Understanding the Global Understanding the Global Sustainable Tourism CriteriaSustainable Tourism Criteria

(GSTC)(GSTC)

Module 2Module 2

Learning ObjectivesLearning Objectives To provide a brief introduction to sustainable To provide a brief introduction to sustainable

tourismtourism

To understand the origin of the Global To understand the origin of the Global Sustainable Tourism CriteriaSustainable Tourism Criteria

To understand the intent of the criteriaTo understand the intent of the criteria

To understand the content of the criteriaTo understand the content of the criteria

To demonstrate proficiency in use of the criteria To demonstrate proficiency in use of the criteria for business and/or scholarly applicationsfor business and/or scholarly applications

To achieve these objectives, To achieve these objectives, this module will:this module will:

Identify the purpose and need for a Identify the purpose and need for a common set of standards that drive the common set of standards that drive the sustainability efforts, claims, and offerings sustainability efforts, claims, and offerings of the tourism industryof the tourism industry

Briefly describe the concepts behind Briefly describe the concepts behind sustainable tourismsustainable tourism

Identify the Stakeholders involvedIdentify the Stakeholders involved List and discuss the criteria themselvesList and discuss the criteria themselves Present exercises for familiarization with Present exercises for familiarization with

the criteriathe criteria

Learning TasksLearning Tasks

At intervals throughout this At intervals throughout this module, there will be exercises module, there will be exercises to assist you in fully engaging in to assist you in fully engaging in the material and accomplishing the material and accomplishing the learning objectives.the learning objectives.

When you have completed this When you have completed this module, please save it under module, please save it under your last name followed by an your last name followed by an underscore, then followed by the underscore, then followed by the date of completion.date of completion.

Where did Sustainable Tourism concepts Where did Sustainable Tourism concepts originate?originate?

The changing views of nature and man’s The changing views of nature and man’s relationship with the environment. relationship with the environment.

Tourism gave value to lands that were Tourism gave value to lands that were otherwise useless in terms of other forms of otherwise useless in terms of other forms of economic development…economic development…

National Parks were seen as an attraction, a National Parks were seen as an attraction, a way to bring economic valueway to bring economic value

Sustainable Tourism EventsSustainable Tourism Events

Sustainable Tourism EventsSustainable Tourism Events

The 1987 World Commission on the EnvironmentThe 1987 World Commission on the Environment

For a summary of this meeting and outcomes, go to:For a summary of this meeting and outcomes, go to:http://www.wsu.edu/~susdev/WCED87.htmlhttp://www.wsu.edu/~susdev/WCED87.html

Sustainable Tourism EventsSustainable Tourism Events

Link to Agenda 21 Document

So in summary…So in summary…

Sustainable tourism development meets the needs of present Sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing tourists and host regions while protecting and enhancing opportunity for the future. It is envisioned leading to opportunity for the future. It is envisioned leading to management of all resources in such a way that management of all resources in such a way that economic, economic, social, and aesthetic needs can be fulfilled, while maintaining social, and aesthetic needs can be fulfilled, while maintaining cultural integrity, essential ecological processes, biological cultural integrity, essential ecological processes, biological diversity and life support systems.diversity and life support systems. Sustainable tourism Sustainable tourism products are products which are operated in harmony with the products are products which are operated in harmony with the local environment, community, and cultures, so that these local environment, community, and cultures, so that these become permanent beneficiaries, not the victims of tourism become permanent beneficiaries, not the victims of tourism development…” (WTTC, WTO, Earth Council )development…” (WTTC, WTO, Earth Council )

Sustainable Tourism…Sustainable Tourism…

Sustainable TourismSustainable Tourism

What is What is GSTC?GSTC?Global Sustainable Tourism CriteriaGlobal Sustainable Tourism Criteria

Global…International in scopeGlobal…International in scope

Sustainable…renewable into perpetuity Sustainable…renewable into perpetuity

Tourism…the temporary movement of people to a Tourism…the temporary movement of people to a destination for the purpose of leisure for greater destination for the purpose of leisure for greater than 24 hours and less than one yearthan 24 hours and less than one year

Criteria…A standard upon which a Criteria…A standard upon which a judgment can be based judgment can be based (this is the (this is the heart of this training moduleheart of this training module))

GlobalGlobal International in nature, and in this International in nature, and in this

case…case…

Universal in terms of geosphere (soil Universal in terms of geosphere (soil and rock), biosphere, (living beings) and rock), biosphere, (living beings) atmosphere (air), and lithosphere atmosphere (air), and lithosphere (water bodies).(water bodies).

