Modernize Your Resumes and Cover Letters€¦ · Modernize Your Resumes and Cover Letters Brought...

Modernize Your Resumes

and Cover Letters

Brought to You by

The Resume Writing Academy www.resumewritingacademy.com

and

Career Thought Leaders Consortium

www.careerthoughtleaders.com

Wendy Enelow &

Louise Kursmark

June 8, 2012

RWA E-Summit: Modernize Your Resumes & Letters © 2012 Louise Kursmark & Wendy Enelow •

MODERNIZE YOUR RESUMES & COVER LETTERS 4 Key Steps to Modernize Your Resumes & Cover Letters Part #1 Modernize Resume Content Part #2 Modernize Contact Information Part #3 Modernize Structure & Format Part #4 Modernize Cover Letters


PART #1: MODERNIZE RESUME CONTENT Content of Today’s Resume

§ Shorter, less detailed § Written and designed for “skimmers” rather than readers § Written in a more telegraphic writing style § Written with multiple media in mind

How to Write Resumes in Today’s Style


n n n

Career Summary / Career Profile Section

Keep it on point/on brand: What are the 2–3 things readers need to know about your client?

ACTION ITEM #1: Transform dense paragraphs into short branding statements.

Example #1: Before

Global Corporate Development Executive CEO / VP, Sales & Marketing

Bilingual (English/Spanish) Leader with demonstrated achievement including both top- and bottom-line growth in domestic and international markets. Effective business builder and mentor with a keen insight to solving business problems and creating synergies that drive multimillion-dollar growth regardless of economic environment. Tenacious at identifying new revenue opportunities, securing customer loyalty, and forging solid relationships with external and internal business partners.

Example #1: After

Global Corporate Development Executive Senior Operating Executive | VP Sales & Marketing

Bilingual (English-‐Spanish) Business Leader Delivering Top-‐ & Bottom-‐Line Growth

in Multinational Markets Since 1998


ACTION ITEM #2: Transform long bullet-‐point summaries into short paragraphs.

Example #2: Before

§ Master of Science in Accounting Student at Baruch College (2012 expected completion). § Bachelor's Degree in International Economics & Trade. § Strong analytical and mathematical talents. Won several national and provincial awards in native China.

§ Quick, dedicated learner, gaining proficiency in basic Japanese reading and communication in less than 6 months.

§ Superior ability to learn and use accounting and statistical software as well as office and design software.

§ Teamwork experience and record of working effectively on both group and individual projects. § Proven ability to set and achieve goals, adapt to new challenges, devise effective solutions, and support/encourage people of all ages, professionally and personally.

Example #2: After

ACCOUNTING & FINANCE Passion for International Business

MS in Accounting and BS in International Economics & Trade – an award-winning analyst with multicultural background, fluency in English and Mandarin, and deep interest in the global economy.


ACTION ITEM #3: Use headlines for immediate impact and “who-‐I-‐am” information.

Example #3: Before

PERSONAL PROFILE

Multilingual survey researcher with five+ years of internships/volunteerism in the nonprofit sector. Community- and diversity-minded, with excellent analytical and interpersonal skills. Familiar with various methods of social research and interviewing. Speak and read Spanish, Portuguese, German, and African Creole.

Example #3: After

Survey Researcher / Social Science Researcher

5+ Years’ Experience in Nonprofit Sector

Multilingual – English, Spanish, Portuguese, German, African Creole


ACTION ITEM #4: Modernize keyword/core competencies sections.

Example #4: Before

§ Global General Management § New Market Development § Start-ups / Turnarounds § P&L Accountability § Sales & Marketing § Global OEM & Strategic Alliances § Operational Excellence § Working Capital Management § New Product Development

Example #4: After

Start-‐ups & Turnarounds | Global OEM & Strategic Alliances | New Product & Market Development

US | Latin America | South America | Asia-‐Pacific


n n n

Experience Section

Ditch the details: What can you say to succinctly convey action, interest, and success?

ACTION ITEM #5: Replace full-‐sentence paragraphs with “scope summaries” – just the facts.

Example #5: Before Galaxy Air Lines, Houston, TX 2008–2012

Senior Account Manager

Managed $300M territory, servicing Fortune 500 accounts such as Dell Computer, Midland Oil, and Shell as well as large regional travel-agency accounts. Used solution-selling approach to drive continuous market-share increases in a challenging and competitive environment. Built strong customer relationships based on performance and trust.

Presented to and negotiated at all levels, from purchasing and travel managers to senior executives. Overcame objections and devised creative strategies to retain business in an environment of severe cost competition and travel alternatives.

(followed by accomplishment bullets)

Example #5: After Galaxy Air Lines, Houston, TX 2008–2012

Senior Account Manager

$300M territory | Solution selling to Fortune 500 (Dell, Midland Oil, Shell) | C-level presentations & negotiations

(followed by accomplishment bullets)


ACTION ITEM #6: Focus on “big-‐picture” story and results and NOT day-‐to-‐day minutia.

Example #6: Before Senior Website Designer – BAY STATE COLLEGE, Boston, MA (2008–Present)

Design websites and manage day-to-day site maintenance. Determine design goals and specifications based on user requirements, marketing input, and comparative research. Prepare schedules and requirements documents; coordinate with marketing, content administrators, programmers, and others to deliver final product. Create mockups, final designs, templates for content developers, Flash timelines, and other special features. Test content for cross-browser compliance. Provide technical support for content providers and end users. (followed by accomplishment bullets)

Example #6: After Senior Website Designer – BAY STATE COLLEGE, Boston, MA (2008–Present)

Built award-winning web presence for 25,000-student college and provide end-to-end site management to ensure maximum functionality, uptime, ease of use, and responsiveness to changing needs of students, faculty, and administration. (followed by accomplishment bullets)


ACTION ITEM #7: Sharpen bullet points to make impact/results jump off the page.

Example #7: Before § Redesigned organization’s primary website (http://www.baystatecollege.edu) and earned customer accolades

and recognition by Northeast Education Consortium as “best college website” in 2011 and 2012.

§ Served as designer on team that delivered project for remake of organization’s main, 4000-page website 2 months ahead of schedule; met deadlines on all other projects.

§ Enhanced quality of sites through improvements in architecture, elimination of redundancy, and incorporation of user-friendly design; maintained quality and consistency by developing and implementing style guidelines.

§ Developed “canned procedures” for frequently asked questions, thereby increasing productivity of website support services.

Example #7: After § Awarded “Best College Website” by Northeast Education Consortium (165 universities), 2011 and 2012.

§ Designed and delivered – 2 months ahead of schedule – comprehensive remake of main, 4000-page website.

§ Improved architecture, eliminated redundancies, employed user-friendly designs, and created style guidelines.

§ Increased staff productivity by creating consistent procedures for FAQs.


Example #8: Before

Strategic Planning & Leadership • Lead Corporate Strategist, working in partnership with CEO to define company's strategic direction and

drive forward critical strategic planning, organic growth, acquisition and organizational development initiatives. First-ever Senior VP of Strategy & Business Development in company's history.

• Guided strategic leadership of product, technology, and market development solutions to ensure company's competitiveness within the changing, online-driven media landscape.

• Created consistent strategic planning process for all businesses and specific strategies to strengthen individual brands and increase market penetration.

Business Development & Acquisition Management • Created business development, M&A, and strategic acquisition growth strategy to lead company through

expansion and ensure external growth aligned with business strategy and operating capacity. Provided strategic direction and assisted with selection, evaluation, and integration of 100+ acquisitions.

• Instrumental in planning, due diligence, and seamless integration of the largest acquisition ($500M for United Advertising Publications), which doubled the size of the company.

• Evaluated business, market, and financial potential for 38 acquisitions that generated combined annual revenue of $143M.

New Product Development & Brand Management • Led and/or oversaw the conceptualization, development, and launch of new products, services, technology

offerings, and business units that generated combined annual revenue of more than $15M+. • Developed business plans to monetize a portfolio of online assets with projected value of $2M+. • Created corporate product management and brand management processes still in use today.

Example #8: After

Strategic Planning & Leadership • Partnered with CEO to drive strategic planning, growth, acquisition and OD initiatives corporate-wide. • Strategized product, tech and market solutions to ensure competitiveness in dynamic media landscape.

Business Development & Acquisition Management • Led planning, due diligence and integration of largest-ever acquisition ($500M), doubling company size. • Evaluated business and market potential for 138 acquisitions with total annual revenue of $143M. New Product Development & Brand Management • Launched products, services, technologies, and businesses that generated $15M+ in new revenue. • Created product/brand management plans still in use today, including one to monetize $2M+ in assets.


