Module Booklet Ukcbc l4 Tourist Destinations 222222

8/12/2019 Module Booklet Ukcbc l4 Tourist Destinations 222222

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UK COLLEGE

BUSINESS AND COMPUTING

Module BookletCourse:EDEXCEL BTEC (HND) TA!EL AND TOUISM MANAGEMENT

Grou": Ed e#$el Le%el &

Module: U't TOUIST DESTINATIONS

Module t*"e: Module Code: K+,-.+./&0

Module Credt: .1

Te2$3'4 Perod: (.1 5eeks)

Le%el:& (6C7)

Co't2$t Hours: (.189/1 ; 1,e't 4ud2'$e: 9 5eeks

Le$turer: ?2o Se>2r$o

St2rt d2te: -9 O$to=er e: .&:9- @ ./:9-

oo>: !2r*'4

Ter>: O'e

CONTENTS


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. INTODUCTION AIMS AND OBECTI!ES


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. INTODUCTION

Tourism is very important to the economy of UK and to the countries

which are strong tourist destinations. Tourism provides jobs,

infrastructures, income revenue, and generally provides investment

throughout the country (Gillian, 2!". #ncreasingly overseas tourists

are choosing the UK for their holidays, where $ondon is set as a

major tourist destination in the %uropean mar&et and considered to

be one of the major tourist destinations that overseas tourists wish to

visit when travelling to %urope. #n the mean while in recent years

'staycation is a term that has become very familiar for the )ritish

tourists who, during the recession times since 2*+, have

preferred to spend their holiday in UK introducing a boost in the

domestic tourism sector, increasing profits in the )-) otels and in

the low budget accommodation sector. /evertheless %urope and

worldwide tourist destinations still are the major actors in the tourism

industry, and every year a new tourist destination with a strong

appealing factor is introduced in the tourism mar&et and strongly

advertised in the travel newspapers, eg Tur&ey, )ra0il, 1hina and

#ndia.

This unit introduces learners to the main UK and worldwide tourist

destinations in terms of visitor numbers and income generation and

their location. $earners will loo& into the cultural, social and physicalfeatures of those destinations and the issues and trends that affect

their popularity, as part of the essential selling s&ills and &nowledge

needed by managers within the travel and tourism sector.

Through studying visitor numbers, statistics and other relevant data,

learners should be more aware of past issues affecting tourism,

enabling them to appreciate the impact they can have on

a destination and its continued popularity.


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A>:

The aim of this unit is to enable learners to gain understanding of UKand worldwide destinations, their cultural, social and physicalfeatures, their characteristics and issues affecting their popularity

Le2r''4 Out$o>es 2'd 2ssess>e't $rter2:

On successful completion of this unit a learner will:

1 Understand the scope of key UK and worldwide tourist destinations

2 Understand the cultural, social and physical features of tourist destinations

3 Understand how the characteristics of destinations affect their appeal to

tourists

4 Understand issues likely to affect the popularity of tourist destinations.

Indicative content:$ 3 Understand the scope of key UK and worldwide touristdestinations

Main destinations4 by income generated, visitor numbers and tourism

statistics

Tourist destinations4 major tourist destinations selected from UK,%urope and the rest of the world

Generators4 source of tourists

$ 2 Understand the cultural, social and physical features oftourist destinationsCultural4 resources eg museums, monuments, churches, megaliths,

festivals, food, drin&, music

Social4 social groups eg national, regional, religious5 needs ofdifferent customer groups5 impact of tourism on resources and thelocal community5 carrying capacity5 sustainability5local and national government policies5 alternatives to mass mar&et

Physical4 landscape eg geology of la&es, mountains, coastline, profileof beaches, flora and fauna, preferences of landscape5 effects ofpeople and the need for conservation eg urban infrastructure, water

supply, sanitation, transport networ&s


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$ 6 Understand how the characteristics of destinations affecttheir appeal to tourists