Sustainable TourismSustainable Tourism The most widely accepted definition of

Sustainable Tourism is that of the World Tourism Organisation. They define sustainable tourism as “tourism which leads to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essentialecological processes, biological diversity and life support systems.” (World Tourism Organisation 1996).

CriteriaCriteria

A standard, rule, or test on which a A standard, rule, or test on which a judgment or decision can be based. judgment or decision can be based.

The GSTC is the culmination of cross The GSTC is the culmination of cross disciplinary and cross industry efforts disciplinary and cross industry efforts to ‘standardize the standards.’to ‘standardize the standards.’

A little background on how A little background on how the criteria came aboutthe criteria came about

In 2007, a coalition of 27 In 2007, a coalition of 27 organizations (the GSTC organizations (the GSTC Partnership) came together to Partnership) came together to develop the criteria. develop the criteria.

Knowing that the criteria’s Knowing that the criteria’s success would depend on their success would depend on their universality, measures were universality, measures were taken to get as much taken to get as much stakeholder input as possible stakeholder input as possible over the course of the 18 over the course of the 18 months that the GSTC were months that the GSTC were developed.developed.

Pre-existing Guidance Pre-existing Guidance UtilizedUtilized

No endeavor of this magnitude can No endeavor of this magnitude can succeed without standing on some pretty succeed without standing on some pretty strong shoulders. One important pre-strong shoulders. One important pre-existing structure for the expansion and existing structure for the expansion and coalescence of the GSTC was the ISEAL. coalescence of the GSTC was the ISEAL. The GSTC were developed in accordance The GSTC were developed in accordance with The International Social and with The International Social and Environmental Accreditation and Labeling Environmental Accreditation and Labeling (ISEAL) Alliance(ISEAL) Alliance Code of Good Practice.Code of Good Practice.

Then…Then…

A Desk study was performed to A Desk study was performed to develop the initial criteria (July-Aug develop the initial criteria (July-Aug 2007)2007)

Over 60 existing certification Over 60 existing certification and voluntary sets of criteria.and voluntary sets of criteria.

More than 4,500 criteria were More than 4,500 criteria were analyzed.analyzed.

And Then…And Then…

26 criteria (26 criteria (version 1version 1) were selected on the ) were selected on the basis of being:basis of being:• already represented in existing sustainable already represented in existing sustainable

tourism programs;tourism programs;• universal; universal; (there’s that global element (there’s that global element

again)again)• achievable;achievable;• applicable to the operational phase of a applicable to the operational phase of a

business;business;• representative of four pillars of sustainability;representative of four pillars of sustainability;• readily subject to measurement or readily subject to measurement or

verificationverification

For universal applicability…For universal applicability… Transparency was critical, therefore broad Transparency was critical, therefore broad

public input was requested. This included:public input was requested. This included:

Outreach to over 80,000 tourism Outreach to over 80,000 tourism stakeholders,stakeholders,

And input from approximately 2,000 And input from approximately 2,000 experts, and the engagement of an experts, and the engagement of an international Steering Committee. international Steering Committee. 

The ResultsThe Results The broad and inclusive consultation The broad and inclusive consultation

process resulted in a reviewer approval process resulted in a reviewer approval rating of 91% for any one of the final rating of 91% for any one of the final criterion.criterion.

More than 90% of the respondents were More than 90% of the respondents were confident that the GSTC were globally confident that the GSTC were globally relevant and appropriate.relevant and appropriate.

Respondents felt that as a whole, the Respondents felt that as a whole, the GSTC addressed all aspects of tourism that GSTC addressed all aspects of tourism that are required for a business to be are required for a business to be sustainable, environmentally and sustainable, environmentally and economically.economically.

Is ISEAL Still Relevant?Is ISEAL Still Relevant?The ISEAL provides guidance on how to craft The ISEAL provides guidance on how to craft

social and environmental standards, including social and environmental standards, including terminology and requirements for public input, terminology and requirements for public input, such as a 90 day public comment period.such as a 90 day public comment period.

So, in conformance with the public input So, in conformance with the public input provision of the Code, the GSTC is required and provision of the Code, the GSTC is required and prepared to receive input every two years until:prepared to receive input every two years until:

feedback is no longer provided or feedback is no longer provided or

the comments are no longer unique.the comments are no longer unique.

