MODULE 1 WORKBOOK

• Blog posts that contain lead magnets work great because it

makes sure your audience sees it and if they take action in the post it automatically kicks off a sales funnel that leads to

a pay out.

BLOG POSTS

• Run ads based on content that is discussed on the website

such as upcoming programs or freebie pages that your

audience has visited lately to keep yourself and your stuff top

of mind.

WEBSITE CONTENT

• This encourages your warm audience to sign up,

participate, and keeps them engaged throughout the challenge when they’re

constantly seeing it in their feed throughout the challenge.

UPCOMING CHALLENGES

• These only work if they are super low priced offerings. I

suggest under $49.• Introduce the offering to your

audience organically first and then run ads making the direct

ask with the landing page being the page where they can

purchase.

LOW PRICE DIRECT ASKS

WHAT TYPES OF ADS WORK Best?

© 2016 Meghan Maydel

QUESTION 1:WHAT’S YOUR OBJECTIVE?

Running a FB ad is never “just running a FB ad.” It must lead somewhere that is eventually going to give you a return on your investment. And since direct asks in FB ads are known to not do so hot without spending a ton of dinero, you really need to think

through your free resources game plan. What is your objective in running this ad? Webinar sign ups, course sales, content

upgrades, challenge participants? Think through the whole process from beginning to end and pick a subject/freebie that

aligns perfectly with something you’re able to offer now.

QUESTION 2:WHAT WILL YOUR AD

LEAD TO?

Once they click on the ad, where do they go? Is it a Leadpages sign up page? Is it a sign up page you’ve created on your own? Maybe it’s a blog post on your website? How will it capture their

information?

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QUESTION 3:WHAT HAPPENS NEXT?

Once they take the action that is presented in the ad, what happens next? Do they automatically get sent an email with the

information? How, and through what service? Are there any other emails that will follow the initial one giving anymore value/info? Do they get redirected to a thank you page that has all the information

they need? How can you best get them the information you promised while still getting all the info you need to make the ad a

valuable asset to your biz?

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EXAMPLE 2Social Media

Your image is what pulls people in and gets them to stop scrolling through their creeper feed for a second to check out what you’re throwing out there. Do you have a great headshot you’d like to use? Or a nice stock image? I recommend staying away from anything close to Facebook blue. Anything with bold colors,

contrast, or patterns is a show-stopper. Brainstorm some sources for images or sketch out a few ideas to the right. If you’re tight on budgets, a simple Google search of “free creative stock photos”

will turn up lists of results.

QUESTION 4:WHERE WILL YOUR

GRAPHIC COME FROM?

EXAMPLE 2Social Media

If your image is what pulls them in, your copy is what seals the deal. Make sure it tells them exactly what they can expect from

what you’re offering and that it comes out in exactly the way you would say it. Not some weird corporate, college thesis paper

speak. You want to be 100% aligned with your brand’s voice. Write out some examples of copy and see what resonates most with

your closest friend/family member (this does NOT mean go post in a FB group of 1,000+ people who barely know you and ask them

their opinion).

QUESTION 5:WHAT WILL YOU SAY?

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