Call us your

MARKETING SOLUTIONS PARTNER

Let us provide you with

an effective program

utilizing our long-standing

in-market partnerships,

interactive event enhancements

and activation opportunities for creative methods of

audience engagement.

1

1985

1990

1995

2000 NON-TRADITIONAL

SHIFT

2006 EXPANSION

2008

OUR HISTORY

6 YEARS

IN A

ROW

NAMED A “TOP 100” EVENT AGENCY BY EVENT MARKETING MAGAZINE!

2008 2009 2010 2011 2012 2013

NY US

FROM COMPLETE TURNKEY ACTIVATIONS TO THE FINAL PIECE OF THE PUZZLE

30 YEARS OF EXPERIENCE

RUNNING SUCCESSFUL

PROGRAMS

NUMBERS OF PARTNERSHIPS

ACROSS THE U.S. USED

TO CARRY OUT YOUR

PROGRAM

OBJECTIVES

1,000 over

MODERNE BY THE NUMBERS

60 50,000 NEIGHBORHOOD VENUES

ACROSS THE UNITED STATES

SERVICE

OFFERINGS +

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OUR TRIPLE-PRONGED APPROACH

MODERNE

MOSAIC MULTICULTURAL

MEDIA PROGRAMS In-Store Media Network Opportunities, Non-Traditional Marketing, Multicultural

Marketing, Media Postings, Pinpoint Audience Marketing

MODERNE

PROMOTIONS EFFECTIVE EVENTS

& PROMOTIONS Complete Event Marketing, Mobile Tours, Event Capabilities, Sampling, Street Teams & Brand Ambassadors

MODERNE

INTERACTIVE ENGAGING DIGITAL

PRESENCES Featuring SMART Activator, Pavegen,

Digital Engagement, Social Media Integration, Mobile Interaction

Moderne Communications achieves it’s mission of

“Reach Anyone Marketing” via three service divisions:

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UTILIZING BEST IN CLASS EVENT MARKETING SERVICES

TO PROVIDE 100% TURNKEY SOLUTIONS.

EXPERIENCES & Events

5

EXPERIENCE & EVENT CAPABILITIES

MOBILE EXPERIENCES

SAMPLING INTEGRATION

SPONSORSHIP

MEDIA OPTIONS

PRODUCTION

POP-UP STORES

NIGHTLIFE

ON-PREMISE

IN-STORE

STAFFING

TALENT

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EVENT STAFFING & ACTIVATIONS Moderne creates complete turnkey programs including Brand Ambassadors.

We have provided staff for over 25+ years in numerous event engagements from small on-premise launches to large scale festivals with 50+ ambassadors.

Dirty Blonde Cocktails

On-Premise Sampling GenYouth

Outdoor Festival Photo

Activation & Giveaways

McDonald’s @ NY RedBulls

Stadium Photo Activation, Product

Sampling, & Giveaways

Nissan @ New York Auto Show

Tide

Music Festival

Activation

McDonald’s Mac Enough

Guerrilla style On-Premise Photo

Activation & Giveaway

McDonald’s Iced Coffee

Lifestyle Event

Product Sampling Photo Activation, Lead Generation &

Product Information 7

We have built our reputation upon hiring the most

professional brand ambassadors that are best in the

business.

• CUSTOM SELECTION OF BRAND AMBASSADORS FOR EACH MARKET, EVENT AND TARGET AUDIENCE

• STREET TEAMS CAN BE ROVING OR STATIONARY (for maximum efficiency)

• INTEGRATION WITH GUERRILLA MEDIA PLACEMENT

• ADDITIONAL OPTIONS: WEB TIE-INS, RETAIL SALES DRIVERS

STAFFING PHILOSOPHY

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SAMPLING TACTICS AND MEASURABILITY Target specific audiences with fully coordinated sampling opportunities where and when they’re most

likely to be influenced.