PART #2: MODERNIZE CONTACT INFORMATION Contact Information on Today’s Resume

§ Address optional (but important for local searches)

§ One phone number, one email address

§ Think LINKABILITY • Live link – email address • Live link – LinkedIn profile • QR codes

ACTION ITEM #8: Design top of resume to concisely present many “bits” of information.

Example #9

Roberto Diaz 212-‐498-‐1107 • [email protected] http://www.linkedin.com/in/robertodiaz http://vizibility.com/robertodiaz

Example #10

LAURIE WILSON

Denver, CO 30039 [email protected] http://www.linkedin.com/in/lauriewilson 443.555.5555


Example #11

Rick Alley 513-719-1091 • [email protected] Portfolio: http://www.rickalley.com

Example #12

Matthew J. Taylor 617-449-1291 http://www.linkedin.com/in/matthewtaylor [email protected]

Example #13

DANA CASPER New York Metro [email protected] 212-604-2910 http://vizibility.com/danacasper

Example #14

CYNTHIA WILLIAMS 7942 Church Street, Winston-Salem, NC 27105 336-949-1101 — [email protected] http://www.linkedin.com/in/cynthiawilliams


Example #15

FRANK DURAZO

Nightclub General Manager

Fifteen-‐year track record of leading world-‐class establishments that achieve:

þ Consistent popularity þ Robust revenue and profit performance þ Exceptional safety records

þ Strong revenue-‐security practices þ Positive community relationships þ Dedicated long-‐term staff

General Manager: Club Koko, Miami Beach, FL 2008–Present

World-‐renowned 15,000-‐sq.-‐ft. dance club: $100K+ weekly revenue, top DJs, extensive media mention Start-‐up operations: policies & procedures, security standards, revenue safeguards Ongoing: Finance (budgets, payroll, inventory); code compliance; building maintenance; VIPs; 42 staff

þ Site selection & construction: Assisted owners in locating and selecting site in up-‐and-‐coming South Beach neighborhood. Oversaw building construction and city licensing.

þ Revenue protection: Established foolproof ticketing system that eliminates non-‐payers and guarantees revenue accountability. Demand high standards and accountability from door staff.

þ Guest safety & security: Created effective security system that minimizes use of illegal substances and promotes a safe environment—since launched, zero incidents.

þ Community relations: Instituted street-‐side crowd control to minimize neighborhood disturbances. Personally visible and accessible to all neighbors.

þ Staff loyalty & reliability: In high-‐turnover industry, retained staff long term. Constantly improve staff skills through training. Create a positive, team-‐oriented culture.

Manager: Parrott’s Porch, Key West, FL 2005–2008 Transformation of unprofitable, inefficient, poorly managed facility to lucrative restaurant/nightclub

þ Operational turnaround: Revamped entire operation—staff, technology, security, policies and procedures—to transform lax operation to consistently profitable “tight ship.”

þ Entertainment: Brought in popular DJs and bands that boosted attendance year round.

Manager: Casa Robles Nightclub, Boca Raton, FL 1997–2004

Steady advancement from busboy to manager of 25,000-‐sq.-‐ft. club with 1,800-‐patron capacity

Licenses / Certifications / Technical Skills

þ Miami Fire Department certifications: Fire Drill Conductor, Maintenance, Public Assembly þ Certified auto mechanic—sheet metal work, fabrication, and installation þ Licensed refrigeration and air conditioning technician—electrical and plumbing experience

305-‐209-‐8003 http://www.linkedin.com/in/frankiedurazo [email protected]


ACTION ITEM #9: Insert QR codes (as appropriate for your clients). Inserting a QR Code On a Resume

1. Create the QR code – through Vizibility or another QR code creator.

2. Save the QR code as a graphic (png format). 3. Open your resume file and from the “Insert” menu choose “Photo” or “Picture” – “From

File.” Locate the png file and click “Insert” and the graphic will appear on your page. 4. Select the graphic, and from the “Format” menu choose “Picture” and use the “Size” tab to

re-‐size the QR code to your liking. 5. Still in the “Format Picture” dialog box, choose the “Layout” tab, and click the boxes for

your desired alignment. 6. Click OK and return to your document. Use the arrow keys on your keyboard to nudge the

graphic up, down, left, or right to position it where you want it. Putting a Box Around a QR Code

§ Use the “Format – Picture” “Lines” option or use “Borders and Shading.”

Scanning a Vizibility QR Code


PART #3: MODERNIZE STRUCTURE & FORMAT Structure and Format of Today’s Resume

§ Well organized § Optimized for ATS § Clearly, creatively, and freshly designed

ACTION ITEM #10: Write well-‐organized, high-‐impact content.

§ High-‐impact and well organized: don’t rely on reviewers to READ § Written in short “chunks” of information

• Paragraphs – now 2–4 lines maximum • Bullets – no more than 3–5 in a row • Lots of white space


ACTION ITEM #11: Optimize each resume for ATS.

§ Use all the right keywords for the job at hand.

§ Use common headings for sections – e.g., “Experience” or “Professional Experience,” not “Career Highlights” or “Career Performance.”

§ List each section separately – Education, Professional Affiliations, Technology Qualifications, Public Speaking, Community Service, Publications, and more. Do not combine under an umbrella heading.

§ Put company name and job title on separate lines.

§ Ideally, provide a text-‐only (.txt) version for your clients that they can use for all ATS. ACTION ITEM #12: Rethink font choices (highly subjective).

§ Be careful using fonts that appear “old-‐fashioned”: Bookman, Garamond, Times New Roman.

§ Most frequently, use fonts designed for reading on-‐screen: Calibri, Cambria, Georgia, Trebuchet, Verdana.

§ Sans serif fonts appear “cleaner” and crisper (Calibri, Tahoma, Verdana, Arial, Gill Sans, Trebuchet).

§ Use common fonts to avoid problems! See Resources at the end for a link to a website that lists fonts that are common for both Windows and Mac.


ACTION ITEM #13: Get creative to save space and reduce paragraph density.

§ Consider reducing font size for less-‐important information.

Example #16: Before RYDER DEDICATED LOGISTICS (HQ – Dallas, TX) $420 million transportation company with 20,000+ global customers and 100,000+ employees working in 106 countries throughout North America, South America, Europe, Asia, and Africa. Additional services include dedicated logistics and global supply chain management.

Example #16: After RYDER DEDICATED LOGISTICS (HQ – Dallas, TX) $420M transportation, logistics & supply chain company with 20K+ clients and 100K+ employees in 106 countries worldwide

§ Make “blank lines” a smaller font size.

§ Consider moving bullet text closer to bullet point.

§ Capture extra space by adjusting margins.

§ Eliminate widows and orphans.

§ Learn “how low you can go” in each font.

Modernize Your Resume E-Summit (9-point Garamond) Modernize Your Resume E-‐Summit (9-‐point Calibri) Modernize Your Resume E-Summit (9-point Times) Modernize Your Resume E-Summit (10-point Garamond) Modernize Your Resume E-‐Summit (10-‐point Calibri) Modernize Your Resume E-Summit (10-point Times) Modernize Your Resume E-Summit (9-point Verdana) Modernize Your Resume E-Summit (9-point Verdana)


§ Choose and mix fonts – some take up less space, others have stronger impact.

Example #17: Option 1

PROFESSIONAL EXPERIENCE Sales Manager | IBM Corporation | Greenville, SC | 2009 to Present Top-producing sales manager on 152-person regional sales team. Captured 12 sales producer awards in 6 years. (Arial Narrow 12 pt) Compare to other fonts that aren’t so space-‐conscious:

Example #17: Option 2

PROFESSIONAL EXPERIENCE Sales Manager | IBM Corporation | Greenville, SC | 2009 to Present Top-producing sales manager on 152-person regional sales team. Captured 12 sales producer awards in 6 years. (Verdana 12 pt)

Example #17: Option 3 – The Combination Solution

PROFESSIONAL EXPERIENCE Sales Manager | IBM Corporation | Greenville, SC | 2009 to Present Top-producing sales manager on 152-person regional sales team. Captured 12 sales producer awards in 6 years. (Verdana 10, 11, and 12 pt)

§ Know when to say when.

§ Avoid crowded, fussy pages.


Example #18 Before

Meredith Rockwell 301-745-7299 • [email protected] http://www.linkedin.com/in/meredithrockwell 759 Harbor Court, Unit 5A, Baltimore, MD 21229

Operations Manager Building & Leading World-Class Manufacturing & Distribution Organizations Lean Manufacturing • Six Sigma (Black Belt) • Continuous Process Improvement

Repeatedly turned around unprofitable operations and delivered continuous improvement in process, cost, quality, safety, and productivity. Achieved “impossible” performance improvements in demanding industries by clearly communicating vision, instilling team culture, and igniting competitive drive. Drove major projects, programs, and initiatives from planning through tactical execution; mastered advanced methodologies, processes, and technologies and aligned change efforts with business goals.

