MODULE 19: DESIGN 3

Photo blocks become content modules.

Modular design fosters a team approach.

Newspapers pioneered the modular approach.

From traditional to maximized, modular design approaches offer flexibility.

TRADITIONAL APPROACH | Features mainly traditional photo, story and caption modules.

EXPANDED APPROACH | Features a more traditional look while incorporating several content modules.

MAXIMIZED APPROACH | The ultimate verbal and visual display; all modules present verbal and visual content.

Modular designs are built using a three-layer approach.

Basic design strategies and rules apply to modules and spreads.

BASE LAYER | A framework of vertical columns and horizontal guides featuring standard spacing.

MODULAR LAYER | Modules are placed on the base layer following the columns/grids and using different levels of spacing.

CONTENT LAYER | Spaces on the modular layer are now filled with dynamic, custom-built content modules.

Subtle repetition is the key to visually unifying content modules.

A headline visually and verbally unified the spread.

Story modules feature mini-headlines and photos.

Photo modules are enhanced by dominance and eyelines.

VISUAL VARIETY | Rails of expanded spacing and a wide variety of photo shapes and sizes.

SPLIT PERSONALITY | Modular design used for packing content modules and effectively dividing the spread into two topics.

MODULE 19: DESIGN 3