Modernization Theory and Technology Diffusion
Transcript of Modernization Theory and Technology Diffusion
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Modernization Theory and
Technology/Media Diffusion
The “Soft REVOLUTIONS” of
Neo-Colonialism
1950s-Present Day
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World Population Explosion
1950--2.5 billion
1960--3.0 billion
1970--3.7 billion
1980--4.5 billion
1990--5.3 billion
2000-- 6.0 billion
2010—7.0 billion
2018—7.6 billion
2050 ~9-10 Billion?
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Day-by-Day World Population Growth
Day-by-Day World Population Growth (U.S. Census Bureau)
Births Deaths ~Increase
Year ~131 mill ~54 mill +76 mill
Day 359,002 148,654 +210,348
Hour 14,958 6,194 +8,764
Minute 249 103 +146
Second 4.2 1.7 +2.4
World Population Meter/Clock : http://www.worldometers.info/world-population/
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World Population ConcentrationsMAP: Urbanization and the Move to Cities: World Population Densities--Red Dots signify population centers over 1 million people
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World at Night
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Nations with largest current populations
2050 Projected
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World Population Decreases 2019
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Cold War Politics …
in a Post-Cold War Era
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Cold War Political Alignments/Divisions: 1945-2000
The WESTNATO Countries (North Atlantic
Treaty Organization)--U.S.,
Britain, Canada, France, West
Germany, Italy, Turkey...
The EASTWARSAW PACT Countires--Soviet
Union, Romania, Bulgaria, Poland, East
Germany, Czechoslovakia...
The NON-Aligned NationsNon-Aligned Countries--Countries which were either not
invited to be part of NATO or the WARSAW Pact or which
had decided not to become affiliated with the either
NATO or WARSAW nations.
Non-Aligned Countries include over 80 countries and
account for nearly 70% of the world's population. India,
Indonesia, Nigeria, Colombia, Thailand, Egypt...
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The Cultural Power Politics of Identity Development: Dates of African Independence
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ASIA--NATIONAL INDEPENDENCE
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B.F. SKNNER(1904-1990)
Modern Social Psychology
Post-WW2 1945+
A founder of the school of behaviorismClassical Conditioning (Involuntary behaviors
Pavlov/Watson) to …
Operant Conditioning (rewards and punishments &
voluntary behaviors)
Complex Behaviors can be controlled and
systematically constructed in humans.
Media as a CENTRAL TOOL for that control
and “construction.”
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Daniel Lerner--• Books by Daniel Lerner:
1. Psychological Warfare against Nazi Germany (1949)
2. The Passing of Traditional Society: Modernizing the Middle East (1958)
• PRIMARY Research Concept: Defining a "Modern
Man" and a “Modernized Society.” • QUESTION: What are the essential criteria of
“MODERN DEMOCRATIC SOCIETIES”?
• QUESTION: WHAT are the essential characteristics of "Traditional"
societies.
• Secondary Focus: Evaluating the EFFECTIVENESS
of AMERICAN “MESSAGES” ABROAD.
– Conducted over 1,000 Audience Surveys related to "popular"
opinions about radio broadcasts in Turkey, Lebanon, Egypt,
Syria, Jordan, Iran, and Iraq (The oil consortium)
• OVERARCHING GOAL: MODERNIZE
(“westernize”) global culture
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Daniel LearnerThe Necessities of Modernization
Major Arguments: Modern ("westernized")
1. Time allocation and TIME management
• Efficiency trumps all other concerns
• Busy-Doing-Working-Playing HARD
• FUTURE DIRECTED. Ultimate belief in upward mobility and PROGRESS!
• Time = $$$
2. Individualistic within a “TEAM PLAYER”EGO driven/Optimistic
• Entrepreneurial/Promotional
• COMPETITIVE!
3. CORPORATEIndustrialUrbanTECHNOLOGICAL
4. Rational-Scientific-Technical-Education (quantitative, math, science, and linear logic)
5."Psychic Mobility"> Empathy--Psychological Projection of one's self onto another> Urban, Industrialized, and Cosmopolitan-->Future Looking> UPWARD Linear Passage from traditional to modernized
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MT’S Political-Economic FORMULA
Modernization (Tech/Ideological)
Economic “Free Market” Capitalism
Social/Cultural Progress
American Democratic Practices
Stable & Sustainable National Development
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The POWER BROKERSInstitutions of “Modernization” & Supporting Soft POWER WAR for Hearts and Minds
1. NATO + US Government Massive Foreign Aid: LOAN$$ For TECHNOLOGICAL DEVELOPMENT
Marshall Plan (Pres. Truman) Ties to the State Department (U.S. Foreign Policy)
•US State Dept.