Accelerate the trial and distribution of your products with programs that attract consumers who are predisposed to convert to your brand.

IN-STORE DEMOS

COUPON SAMPLING CO-OP PROMOTIONS

WET/ DRY SAMPLING

HAND-TO-HAND SAMPLING

VENUE-BASED SAMPLING

ONLINE PROMOTIONS OOH SUPPORT

NUMBER OF SAMPLES DISTRIBUTED NUMBER OF BROCHURES DISTRIBUTED PHOTOS OF MEDIA AND LIVE EVENTS VENUE COMPLIANCE

SAMPLE TRIAL RATE BRAND RECOGNITION INTENT TO PURCHASE POST SAMPLING SALES LIFT BRAND IMPRESSION

*We recommend 3rd party independent research.

DATA CAPTURE / ON-SITE REPORTING-

Utilizing a variety of on-site reporting methods, we

have the ability to quantify results by capturing

direct feedback and consumer sampling data

for each and every sampling event including:

POP UP EXPERIENCES

Cheese of France

Pop-Up Retail Shop

• Create VIP and public events at temporary locations • On-site product sampling and sales • Media integration and enhancement • Widespread buzz generation • Fully turnkey execution

As mentioned on:

SPACE LEASING

EQUIPMENT RENTALS

FURNITURE / DÉCOR

STAFFING

CATERING

SOCIAL MEDIA INTEGRATION

CELEBRITY, MEDIA AND PR OUTREACH

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MODERNE MOBILE TOURS- 360° IMPLEMENTATION

TURNKEY IMPLEMENTATION- From seeking out the best locations,

to securing professional staff: simplicity and satisfaction for you is our goal.

Our 20+ years of mobile experience mean a cost-effective and efficient

strategy specifically tailored for your mobile sampling needs.

UNPARALLELED FLEET OF VEHICLES- Our relationships with

high level fabricators will provide you with a vehicle that will exceed

your expectations and perfectly suit the needs of your tour.

SPECIALIZED STAFFING- Expert Brand Ambassadors are

selected to connect to your target audience: from multi-lingual foodies

to local chefs and culinary celebrities. We ensure the best staff!

BRANDING REINFORCEMENTS- From coupon strategies to custom

tour apparel we know how to further emphasize your brand and stimulate sales.

GUERRILLA MEDIA ENHANCEMENTS- Greatly differentiate your tour

and ensure the most impressions at every stop with exciting, memorable non-

traditional media options- after all, guerrilla media is our specialty!

KEY LOCATION INSIGHT- Our nationwide network of key people in key

areas enables Moderne to secure your brand in the most relevant routes and

locations to reach your target audience and increase brand awareness.

RELATIONSHIPS WITH KEY RETAILERS- From local co-ops to national

retail chains, we have access to numerous key retailers across the U.S.

CELEBRITY / PR / SOCIAL MEDIA ENHANCEMENTS- Keep your

brand in front of the consumer eye with messaging on social media platforms.

PROVEN EFFICIENCY THROUGH ANALYSIS- We build measurement

into the structure of every program. We share the metrics we obtain and

examine all results to determine our effectiveness in reaching or surpassing your

branding initiatives. 11

ON-SITE EVENT MEASUREMENT

Technology provided by RFID collateral enables us to collect attendance metrics as bracelets or badges are swiped across the scanner.

RFID Badges & Bracelets: Branded Lanyards and Bracelets measure event attendees through Registration Checkpoints

Triple-Duty- Badges and Bracelets also serve as:

- Advertisement - Registration (so they must be worn) - Metrics Collection Point

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EXTENDING THE LIFE OF YOUR EVENT THROUGH

MOBILE, SOCIAL & DIGITAL ENHANCEMENTS ENGAGING CONSUMERS ACROSS MULTIPLE INTERACTIVE TOUCH POINTS

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INTERACTIVE MARKETING:

SOCIAL, MOBILE, DIGITAL

SMART ACTIVATOR PHOTO PROMOTIONS

• CUSTOM DATA COLLECTION

• SOCIAL MEDIA INTEGRATION

• BRANDED PHOTO OVERLAYS

• PHOTO GREEN SCREEN

• ECOUPONS / SPECIAL OFFERS

• INBOUND LEAD GENERATION

• MMS / SMS OPT-INS

• SWEEPSTAKES / PRIZES

• DIRECT MAIL CAMPAIGNS

• VIDEO PROMOTIONS

• WEBSITE RETRIEVAL

PROGRAMS

• POST CAMPAIGN REPORTING

SMART ACTIVATOR IS… A consumer engagement tool that gives the consumer an interactive brand experience while collecting valuable data and feedback – all in about 1 minute. SMART Activator Technology can be engaged in numerous ways at Events, Mobile Tours, Sampling initiatives, and In-Store events.

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HOW SMART ACTIVATOR WORKS

• STEP ONE: Brand Ambassadors snap photos of event attendees with customized, branded event overlays.

• STEP TWO: Instantly, branded photos are sent to digital platform of attendee’s choice (text, email, social media, etc.) which they share with friends and family.

• STEP THREE: Brand Managers receive all captured consumer data for future follow-ups and sharing of special offers (coupons, sweepstakes, etc.)

PHOTOS CAN BE SHARED WITHIN 30-60 SECONDS FOR COUNTLESS VIRAL BRAND IMPRESSIONS ON MULTIPLE SOCIAL PLATFORMS:

3 SIMPLE STEPS…

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• Email • SMS Messages • Social Media Retrieval • Microsite within Brand Website

Consumer data is collected at events. Future methods of contact emerge from various points of contact.

SOCIAL MEDIA INTEGRATION

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Mobile Green Screens- Without the Green Screen!

A Revolutionary Alternative to Conventional On-Site Green Screen Activations:

Get traditional green screen results without the hassle as Brand Ambassadors utilize the Samsung S-Pen and the Galaxy Note devices to transport consumers to fun and exciting places in the photo. • No need to lug around extra equipment! • No more worrying about good lighting!

BRANDED PHOTO FILTERING

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Now in just seconds, consumers can transform boring photos with Filtering Technology by easily applying super popular photo effects like sepia, retro, pop-art and more .

Your product visuals have an even better chance of being circulated and admired through Social Media shares…

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Email Customization- Bringing Consumers Back to Retail

More Contact with Consumers Through Photo Retrieval Emails :

Smart Activator enables you to collect valuable contact information from consumers so you nurture the consumer relationship long after the event is over. Enhance the Photo Retrieval Emails and Brings Consumers Back to Retail with: • Online and Printable Coupons • Store Locators within email

(so they know where to buy the product)

• Sweepstakes or Contest Entry Point (To entice consumers back to your brand’s website)

• Generating More Interest in the Product through visuals within email

• Offering Co-Sponsorship Opportunities so that partners can place an advertisement within email (this may also offset costs for you!)

Locate a Store Near You

Click Here For $5 Off

FULLY CUSTOMIZABLE

• BRANDED OVERLAYS/BACKGROUNDS – fully customizable by tour, city, event, etc. Numerous overlays/backgrounds

available at one time.

• SCOPE – no sacrifice in functionality whether the event calls for 1 device or 50.

• DELIVERY OPTIONS – enable options for MMS, email, Social Media or any other API-based website integration

• DATA – collect the consumer data most relevant to the specific event objectives

• FEEDBACK – ask customized questions related to the brand and specific events

The SMART ACTIVATOR application can be customized for any specified brand as often and as extensively as necessary. Some

of the changeable parts include:

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EXAMPLE OF PHOTO ACTIVATION REACH

1 • FOR ONE 8 HOUR EVENT,

USING 10 SMART ACTIVATOR DEVICES

2 • BRAND AMBASSADORS CAN CAPTURE

40 PHOTOS PER HOUR, PER DEVICE

3 • 3,200 PHOTOS UPLOADED TO FACEBOOK

(AVG. FACEBOOK USER HAS 245 FRIENDS)

4 • YOUR BRAND CAN REACH 784,000

PEOPLE DURING ONE 8 HOUR EVENT!