Professional Experience BIGBOX, INC., Baltimore, MD 2009–Present

Operations Manager / Six Sigma Black Belt

Drove measurable performance improvements in the operation of BigBox’s 1-million-sq.-ft. distribution center, supporting corporate imperative to slash operating costs that resulted in BigBox’s first quarter of profitability and set the stage for continued profitable growth.

Manage productivity, safety, and quality for distribution center employing more than 350 during peak seasonal production. Lead Black Belt projects and mentor Green Belt teams to drive continuous-improvement initiatives deep into operational structure.

• Created a daily planning model and performance-review process to focus improvement activities on performance gaps. Increased throughout per labor hour 33% and order accuracy 44%.

• Boosted order-picking productivity 12% by establishing performance expectations and associate accountability. • Led 2 DMAIC Black Belt projects that delivered savings of $260K, reduced errors by 50%, and found a permanent

solution for a recurring problem—subsequently applied at 3 national distribution sites. • Developed an innovative learning-curve model that accurately predicted productivity of temporary associates

hired for peak holiday season. Deployed across all 3 shifts for entire operation—enabled JIT staffing to meet high-volume delivery goals with zero overtime and 52% improvement in inventory accuracy over prior year.

KLEIN AUTO SYSTEMS, Baltimore, MD 1997–2009

Program Group Manager, Climate Systems Division, 2005–2009

Turned around unprofitable business unit, aggressively applying Lean Manufacturing and Six Sigma (DFSS, DMAIC, DFM/A) methodologies to reduce costs and increase both productivity and profitability in a QS 9000 production environment. Managed P&L, new business development, product development, manufacturing engineering, strategic planning, and sales forecasting for $60M, 300-employee division producing climate-control systems for major automotive accounts.

• Slashed production costs for existing products; landed new business; reconfigured line from batch to lean continuous flow for greater productivity. Results:

Sales Pretax Net Profit Models Inventory Turns

2005 $12.6M (3.4%) 4 36

2007 $16.7M 10.4% 4 64

2009 $31.8M 23.4% 8 100+


Meredith Rockwell 301-745-7299 • [email protected]

Program Group Manager, Climate Systems Division, KLEIN MANUFACTURING, continued

• Eradicated #1 cause of expansion-device warranty claims and shaved 10% off warranty costs. • Provided organizational leadership to downsizing initiative, driving $2M (15%) from operating cost per year with

minimal effect on customer satisfaction. • Prepared and presented numerous sales and technical presentations. Led team presentation to the division’s

largest customer that secured new programs valued at $32M. • Landed and successfully launched multiple programs for customers such as Daimler-Chrysler, GM, Ford,

Peterbilt, Kenworth, International, John Deere, and JCB.

Program Manager, Off Highway Group, 2002–2005

Restored profitability, steadily improved operating performance, expanded market penetration, and diversified product offerings for sustainable growth. Completed training at Toyota Supplier Support Center and introduced Lean Manufacturing to the Group.

Led a team of 7 in new business development, manufacturing engineering, customer service and sales forecasting; accountable for P&L.

• Added $1.6M to the bottom line; improved product throughput 46% with only 25% increase in labor; eliminated production set-up time.

Sales Pretax Net

Profit Models Model

Families Average Lot

Size Productivity

2002 $6.2MM (9.3%) 3 2 7.4 79%

2005 $10.1MM 10.1% 10 6 6.4 95.1%

• Earned sole-supplier status with John Deere and built construction-equipment business from $0 to $3M yearly. • Eliminated an unprofitable OEM product line after aggressive attempts to revitalize the line were unsuccessful.

Maintained favorable relationship with the customer.

Engineering Manager, 2001–2002

Managed 3-person staff in system design, development, testing, manufacture, and commercial input. Served as primary customer contact in landing $1.3M in sales and a new customer for the division.

Senior Design Engineer, 1999–2001

Spearheaded product redesign of an existing HVAC system for a key account. Reduced part count 40% through DFM/A techniques and achieved $900K annual cost reduction.

Manufacturing Engineer, 1997–1999

Developed and installed manufacturing processes for 4 new products.

Education Black Belt, 2009: BigBox, Inc. MBA, 2002: Loyola of Baltimore BS Operations Management, 1997: University of Maryland


Example #18 After

Meredith Rockwell 301-745-7299 • [email protected] http://www.linkedin.com/in/meredithrockwell 759 Harbor Court, Baltimore, MD 21229

Operations Manager Building & Leading World-Class Manufacturing & Distribution Organizations Lean Manufacturing • Six Sigma (Black Belt) • Continuous Process Improvement

Delivered “impossible” performance improvements in demanding industries.

Professional Experience

BIGBOX, INC., Baltimore, MD 2009–Present Operations Manager / Six Sigma Black Belt

Productivity, safety, and quality for 1M-SF distribution center | 350+ employees | Six Sigma project leadership

Achieved first profitability in 6 years of operation by driving continuous performance improvements that slashed operating costs.

• Increased throughput 33% and order accuracy 44% via daily planning and a performance-review process.

• Boosted order-picking productivity 12% by establishing performance expectations and accountability.

• Led 2 Black Belt projects that delivered savings of $260K, reduced errors by 50%, and found a permanent solution for a recurring problem—subsequently applied at 3 national distribution sites.

• Met high-volume delivery goals with zero overtime and 52% improvement in accuracy by developing an innovative learning-curve model for temporary associates during the peak holiday season.

KLEIN AUTO SYSTEMS, Baltimore, MD 1997–2009 Program Group Manager, Climate Systems Division, 2005–2009

P&L, strategic planning, business development, sales, manufacturing engineering, Lean/Six Sigma | $60M, 300-employee division | Production of auto climate-control systems | QS 9000 production environment

Turned around unprofitable business unit through aggressive cost reductions and productivity gains.

• Slashed production costs for existing products; landed new business; reconfigured line from batch to lean continuous flow for greater productivity. Results:

Sales Pretax Net Profit Models Inventory Turns 2009 $31.8M 23.4% 8 100+ 2007 $16.7M 10.4% 4 64 2005 $12.6M (3.4%) 4 36

• Eradicated #1 cause of expansion-device warranty claims and shaved 10% off warranty costs.

• Managed downsizing that drove $2M (15%) from annual costs without affecting customer satisfaction.

• Secured new programs valued at $32M, leading team presentation to the division’s largest customer.

• Landed and successfully launched multiple programs for customers such as Daimler-Chrysler, GM, Ford, Peterbilt, Kenworth, International, John Deere, and JCB.


Meredith Rockwell 301-745-7299 • [email protected]

KLEIN AUTO SYSTEMS, continued Program Manager, Off Highway Group, 2002–2005

P&L, new business development, manufacturing engineering, customer service, sales forecasting | team of 7

Restored profitability, expanded market penetration, and diversified product offerings for sustainable growth. Introduced Lean Manufacturing to the Group.

• Added $1.6M to the bottom line; improved product throughput 46% with only 25% increase in labor; eliminated production set-up time.

Sales Pretax Net Profit

Models Model Families

Average Lot Size

Productivity

2002 $6.2M (9.3%) 3 2 7.4 79% 2005 $10.1M 10.1% 10 6 6.4 95.1%

• Earned sole-supplier status with John Deere; built construction-equipment business from $0 to $3M yearly.

• Eliminated an unprofitable OEM product line after aggressive attempts to revitalize the line were unsuccessful. Maintained favorable relationship with the customer.

Engineering Manager, 2001–2002

System design, development, testing, manufacture, commercial input | staff of 3

Served as primary customer contact in landing $1.3M in sales and a new customer for the division.

Senior Design Engineer, 1999–2001

Manufacturing Engineer, 1997–1999

Education Black Belt, 2009: BigBox, Inc. MBA, 2002: Loyola of Baltimore BS Operations Management, 1997: University of Maryland


Example #19 Before

PETER R. BELTON 10023 Belle Rive, Apt 614

Jacksonville, FL 33821 (904) 316-9158 [email protected]

Career Objective:

Position in inventory planning and management with a leading retailer offering opportunities for long-term career planning and advancement.