Time to ThinkTime to ThinkExercise 1Exercise 1

Go the ISEAL link below and find the statement Go the ISEAL link below and find the statement that lets you complete this sentence:that lets you complete this sentence:

“In order to be credible, criteria have been included that help to ensure that a standard reflects…”

ISEAL Code of Good Practice

Then write a short paragraph (mini-essay) about Then write a short paragraph (mini-essay) about what this might mean for your business or what this might mean for your business or organization. To do this, advance to the next organization. To do this, advance to the next slide.slide.

AnswerAnswer

Click on the link below and enter Click on the link below and enter your answer in the response your answer in the response form. Click on the X at the top form. Click on the X at the top right-hand side of the response right-hand side of the response form when you are done. This form when you are done. This will return you to the module.will return you to the module.

Exercise 1 Response Form

Why are the GSTC Why are the GSTC necessarynecessary??

Simply put, to avoid ‘greenwashing’, a marketing Simply put, to avoid ‘greenwashing’, a marketing ploy in which businesses attempt to capitalize on ploy in which businesses attempt to capitalize on rising consumer demand for sustainable and rising consumer demand for sustainable and environmentally friendly goods and services.environmentally friendly goods and services.

  

Other reasonsOther reasons Globally recognized criteria prevent:Globally recognized criteria prevent:

Consumer confusionConsumer confusion

Provider confusionProvider confusion

Market fragmentationMarket fragmentation

Jeff Glueck, chief marketing officer of Jeff Glueck, chief marketing officer of Travelocity/Sabre, and a member of the Travelocity/Sabre, and a member of the GSTC Partnership states… GSTC Partnership states…

“ “Consumers deserve widely accepted standards Consumers deserve widely accepted standards to distinguish green from greenwashed. to distinguish green from greenwashed.

These criteria will allow true certification of These criteria will allow true certification of sustainable practices in hotels and resorts as well sustainable practices in hotels and resorts as well as other travel suppliers. as other travel suppliers.

They will give travelers confidence that they They will give travelers confidence that they can make choices to help the sustainability can make choices to help the sustainability cause.”cause.”

Through a future accreditation program, Through a future accreditation program, consumers, the media, travel agencies, consumers, the media, travel agencies, and others will be better armed to and others will be better armed to distinguish between the green-doers and distinguish between the green-doers and the green-washers. the green-washers.

Already many tourism businesses, industry Already many tourism businesses, industry associations, and travel distributors have associations, and travel distributors have taken the first step at endorsing and taken the first step at endorsing and utilizing the criteria as a basis to build utilizing the criteria as a basis to build their own sustainable tourism programs. their own sustainable tourism programs.

Who Needs Them?Who Needs Them? The potential Stakeholders areThe potential Stakeholders are…… Hospitality industry professionalsHospitality industry professionals

Tour operatorsTour operators Consumers/TravelersConsumers/Travelers

GovernmentsGovernments SchoolsSchools

Travel AgentsTravel Agents Non-Governmental Organizations Non-Governmental Organizations

(Non-profits)(Non-profits)

The GSTC use common issues The GSTC use common issues and themes that are globally and themes that are globally relevant, measurable, and relevant, measurable, and applicable to applicable to allall sizes of sizes of accommodation providers accommodation providers and tour operators.and tour operators.

They are designed as an They are designed as an input for certification and input for certification and

other programs to other programs to demonstrate credibility by demonstrate credibility by

aligning with a globally aligning with a globally accepted and endorsed accepted and endorsed

baseline standard.baseline standard.

How are they to be used?How are they to be used? Tourism providers and/or managers Tourism providers and/or managers

can use the GSTC as part of their can use the GSTC as part of their process of identifying and assessing process of identifying and assessing sustainability performance, both sustainability performance, both internally and externally.internally and externally.

Also, the Also, the GSTC PartnershipGSTC Partnership is is developing an accreditation program developing an accreditation program that will work with existing that will work with existing certifications to align themselves with certifications to align themselves with the GSTC and will accredit those that the GSTC and will accredit those that meet or exceed the GSTC and other meet or exceed the GSTC and other procedural criteria. procedural criteria.

And…And… Through the input of the Through the input of the

Scoring System Scoring System Development Working Development Working GroupGroup, the Partnership , the Partnership is working to develop is working to develop market access solutions market access solutions to get sustainable to get sustainable products and services products and services that are aligned with the that are aligned with the GSTC to new markets.GSTC to new markets.

Also the GSTC Partnership can assist Also the GSTC Partnership can assist with…with…

Building business-to-business solutions based on Building business-to-business solutions based on a common understanding of sustainable tourism a common understanding of sustainable tourism increases the success of the sustainable increases the success of the sustainable enterprise through the start-up and transition enterprise through the start-up and transition phases of their lifespan.phases of their lifespan.