IMAGINE….

3,200 PHOTOS LOADED

TO FACEBOOK 245 AVG. FACEBOOK FRIENDS PER USER 784K

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RFID / SOUND EMITTING POSTERS

INTERACTIVE POSTERING at RELEVANT CONSUMER LOCATIONS Utilizing our partnerships with neighborhood media venues we can place posters in relevant locations promoting your brand.

NEW NON-TRADITIONAL POSTER MEDIA: - Utilizes RFID, NFC, QR Technology - Sound Emitting Posters

(As someone touches the poster, a sensor triggers a sound, a song or a quote that encourages interaction)

- Posters as Value Providers- Download a branded playlist or app by tapping your phone to the poster

Social, Mobile, Digital Implications: All metrics will be collected via interation with RFID, NFC & QR technoland stored online for future marketing analysis and campaign efforts.

Tap phone to area for download to begin

Running Playlist

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PLAYLIST SPONSORSHIP AND ADS

Create An Under Armour Radio Station Or Simply Sponsor Ads On A Playlist Provider

Opportunities:

• Create a Branded Radio Station– Pandora can target audience on gender and age directly. When people click on a banner ad, an Under Armour Super Bowl radio station will populate on their screen.

• Purchase And Serve Pandora Ads For Targeted Prospects Based On Their Demographics, Behavior And Interests.

Proctor & Gamble Radio

PEOPLE POWERED ENERGY TILES THAT HIGHLIGHT BRANDS AS

SOCIALLY RESPONSIBLE & GREEN WHILE GENERATING BUZZ

PAVEGEN

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PAVEGEN ACTIVATIONS

PAVEGEN GIVES US A RENEWABLE ABILITY TO HIGHLIGHT BRANDS IN AN ENGAGING, SOCIALLY RESPONSIBLE MANNER

HOW CAN YOU IMPLEMENT PAVEGEN

INTO YOUR CAMPAIGN?

CONVERT KINETIC ENERGY

POWERFUL ELECTRICITY

TO

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PAVEGEN ACTIVATION: ENERGY PODS

Target Location: Free standing units throughout the city in hubs and high traffic areas. Activation: Consumers can high step or jump in a certain sequence in order to win free coupons that will print out directly from the unit. Additional Marketing Opportunities: Tie-ins to UA Green and sustainability awareness.

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PAVEGEN: Marathon Sponsorship & Activation

Under Armour sponsored Pavegen tiles can be installed throughout the race and used to power lighting/signage throughout the race course. As runners cross Pavegen tiles, a display board can show the amount of energy produced.

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Pavegen at the Paris Marathon: Click to view video

Applications are limitless! 28

PAVEGEN: CREATIVE ALTERNATIVES

LED Lighting &

Signage

Gaming Consoles Voting Platforms

Phone Charging

Dance Floors Powered

Digital Projections

Advertising &

information Displays

Installations in and

around stadiums

Dance Floors

Powered Tweets

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PAVEGEN MEASUREMENT

In anticipation to engage with Pavegen Technology, participants will provide email and social data triggering automated tweets with energy statistics. Data Capture Through Interaction- - A Branded Energy Microsite will be available to show participants how much energy was generated by their interaction - Social Media Integration: Live Tweets with Energy Generation Metrics can be shared via Social Media either through automation or manually by bloggers, PR figures and participants alike.

SERVE RELEVANT ADS TO PEOPLE THROUGH WHO HAVE ALREADY

DEMONSTRATED INTEREST IN YOUR BRAND AND PRODUCTS.