Professional Experience:

Assistant General Manager and Branch Manager 2009 to Present Grayson’s Furniture Stores, Jacksonville, Florida Manage a retail sales organization with more than 160 employees at 6 retail stores that produce $35 million a year in sales. Duties include sales, merchandising, advertising, public relations, customer service and satisfaction, profits, product management, merchandising, and all staffing, training and leadership functions. Helped owners redesign purchasing operations, get new suppliers and reduce supply costs by 3.5%. --Won 2 general manager of the year awards for meeting goals. --Implemented new computer technology for managing inventory. --Improved staffing and cut absence rates by 47% and turnover by 35%. --Sales grew by up to 40% and profits improved by 31%. Branch Manager 2009 Grayson’s Furniture Stores, Charlotte, North Carolina Managed a large retail store with $12 million dollars in annual sales and 28 employees. Responsible for all store operations, sales, hiring, training, firing, customer service, merchandising, product display, daily accounting and business recordkeeping. Helped regional management to make business decisions on acquiring computer technology, opening new stores and expanding product lines. Won 5 branch manager of the month awards. Branch Manager 2008 to 2009 Grayson’s Furniture Stores, Fayetteville, North Carolina Managed daily operations of a retail store with $7 million dollars in yearly sales. Same responsibilities as above. Winner of 6 branch manager of the month awards. Branch Manager 2008 Grayson’s Furniture Stores, Durham, North Carolina Same responsibilities as above for store with $4 million dollars in sales. Earned 1 branch manager award. Assistant Manager 2007 to 2008 Grayson’s Furniture Stores, Newport News, Virginia Assisted in managing retail store with $7 million dollars in annual sales. Allocated merchandise to maximize square footage with plan-o-grams and market data.


PETER BELTON – page 2 (904) 316-9158 [email protected]

Floating Manager 2004 to 2007 Boater’s World, Virginia & Maryland Managed 13 stores in Maryland and Virginia with 150 employees. Responsible for sales, profits, operations, merchandise allocation, purchasing, distribution, customer service, training and team leadership. Was #4 in sales production out of 214 people and won 3 top sales awards. Introduced new safety product that sold $2 million dollars in a year. Assistant Manager 2003 to 2004 Boater’s World, Newport News, Virginia Assisted in managing specialty retail operation with 14 employees. Responsible for sales, customer service, product display, store operations and daily store closings.

Education:

Bachelor of Arts Degree in Biology, 2003 University of Virginia, Charlottesville, Virginia


Example #19 After

PETER R. BELTON 904.316.9158

[email protected] http://www.linkedin.com/in/jackrsmith

Google Me http://vizibility.com/prbelton

RETAIL INDUSTRY PROFESSIONAL

Accomplished and self-directed Inventory Planning & Management Professional with more than 11 years of progressively responsible operating management experience with two large regional retail chains. Delivered consistently strong financial results through productivity, process, quality, and operating improvements for retailers generating more than $35M in annual sales. Proficient in Excel, Word, Citrix, Lotus Notes, Bosanova, Fullshot, and Datamatix. Qualifications include:

Merchandise Planning & Allocation Multi-Site Retail Operations Inventory Planning & Control Merchandise Markdowns & Allowances Vendor Relations & Negotiations Inventory Shrinkage Control & Management Financial Planning & Profit Analysis Employee Training, Development & Leadership

PROFESSIONAL EXPERIENCE

GRAYSON’S FURNITURE STORES 2007 to Present Assistant General Manager/Branch Manager ($35M sales/year), Jacksonville, FL (2009 to Present) Branch Manager ($12M sales/year), Charlotte, NC (2009) Branch Manager ($7M sales/year), Fayetteville, NC (2008 to 2009) Branch Manager ($4M sales/year), Durham, NC (2008) Assistant Manager ($7M sales/year), Newport News, VA (2007 to 2008) Promoted rapidly through a series of increasingly responsible management positions based on strong financial, operating, team building, and team leadership performance. Manage 160+ employees at 6 regional locations. Notable achievements:

§ Won 14 “Branch Manager of Month” and “General Manager of Year” awards for profit and revenue growth. § Achieved record sales in multiple markets (up to 40% sales growth and 31% margin improvement). § Reduced absenteeism 47% and turnover 35% with strategies to recruit, train, and retain quality employees. § Implemented next-generation POS technology. Reduced annual purchasing costs 3.5%.

BOATER’S WORLD 2003 to 2007 Floating Manager (13-store district with 150 employees), VA/MD Regional District (2004 to 2007) Assistant Manager, Newport News, VA (2003 to 2004)

§ Received 3 “Top Sales Producer” awards. Ranked #4 out of 214 sales associates nationwide. § Launched new safety product in response to regulatory requirements and closed $2M in 1st year revenue. § Drove sales growth through a strong focus on customer service, merchandising, and teamwork.

EDUCATION

Bachelor of Arts Degree, Cum Laude Graduate, University of Virginia, Charlottesville, VA, 2003


PART #4: MODERNIZE COVER LETTERS Today’s Cover Letter: The E-‐Note

§ Quick and to the point – designed for reading on smart phones

§ Just the most compelling information – limited detail, no long stories

§ Formatted for a quick read – VERY short paragraphs, short bullet points

§ Includes email signature – with “Search Me” link, link to LI profile, Twitter handle, URL, etc. ACTION ITEM #14: Convert your cover letters to e-‐notes.

Example E-‐Note #1 Subject: MANUFACTURING OPERATIONS MANAGER As Plant Manager for a division of Acme Healthcare, I led my facility to #1 in operational excellence among 14 global sites, based on results like these: * Reduced production cycle from 50 days to 3. * Boosted inventory turns from 4 to 11. * Saved $400K yearly by training and certifying line workers to inspect their own goods. * Doubled output in 3 months while adhering to some of the industry’s most stringent production standards (ISO 9000 and FDA GMP). Most recently, I led Lean/Six Sigma projects that delivered immediate savings of $150K and are projecting more than $1M savings over 10 years. I am very interested in your Manufacturing Operations Manager position. May we meet soon to discuss how I can help your plants become leaner, more efficient, and more profitable? Sincerely, Stephen Park *********** 555-555-1234 [email protected] @stephenjpark http://www.linkedin.com/in/stephenpark *********** Google Me http://vizibility.com/spark


Example E-‐Note #2 Subject: Heavy Equipment Operator Dear Ms. Markham: I am writing in response to your advertisement for a Heavy Equipment Operator. Highlights of my experience that may be of interest to you include: • Hands-on experience operating forklifts, tractors, loaders, backhoes, motor graders, track loaders, bulldozers,

bobcat skid/steer loaders, and scrapers. • Completion of the Certified Heavy Equipment Operator course at Linn State Technical College. • Participation in several Computer Information Systems courses to further my career. My work-related skills are solid. I can read and interpret technical documents, drawings, maintenance manuals, repair instructions, and more. In addition, I work independently, productively, and efficiently. To have the opportunity to work for Ryland Homes would be a great opportunity, and I am most interested in meeting with you as soon as your schedule allows. I will call Tuesday morning, October 17th, so that we can coordinate a specific date and time for an interview. Thank you. Sincerely, Jason Baso 555-872-3242 [email protected]


Example E-‐Note #3 Re: Sales Executive Opportunity I’m seeking a new opportunity in yacht sales bring more than 20 years of experience to Delta Yachts. The three most important things you should know about me:

o I can sell. For 16 years, I’ve ranked as a top sales producer/sales leader.

o I can manage effectively. For 10 years, I’ve recruited, trained, and mentored other top producers.

o I build client partnerships. Nothing is more valuable than the long-term client relationships that I’ve built and retained despite intense competition.

Most recently, I orchestrated a 225% gain in annual sales revenues for Puget Sound Boating, all within the past year. Previously, as General Sales Manager for Snohomish Yachts , I increased year-over-year sales by an average of 162% for 5 consecutive years. The rest of my career will demonstrate the same strong results. I’ll follow up next week to schedule an appointment. Thank you. Sincerely, Jack R. Smith Seattle Metro 725.465.7700 [email protected] http://www.linkedin.com/in/jackrsmith Google Me http://vizibility.com/jrsmith


RESUME PORTFOLIO

1. Dana Casper (Media & Broadcasting Sales)

2. Julia Beneke (Hospitality)

3. Daniel Holland (Economics)

4. Jessica Lucia (Educational Publishing & Technology)

5. Diane Powers (Nonprofit)

6. Ellen Rockport (Marketing)

7. Roberto Diaz (Corporate Development)

8. Timothy Beckwith (Logistics & Distribution)

DANA CASPER New York Metro [email protected] 212-604-2910 http://vizibility.com/danacasper

Sales Leader Media, Broadcasting & Retail industry Expertise • Start-up & Established Companies

Sales Management • Sales Training • Team Motivation Rapid Revenue Acceleration – Market Share Gains – New Concept Launch & Quick Market Penetration

Experience SALES DIRECTOR – BROAD MEDIA, Brooklyn, NY 2010–Present

National accounts • Sales of multimedia marketing & advertising – TV, Web, print, nontraditional & new media

#1 in new business #1 in ad agency sales #1 in year-to-year growth, 2010 to 2011 #1 in new-to-Web media partners #1 in sales (new sales record) for nontraditional revenue

DIRECTOR, BROADCAST INTERNET SALES – IZZATSO, New York, NY 2009–2010

Start-up sales of Web advertising for broadcast industry • Team leadership of 20 new AEs • Creation of cutting-edge sales system appealing to broadcast industry executives

