Modul ke:

Fakultas

Program Studi

BAHASA INGGRIS 3

GREAT IDEAS

0404

EKONOMI DAN BISNIS

AKUNTANSI

DAFTAR PUSTAKA

• Catton David, Falvey David , and Kent Simon, MARKET LEADER, Course Book, Pre-Intermediate Business English, 2002, Edinburg Gate, Harlow, Essex, CM 2JE, England.

• Trappe Tonva. 2005. Intelligent Business. England: Pearson Education Limited

• Azar. S. Betty. 1989. Understanding and Using English Grammar 2nd

Edition. New Jersey: Prentice – Hall, Inc• Philips Deborah.2001. Preparation Course for the TOEFL Test: New York:

Addison Wesley Longman • Wishon, E.G & Burks. M. Julia. 1980. Let’s Write English Revised Edition.

New York: Litton Educational Publishing• Oshima, A & Hogue A. 1997. Writing Academic English Second Edition:

New York: Addison Wesley Longman• Karnedi. 2001. Grammar Translation Exercises: Pusat Penerbitan

Universitas Terbuka

GREAT IDEAS

Bahasa Inggris Bisnis 1

DISCUSS IDEA

Which of the following statements do you agree with? Which do youdisagree with? Why?

1. There are no new ideas

2. Most of the best ideas are discovered by

accident

3. research and development is the key to

great business ideas of other

4. There is nothing wrong with copying and

improving the ideas of other

5. The best way to kill an idea is to take it to

a meeting

• Article 1

Double your money

In the 1970 Herta Herzog and Austrian psychologist .was working forthe jack tinker advertising agency in new work. One of their client wasAlka.Setlzer, which manufactured a product for acid indigestion. Sour stomachand headaches .at that time the advertising for the product showed a handdropping one of the tablets .into glasses of water. Herzog made a suggestion.she said that the hand in the photograph should drop two tablets in the glass.the advertising was changed and sales of Alka-seltzer doubled .after thesuccessful of the campaign .other manufacturers began to use similar ideas toboost sales.

• Article 2

Buying without shops

In the 1891 when American farmers were complaining about high prices inshop in the countryside. Richard sears has an idea .sears was an agent of arailway company and at that time he was selling watches with his partnerAlvaroebuck .a watchmaker .his idea was to use the new national railwaysystem and post office to create a new way of selling :mail order .sears boughtin bulk and so kept prices low .he was also good at attracting customers withadvertising by 1895 the sears catalogue had 532 pages. The company wasexpanding fast. So it move to a huge building in Chicago .finally the companydeveloped the first automated warehouse. This improved the capacity of thebusiness by 1,000%

• Article 3

Pay before you talk

By the pleasure. They had a contract and received a bill for calls theyhad in the previous month .Vodafone a successfully UK mobile phonecompany. Was already making good profits when it introduced its new pay asyou talk service in 1997 this allowed customers to have a phone without acontract and monthly bills. Instead, they have a top up card to extend callingand service credit .the advantage for customers was that they could carefullybudgets the amount of money spent very useful for parents who gave phoneto their children .Vodafone great idea was to get people to pay in advance fortheir calls. Thanks to this sale increased 1990 many people was using mobilephone for both business and

Complete the parts of the chart which relate to your article

• Exchange information and complete all the sections of the chart.• When they had their great ideas, what were the following doing?

- Herta Herzog- Richard sears- Vodafone

Herta Herzog Richard Sears Vodafone

Job/ industry

Where idea

Was created

Advertising The US

LANGUAGE REVIEW

(PAST SIMPLE AND SIMPLE PAST CONTINOUS )

• Complete the rules with past simple or past continues

• We use the SIMPLE PAST CONTINOUS to talk about something that was

going on around a particular time in the past.

In the 1970 Herta Herzog ,an Austrian psychologist ,was working for the

Jack tinker advertising agency in New York

• We often use the SIMPLE PAST CONTINOUS to describe an action which

was already in progress when something else happened

Vodafone was making good profit when introduced its new pay as you talk

service

• We use the SIMPLE PAST To talk about actions or event we see as

completed.

Richard sears bought in bulk and so kept prices low

SIMPLE PAST

S + V2 + O + C +…

a. I walked to school yesterday

b. He lived in Paris for ten years,

but now he is living in Rome

c. I bought a new car three days

ago

The simple past indicates that an

activity or situation began and

ended at a particular time in the

past.

a. I stood under a tree when it

began to rain

b. When she heard a strange noise,

she got up to investigate

c. When I dropped my cup, the

coffee spilled on my lap

If a sentence contains when and has

the simple past in both clauses, the

action in the “when clauses”

happens first. In d: 1st: The rain

began. 2nd: I stood under a tree.

SIMPLE PAST CONTINOUS S + TOBE + V-ING +...

a. I was walking down the street when it began

to rain

b. While I was walking down the street, it began

to rain

c. I was standing under a tree when it began to

rain

d. At eight o’clock last night, I was studying

e. Last year at this time, I was attending school

In g:

1st: I was walking down the street.

2nd: It began to rain.

In other words, both actions occurred at the same

time, but one action began earlier and was in

progress when the other action occurred.

In j: My studying began before 8:00, was in

progress at that time, and probably continued.

i. While I was studying in one room of our

apartment, my roommate was having a party

in other room

Sometimes the past progressive is used in both

parts of a sentence when two actions are in

progress simultaneously

a. It rained this morning

b. It was raining this morning

In some cases, the simple past and the past

progressive almost the same meaning as in l and

m.

DAFTAR PUSTAKA

• Catton David, Falvey David , and Kent Simon, MARKET LEADER, Course Book, Pre-Intermediate Business English, 2002, Edinburg Gate, Harlow, Essex, CM 2JE, England.

• Trappe Tonva. 2005. Intelligent Business. England: Pearson Education Limited

• Azar. S. Betty. 1989. Understanding and Using English Grammar 2nd

Edition. New Jersey: Prentice – Hall, Inc• Philips Deborah.2001. Preparation Course for the TOEFL Test: New York:

Addison Wesley Longman • Wishon, E.G & Burks. M. Julia. 1980. Let’s Write English Revised Edition.

New York: Litton Educational Publishing• Oshima, A & Hogue A. 1997. Writing Academic English Second Edition:

New York: Addison Wesley Longman• Karnedi. 2001. Grammar Translation Exercises: Pusat Penerbitan

Universitas Terbuka

Terima KasihYULIA HIDAYATI