DIGITAL TARGETING

& ADVERTISING

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RESPONSIVE DIGITAL ADVERTISING

Take consumers who have interacted with your brand and serve them ads as they search the web!

Opportunities: Digital Points of Entry: IP Address, Email, Search, Social

Quality Control: Frequency Caps, Human Auditing Inventory: Expansive Digital Ad Space Targeting Capabilities: - Demographic / Geographic - Behavioral - Contextual - Specific Interest

- Lookalike Modeling

Creative: Flash, Rich Media, Dynamic Media, Audio, Video etc.

*Not An Exhaustive List.

DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU

SITE RETARGETING

AUDIENCE TARGETING

DYNAMIC RETARGETING

Stay in front of people who recently visited your website, keeping your brand top of mind and encouraging return visits.

Stay in front of people who viewed a specific item on your website, serve ads to them based on that item.

Serve ads to people based on demographic, geographic location, interest, behavior etc. The possibilities are endless!

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DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU

SHORT TAG RETARGETING (link based)

SEARCH RETARGETING

EMAIL TARGETING

Through link shorteners, you can display ads to anyone who clicks on the shortened link. *Shortened links are widely used through Social Media

Serve ads to people who have searched a term that you are targeting. For instance, Under Armour may want to utilize the term, “Fitness Apparel”.

Complement email marketing campaigns with display ads.

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AUDIENCE SPECIFIC MEDIA CONNECTING WITH THE CONSUMER

ON A GRASSROOTS LEVEL IN ANY NEIGHBORHOOD.

Non-TRADITIONAL & GUERRILLA

MEDIA PROGRAMS

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NATIONAL REACH- ANY TARGET, ANYWHERE

No matter what audience, demographic or market you’d like to reach,

we’ve implemented a wide variety of successful programs throughout the country for the largest of clients like McDonalds and P&G, to smaller focused

clients such as the Northern Indiana Power Supply Company.

HYPER-TARGETING

• ACCESS TO 85+ MARKETS • FROM MAJOR DMAs to

POWERFUL SECONDARY DMAs to LOCAL MARKETS to ZIP CODES

• UP TO 85% ETHNIC FOCUS PER ZIP CODE • FOCUSED DEMOGRAPHIC TARGETING:

GENERAL MARKET, AFRICAN AMERICAN, HISPANIC, ASIAN, LGBT

• 50,000 INDEPENDENT RETAIL VENUES

LOCAL ACTIVATIONS

• LOCAL EVENT ACTIVATION • HYPERLOCAL TARGETING BY

DEMOGRAPHIC AND ZIP CODE • ENGAGING BRAND AMBASSADORS

INTERACTIVE EXPERIENCES

BRAND AMBASSADORS

EVENT SPONSORSHIP

BRANDED VEHICLES

HIGH-TRAFFIC AREAS

TAKE OVER MEDIA

PRODUCT SAMPLING

POP-UP STORES

CONCERTS

FESTIVALS

Event experiences reflect target markets/audiences

and create deeper relationships with consumers

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TURNKEY BRANDING OPPORTUNITIES

MODERNE IN-STORE NETWORK- Through the years, we’ve

developed relationships with leading independent neighborhood

venues across the U.S. (as listed to the left).

STREET TEAMS AND GUERRILLA MEDIA ENHANCEMENTS- Greatly differentiate your branding programs and further engage target

consumers with exciting, memorable and non-traditional media options.

PARTNERSHIPS- “It’s all about who you know”- We utilize our

network of key people and venues to promote your product through

noticeable events to reach the right audience.

(Some existing partnerships include MiLB, gyms, day spas, etc.)

CUSTOM EVENTS- Want to build out an idea that’s never been

done or activate at an especially unique venue? We can make your

vision a reality and we’ll take responsibility for it’s 360 ° implementation.

EXISTING EVENTS- Activate at events with impressive attendance

records as we utilize our well-established connections across the U.S. to

get you there. We can easily and cost-effectively plug into the same

network to accomplish your sales and branding initiatives.