$500K new revenue in less than 1 year ABC, CBS, NBC, Fox key account relationships

ACCOUNT MANAGER – WYMY TELEVISION, Boston, MA 2006–2009

Broadcast marketing & sales campaigns • Multiple TV markets • Key account relationships

#1 in new business #1 in advertising sales $2.5M annual sales

DIRECTOR, SALES & MARKETING – RETAIL RAZZLE, Boston, MA 2000–2006

Full sales responsibility for start-up new concept retail firm • Recruitment & management of team of 100+

Sales Manager: $0 to $5M sales revenue 75% year-to-year growth in market share

Individual Producer: Top 1% in individual sales while managing entire sales function #1 in new business sales

ACCOUNT EXECUTIVE – HUB COMMUNICATIONS, Boston, MA 1998–2000

Multimedia advertising & marketing campaigns

#1 in sales among 30 account executives within 1 year

Education and Industry Leadership Boston University: Major in Marketing/Communications

Professional Development: Strategic Selling • New Account Development • Solution Selling Elected Board Member: New Media Roundtable

RWA E-Summit: Modernize Your Resumes & Letters 31 © 2012 Louise Kursmark & Wendy Enelow

JULIA BENEKE

[email protected] 207.870.3321

RESTAURANTS, FOOD SERVICE & HOSPITALITY Experienced Bartender, Hostess & Waitress

Ten years’ experience working in casual dining, fine dining and family dining restaurants, bars and taverns. Excellent skills in all front-of-the-house operations combined with an outgoing and engaging personality that attracts customers and builds a loyal and repeat clientele. Core competencies and qualifications include: Customer Service & Retention Bar Operations & Management

Public Relations & Communications Cash Drawer Management & Loss Prevention

Guest Seating & Table Set-Up Daily Sales Reporting & Reconciliation

New Hire Training & Orientation Kitchen Operations & Prep Work Consistently successful in up-selling customers, introducing new menu items, and increasing the dollar amounts of food checks and bar tabs. Confidently and efficiently able to manage high-volume customer flow, resolve customer complaints, and deliver best-in-class customer service to each and every guest.

PC Skills: Word, PowerPoint, Excel, Access

EMPLOYMENT EXPERIENCE Bartender & Server, Stoney Badger Tavern, Lynchburg, VA (2010 to Present)

Server promoted to Bartender, Macado’s, Lynchburg, VA (2008 to 2010)

Server, Cracker Barrel, Lynchburg, VA (2007 to 2008)

Server & Cashier, St. Tropez French Bistro, San Diego, CA (2007)

Server & Prep Cook, Logan’s Roadhouse, Lynchburg, VA (2005 to 2006)

Hostess promoted to Server, The Neighbor’s Place, Lynchburg, VA (2002 to 2005)

EDUCATION

A.A. Degree Candidate – 3.2 GPA (December 2012) Central Virginia Community College, Lynchburg, VA Coursework: Computer Applications & Concepts, Internet Services, Public Speaking, Government High School Athlete & State Track Champion; Water Polo Team Captain Academic Scholarship Recipient – Mathematics Competition


Daniel K. Holland 269-‐294-‐2570 • [email protected] http://www.linkedin.com/in/danielholland http://www.vizibility.com/dkholland

ECONOMIC ANALYST MA in Applied Economics • Research, Analysis & Consulting Experience

Project & Team Leadership Skills • Business & Statistical Software (MS Excel, SAS, SPSS, Statistix) Proficiency

EDUCATION Master of Arts, Applied Economics 2012 UNIVERSITY OF WASHINGTON, Seattle, WA

• GPA: 3.7 / 4.0. • University Graduate Scholarship and Assistantship. • Relevant Coursework: Econometrics, Microeconomics, Macroeconomics, Regional Economics, Cost-‐Benefit Analysis, International Trade, Quantitative Analysis.

Bachelor of Arts, Economics 2010 SEATTLE PACIFIC UNIVERSITY, Seattle, WA

• GPA: 3.2 / 4.0. • Selected by faculty committee to participate in SPU study-‐abroad program; studied at Regents College, London, for 4 months and traveled extensively throughout Europe.

• Varsity soccer player, 4 years. • Volunteer Service Award, Washington Special Olympics, 2008.

RELEVANT EXPERIENCE Co-‐founder and Principal Investigator 2010–2012 APPLIED ECONOMICS RESEARCH GROUP, University of Washington Department of Economics

Played a key role in launching consulting practice providing economic analysis for local businesses and institutions. Group grew from initial four founders in 2000 to 10–15 investigators.

• Developed consulting proposals and led teams in research, analysis, and report preparation; delivered presentations to client Board of Directors or management team.

• Completed economic analysis for major national retailer exploring entry into the Seattle market. • Performed employment analysis for economic-‐development organization studying immigrant labor issues. • Established scholarship fund to channel consulting proceeds to graduate-‐level economics students.

Research Assistant, DEPARTMENT OF ECONOMICS, University of Washington 2010–2012

Performed research for professor who is an expert consultant and published writer on economic ramifications of tax schemes and financial policies. Read and summarized relevant articles; assisted in paper preparation (credited on 4 published papers); brainstormed to develop new research topics.


Daniel K. Holland [email protected] • 360-‐294-‐2570

Page 2

RELEVANT EXPERIENCE, CONTINUED Teaching Assistant, DEPARTMENT OF ECONOMICS, University of Washington 2010–2012

Assisted 3 professors in managing their course load; taught, guided, and advised economics students in undergraduate Macro-‐ and Microeconomics courses. Held weekly office hours for students needing assistance.

Graduate Team Project: REGIONAL SHIFT-‐SHARE ANALYSIS 2011

Performed shift-‐share analysis of several Metropolitan Statistical Areas. Located economic data sources and performed quantitative analysis to determine industry mix, location quotients, and regional share index. Prepared comprehensive report and economic recommendations.

• Created analysis that is currently used as reference material by an economic consultant.

ADDITIONAL WORK EXPERIENCE Collections Representative, DEBT MANAGEMENT SERVICES, Portland, OR Summers 2010–2012 Negotiated payment plans with credit card debtors; #1 in collections among 80 in office.

League Coordinator, SEATTLE RECREATION CENTER, Seattle, WA 2007–2010 Scheduled and oversaw games, tournaments, and referees for multiple sports programs in fall, winter, and spring leagues.

Available for relocation.


JESSICA R. LUCIA

[email protected] http://www.linkedin.com/in/jrlucia

Mobile: 650.430.8548 San Francisco Bay Area

EDUCATIONAL PUBLISHING / EDUCATIONAL TECHNOLOGY

Creative Concept … Product Development … Writing … Design & Layout … E-Publishing

• Collaborative Project Manager who inspires, persuades, encourages, and delivers in every situation.

• Author/Product Manager of 200+ traditional print and digital e-books (Kindle, iPad).

• Creative Catalyst of innovative methods to illustrate complex concepts and technical equations.

• Talented Trainer and Classroom Educator who excites students and adult learners to excel.

PROFESSIONAL EXPERIENCE

Product Leader & Editor – Scientific Division 2008 to Present K-12 EDUCATIONAL FOUNDATION, Boston, MA Next-generation e-textbook publisher in science, technology, engineering, and mathematics (STEM) Recruited to early-stage e-publishing venture to orchestrate content development, writing, design, and production of all scientific publications. Facilitate teams of writers, editors, subject matter experts, and technologists collaborating on digital textbooks. Manage pipeline of 20 projects and $250,000 budget.

• Delivered 20–25 new titles each year, all on time and within/under budget.

• Built portfolio of e-products distributed through Amazon (300,000+ Kindle downloads) and Apple (45,000+ iPad downloads) and a series of FlexBooks in a strategic alliance with IBM.

• Directed publication of several new products accepted for Massachusetts’ Learning Network’s Free Digital Textbook Initiative, part of Governor’s commitment to free and accessible education.

• Collaborated with Math Division Editor to ensure consistency across product categories and with Wiki team to provide content expertise for proprietary collaborative editing platform.

Publisher / Printer / Project Manager / Author 1998 to 2008 NEW YORK CITY PRESS, New York, NY

Founded commercial printing company that grew into a diversified copywriting, typesetting, design, and publishing company. Established strong presence in both corporate and academic markets with long-term client relationships (e.g., Stanford University, Hewlett Packard, GE, IBM, Apple).

• Built business from start-up into a profitable company with hundreds of clients annually. Increased sales

an average of 12% per year while maintaining costs at less than 40% of sales.

• Wrote copy for clients’ corporate communications (e.g., ads, marketing pieces, promotions, PR).

• Launched in-house publishing company, managed design and production, and coordinated book sales and marketing programs. Authored business and how-to titles and a series of children’s books.


