process of bringing issues into the public arena
Crisis communication: Forms and types of crisis Development and cycles of crises Crisis communication tools
Reading Essential reading
Fearn-Banks, K. (2011) Crisis Communications: A Casebook Approach, 4th ed. London: Routledge Regester, M., Larkin, J. (2008). Risk Issues and Crisis Management in Public Relations: A Casebook of
Best Practice, 4th ed. London: Kogan Page. Further reading:
Deegan, D. (2001). Managing Activism: A Guide for Dealing with Activists and Pressure Groups. London: Kogan Page.
Griffin, A. (2014). Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals. London: Kogan Page.
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Sponsorship and Fundraising (EL 5.2) Course Business Administration (English), MCPR EMCPR-I005.2
ECTS 5 Total workload (hrs) 150 Module supervisor D. Kluge
Type EL Tuition: 50 Language EN
Length (semesters) 1 Self-study: 100
Sub-modules
Sponsoring and Fundraising
Examination Case study or project work
Participation requirements “Marketing” and “Applied Communication Techniques” modules
Useful prior knowledge Knowledge about how the non-profit sector is organised and operates
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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DESCRIPTION OF SUB-MODULES
Sponsorship and Fundraising ECTS 5 Total workload (hrs) 150
Type LEC+ASGN Tuition: 50
Semester no. 5 Self-study: 100 Contents Basic principles:
Sponsorship as an element of corporate communication Distinguishing sponsorship from fundraising
Sponsorship: Areas in which sponsorship is used Sponsorship planning process Tax and legal treatment of sponsorship
Fundraising: Fundraising planning process Fundraising methods and tools
Reading Essential reading
Cornwell, B. T. (2014). Sponsorship in Marketing: Effective Communication Through Sports, Arts and Events. New York: Routledge, Chapman & Hall.
Burnett, K. (2002). Relationship fundraising: A donor based approach to the business of raising money, 2nd ed.. San Francisco: Jossey-Bass.
Sargeant, A. & Jay, E. (2010). Fundraising Management. London: Routledge. Further reading:
Masterman, G (2007). Sponsorship for a Return on Investment. Oxford: Butterworth-Heinemann. Davis, M. P. (2013).The Fundraising Rules. CreateSpace Independent Publishing Platform. Marudas, N. P., Jacobs F. A. (2009). Initial evidence on whether use of professional services increases
fundraising effectiveness. IJNVSM 15:1 3-12. Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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International and Intercultural Communication Management
Course Business Administration (English), MCPR EMCPR-I006
ECTS 5 Total workload (hrs) 150 Module supervisor D. Kluge
Type Mandatory Tuition: 50 Language EN
Length (semester) 1 Self-study: 100
Sub-modules
International Comparison of Media Systems
International Corporate Communication and Brand Management
Examination WE 90
Participation requirements “Conceptual and Legal Aspects of Corporate Communication” and “Marketing” modules as well as an elective module from the fifth semester
Useful prior knowledge Knowledge of the media landscape outside of Germany
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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DESCRIPTION OF SUB-MODULES
International Comparison of Media Systems ECTS 2.5 Total workload (hrs) 75
Type LEC+ASGN Tuition: 25
Semester no. 6 Self-study: 50 Contents Basic principles of comparative methods Areas in which to analyse the comparison of media systems:
Media policy Media economics Media culture General conditions of journalism Content and effectiveness of different media
Reading Essential reading
Trappel, J., Maier, W. A. & d'Haenens, L. (2011). Media in Europe Today. Bristol: Intellect. Hallin, D. C. & Mancini, P. (2004). Comparing Media Systems: Three Models of Media and Politics.
Cambridge: Cambridge University Press. Hardy, J. (2008). Western Media Systems. New York: Routledge.
Further reading: Zerfass, A., Van Ruler, B., Sriramesh, K. (Eds.) (2008). Public Relations Research: European and
International Perspectives and Innovations. Wiesbaden: VS Verlag für Sozialwissenschaften. Mooij, M. de (2005). Global Marketing and Advertising. Understanding Cultural Paradoxes. London: Sage.
Special aspects Depending on participants’ previous experience and preferences, different countries and global regions can be included in the comparison of media systems.
