Module 3- STAND OUTBe The Unicorn:

Discover Your Studio’s Unique Essence

In this video you will learn how to:

• Embrace what makes your studio unique by discovering your “Studio Unicorn Factor©” and help your studio to stand out from the pack like a sparkly, pink unicorn in a field of brown, beige horses.

• Make marketing your studio easy by identifying your studio’s Core Values and never struggle for what to write in your marketing again!

• Finally craft a Mission Statement for your studio that empowers and inspires you and your entire team to go to the next level

“Being different starts with knowing who you are and

what you stand for.

Discover your Studio Unicorn Factor©

When discovering your Unicorn Factor, consider:

• What experience you are passionate

about giving your students.

• Your philosophy of education and the

essence of why you teach.

• Why people are attracted to your

studio and what keeps them coming

back.

What do you want to be known for?

What do you want people to feel,

think, and say about your studio?

What makes your studio different?

Be sure to listen to this week’s live call!

What are your values?

How you will use your values

• The foundation for your

comprehensive marketing plan

• Your differentiation factor

• The essence of your student

retention strategy

• The pillars of recruiting and

mentoring teachers

• The heart of your student experience

and the ‘north star’ for your studio.

This worksheet will help you…

Brainstorm Your Studio Values (Worksheet 3.1)

• confidence

• supported • encouraged

• friendship

• strong

• togetherness

• empowered • resilience

• family

• creative

• imagination • team work

• pride

• responsible

• goal achieving

• belonging • excellence

• accepting

• joy

• positive • caring

• encouraging

• inclusive

• uplifted

• second home • connection

• community

• confidence

• supported • encouraged

• friendship

• strong

• togetherness

• empowered • resilience

• family

• creative

• imagination • team work

• pride

• responsible

• goal achieving

• belonging • excellence

• accepting

• joy

• positive • caring

• encouraging

• inclusive

• uplifted

• second home • connection

• community

Select Your Top 5 Studio Values

Rank Your Values in Order of The Experience

1.Positive

2.Confidence

3.Team Work

4.Excellence

5.Second Home

Stay Accountable- Making Your Dream Your Reality

Share Your #Values

Example of Value Statements

Example of Value Statements

Values in Action

DEFINEHow will you effectively live out this value? How will you know you’re living the values in your

studio?

DELIVERHow could you better fulfil this

value in the student experience?

Do a Values Review!

It’s time to start reviewing your marketing materials…

• Website copy

• Flyer language

• Business Cards

• Online directories

• Google page description

• Facebook About page

• Social media profiles

• Studio appearance

A Mission Statement To Guide Your Path

• Display in your waiting room

• Blog about it means to you

• Create a custom Facebook cover

• Live by it!

Action

Ste

p

Simply being a unicorn isn’t enough unless you have the values and mission statement behind it

• Complete each of the worksheets

in this unit

• Share your five core values in the

SEP Facebook group with the

hashtag #StudioValues

• Give yourself some extra

undistracted ‘think time’ to

celebrate your unicorn factor and

get clear on your unique studio

values

Share Your #Values!

Jump into the SEP Facebook Group and

discover the values of other studios.

You’ll gain so much inspiration and motivation

by staying connected - come join the party!