Economic characteristics4 economic growth and development5 the

process of economic development in countries eg pre7industrialsociety, industrial to a service economy5 components of grossdomestic product5 provision of consumer goods5 e8portation ofprimary products5 fluctuation of process in e8port mar&ets5dependency on industrial countries5 tourism as an economicalternative

Physical characteristics4 physical conditions eg poor urbaninfrastructure, lac& of clean water supply, inade9uate sanitation, lac&of utilities, poor transport networ&

Social characteristics4 eg population pressures, infant mortality, lifee8pectancy, migration from rural to urban living, levels of poverty,construction and roles of family units, 9uality of life, incidence ofdisease, literacy levels, role of women and children

Political characteristics4 forms of government eg absolutist,democratic, emergent democracy, tribal, theocratic5 corruption,international lin&s5 use of tourism as a political tooleg 1uba, )urma

Destinations4 selected from UK, %urope and the rest of the world,leading destinations, developing destinations

Appeal4 popularity, change in visitor numbers, types of visitor egbusiness, pleasure, visiting friends and relatives5 change, product lifecycle.

$ : Understand issues likely to affect the popularity of touristdestinations

Issues4 eg climate, global warming, ;rctic flows, ocean current,natural disasters, natural phenomena5 sustainability5 political eg useof tourism as a political tool, human rights, growthof nationalism and religious fundamentalism5 terrorism5 economics5trade lin&s, sports lin&s, linguistic lin&s, ethical, role of the media,conflict with agriculture

Popularity4 visitor numbers, statistics, economic data5 touristgeneration eg factors determining demand, reason for growth5 world

distribution < domestic and international


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Pro4r2>>e S"e$$2to'

A$$redt'4 Bod*: ED EXCEL

Course: BTEC HND ' Tr2%el 2'd Tours> M2'24e>e't

U't: Tourst Dest'2to's

eek Le$ture S$3edule Out$o>e o sesso' A$t%t*+se>'2r 2'd

or>2t%e 2ssess>e't

esour$es

1

30/9/13

Introduction to the course module

Introduction to the LO 1 - Understand the

scope of key UK and worldwide tourist

destinations

Introduction to LO 1 and to the Assin!ent "ass

criteria 1.1 analyse !ain tourist destinations and

enerators of the world in ter!s of #isitor nu!$ers

and inco!e eneration

Workshops, stud to

work in pirs nd

nl!se the tourism

destintions in "urope

nd worldwide in thetr#el prospectuses

White $ord, I% we&

%r#el 'encies nd t

opertors prospectuse

tr#el m'(ines

2

0)/10/13.Introduction to the LO 1 - Understand the

scope of key UK and worldwide tourist

%estinations

Introduction to the assin!ent , and to &ask

1

'orkin towards task 1

&o understand the pass criteria for task 1 ( "1.1

and "1.2 1.2 analyse statistics to deter!ine

touris! destination trends and predict future

trends

'orkin towards task 1 ,

)o!ework* task 1 to co!plete durin the +aster

holidays

Workshops nd

seminrs,

*tudents to work in

'roups

Internet, +ower point

tr#el prospectuses

&rou'ht &! the lectur

nd the students

eo'rphic mps &ro

&! students

Week 3

14/10/13

."I*IO I***IO O

**I"% W.I%I

I% 6 we& sites serch

++% , 7 nd world

'eo'rphicl mps n

tr#el prospectuses

W7 4

21/10/13

Introduction to LO 2 - Understand the

cultural, social and physical features

of tourist destinations

e%so' t2sk . De2dl'e or t2sk .