PROVEN EFFICIENCY VIA ANALYSIS

We build measurement into the structure of every program.

We share the metrics we obtain and examine all results to

determine our effectiveness in reaching or surpassing your

branding initiatives.

NEIGHBORHOOD SPECIALTY STORES

BEAUTY PARLORS / NAIL SALONS

FINANCIAL SERVICE CENTERS

DENTAL & MEDICAL CLINICS

CHECK CASHING STORES

CONVENIENCE STORES

COMMUNITY CENTERS

RESTAURANTS & BARS

GYMS / DAY SPAS

GROCERY STORES

LAUNDROMATS

BARBER SHOPS

VENUES: 50,000+ Nationwide Venues

MEDIA OPTIONS POSTERS

COUPONS HANDOUTS CPG SAMPLING COUNTERTOP DECALS FLOOR DECALS BRANDED UNIFORMS 37

NEIGHBORHOOD MEDIA VENUES

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NEIGHBORHOOD SPECIALTY STORES

BEAUTY PARLORS / NAIL SALONS

FINANCIAL SERVICE CENTERS

DENTAL & MEDICAL CLINICS

CHECK CASHING STORES

CONVENIENCE STORES

COMMUNITY CENTERS

RESTAURANTS & BARS

GYMS / DAY SPAS

GROCERY STORES

LAUNDROMATS

BARBER SHOPS

VENUES: 50,000 Nationwide Venues

Moderne has access to over 50,000 Nationwide Media Venues, including ethnic

groceries and bakeries, pharmacies, antique shops, art galleries and more.

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NON-TRADITIONAL AND GUERRILLA MEDIA:

REMOVABLE INTERACTIVE MEDIA

CUSTOM BRANDED VEHICLES

POSTERS & WILD POSTINGS

STREET / SIDEWALK ART

- POWER WASHING STENCILS

- CHALK STENCILS

- 3D ART

MOBILE PROJECTIONS

BRANDED UNIFORMS

TAKE-OVER MEDIA

BRANDED WRAPS

COFFEE SLEEVES

DIGITAL MEDIA

COUPONS

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GUERRILLA MARKETING – Digital Projections

Media Type: Digital/Mobile Projections

• Size- Up To 200 Ft • Fixed or Mobile • Interactive/3D Options • Recommended for Night Use

Target Locations: Buildings around Super Bowl, NFL Combine, throughout high traffic night life areas in NY/NJ Creative Concepts: • Project a silhouette of an athlete with Under Armour

logo running across buildings throughout the city (projection can actually show arms and legs moving to simulate running).

• Under Armour hashtag (Eg. #IWILL) to enhance social media presence and current campaign objectives.

Attract attention and engage consumers with a life-sized image of the Under Armour graphic/logo/messaging. Expand reach and engagement with mobile projections that glide across buildings.

Mobile Projections for Courvoisier: Click To View Video

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Touch-less Hand Sanitizing Stations create a captive environment that encourages dwell time. Consumers interact directly with brand through a billboard space to share information or enhance a current promotion.

WHY USE HAND SANITIZER MEDIA?

CREATES A POSITIVE BRAND IMPRESSION- • 88% have a positive opinion of a company

sponsoring the hand sanitizing billboards • 71% more likely to purchase a product offered on

hand sanitizing advertising display

INCREASE BRAND INTERACTION- • 66% of consumers use the sanitizer &

therefore would interact with your brand

HIGHER RECALL RATE THAN TRADITIONAL BILLBOARDS- • 63% of viewers recalled the advertising with 40%

recalling the ad unaided (approx. 10x higher than typical

billboards)

45% TOP OF MIND ADVERTISER LIFT 30% INCREASE IN PURCHASE INTENT

HAND SANITIZING MEDIA STATIONS

MEDIA REFERENCE GUIDE PAGE 1

Poster Media • Standard Size:16” X 20”

-Other sizes available

• ClingZ or 3M Scotchprint Material • Prime Placement Guaranteed

Decals- FLOOR/COUNTERTOP

• Various Sizes Available • Durable, High Quality Material • Available in Select Venues

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Wild Postings • 100 Poster Minimum • Adhered To Any Legal Surface

Construction Barricades, Buildings etc.

