“We needed a comprehensive yet uncomplicated plan for marketing our company and products”

Surinder SinghTCSI Software, Inc.Alameda, CA

“We wanted a marketing program that was easy to afford and easy manage”

Helen ChanAlliance Fiber Optic ProductsSunnyvale, CA

“We wanted a program that was designed to meet our specific needs.”

Bruce BoyerAdastra SystemsHayward, CA

Strategic marketing services for the early stage business

INTRODUCING:

The Modular Marketing Approach For Start-ups

The StartupFactory, LLC Modular Approach

•Enjoy a strong marketing foundation•Control costs with manageable set prices•Communicate across all media with a unified message•Add components easily to meet your growing needs•Predictable, cost-effective market entry

Benefits:

The StartupFactory, LLC Modular Approach

•StartupPLAN™•StartupID™•StartupPR™•StartupWEB™

Core modules

Planmodule

Internal & External Marketing and Brand Audit

Brand Strategy Development

Tactical / Implementation Plan

•Internal Marketing Discovery Phase•External Marketing Audit and Competitive Analysis•Predictive Modeling

•Product/service definitions •Identify and develop strategic branding options

•Define promotional mix & set implementation time line

StartupFactory, LLC Strategic marketing services for the early stage business

StartupPLAN™ module components

Set price $4,500

IDmodule

• Logo and corporate identity system• Tag line and/or slogan development• Mission statement• Business package (letter, envelope, cards, signage, etc.)

• CI usage guidelines (including corporate color palette, font selection, etc.)

• Key messaging and/or brand values document

StartupFactory, LLC Strategic marketing services for the early stage business

StartupID™ module components

Set price $7,500

IDmodule

•Trade and business media lists for your target market(s)•Compile editorial calendars and search for PR opportunities•Press and/or product releases (approximately two per month)•Distribution to targeted editors and thought leaders•Editorial liaison•Optional case studies, white papers, wire service, and more

StartupFactory, LLC Strategic marketing services for the early stage business

StartupPR™ module components

Set price $4,000 (per month, for an initial engagement of four months)

PLANmodule

IDmodule

PRmodule

StartupFactory, LLC Strategic marketing services for the early stage business

Core Modules: The foundation of your marketing initiative

With this foundation in place you will:

•Have a focused overview of products and prospects

•Work toward well defined marketing goals and objectives

•Enjoy a professional, enduring brand identity

•Create buzz and build interest in the media

•Communicate a unified message about product & company

•Speak with one voice across the entire marketing mix

PLANmodule

IDmodule

PRmodule

StartupFactory, LLC Strategic marketing services for the early stage business

Module Extentions: Add as your requirements grow

With your “building blocks” in place you may add:•A wide variety of integrated communications tools•Each custom-designed for maximum synergy

Web

Advert Tradeshow

htmlemail

SalesMats

Datamgmt

Directmail

More

PLANmodule

IDmodule

PRmodule

StartupFactory, LLC Strategic marketing services for the early stage business

The Modular Marketing Approach For Start-ups

Benefits:•Enjoy a strong, lasting foundation•Control costs with manageable set prices•Communicate across all media with a unified message•Add components easily to meet your growing needs•Predictable, cost-effective market entry

Get a solid start in business for <$25k.Core Module Programs are available for $6,000 per month.

Strategic marketing services for the early stage business

To find out more or to schedule a no-obligation review of your plans, products and prospects, contact us today.

www.StartupFactory.biz