Development and distribution of educational Development and distribution of educational materials and technical tools to guide hotels and materials and technical tools to guide hotels and tour operators through the process of tour operators through the process of implementing sustainable tourism best practices.  implementing sustainable tourism best practices. 

Finally, the GSTC and efforts of the Partnership Finally, the GSTC and efforts of the Partnership will contribute significantly to the establishment will contribute significantly to the establishment and administration of the new global and administration of the new global accreditation process that will, in essence, accreditation process that will, in essence, “certify the certifiers.” “certify the certifiers.” 

In fact…In fact…The GSTC and Partnership will help The GSTC and Partnership will help

organizations and businesses to:organizations and businesses to:

Achieve credibility and legitimacy Achieve credibility and legitimacy through increased transparency of their through increased transparency of their certification procedures, certification procedures,

Achieve beneficial cooperative links with Achieve beneficial cooperative links with international tourism distribution international tourism distribution channels, and channels, and

Align their internal standards with those Align their internal standards with those of other businesses and organizations in of other businesses and organizations in ways that lead to partnerships between ways that lead to partnerships between certification programs. certification programs.

And Now For The Main EventAnd Now For The Main Event

For the full criteria, click on the link below. For the full criteria, click on the link below. Browse the themes point by point. Then Browse the themes point by point. Then return to the module. The following portion return to the module. The following portion of the module will summarize the intent of of the module will summarize the intent of each of the four themes of the GSTC.each of the four themes of the GSTC.

Global Sustainable Tourism Criteria

Sustainable Management PracticesSustainable Management PracticesOverviewOverview

Compliance with local, state or provincial, and national Compliance with local, state or provincial, and national laws and regulations that govern tourism offerings is laws and regulations that govern tourism offerings is essential.essential.

Appropriate training, communication, wages, and safety Appropriate training, communication, wages, and safety measures are in place and periodically reviewed and measures are in place and periodically reviewed and revised as needed.revised as needed.

Construction of Construction of facilities is conducted facilities is conducted in a sensitive manner, in a sensitive manner, with placement of with placement of buildings that buildings that harmonize with the harmonize with the surroundings and use surroundings and use of local materials of local materials emphasized.emphasized.

Information and Information and interpretation of local interpretation of local natural and cultural natural and cultural resources that help resources that help guide visitor behaviors guide visitor behaviors are offered.are offered.

Socio-Economics OverviewSocio-Economics Overview Local and indigenous Local and indigenous

peoples are employed, peoples are employed, consulted with, and consulted with, and considered stakeholders.considered stakeholders.

Local goods, services and Local goods, services and expertise and used expertise and used whenever possible.whenever possible.

Socially responsible Socially responsible purchasing of fair trade purchasing of fair trade and similar programs and similar programs

that keep revenue in the that keep revenue in the community are used.community are used.

Wages are fair, and Wages are fair, and women are employed and women are employed and consulted for all levels of consulted for all levels of involvement.involvement.

Child labor is restrained. The dignity and Child labor is restrained. The dignity and safety of a community’s children is safety of a community’s children is respected and protected.respected and protected.

The activities of the tourism facility or The activities of the tourism facility or offering does not jeopardize the integrity offering does not jeopardize the integrity of the communities resources such as air, of the communities resources such as air, water, soil and energy.water, soil and energy.

Time to Think AgainTime to Think AgainExercise 2Exercise 2

To review, the GSTC are organized around 4 central themes: Sustainable Management, Socio-Economic, Cultural Heritage and Environment. We have just examined the criteria for the first two. Before proceeding further with this module, click on the link below and thoroughly review the suite of criteria contained within each of the first two themes (Sustainable Management and Socio-Economic).

Global Sustainable Tourism Criteria

Exercise 2 - Part 1Exercise 2 - Part 1 Click on the link provided below to test Click on the link provided below to test

your emerging understanding of the GSTC. your emerging understanding of the GSTC. If you don’t get all of the questions right, If you don’t get all of the questions right, you will want to review the criteria again you will want to review the criteria again before moving on to Part 2.before moving on to Part 2.