• Social Tie-In With QR Codes

Mobile Projections • 5 Night Minimum • Size- Up To 200 Ft • Fixed or Mobile • Interactive/3D Options • Recommended for Night Use

Power Washing Stencils • Minimum- 20 Placements • Application-

High Density Cleaning Equipment and Metal Stencils

• Visibility- Up To 2 Months

Chalk Stencils • 20 Placement Minimum • Application-

Construction Grade Spray Chalk and Lightweight Mylar Stencil

• Visibility - 2 - 4 Weeks

Decals- SIDEWALK

• 25 Placement Minimum

• Application- Aggressive Adhesive and Weather Resistant Surface

• Visibility- Up To 3 Months

Pre-print Media • Standard Size: 8.5” X 11” Tri-Fold

(Other sizes available)

• Take-One Stands Available • Countertop Placement

or Hand to Hand Distribution • Coupon Tie-In

MEDIA REFERENCE GUIDE PAGE 2

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Washer/Dryer Wraps • Select Laundromats Only • Sizes Vary By Location

and Machine Type

Hand Sanitizer Ads • Various National Locations • Relevant Venues Based

On Target Audience • Audio, Visual

Street Teams • Utilized Feet on the Street

To Implement Media Program • Customizable By Campaign

Staff Apparel • Available in Select Venues • 2-Color, High Quality • Multiple Sizes Available

Branded Vehicles • Highest Quality Fabricators • Customized For Your Most

Creative Campaign

OTHER GUERRILLA MEDIA OFFERINGS

Dry

Cleaner

Bags

Door

Hangers

Beverage

Sleeves

Shopping

Bags

Interactive Media • Price Varies By Media

• Placement in Highly Visible Locations

OUR HAPPY CLIENTS

90% of our business is derived from AORs for many elite brands.

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Joe Mastrocovi, President | 516-594-1100 X 11 | Joe@ModerneCommunications.com

Leigh Rowan, Chief Strategist | 415-692-1830 | Leigh@ModerneCommunications.com

Cory Metten, Manager of Business Strategy, Growth & Marketing Services 516-594-1100 X 18 | Cory@ModerneCommunications.com

Jenn Maffeo, Manager of Social Media Strategy & Marketing 516-594-1100 X 12 | Jenn@ModerneCommunications.com

Nicole Grossberg, Account Manager 516-594-1100 X 14 | Nicole@ModerneCommunications.com

LET’S WORK TOGETHER:

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A SAMPLE OF ACTIVATION OPPORTUNITIES-

SPRING BREAK ATMOSPHERE

AWOL- ANOTHER WAY OF LIFE- Go To Website

5 day destination music event, 4 times a year in Vegas, Cabo, LA and Lake Tahoe

SPINNAKER BEACH CLUB (March / April)- Go To Website Panama City, FL- Family friendly by day, Night Club by night Spring Break Overload.

STS STUDENT TRAVEL SERVICES – Go To Website On-Campus Marketing Partner & Spring Break Destination Marketing

FAMILY ATMOSPHERE

MINOR LEAGUE BASEBALL (YEAR-ROUND)- Go To Website Nationwide opportunities to activate through game sponsorship and/or sampling events

MIAMI-DADE COUNTY FAIR & EXPOSITION (MARCH)- Go To Website 18 day annual event attracting over 600,000 attendees.