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Week 5

2:/10/13LO2 6 Understand the cultural, social and

physical features of tourist destinations

'orkin towards task 2

To 2ssess 2ss4'>e'ts t2sk . @

%o nl!se pss criteri tsk 2 +22 - co!pare

features of de#elopin and leadin tourist

destinations

Lecturer nd

seminrs

++%

I% support,

%r#el m'(ines ndnewspper;s rticles

W7

04/11/13Introduction to LO 3 -Understand how the

characteristics of destinations affect their

appeal to tourists

Workin' towrds +31 %o understnd and

co!pare the appeal of current leadin tourist

destinations with that of currently de#elopin

tourist destinations

cti#ities

Lectures nd seminrs

or&ing towards tas& 6 < ?6.2

Workin' towrds +ss criteri 41 to analyse

issues that affect the popularity of tourist

destinations

se studies,

cti#ities


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sesso' @

Mo'd2*.

&H.0H

#ntroduction to assignment 7Tas&

: 7 ?:.3 &&ccouk/news

W7 10

02/12/13$:

Understand issues likely to

affect the popularity of

tourist destinations

Workin' towrds tsk 4 +42

%o work towrds tsk 4

.e#ision o= the ssi'nments %sk 1-3*tudent;s indi#idulwork towrds tsk 4

t&ookWhite&ord

W7 11

09/12/13

@evision tas& 6 and tas& : %o work towrds tsk 4


t&ookWhite&ord

W7 12

1/12/13@evision tas& 3 and tas& 2 %o work towrds tsk 1 nd tsk 2


t&ookWhite&ord

W7 13

0/01/14@evision tas& 6 and tas& : %o work towrds tsk 4

.e#ision o= the ssi'nments %sk 1-3

*tudent;s indi#idul

work towrds tsk 4

t&ook

White&ord

W7 14

13/01/14

ssi'nment *u&mission

W7 1520/01/14

ssessment =eed&ck

e$o>>e'ded te#t 2'd l'ks:

illin, @2010A %r#el nd %ourism , $%" ede>cel


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%ourism8 +rinciples nd +rctices @2005A &! hris ooper, *tephen Wnhill, Bohn Cletcher nd #id il&ert

our'2ls 2'd 'e5s"2"ers

%r#el supplement =rom weekl! nd dil! newsppers 6 e' %he urdin , %imes, %he il! %ele'rph%r#el prospectuses e' Intrepid, %homson, *i'nture 6 %homs ookD

7 nd Worldwide 'eo'rphicl mps

isit "n'lnd , *cotlnd nd Wles =l!ers nd prospectuses

!deos

?outu&e

&&ccouk/news

e=stes

&&ccouk/news$i(edcouk

enEo!en'lndcom

#isit&ritincom

#isiten'lndcom

#isitscotlndcom

'oo'lecom/countr! destintions

ntionl 'eo'rphic we&site


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k Sesso' U"d2te D2te S4'2ture

1 Introduction to the course lernin' outcomes , Introd to Lo1

2 Introd to the course module &ooklet, ndertsnd LO 1 nd tsk 1

3 Workin= towrds tsk 1

4 Introduction to LO 2

5 on to LO 2, Introduction to tsk 2

id-term ssessment

) Workin' towrds +2 nd +21 nd +22 6 tsk 2

: Workin' towrds tsk 2 nd Lo3

9

10

11

12

13

1415

Le$turer: ?2o Se>2r$o

C2>"us: e't5ort3 3ouse

Co't2$t det2ls8 Lecturer ?o *emrco - olle'e;s switch&ord telephone num&er


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Pl242rs>:

n! ct o= pl'irism will &e seriousl! delt with ccordin' to the colle'es nd wrdin' &odies; re'ultions In this conte>t the de=inition nd scope o=

pl'irism re presented &elow8

+l'irism is presentin' someone;s work s !our won It includes cop!in' in=ormtion directl! =rom the we& or &ooks without re=erencin' the mterilD

su&mittin' Eoint coursework s n indi#idul e==ortD cop!in' nother student;s courseworkD stelin' coursework =orm nother student nd su&mittin' it s !ou

own work*uspected pl'irism will &e in#esti'ted nd i= =ound to h#e occurred will &e delt with ccordin' to the colle'e procedure @Cor =urther detils

plese re=er to the pl'irism polic! nd the student code o= conductA

Assess>e't:

T3e >odule 5ll =e 2ssessed >eet'4 2ll t3e LO 2s s"e$ed =* t3e 252rd'4 =od* Ed E#$el

Ple2se re2d t3e 'stru$to's $2reull* 53le 2ddress'4 t3e t2sks s"e$ed

Co'tr=uto': .--F o t3e >odule

Outl'e Det2ls: re"ort 2""ro# &--- 5ords Det2ls e'$losed ' t3e 2ss4'>e't =re


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ASSESSEMENT

U't: TOUIST DESTINATION

Le2r''4 Hours: ,9-Hours Selle2r''4 3ours: 0/ 3ours

Course: HND Bus'ess @ Le%el & CEDIT !ALUE: .1 CEDITS

Ter>: O'e Se"t =er

Le2r'ers De$l2r2to': I $ert* t32t t3e 5ork su=>tted or t3s u't s >* o5':

S4'ed:

H2'd out D2te: Su=>sso' D2te:

T3e 7ollo5'4 Se$to's to =e $o>"leted =* t3e 2ssessor:

Ce'ter N2>e: UKCBC

Ce'ter Nu>=er:

+lese note tht the ssessors si'nture &elow denotes con=ormtion tht he/she hs in no

w! in=luenced the outcome o= the ssessment8

Assessors N2>e:

Assessors S4'2ture:

H2s t3e u't =ee' I'ter'2ll* !ered ?+N

D2te o %er$2to':

I'ter'2l %erers s4'2ture:

I'ter'2l %erers 2ss4'>e't =re:

Due D2tes

Issue D2te

Due T2sk . 9-+..+.9

Due T2sk < .+.es

Out$o>e E%de'$e or t3e $rter2 to

"2ss

Assessors

de$so'

I'ter'2l

%er$2to'

de$so'

(24ree

ds24ree)

13


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%*7 1

Address t3e LO . 2'd t3e $2se stud* =elo5 or t3e "ur"ose o t3e 2ss4'>e't ' t2sk .

(2""ro# .--- 5ords)

Task 1You work in the product development department of a leading Tour Operator. The

managing Director has requested that you investigate the UK travel destinations and

a worldwide country chosen by you in which you will be the companys travel e!pert

for that destination "eg. #ndia$.

P 1.1You have been especially requested to analyse the main tourist destinations

for each country (UK and worldwide country) and to research the main

generators in the world in terms of visitor numbers and income generation .

Your manager wants to have an update to the actual and future tourism trends in the

UK and worldwide destinations in order to become competitive towards other tour

operators in the UK and %ondon market. &e has requested you to write a report

describing your findings and to present a table identifying the number of visitors '

nights and spending by purpose and by country of visit in recent data available "eg.

()**$.

P 1.2 nalyse statistics to determine tourism destination trends and !redict

future trends.

14


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P.

Understand the scope

of key UK and

worldwide tourist

destinations

+11- analyse !ain tourist

destinations and enerators of

the

world in ter!s of #isitor nu!$ers

and inco!e eneration

P..

(PMD)

P..

(PMD)

+12-

Analyse statistics to deter!ine

touris! destination trends and

predict future trends

P.2red

7eed=2$k or T2sk.(rele$t'4 .. 2'd

.< P2ss >ert 2'd

dst'$to')

I! $o>>e'ts

to52rds

T2sk .

%*7 2

B2sed o' t3e 5orld5de tourst dest'2to's *ou 32%e $3ose' or t2sk . (e4 Br2l or

C3'2) 2ssess t3e Le2r''4 out$o>e < 2'd 2's5er t3e ollo5'4 uesto's (2""ro# .---

5ords)

P


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P>e'ts

to52rds

T2sk e'ts

to52rds

T2sk &

Mert 4r2des

252rded

M. M< M9 P. P< P9 P&

Dst'$to'

4r2des 252rded

D. D< D9 esu=>t :

A'* ot3er $o>>e'ts

Gr2de 4%e' =* t3e Assessor:

P2ss Mert Dst'$to'

Assessors S4'2ture: D2te:

I! Gr2d'4 C3e$k: Co>>e'ts 2'*:

A4ree

Ds24ree Mod* 4r2de to

I! s4'2ture:

D2te:

Stude'ts eed=2$k:

Stude't S4'2ture: D2te:

1:


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"##I$%&'%!

