2005 National Safety Council Safety Communication & Training Techniques 1

Module 5Module 5Evaluating Safety Messages & Training

Safety Communication & Training Techniques

– For Small Business –

2005 National Safety Council Safety Communication & Training Techniques 2

Module Objectives

Identify benefits of measuring effectiveness of a safety message or training program.

Recognize levels, types/methods, and elements of training evaluation.

Recognize relationship between testing and evaluation. Identify 2 actions to implement at your workplace and

potential barriers/how to overcome them.

2005 National Safety Council Safety Communication & Training Techniques 3

Introduction to Evaluation ofSafety Messages & Training

What are benefits of evaluating safety communication and training to you and your organization?

2005 National Safety Council Safety Communication & Training Techniques 4

Introduction to Evaluation ofSafety Messages & Training (cont.)

Purpose of evaluationProcess used to measure the value and effectiveness of a learning program

When should evaluation be done?Ideally, evaluate entire training process and how effective it achieves objectives

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Levels of Evaluation

What prevents us from evaluating our safety efforts?

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Levels of Evaluation

Identify your business objectives

Evaluation levels based on Kirkpatrick’s model (1994)

1. Reaction

2. Learning

3. Behavior/Performance

4. Results/Impact

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Levels of Evaluation

How can you apply the levels of evaluation to safety efforts at your business?

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Sample Elements of an Evaluation

Training facility/site Media, methods, tools Program content and material Facilitator(s) Objectives Ability to perform job before

and after training

2005 National Safety Council Safety Communication & Training Techniques 9

Evaluating Learning ProgressThrough Testing

Process of measuring whetherlearners met performance objectives.

Testing Tools Pre-tests Review tests Post-tests

Types of Tests Knowledge-based Skills-based/application Attitudinal tests/scales

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When to Test on Safety Issues

Training and testing is required and/or involves certification or qualification process

Organizational culture supports use Risks of not mastering objectives includes

injury, death, or significant financial loss

2005 National Safety Council Safety Communication & Training Techniques 11

Planning for Your Small Business

1. Identify 2 actions you will take when you return to your worksite.

2. Identify potential barriers you might encounter in taking these actions.

3. List ideas for overcoming the barriers.