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
10-07-2014 110
International Corporate Communication and Brand Management ECTS 2.5 Total workload (hrs) 75
Type LEC+ASGN Tuition: 25
Semester no. 6 Self-study: 50 Contents Basic principles of international corporate communication and brand management:
Framework conditions of international corporate communication Communication styles of different cultures Fundamental strategies of international brand management
Structure of international corporate and brand communication in operating terms: Organisation of international communication Measures planning in international communication Implementing international communication measures Monitoring the success of international communication measures
Reading Essential reading
Cambie, S., Ooi, Y.-M. (2009). International Communications Strategy. Developments in Cross-Cultural Communications, PR and Social Media. London: Kogan Page.
Curtin, P. A., Gaither, T. K. (2007). International Public Relations, Negotiating Culture, Identity, and Power. Thousand Oaks: Sage.
Further reading: Bardhan, N., Weaver, C. K. (Eds.) (2011). Public Relations in Global Cultural Contexts: Multi-Paradigmatic
Perspectives. New York: Routledge Chapman & Hall. Kotabe, M. & Helsen, K. (2010). Global Marketing Management, 5th ed., Danvers: Wiley.
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Event Communication (EL 6.1) Course Business Administration (English), MCPR EMCPR-I006.1
ECTS 5 Total workload (hrs) 150 Module supervisor D. Kluge
Type EL Tuition: 50 Language EN
Length (semesters) 1 Self-study: 100
Sub-modules
Event Communication
Examination Case study or project work
Participation requirements “Conceptual and Legal Aspects of Corporate Communication” as well as an elective module from the fifth semester
Useful prior knowledge –
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
10-07-2014 112
DESCRIPTION OF SUB-MODULES
Event Communication ECTS 5 Total workload (hrs) 150
Type LEC+ASGN Tuition: 50
Semester no. 6 Self-study: 100 Contents Basic principles of event communication:
Event communication as a branch of corporate communication Distinguishing between various types of event Regulatory framework of events
Basic principles of event management: Ideal type of planning process Cooperation with service providers
Applied strategy development for events: Situational analysis Establishing targets and target groups Resource planning Staging an event Methods for monitoring success and conducting follow-up activities
Reading Essential reading
Berridge, G. (2007). Events Design and Experience. Oxford: Butterworth-Heinemann. Bladen, C. et al. (2012). Events Management: An Introduction. New York: Routledge. Bowdin, G., McDonnell, I., Allen, J. & O'Toole, W. (2011). Events Management, 3rd ed., Oxford: Butterworth-
Heinemann. Further reading:
Malouf, L. (2012). Events exposed: managing and designing special events. Hoboken NJ: Wiley. Tench, R., Yeomans, L. (2009). Exploring Public Relations 2nd ed. Harlow: FT Prentice Hall
Special aspects Working in small groups, students develop event strategies geared towards specific target-groups.
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
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Investor Relations (EL 6.2) Course Business Administration (English), MCPR EMCPR-I006.2
ECTS 5 Total workload (hrs) 150 Module supervisor D. Kluge
Type EL Tuition: 50 Language EN
Length (semesters) 1 Self-study: 100
Sub-modules
Investor Relations
Examination Case study or project work
Participation requirements “Conceptual and Legal Aspects of Corporate Communication”, “Financial Accounting and Reporting”, “Management Accounting and Corporate Finance” modules as well as the elective from the fifth semester
Useful prior knowledge –
Special aspects None
Module Catalogue – B.A. Business Administration (English) (full-time) MCPR
10-07-2014 114
DESCRIPTION OF SUB-MODULES
Investor Relations ECTS 5 Total workload (hrs) 150
Type LEC+ASGN Tuition: 50
Semester no. 6 Self-study: 100 Contents Basic principles of investor relations:
Investor relations as a branch of public relations Regulatory framework of investor relations
Overview of investor relations measures: Mandatory measures Voluntary measures
Investor relations concept design: Situational analysis Establishing targets and target groups Measures planning Success monitoring
Reading Essential reading
Laskin, A. (2010). Managing Investor Relations. Strategies for Effective Communication. New York: Business Expert Press.
Ryan, T. & Jacobs, C. (2004).Using Investor Relations to Maximize Equity Valuation, New York: Wiley. Further reading:
Bragg, S. M. (2010). Running an Effective Investor Relations Department: A Comprehensive Guide. New York: Wiley.
Clampitt, P. (2010). Communicating for Managerial Effectiveness, 4th ed., Thousand Oaks: Sage. Cornelissen, J.P. (2011). Corporate Communication: A Guide to Theory and Practice, 3rd ed. London: Sage
Special aspects None