This is an internally assessed unit. #n this assignment you will have the

opportunity to show your &nowledge and understanding of the UK,

%uropean and worldwide tourist destinations. Aou need to be able to

understand and e8plain the main appealing factors of the differenttourist destinations and to be able to locate the worldwide tourist

destinations in a geographic map. The purpose of this unit is to enable

you to become familiar with the tourist products, major popular tourist

destinations in UK, %urope and worldwide and to enable you to become

familiar with its culture, geography, economy, temperature and factors

which appeal and deter tourists to visit those touristic places.

Ultimately the aim of this unit is to prepare you to wor& in the travel

and tourism industry. The e8ample will be that you will be able to wor&

either for a tour operator or for a travel agency where you need to9uic&ly locate and assess the tourist destination re9uested by your

client, in terms of its potential factors that might attract your potential

clients to visit it and therefore which will enable you to sell the tourist

product efficiently.

#n order to pass this assignment you will have to successfully complete

T;BK 3 to T;BK :. Cor these you are re9uired to follow the instructions

as specified towards each tas& and support with research by using

supportive materials li&e boo&s, websites, articles from newspapersand travel maga0ines, online articles, to visit the countryDs tourist

destination embassy and collect promotional flyers and prospectuses,

etc, and give a feedbac& on the findings by relating your arguments to

the relevant case studies as specified towards each tas&.

?lagiarism from other projects or studentDs projects or online resources

will not be tolerated. 1opies from websites will not be accepted. Aou

can, however, copy 9uotations from an online article. ?lagiarism andreferences to literature review cannot e8ceed on 6 per cent. ;ll

9uotations need to be clearly mentioned and a bibliography and a

reference system in place according to arvard reference system or as

used on social sciences.

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!ask 1

"ddress ()1 and the case study *elow for the purpose and

answer the following +appro. 1--- words.

/ase study

You work in the product development department of a leading Tour Operator.

The managing Director has requested that you investigate the UK travel

destinations and a worldwide country chosen by you in which you will be the

companys travel e!pert for that destination "eg. #ndia$.

P 1.1You have been especially requested to analyse the main tourist

destinations for each country (UK and worldwide country) and to research

the main generators in the world in terms of visitor numbers and income

generation.

Your manager wants to have an update to the actual and future tourism trends in

the UK and worldwide destinations in order to become competitive towards other

tour operators in the UK. &e has requested you to write a report describing your

findings and to present a table identifying the number of visitors' nights andspending by purpose and by country of visit in recent data available "i.e. ()*( or

()**$.

P 1.2 5nalyse statistics to determine tourism destination trends and predict

future trends.

!ask 0

"ddress () 0 and the case study and answer the following

+appro 1--- words.

P 0.1analyse cultural, social and physical features of tourist

destinations e8plaining their appeal to tourists

P 0.0compare features of developing and leading tourist destinations

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!"#K 3

"ddress () 3 and the case study and answer the following

+appro 1--- words.

P 3.1compare the appeal of current leading tourist destinations with

that of currently developing tourist destinations

P 3.0evaluate how characteristics of a tourist destination

affect its appeal

TASK &

ddress "# $ and the case study and answer the following (a!!ro% 1&&&

words).

? :.3. ;nalyse issues that affect the popularity of tourist destinations

? :.2 Eiscuss the potential for responsible tourism to enhance the hostcommunity at worldwide tourist destinations

"ssignent $uidelines:

Use a standard report structure, >ord7process the report and

use /ormal script of a proper font si0e 32. ?roduce an academic report, detailing the above issues with a

word limit of : words.

