Modernising Marketing and Engagement | Chris O' Brien | April 2015
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Transcript of Modernising Marketing and Engagement | Chris O' Brien | April 2015
Contents•About the Harlequin Theatre•Modernising Marketing and Engagement•Where we were•A need to change•Understanding our audience•Type of content and the Google Algorithm•Who uses social media•Making our money go further•Cross pollination across platforms•Results•Sales•The Future
Theatre and Cinema in Redhill
Live musicComedyCommunity EventsFilmEvent CinemaConferencingPrivate functions
Direct Mail outsFliersMagazine AdvertisingLocal PressUnder utilised websiteMajority of transactions – over the counter
Need To Change
The need to change has been established and the early signs indicate that we should drive traffic towards online sales
Assumptions based on Data
High Employment
Low number of deprived high households
High level of internet accessibility