JESSICA R. LUCIA

[email protected] Mobile: 650.430.8548

Page 2

Product Manager – Computer Technology & Science 1996 to 1998 EDUCATIONAL PUBLISHING COMPANY, Detroit, MI

Managed a portfolio of book titles and educational products which were top-selling textbooks in their category in the US. Prepared 18-month marketing and promotional plans for 6–8 major book launches each year, in addition to managing an existing product line of 50+ active titles.

• Facilitated cross-functional teams of editorial, design, sales, marketing, manufacturing, inventory, and

product management personnel that achieved/surpassed revenue goals for both product lines.

• Collaborated with advertising manager to create promotional campaigns, print ads, give-aways, direct-mail campaigns, and other incentives to drive book sales and market penetration.

• Partnered with editorial team to coordinate market research for new titles, wrote product training materials, and led product training seminars for in-house and third-party product sales reps.

Development Editor / Assistant Editor – College Division 1990 to 1996 McGRAW HILL PUBLISHING, New York, NY

Collaborated with college and university professors to develop content and define writing style for new textbooks and with design, production, and marketing teams to facilitate acquisition and publishing.

EDUCATION

BA – Mathematics – magna cum laude – University of Michigan FREELANCE WRITING, EDITING, TRAINING & DESIGN PROJECTS

• Keynote Speaker, The Americas Independent Publisher’s Association Conference

• Writer/Editor/Designer, McGraw Hill Publishing & Addison-Wesley Publishing

• Corporate Trainer, Hewlett Packard

• Featured Columnist, Bella Children’s Writing Programs

• State Correlations Reviewer, Science Curriculum Corporation

TECHNOLOGY SKILLS

Adobe InDesign; MS Office Suite; Google Docs; Wiki Editing; Math Type

Portfolio of Publications Provided Upon Request


Diane T. Powers 73 Oak Street, Wellesley, MA 02181

617-750-2278 n [email protected] n http://vizibility.com/dianepowers

Qualified for Positions as

Nonprofit Marketing Executive / University Director of Development

10 years of success building excitement and support for nonprofit/educational programs through corporate sponsorships, innovative fundraising, and high-profile entertainment events

Professional Experience MO’ MUSIC – Cambridge, MA 2010–2012 Regional Marketing Director

Nonprofit Leadership: Elevated media coverage for Mo’ Music Foundation from local to national (print, radio, television, web) and created complete corporate sponsorship plan to drive event fundraising.

Corporate Leadership: Defined strategic marketing plan and brand strategy for entire organization.

§ Reversed downward revenue trend in a soft cycle by driving up sales of non-core products. More than replaced $200K dip in show revenues in one market.

§ United organization under a cohesive brand description that leveraged the company’s most distinguishing assets. Championed brand strategy to executive team.

§ Initiated and pursued co-branded programs with primary partners Disney, Marriott, and ESPN; created win-win scenarios that boosted visibility at low/no cost.

n n n

SPORTS NETWORK – Bristol, CT 2009–2010 Director, Media Sales

Nonprofit Leadership: Launched educational programs to attract children and families to the sport of fishing; credited by American Sportfishing Association with stemming the tide of member attrition.

Corporate Leadership: Recruited to lead major corporate initiative to grow media sales for outdoors division. Devised strategies to maximize sales revenue through market differentiation. Set clear goals, created a strong sales team, and provided motivation and leadership to ensure goal attainment.

§ Met ambitious goal of 15% year-over-year media sales growth.

§ Built positive relationships with key advertisers and sponsors – Evinrude, Yamaha, Oakley, Dick’s Sporting Goods, and other brands well known in the outdoors arena.

n n n

CABLEVISION – Boston, MA 2001–2009 Advanced through progressive positions with Cablevision and subsidiaries Cable Sports Net and ModMusic. Director of Marketing – CABLE SPORTS NET NEW ENGLAND (2006–2009)

Nonprofit Leadership: Invigorated involvement with charitable foundations affiliated with sports teams and players. In 3 years raised $500K+ for foundations of Red Sox, Patriots, Celtics, and Bruins players.

Corporate Leadership: Revitalized stagnant organization through a fresh look at partnerships, sponsorships, and community initiatives as a key strategy to drive growth of viewers, sponsors, and advertisers. Created a culture of teamwork, innovation, and results.

§ Grew subscriber base 5% and sponsor/advertiser base more than 15%.

§ Targeted and captured high-profile new sponsors – Pepsi, Subway, KFC, NASCAR, Old Spice – and forged strong, sustainable relationships with partners and affiliates.


Diane T. Powers 617-750-2278 • [email protected]

Manager, Affinity Marketing – CABLEVISION (2005–2006)

Nonprofit Leadership: Initiated educational programs through VH1/Save the Music and new Animal Planet Expo – secured World Wildlife Foundation sponsorship and raised $50K for local groups. Corporate Leadership: Promoted to lead promotions and alliances, with emphasis on building strong, sustainable relationships with sponsors and programmers. Directed entire scope of marketing and promotional campaigns. Served as primary point of contact with partners.

§ Negotiated favorable co-sponsorship agreements and joint marketing campaigns with key brands – Target, American Express, BMG Music, Arista Records, Universal Music Group, 1-800-Flowers.com, Jeep, Lycos, Apple, MasterCard, IKEA, VH-1, ModMusic, MTV, Nickleodeon, Animal Planet, Discovery Channel, AMC, CNBC, Cartoon Network, Disney.

§ Grew customer base 35% by allying unknown product (3D TV) with an industry icon (BMW) and emphasizing shared attributes in advertising/marketing campaign.

n n n

Director, Advertising Sales (2002–2005) • Director, Direct Response (2001–2002) – MODMUSIC

Nonprofit Leadership: Raised $650K+ to support the Wildlife Conservation Society, teaming to produce Esplanade concerts and raising awareness of the organization to an international audience.

Corporate Leadership: Drove marketing, sales, partner development, and product development as key member of start-up team for Cablevision JV that grew to $10M annual sales. Developed innovative marketing strategies that enabled ModMusic to outdistance larger, more established industry players.

§ Generated 77% of all company revenue and 87% of ad sales through accelerated growth of advertising sales – as much as 70% yearly.

§ Conceived and led development of unique multi-platform (broadcast, broadband, Internet) programs, working with Canadian partner to launch breakthrough events that included:

– First live broadcast in U.S. for ModMusic services; – First outdoor rock/pop concert on Boston Esplanade; – Live coverage on Boston Common on New Year’s Eve 2003 and 2004.

n n n

Marketing Director – MTV, New York, NY: One of first employees of cable television pioneer. Championed groundbreaking programs, products, promotions, and partnerships; created program that generated $450M+ in merchandise sales, $50M+ in net profits, $47M revenue gain, and a database of 3.5M viewers.

Supervising Senior Accountant / Auditor – MAIN HURDMAN/KMG, New York, NY: Performed on-site audits for Rolling Stones, David Bowie, radio station networks, and non-profit organizations.

Promotional Manager – CBS (SONY) RECORDS, New York, NY: Initiated contact and persuaded Sony Records to create new position of marketing representative to Boston-area college radio stations.

Education

BBA in Accounting – Boston College, Chestnut Hill, MA


ELLEN ROCKPORT 555.218.3387 [email protected] Miami, FL

http://www.linkedin.com/in/ellenrockport

SENIOR MARKETING EXECUTIVE – GLOBAL BRAND/ PRODUCT DESIGN & DEVELOPMENT Expert in Retail Private-‐Label Brand and Product Design

Fast-‐track promotion through a series of increasingly responsible, high-‐profile supplier and retail marketing leadership positions. Delivered double-‐digit revenues within intensely competitive markets around the world. Conversational fluency in Mandarin Chinese. Cross-‐functional specialization and performance record of success in:

Strategic Market Planning & Penetration Product Sourcing, Development & Launch Brand Architecture Design Multi-‐Channel Product Distribution Creative Marketing, Promotions & Packaging Product Licensing & Strategic Alliances Product Portfolio Management & Extension Product Relaunch & Revitalization

Executive Master’s Degree in International Management – Thunderbird Graduate School of Management Extensive trend/design travel throughout North America, Europe, Asia, and Australia

CAREER PROGRESSION DIRECTOR PRIVATE BRAND DEVELOPMENT LOWE’S, Miami, FL 2010–Present Revamped brand architecture for 2,200 retail stores generating $80 billion in annual sales. Rationalized the distillation of 47 brands into 8 mega brands for Lowe’s US, Canadian, Mexican, and Chinese retail operations.

} Laid groundwork for additional $2 billion in sales with launch of new home décor brand in 2012.

} Negotiated manufacturer licensing agreements worldwide, exceeding corporate expectations 60%.