Sustainable Management and Socio-Economic Questions

Exercise 2 - Part 2 Exercise 2 - Part 2 Now, demonstrate a practical understanding of Now, demonstrate a practical understanding of

how to use these criteria by writing a series of how to use these criteria by writing a series of one paragraph mini-essays on each of these one paragraph mini-essays on each of these themes explaining why these themes could be themes explaining why these themes could be important to; 1) the long term physical important to; 1) the long term physical sustainability of the destination, 2) the long term sustainability of the destination, 2) the long term sustainability of the community, and 3) the long sustainability of the community, and 3) the long term sustainability of a business that interacts term sustainability of a business that interacts and depends upon these resources. You may use and depends upon these resources. You may use the link on the next slide to write and save your the link on the next slide to write and save your answers. When finished, save the answer sheet answers. When finished, save the answer sheet with the information on the link, minimize the with the information on the link, minimize the screen. screen.

AnswerAnswer Click on the link below to go Click on the link below to go

back to the answer sheet. back to the answer sheet. Record your response to Record your response to Exercise 2 Part 2 under the Exercise 2 Part 2 under the space designated.space designated.

Exercise 2 Response Form

Continue on with the rest of Continue on with the rest of the Modulethe Module

Cultural Heritage OverviewCultural Heritage Overview The tourism The tourism

enterprise has enterprise has measures in place to measures in place to protect and interpret protect and interpret the value of local the value of local archeological and archeological and cultural resources. cultural resources.

Efforts are made to Efforts are made to embrace the embrace the uniqueness of these uniqueness of these resources while still resources while still safeguarding their safeguarding their integrity.integrity.

And…And… Information is made available to visitors and Information is made available to visitors and

clients about the history, meaning, and clients about the history, meaning, and fragility of the resource.fragility of the resource.

The enterprise fosters an appreciation of the The enterprise fosters an appreciation of the resource through theming, but never to the resource through theming, but never to the extent of compromising local values, customs, extent of compromising local values, customs, and traditions.and traditions.

Environment OverviewEnvironment Overview The viability and The viability and

diversity of the diversity of the biosphere is respected biosphere is respected and supported.and supported.

Whenever possible, Whenever possible, measures are taken to measures are taken to enhance the survival enhance the survival and flourishing of and flourishing of indigenous species.indigenous species.

Measures are taken to recognize, Measures are taken to recognize, analyze, and then mitigate, manage, analyze, and then mitigate, manage, or eliminate all forms of pollutants.or eliminate all forms of pollutants.

Efforts are made to reuse, recycle, Efforts are made to reuse, recycle, and reduce consumption of and reduce consumption of renewable and non-renewable renewable and non-renewable resources. Renewable resources are resources. Renewable resources are substituted whenever possible. substituted whenever possible. Green technologies are employed Green technologies are employed whenever possible.whenever possible.

Exercise 3 Part 1Exercise 3 Part 1 Click on the GSTC link provided below to review Click on the GSTC link provided below to review

the last two of the four themes. After carefully the last two of the four themes. After carefully examining the last two criteria, proceed to the examining the last two criteria, proceed to the mini-test (Culture and Environment Questions). If mini-test (Culture and Environment Questions). If you don’t get all of the questions right, you will you don’t get all of the questions right, you will want to review the criteria again before moving want to review the criteria again before moving on to Part 2 of this exercise.on to Part 2 of this exercise.

GSTC

Culture and Environment QuestionsCulture and Environment Questions

Exercise 3 part 2Exercise 3 part 2 Now, demonstrate a practical understanding of Now, demonstrate a practical understanding of

how to use these criteria by writing a series of how to use these criteria by writing a series of one paragraph mini-essays on each of these one paragraph mini-essays on each of these themes explaining why these themes could be themes explaining why these themes could be important to; 1) the long term physical important to; 1) the long term physical sustainability of the destination, 2) the long term sustainability of the destination, 2) the long term sustainability of the community, and 3) the long sustainability of the community, and 3) the long term sustainability of a business that interacts term sustainability of a business that interacts and depends upon these resources. You may use and depends upon these resources. You may use the link on the next slide to write and save your the link on the next slide to write and save your answers. When finished, save the answer sheet answers. When finished, save the answer sheet with the information on the link, minimize the with the information on the link, minimize the screen. screen.

AnswerAnswer Click on the link below to go back to Click on the link below to go back to

the answer sheet. Record your the answer sheet. Record your response to Exercise 3 under the response to Exercise 3 under the space designated.space designated.

Exercise 3 Part 2 Response FormExercise 3 Part 2 Response Form

Some final thoughtsSome final thoughts You can see that the criteria are organized You can see that the criteria are organized

not just around themes, but also about not just around themes, but also about actions.actions.

