ModProd 2011-02-09 · World standards 99.999% incl sw upgrade Req planned down time 0 min /year...

2/11/2011

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Challenges and Opportunities for SW DevelopmentSW Development

Anders CaspárDirector, Ericsson Software Research Ericsson Research

ContenT

The Pitch

E thi i t dContenT

Challenges

Trends and needs

Everything is connected

The PitchThe Pitch

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The prime driver in an all communicating world

Ericsson is a world-leading provider of

This is Ericsson

Ericsson is a world leading provider of telecommunications equipment and related services

to mobile and fixed network operators globally.

Founded in 1876 in Stockholm, SwedenPresent in 175 countries.

~82.000 employees

Never left a market, never left a customer

Services SolutionsProducts

We are a full service vendorFrom services to products and solutions

Business andtechnology consulting

Systems & Networkintegration

Education

Customer support

Managed services

Mobile & Wireline systems

Transmission & Transport

Consumer and business applications

Revenue management

Service delivery and provisioning

Broadband

Enriched communications

Media

Network efficiency

Operations efficiency

World standardsWorld standards

99.999% incl sw upgrade99.999% incl sw upgrade

Req planned down time 0 min /yearReq planned down time 0 min /year

Characteristics for Telecom

Investments10.000’s of manyearsInvestments10.000’s of manyears

”re-utilization” 100%”re-utilization” 100%

Shake outShake out

Long product life cycleLong product life cycle

Cost pressureCost pressure

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› Highly distributed

› Large-scale

› Event-driven

Characteristics of Ericsson systems

› Concurrent

› Embedded

› Technically challenging

› Significantly different challenges than development of IT systems

Did you know that...

…more than 40% of all mobile traffic and 50% of all WCDMA traffic goes through Ericsson’s networks

…Ericsson delivers a new radio base station every 90 seconds

© Ericsson AB 2009 | Ericsson Internal | X (X) | Date

…Ericsson supports networks that together serve more than one billion subscribers

… over 1,000 networks in more than 175 countries utilize our network equipment

…Ericsson has one of the industry’s strongest patents portfolios with 24,000+ patents

subscriptions/month> 60 m > 5,3 B Subscriber!

Ericsson Internal | 2010-03-25 | Page 9

Source: WCIS 2010 May 06

,

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Software, Software, Software

› Around 80% of our development costs are related to software. Software is ubiquitous in our systems – it is our heart and soul

› Since the software solutions we develop are Since the software solutions we develop are by nature complex we need to be smart and efficient about how we do this.

› Our ability to remain profitable is a very strong function of our ability to develop software efficiently and with the right quality

More calls with less HW….

’Everything is connected’

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FixedToday

>4B subscribersConnecting Individuals

Mobile

>400M subscribersConnecting Household

Internet of the future

Ericsson Research Vision | Ericsson Internal | rev pA6 | 2010-04-23 | Page 13 (23)

Tomorrow

50B devicesEverything connected

Everything that benefits from a connection will have one

People

ConvenienceSafety

LifestyleHealth


Business SocietiesProductivityCost efficiencyAssets

SustainabilitySafetySecurity

Cost efficient broadband

Technology

Millions of Opportunities

10XDevices

5BSmartphones


100XConnected tags

1000XMobile data traffic

1000 00..XApplications and services

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5 TTAGS

Augmented Everyday Life

Seize the Opportunity

Di it l S i t


1875 1900 1925 1950 1975 2000 2025

50 B

5.0 B

~0.5 BPLACES

PEOPLE

THINGS

Source: Ericsson

Global Connectivity

Personal Mobile

Digital Society Sustainable World

Measured voice and data trafficKiller APP: Connected Mobility 24/7

Measured Data Updated Q1 2010

100000

120000

140000

160000

180000

200000

ffic

(TB

/mo

nth)

Speech

Packet


0

20000

40000

60000

80000

100000

Q1

07

Q2

07

Q3

07

Q4

07

Q1

08

Q2

08

Q3

08

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Tota

l (U

L+

DL

) t

raf

(DVB-H, Mobile WiMax, M2M and WiFi traffic not included)

This slide contains forward looking statements

Developer Dilemma

ResearcheriPhoneDeveloper

HobbyDeveloper

TelecomDeveloperStudentAndroid

DeveloperJava

DeveloperWeb

Developer


OperatorOperatorOperatorOperator

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Vision - KEY AreasSUSTAINABILITY