} Leading current project to design smart phone applications compatible with multiple Lowe’s products. DIRECTOR STORE BRANDS Rite-‐Aid, Cincinnati, OH 2008–2010 Propelled private label revenue from $1.5 billion to $1.8 billion, building and directing portfolio for 8,000 stores and steering 500+ new product launches in 2010 and 900 in 2011. Led 6-‐person management team.

} Developed and launched 3 new proprietary brands that delivered $2.5 million in first-‐year sales.

} Realized 8-‐point gross margin improvement by tracking trends and devising store brand assortments.

} Streamlined go-‐to-‐market process and fueled margin enhancements through sourcing new global vendors. VP MARKETING/PRODUCT DEVELOPMENT JASPER, INC., Lewiston, OH 2005–2008 Fueled 20% first-‐year growth in net revenue for third-‐party/proprietary products and 25% second-‐year growth while realigning go-‐to-‐market processes, shortening commercialization lead time, and boosting efficiency 10% on up to 25 SKUs per season. Directed Asian sourcing for third-‐party products. Reported directly to President.

} Reengineered brand architecture to sell third-‐party products to Disney, Walmart, and Target.

} Produced 20% cost savings by building and leading design/sourcing team in China.

} Broke down siloed operations to inaugurate cross-‐functional integration and collaboration.


EL L E N RO C K POR T 555.218.3387 [email protected] Page 2 of 2

VP MARKETING/PRODUCT DESIGN DARWIN INDUSTRIES, Phoenix, AZ 2002–2005 Grew international sales for multi-‐brand portfolio from $2 million to $25 million. Drove year-‐1 revenues from start-‐up to $8.5 million through branding, product development, and in-‐store merchandising. Reported to CEO.

} Produced $8 million in add-‐on annual sales with key retailers in DIY markets to create/update category.

} Revitalized dormant relationship with Walmart US and boosted sales 30% over 2 years ($58 million). Based on strong account performance, selected to develop and manage sales relationship with Walmart Germany.

} Developed private label products for Bass Pro Shop, Cabela’s, Dick’s Sporting Goods, and Tractor Supply. MARKETING MANAGER GREEN TOGS (Division of Dover Athletic Corporation), Tucson, AZ 2000–2002 Surpassed first-‐year revenue target 50% and built $100 million brand over 2 years, propelling a stagnant product line with zero market differentiation into a high-‐volume sales producer.

} Generated up to 40% of total business revenue and introduced 20+ new products within 2 years

} Built/led new product development team and defined new go-‐to-‐market strategy to accelerate launches.

} Leveraged existing Walmart relationship to expand market share, attaining 40% first-‐year sales growth.

EARLY CAREER PROFILE

BRAND MANAGER – BRANDED BEVERAGE CONCEPTS JOHNSON & JOHNSON, Englewood Cliffs, NJ Built new product category from start-‐up to $7.5 million in first-‐year direct/distributor sales. ASSOCIATE BRAND MANAGER – FOODSERVICE CHANNEL DANNER & EVANS, Springfield, MO Captured $20 million in first-‐year sales across all lines with 80% broker distribution. MARKETING ASSOCIATE – VENDING / FOODSERVICE FRITO-‐LAY, Plano, TX Delivered 47% sales increase on $600 million revenue and drove 78% improvement in product distribution.

EDUCATION

Executive Master’s Degree in International Management THUNDERBIRD – AMERICAN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT Bachelor of Science Degree in Business Administration NORTHEAST MISSOURI STATE UNIVERSITY


ROBERTO DIAZ 212-‐498-‐1107 • [email protected] http://www.linkedin.com/in/robertodiaz http://www.vizibility.com/robertodiaz

Global Corporate Development Executive Senior Operating Executive | VP Sales & Marketing

Bilingual (English-‐Spanish) Business Leader Delivering Top-‐ & Bottom-‐Line Growth

in Multinational Markets Since 1998

Start-‐ups & Turnarounds | Global OEM & Strategic Alliances | New Product & Market Development US | Latin America | South America | Asia-‐Pacific

Professional Experience Water Systems, Inc., Rahway, NJ 2009–Present Manufacturer of hand-‐held, ultraviolet (UV)-‐powered water purification systems

SENIOR VICE PRESIDENT, International

Recruited to augment company’s international presence. Built the team, developed the infrastructure, and led the strategic initiative to target Tier One global markets. Manage full P&L and all global market development activities.

§ Grew international business from 7% to 20% of total company revenue in 2 years § Averaged 43% CAGR for international revenue and gross margin. § Contracted 36 distributors covering 90 countries. § Slashed printing costs 90% and speeded up the sales cycle by launching an online International Distributor Center

that made product and marketing collateral available in real time.

Data-‐Disk Australia & New Zealand Pty. Ltd., Sydney, NSW, Australia 2004–2008 Company selling consumer and business data storage products throughout Australia, New Zealand, and Oceania

MANAGING DIRECTOR

Promoted to lead a $45M region – sales, marketing, finance, administration, customer service, HR, and technical support. Maintained core business of B2B tape while positioning company to sell consumer electronics products into big-‐box retailers. Sourced or developed new, non-‐traditional products to fuel regional growth. Member, Data-‐Disk Asia-‐Pacific Executive Committee and Corporate Leadership Team.

§ Transformed region from a mediocre performer to the most profitable and fastest growing worldwide, with a compound annual growth rate of 21% ($23M to $45M) and compound annual operating income growth of 38% ($2.1M to $7.8M). First region to take market share leadership in both corporate and big-‐box retail segments.

§ Boosted operating income 300% and sales 100% over 4 years by building a cohesive, goal-‐oriented team.

§ Grew consumer storage products from 30% to >50% of total revenue and captured 25% market share, displacing competitors such as Sony, Verbatim, and HP.

§ Recouped $3M–$5M in annual sales from competitors (approximately 7% increase in profitable market share) by conceiving and implementing DataStore, a groundbreaking and innovative reseller/VAR program.


ROBERTO DIAZ 212-‐498-‐1107 • [email protected]

Data-‐Disk Corp., San Jose, CA 2003–2004 Provider of pre-‐press proofing solutions to the printing and publishing industry

DIRECTOR OF SALES, Asia Pacific, Latin America, and South Africa – Color Technologies Division

Spearheaded sales for a $21M division and served as member of the corporate leadership team.

§ Built the division’s most profitable regions by initiating and rejuvenating relationships with OEMs in 8 countries and driving migration of business from analog to digital format.

§ Delivered $3M in new, incremental revenue at gross margins exceeding 35% (at a time when the company's overall gross margins were less than 30%) by sourcing digital OEM products pre-‐proof solutions.

§ Reversed sharp decline in sales of analog products, achieving flat sales while other regions declined 20%+ yearly.

Send-‐It, Inc., Phoenix, AZ 2001–2003 $5.5B producer of automated mailing and shipping systems

DIRECTOR, SALES & MARKETING – Latin America & Caribbean | MEMBER, BOARD OF DIRECTORS, Send-‐It of Mexico

Directed sales and marketing in $15M region. Established profitable OEM alliances to maximize sales and market penetration of automated printstream-‐to-‐mail mailing solutions. Initiated a web presence for branding and marketing purposes and ensured necessary customization for Latin American markets. Managed 5 direct reports.

§ Boosted market share 50%, representing $4M–$5M incremental annual sales at gross margins exceeding 70%.

§ Launched new software product, a prinstream consolidator that quickly grew to 10% of total revenue.

§ Achieved 125%+ of revenue and profit targets 2 consecutive years through a pioneering variable comp plan for technical support team. Aligned compensation with support goals and sales plans to drive up average order 10%.

Send-‐It of Mexico, Mexico City, Mexico 1998–2000 Joint venture of Send-‐It with Mexican partner firm

GENERAL MANAGER | MEMBER, BOARD OF DIRECTORS

Planned, executed, and managed start-‐up of 50/50 joint venture with Mexican partner. Achieved profitability in third year despite lean corporate financing and challenging economic environment (peso sliding to less than half its value and interest rates reaching 110%). Managed 3 direct reports, staff of 30, and $5.4M budget.

§ Grew revenue and operating income 575% in first 3 years.

§ Produced $750K new annual revenue by developing Postage by Phone, a scalable, unique technology that curbed market competition and produced market-‐share gains exceeding 25 points (from 70% to 95%).