• USAID
• USIA--United States Information Agency
• Embassies, Consulates, American Organizations/Unions
–Department of Defense (DOD)
–Intelligence Community: CIA, NSA, FBIVoice of America
2. World Banking Trinity1. World Bank-”Structural Adjustments”
2. International Monetary Fund (IMF)
3. World Trade Organization (WTO)
3. The United Nations and associated I-NGOs –UNICEF
–UNDP
–(UNESCO)--Internationalized Efforts for World-wide Development
4. Educational InstitutionsResearch Universities: MIT, Harvard,
Oxford, Cambridge, Princeton, Yale,
UPenn, Stanford, CalTech
5. Private CORPORATIONS-
Media-PR-Marketing CorpS &
Lobbying Groups
General Electric, IBM, AT&T, Facebook, Google,
Coke/Pepsi, Procter and Gamble, Exxon/Mobil/Gulf Oil
Ford, GM, Chrysler, Microsoft, Dow Chemical,
Monsanto, The World Press Freedom Committee
The Inter-American Press Assoc.
Brookings Inst. , The Heritage Foundation
The McArthur Foundation
The Ford Foundation, etc.
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What the Media IMPLICITLY tells us about being a “MODERN MAN”
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What the Media tells us about being A “MODERN WOMAN”
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Traditional People/Society 1. Entrenched in Past/Tradition
2. Conservative/dogmatic
3. Unchangingfatalistic
4. Value Nature over Technology
5. Inefficient (Time/approach)Slow
6. Non-scientific non-technical/rational “Backward”
7. IrrationalFEARFUL
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Common Derogatory Euphemisms/Synonyms of Modernism
“Us” v. “Them” mentality
• Third World
• Poor
• Untechnological
• Inefficient
• Anti-business
• Anti-Western
• Backward
• Impoverished
• Poverty Stricken
• Illiterate
• Stone Age
• Natives
• Unable to help themselves
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NGOs and I-NGOs
The World Bank defines a
non-governmental organization
(NGO) as: The idea originated from the United Nations (UN) following WWII (1945)
1. An organization which operates independently from any
government or “inter-governmental organization” ( such as
the UN)
2. Organizations that pursue activities to one or more of the
following:
relieve suffering
promote the interests of the poor
protect the environment
provide basic social services, or
undertake community development
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INGO and the United Nations
• To be affiliated with the United Nations, an INGO MUST follow these certain criteria:
1. The NGO must support and respect the principles of the Charter of the United Nations and have national or international standing;
2. Should operate solely on a not-for-profit basisand have tax-exempt status;
3. Commitment to communication through newsletters, bulletins and pamphlets; organizing conferences, seminars and round tables; or enlisting the attention of the media;
4. It should provide a transparent process of taking decisions, reporting finances, and holdingelections of officers and members of the Board of Directors.
5. Should have an established record of continuity of work for a minimum of three years and should show promise of sustained activity in the future.
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Types of I-NGOsNumber of operating NGOs & INGOs in the world is estimated at ~40,000.
1. Corporate
2. Service orientation/ Empowering
3. Participatory
4. Charitable orientation
5. Campaigning
Human Rights
• Amnesty International + Link
• International Federation for
Human Rights
• Survival International
Environmental
• Greenpeace + Link + Ytube Home
• WWF (World Wildlife Fed) + Link
• International Union for
Conservation of Nature
Health
• Doctors Without Borders + Link
• Health Rights International
• International Committee of the Red
Cross
Multiple Interdisciplinary Projects
•Oxfam International + Link
•CARE
•World Vision International
•CAFOD
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The Bigotry of Ageism
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I-NGOs and Glocal SOCIAL PoliticsGlobal + Local = GLOcal
• A Liter of Light
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I-NGOs and Glocal SOCIAL Politics
Global + Local = GLOcal
• 60 Minutes Piece on
Basel Action
Network (BAN)