TRUSTED COMMUNICATIONS

EVERYONE CONNECTED

EVERYTHING CONNECTED

EVERYDAY INTERACTION


UNLIMITED PERFORMANCE

NETWORK SIMPLICITY

TRAFFIC EXPLOSION

EVERYBODY INNOVATES

Challenges

Transitional markets

When the rate of change outside a company is greater than the change inside the company – the end is near

Ericsson Internal | 2010-03-25 | Page 21

Jack Welch,CEO & Chairman General Electric 1981-2001

The ability to learn and adapt fasterthan your competition may be the only sustainable competitive advantage

Arie De Geus,Shell Strategy director

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The Demanding Consumer

CustomizationCustomization

InvolvementInvolvement

TransparencyTransparency

Combinations of benefitsCombinations of benefits

Sharing of opinionsSharing of opinions

Good valueGood valueTrustTrust

challenges in order to meet

How should we manage keeping our

architecture up to date and consistent?

How can we enable our distributed

development teams to cooperate efficiently?

How do we compete with global competition?

Ericsson business challenges

How do we secure corporate memory within our products?

How can we meet the performance

requirements of tomorrow?

How can we ensure world class quality in

our future systems, without sacrificing TTM?

global software developmentsoftware ecosystems

global software developmentsoftware ecosystems

Traditional software engineering

Intuit Confidential24

pre-integrated productspre-integrated products

causing

unacceptable complexity andcoordination cost

causing

unacceptable complexity andcoordination cost

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SW Trends & Needs

Driving forces

Customer first

SpeedDiversification / adaptability

Architecture / Componentization

Customer first

SpeedDiversification / adaptability

Architecture / Componentization

BMUM Strategy - Global Leadership Summit | Ericsson Internal | 2010-05-31 | Page 26

Functionality implemented in SW

SW delivery and support model Quality

Functionality implemented in SW

SW delivery and support model Quality

LegacyLegacy

Cost pressure

Total value chainReuse

Cost pressure

Total value chainReuse

Observations & Trends

R i

Ericsson Internal | 2009-10-20

SW,SW,SW ConsolidationResponsiveness

FlexibilitySpeed

New Business models

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Driver: Open everything


Inside there are more than 8600 scientists advancing our products; outside are 1.5 million”

Larry Huston, VP of external innovation at P&G

Open source, open innovation, open competence, open …

Can we achieve enough competitive momentum from only internal know-how and creativity?

order-to-cash

The BPR revolutionNew perspective:Seeing the flows across the silos and straightening them out

Driver: Architecture evolution

The SOA revolution

New perspective:Discovering the components within the processes and (re)configuring them as needed by the business

The industrial revolution


procure-to-pay

concept-to-launch

problem-to-resolution

purchase-to-repurchase

• Streamlined• Cost Efficient

• Flexible• Configurable• Adaptive

Rigid Inefficient Unresponsive silos

SOA, SPL and COMPOSITION

•Consistent handling and look and feel•Strong & focused technology effort

•From vertical implementations to horizontal and modular archietctures

One architecturalframework

SW Reuse

ApplicationApplicationApplicationApplicationApplicationApplicationFeatures

Customizations

R&D

Number ofTechnology Platforms


• Large reuse across products & solutions• Faster responsiveness to specific needs

• More R&D capabilities available forfeatures, product differentiations and customizations

Techology PlatformTechology PlatformTechology PlatformTechology PlatformTechology Platform

pp

Techology Platform

Application

Techology Platform

Application

Techology Platform

Application

Techology Platform

Application

Technology platforms

Number ofreusableassets (SW)

capabilities

Time

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E2E

Business ConceptBusiness Concept

System of Systems

System of Systems

System of System TestSystem of

System Test

SystemsSystems

Node Systems

Node Systems

Design & Implementation

Design & Implementation

System TestSystem Test

E2E

Project anatomy

Business Modeling

Total value chain efficiency

User support

transparency

Multi level planning / follow up

Automation

Information visibility

and speed

Agile/Lean scaling and supportSW deliveries

over HW

W H Y B O T H E R ?It’ll only come back and slap you in the face

ModProd 2011-02-09 · World standards 99.999% incl sw upgrade Req planned down time 0 min /year...

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Transcript of ModProd 2011-02-09 · World standards 99.999% incl sw upgrade Req planned down time 0 min /year...