1omplete the title page and sign the statement of authenticity.

The ;ssignment sheet should be attached in the front.

Bubmit the document in a folder in the form of a file as well as a

soft copy on the submission date.

#t should be uploaded on %7$earning platform before the deadline

and submitted to 77777777 and sign the submission form of the

college.

;ssignments submitted after the deadline will not be accepted

unless mitigating and may be entitled for a late fee.

1ollusion and ?lagiarism must be avoided.

Btart each answer on a new page and pages should benumbered.ighlight each 9uestion clearly.

#nclude a )ibliography at the end of the assignment and use the

arvard referencing system.

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;ll wor& should be comprehensively referenced and all sourcesmust be fully ac&nowledged, such as boo&s and journals,

websites (include the date of visit", etc.

Try to give the page numbers, publishersF details and the year ofpublication

#n order to pass you need to address all the $

#n order to get a merit you need to address the characteristics of=3, =2,=6

#n order to get a Eistinction you need to address the

characteristics of E3, E2 and E6.Use a common format for the

9uestions, for e8ample4

#ntroduction (analy0e the 9uestion."

Underpinning Knowledge (write about the relevant

theory+points"

;pplied &nowledge(Eata ;nalysis"

1onclusions and @ecommendations (summari0ing the whole

scenario &eeping in view pass, merit, distinction criteria."

Stude't eed=2$k or> 5t3 t3e Assess>e't Grd 'd$2t'4 t3er "2ss >ert 2'd

dst'$to':

N2>e: e4str2to'

Nu>=er:

U't: Tourst Dest'2to's

Out$o>es+$rter2: I'd$2t%e $32r2$terst$s Poss=le e%de'$e 7eed=2$k

P.

P


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omple> pro&lems withmore thn one #ri&le h#e

&een e>plored

n e==ecti#e pproch to

stud! nd reserch hs &een

used

2 *elect/ desi'n nd ppl!

pproprite methods/techniFues

rn'e o= methods nd

techniFues hs &een pplied rn'e o= sources o=

in=ormtion used

%he selection o= methods nd

techniFues Eusti=ied

omple> in=ormtion/dt

h#e &een s!nthesi(ed nd

processed

pproprite lernin'

methods/ techniFues pplied

3 +resent ndcommunicte pproprite=indin's

pproprite structure nd

pproch hs &een used Lo'icl nd coherent

r'uments h#e &een

presented

%echnicl ln'u'e

ccurtel! used

rn'e o= methods o=

presenttion hs &een used

Cmilir nd un=milir

conte>ts h#e &een used

It is pproprite =or =milir

nd un=milir udiences

istinction escription8

1 se criticl re=lection toe#lute own work nd

Eusti=! #lid conclusion

*!nthesis hs &een used to'enerte nd Eusti=! #lid

conclusions

%he #lidit! o= results hs

&een Eud'ed

*el=-criticism o= pprochhs tken plce

"#lution hs tken plceusin' de=ined criteri

.elistic impro#ements h#e&een proposed 'inst de=ined

chrcteristics =or success

utonom!/independence

demonstrted

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2 %ke responsi&ilit! =ormn'in' nd or'ni(in'

cti#ities

*u&stntil cti#ities/proEectsor in#esti'tions h#e &een

plnned, mn'ed nd

or'ni(ed

%he un=oreseen hs &een

ccommodted

%he importnce o=

interdependence hs &eenreco'ni(ed

3 emonstrte con#er'ent,

lterl nd creti#e thinkin'

Ides 'enerte nd decisions

tken

on#er'ent nd lterl

thinkin' h#e &een pplied

pcit! =or inno#tion nd

creti#e thou'ht hs &eenused

.ecepti#eness to new ideshs demonstrted

n=milir conte>ts h#e &eenpplied

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Module Booklet Ukcbc l4 Tourist Destinations 222222

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Transcript of Module Booklet Ukcbc l4 Tourist Destinations 222222