Professional Profile Education Finance & Accounting Certificate, Harvard Business School, Boston, MA

BA, Spanish & Economics, Amherst College, Amherst, MA; National Merit Scholar in Spanish

Training Leadership, Data-‐Disk Corporate Headquarters Solution Selling, Send-‐It Central Training Facility Xerox Professional Selling Skills, Send-‐It Central Training Facility

Board Positions American/Australian Chamber of Commerce, 2004–2008 American/Mexican Chamber of Commerce, 1998–2000

Awards Sales Leadership Club Award – Earned 10 times for exceeding 110% of targets Pacemaker Award – Earned 4 times for exceeding 130% of targets

International Sales Leadership Club – 1997


TIMOTHY L. BECKWITH [email protected]

2727 NE 27th Drive Chicago, IL 60609 http://vizibility.com/tbeckwith Mobile: 555.888.7766 http://www.linkedin.com/in/tbeckwith

GLOBAL LOGISTICS & DISTRIBUTION MANAGEMENT EXECUTIVE Collaborative Business Leader Focused on People, Process & Profit

Senior Distribution Director with 15+ years’ P&L experience leading start-up, turnaround high-growth, and multinational distribution organizations, operations, and networks.

Moved >20B units in inventory throughout career in both retail and wholesale networks.

Captured more than $75M in total cost savings over past 10 years.

Worked extensively with WMS and ERP technologies, including McHugh International, Retek, RedPrairie, and Manhattan.

Gentle business leader able to build strong, talented, and customer-centric teams that consistently exceed performance, productivity, efficiency, and quality goals.

• Multi-Site DC Operations

• Multi-Partner Distribution

• Multi-Modal Transportation

• Integrated Logistics

• Inventory Management

• Vendor Negotiations

• Third-Party Alliances

• Strategic Planning

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

DIRECTOR OF DISTRIBUTION 2004 to Present LEVI-STRAUSS, INC., Chicago, IL $400B multi-brand apparel & accessories company with distribution worldwide

Senior Distribution Executive with full strategic planning, operating, and P&L responsibility for 900K sq. ft., highly automated replenishment and distribution facility serving 500 retail and wholesale customers in the US and abroad. Lead a team of 480 associates through 38 direct reports. Manage $154M annual operating budget.

• Increased UPH 48% in first year and improved CPU 24%. Managed growth from 18.4M to 49M units per year.

• Facilitated seamless integration of 5 distribution centers – brands, customers, processes – into Ohio operation.

• Orchestrated selection, acquisition and implementation of agile ERP and WMS technologies. • Spearheaded safety improvement initiatives that reduced OSHA rate to 2.69 (versus 6.0 nationwide average).

• Negotiated 3 union contracts with no interruption in operations by working collaboratively with union officials.

VICE PRESIDENT OF DISTRIBUTION & GENERAL MANAGER 2001 to 2004 LERNER STORES, Chicago, IL $3.9B clothing chain with 590 outlets in 25 states and Guam

Led successful operational start-up of 1.2M sq. ft. distribution center and 2 off-site third-party warehouses servicing 15 pool locations supplying 600 retail stores in Southeastern US. Managed 900-employee workforce and $45M budget.

• Transitioned from Greenfield into full-scale operation processing 245M units annually. • Collaborated with tech team to implement robust WMS technologies to meet peak production of 1.3M units daily. • Achieved lowest CPU of company’s 3 distribution centers by end of year 2.

• Maintained lowest accident frequency and severity rates in distribution center network.


TIMOTHY L. BECKWITH [email protected] • Mobile: 555.888.7766 Page 2

DIRECTOR OF DISTRIBUTION & DOMESTIC LOGISTICS 1995 to 2001 ABC STUDIO STORES (A DIVISION OF DISNEY), Los Angeles, CA One of the world’s largest and most diversified entertainment companies with global market reach

Selected from highly competitive pool of candidates for #1 distribution leadership position in company. Managed East and West Coast distribution centers, all domestic traffic servicing 150 ABC Studio Stores, replenishment for 30+ franchise stores throughout Europe and Asia, and full logistics support for online, catalog, and QVC fulfillment.

• Achieved and sustained inventory control accuracy of 99.9% on 34M units annually.

• Captured 7 cent/unit savings on all 34M units through implementation of assortment packaging and processing.

• Reduced operating costs $1.2M through improved vendor sourcing/pricing. Cut transportation costs $1M.

• Expanded in-house technology capabilities and implemented productivity, performance and quality incentives.

DISTRIBUTION OPERATIONS MANAGER 1989 to 1995 MOON-CLOTH ENTERPRISES, INC., Baton Rouge, LA Multi-brand clothing retailer with annual sales of $783M

Recruited by Chairman/CEO to lead the turnaround of under-performing distribution facility – 850K sq. ft. complex with 630 employees – supplying 1250 stores nationwide. Identified and eliminated roadblocks negatively impacting productivity, efficiency and profitability of the entire supply chain and distribution platform for company.

• Increased processing volume 66% and units per hour productivity 30% in first year, far exceeding projections.

• Slashed $3M+ from operating costs through a series of employee performance and quality incentives.

Promoted rapidly through early career positions with R.C Company, an exclusive retailer headquartered in Baton Rouge. Advanced to Distribution Director managing 276K sq. ft. facility supplying 21 stores. Led team of 200.

EDUCATION Bachelor of Arts Degree, University of Maryland, College Park, MD

PROFESSIONAL AFFILIATIONS

Member, Council of Supply Chain Management Professionals Vice President of Public Relations (Past), Council of Logistics Management Chairman, Vice Chairman & Member (Past), Solomon Committee for Distribution Managers Member (Past), Logistics & Transportation Advisory Group, University of Maryland


MODERNIZE YOUR RESUMES: RESOURCES

§ Article: 10 Ways to Craft Your Resume for Ultra-‐Short Attention Spans http://www.fastcompany.com/pics/node/671#0

§ Article: Optimizing Your Resume for Scanning & Tracking Systems (OptimalResume.com) http://www.montclair.edu/CareerServices/OptimalsScannedresumes.pdf

§ Article: How to Auto-‐Optimize Your Resume http://blog.fishdogs.com/2011/10/how-‐to-‐auto-‐optimize-‐your-‐resume.html

§ Article: Mobile Must-‐Haves for Job Seeker 3.0 http://www.recruitingblogs.com/profiles/blogs/mobile-‐apps-‐to-‐help-‐manage-‐your-‐job-‐search

§ Article: How Your Social Media Profile Can Make or Break Your Next Job Opportunity http://www.forbes.com/sites/lisaquast/2012/04/23/your-‐social-‐media-‐profile-‐could-‐make-‐or-‐break-‐your-‐next-‐job-‐opportunity/

§ Article: 13 Things You Never Knew You Could Do on LinkedIn http://www.businessinsider.com/how-‐to-‐use-‐linkedin-‐2012-‐4

§ Article: Changes in LinkedIn’s “Specialties” Block http://careerhorizons.wordpress.com/2012/03/05/linkedin-‐tip-‐goodbye-‐specialties-‐hello-‐skills/

§ Article: 6 Steps to Developing an Amazing LinkedIn Profile http://www.prdaily.com/Main/Articles/8e1c7470-‐27c6-‐410f-‐bc02-‐1d14db37da28.aspx

§ Article: LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility http://www.inc.com/geoffrey-‐james/linkedin-‐mistakes-‐top-‐5-‐ways-‐to-‐kill-‐your-‐credibility.html

§ Article: Everything You Need to Know About LinkedIn Recommendations http://www.forbes.com/sites/susanadams/2012/02/08/everything-‐you-‐need-‐to-‐know-‐about-‐linkedin-‐recommendations/

§ Infographic: How An Applicant Tracking System Reads Your Resume http://campus-‐to-‐career.com/2011/12/13/infographic-‐how-‐an-‐applicant-‐tracking-‐system-‐reads-‐your-‐resume/

§ Infographic: How to Craft the Perfect Modern Social Resume http://socialtimes.com/social-‐resume-‐infographic_b70179

§ Infographic: What Recruiters Look at When Scanning Resumes http://www.businessinsider.com/heres-‐what-‐recruiters-‐look-‐at-‐during-‐the-‐6-‐seconds-‐they-‐spend-‐on-‐your-‐resume-‐2012-‐4

§ Resource: List of Fonts Common to Windows and Mac Systems http://www.codestyle.org/css/font-‐family/sampler-‐CombinedResults.shtml

§ Resource: List of 389 Resume Writing Verbs http://www.resumewritingacademy.com/writer-‐resources/Resume-‐Writing-‐Academy-‐Verb-‐List.pdf

§ Resource: List of QR Code Generators • http://qrcode.kaywa.com/ • http://www.qrstuff.com/ • http://goqr.me/ • http://zxing.appspot.com/generator/

§ Webinar: How to Use QR Codes in Resumes (with Wendy Enelow and Adrian Maynard of Vizibility.com) – no cost http://vizibility.net/blog/webinar-‐video-‐slides-‐online-‐identity-‐management-‐the-‐qr-‐code-‐resume/

Special thanks to www.SmartBriefonYourCareer.com for many of the articles on this Resource Page. Be sure to subscribe now – for free.

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