Action 1 – IdentifyAction 1 – Identify Action 2 – MeasureAction 2 – Measure Action 3 – AnalyzeAction 3 – Analyze Action 4 – ActualizeAction 4 – Actualize Action 5 – EducateAction 5 – Educate Action 6 - EvaluateAction 6 - Evaluate Action 6 – Repeat!Action 6 – Repeat!

Tourism enterprises that wish to adopt the Tourism enterprises that wish to adopt the standards set forth in the criteria will need standards set forth in the criteria will need to embrace a self-assessment strategy to embrace a self-assessment strategy that follows the actions listed previously. that follows the actions listed previously.

Any business enterprise is a dynamic Any business enterprise is a dynamic entity that grows or dies with changing entity that grows or dies with changing times. Tourism is no different. New times. Tourism is no different. New information, research, products, information, research, products, technologies, and world events will always technologies, and world events will always insure that a sustainable tourism entity insure that a sustainable tourism entity needs to remain alert and nimble in the needs to remain alert and nimble in the face of opportunities and constraints. The face of opportunities and constraints. The GSTC will help them to do just that.GSTC will help them to do just that.

Exercise 4Exercise 4

Go back to the GSTC. Use the link at the bottom of the Go back to the GSTC. Use the link at the bottom of the page. page.

Find one criteria out of each of the four themes that you Find one criteria out of each of the four themes that you feel that your organization or business does particularly feel that your organization or business does particularly well.well.

Then find one criteria out of each of the four subgroups that Then find one criteria out of each of the four subgroups that you feel needs development by your organization or you feel needs development by your organization or business.business.

Go to the next slide to record your answers. Minimize the Go to the next slide to record your answers. Minimize the link when done.link when done.

Global Sustainable Tourism CriteriaGlobal Sustainable Tourism Criteria

AnswerAnswer Click on the link below to go Click on the link below to go

back to the answer sheet. back to the answer sheet. Record your response to Record your response to Exercise 4 under the space Exercise 4 under the space designated.designated.

Exercise 4 Response FormExercise 4 Response Form

Continue on with the rest of Continue on with the rest of the Modulethe Module

ExemplarExemplar

The Lapa Rios Ecolodge is one of the The Lapa Rios Ecolodge is one of the oldest ‘green’ tourism enterprises in oldest ‘green’ tourism enterprises in the world. Follow the link below to the world. Follow the link below to examine their home page. Then click examine their home page. Then click on the side bar to examine their on the side bar to examine their sustainability efforts.sustainability efforts.

Lapa Rios Rainforest Ecolodge Lapa Rios Rainforest Ecolodge

How it was ratedHow it was rated This sustainable tourism enterprise was certified This sustainable tourism enterprise was certified

by a professional sustainable tourism certifier as by a professional sustainable tourism certifier as achieving more than 95% in each category listed achieving more than 95% in each category listed below. Click on the link to examine the below. Click on the link to examine the categories (they differ somewhat from the GSTC categories (they differ somewhat from the GSTC but are still informative).but are still informative).

Costa Rica Certificate for Sustainable Tourism Costa Rica Certificate for Sustainable Tourism (CST)(CST)

This exemplar was provided to give you a This exemplar was provided to give you a grounding in how the GSTC may be used in the grounding in how the GSTC may be used in the field. Food for thought and a preview of your final field. Food for thought and a preview of your final exam.exam.

Final ExamFinal Exam

On the next slide you will find 2 links to On the next slide you will find 2 links to web-pages that advertise a ‘green’ web-pages that advertise a ‘green’ tourism offering. On a scale of one to five tourism offering. On a scale of one to five (one being low, five being high) rate both (one being low, five being high) rate both of these offerings in terms of what you of these offerings in terms of what you understand about sustainability as understand about sustainability as measured by the intent and the content of measured by the intent and the content of the GSTC.the GSTC.

Three Camel LodgeThree Camel Lodge

ItamambucaItamambuca

After going to each link, evaluate each After going to each link, evaluate each offering and then give a short (two to offering and then give a short (two to three sentence) explanation as to why you three sentence) explanation as to why you assigned the grade you did. Do this for assigned the grade you did. Do this for each of the 4 ‘themes’ of the GSTC.each of the 4 ‘themes’ of the GSTC.

Complete this exercise with a considered Complete this exercise with a considered comparison (three paragraphs) of these comparison (three paragraphs) of these offerings in light of the intent and content offerings in light of the intent and content of the criteria. of the criteria.

Final ExamFinal Exam

Congratulations!Congratulations!You just completed Module TwoYou just completed Module Two