Also Florida regionals of Miss USA/ Miss Teen USA

116th STREET FESTIVAL (JUNE)- Go To Website Largest East Coast Hispanic Street Festival attracting over

1 Million attendees in the New York Metro area

SESAME STREET LIVE (YEAR-ROUND)- Go To Website Nationwide opportunities to attract a family oriented crowd through sponsorship, media and more.

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CHARITABLE ORGANIZATIONS

TUESDAY’S CHILDREN - Go To Website Children of 9-11 Charity

BRIGHT PINK - Go To Website Breast Cancer Charity

HIDDEN HARVEST (Southern California)- Go To Website Rescues locally grown produce and gives it to 60 agencies that serve the poor

CITY HARVEST (New York City)- Go To Website

Rescues food and delivers it to 600 organizations that feed the poor in NYC.

CSF FOUNDATION - Go To Website Chiari, Syringomyelia Foundation

ASAP - Go To Website American Syringomyelia & Chiari Alliance Project

MEN’S HEALTH & STYLE

MOVEMBER (Oct- Dec) - Go To Website Annual movement involving the growing of mustaches during the month of November to raise

awareness of prostate cancer and other male cancer initiatives.

A SAMPLE OF ACTIVATION OPPORTUNITIES-

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MAJOR FOOD FESTIVALS

NEW YORK TASTE- Go To Website 40 Restaurants come together to delight the taste buds of the world’s

most discriminating foodies in NYC.

TASTE OF CHICAGO (July)- Go To Website “A 4-star festival of food and fun” in the downtown Chicago area for 5 days.

A SAMPLE OF ACTIVATION OPPORTUNITIES-

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FASHION

NOLCHA (FASHION WEEK NYC) - Go To Website Through various events, NOLCHA brings business to the forefront of the emerging and independent

fashion market.

160 Teams throughout the U.S.

PRODUCT SAMPLING: CUSTOMIZATION BASED ON GEOGRAPHY

AND DEMOGRAPHICS AVAILABLE

CATEGORY EXCLUSIVITY AVAILABLE

DEMOGRAPHICS & STATISTICS

SEX: 57% MALE / 43% FEMALE

AGE: 55% ADULTS, AGES 18-54

AVG HHI: $75,000

AVG. TICKET PRICE <$7

ATTENDANCE:

TOTAL ALL GAMES: OVER 41M IN 2012

AVG. PER GAME : 4,000

MiLB PARTNERSHIP EXAMPLE

PROMOTIONS / BRANDING

STADIUM MESSAGE BOARDS

PUBLIC ADDRESS ANNOUNCEMENTS

ANNOUNCEMENTS DURING RADIO PLAY-BY-PLAY

SPONSORSHIP OPPORTUNITIES

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MINOR LEAGUE BASEBALL 160 Teams throughout the U.S.

CASE STUDY: SAMPLE BAG PROGRAM • INCLUDING SAMPLE-SIZE PRODUCT & PRE-PRINT

MEDIA IN SAMPLING BAGS FOR DISTRIBUTION

MiLB GAMES NATIONWIDE.

• 1 MILLION TOTAL SAMPLES DISTRIBUTED

• CUSTOMIZATION BASED ON GEOGRAPHY

AND DEMOGRAPHICS

• CATEGORY EXCLUSIVITY

ADDITIONAL VALUE-ADDED BRANDING • PUBLIC ADDRESS ANNOUNCEMENT AND/OR

STADIUM MESSAGE BOARD ANNOUNCEMENT

FOR THREE GAMES PRIOR TO EACH SAMPLING

BAG DISTRIBUTION NIGHT.

• 15-SECOND “DROP-IN” ANNOUNCEMENT DURING RADIO PLAY-BY-PLAY BROADCASTS

FOR FIVE GAMES PRIOR TO EACH SAMPLING BAG DISTRIBUTION NIGHT.

• FOUR TICKETS TO EACH SAMPLING BAG DISTRIBUTION GAME.

• ADDITIONAL ACTIVATION OPTIONS AVAILABLE THROUGH MODERNE!

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