Modern Marketing Session By Ahmed Saif
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Transcript of Modern Marketing Session By Ahmed Saif
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Ahmed SaifSchool Of Marketing
Modern Marketing
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The History Of Marketing
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The beginning of marketing 2500 BC (Adam & Eve) First word of mouth
(Who is?)
1450 Gutenberg`s Metal movable type
1730s Emergence of magazines
1836 First paid advertising in newspaper in France
1922 Radio Advertising Commences
1941 First recorded use of television ads
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Marketing 1.0
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Product-Centric Marketing
•Sell Products
Objective
•Mass buyers with
physical need
Customers
•One to many
transaction
Interactions
•50S& 60s •(Product
Management « 4Ps)»
•Product, Price, Place &
Promotion Marketing Direction
•People, Process, Physical
Evidence, Public
Opinion & Political
PowerMore Ps
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Marketing 2.0
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Customer-Oriented Marketing
•Satisfy & Retain the Consumer
Objective
•Smarter Consumer
with Mind & Heart
Customers
•One to One Relationshi
p
Interactions
• «Segmentation Targeting
Positioning » (Customer
Management)Marketing Direction 70`s & 80s (STP)
•Brand Managem
entMarketing Direction 90s & 2000s
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Marketing 3.0
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Modern Marketing is about how to influence
the culture
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2.mp4
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Objective: Make the world a
better place
Customers: Whole
human with mind, heart
& spirit
Interactions: Many to
many collaboratio
n
Marketing Direction: Culture
ManagementInbound
Marketing
Values-Driven Marketing
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Marketing 3.0
Mis
sion V
ision
Values
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DefinitionsMission:
Why your brand should exist in one simple statement
Vision: Where your brand will going in the
future
Values: The Moral values that you Instill it in
your employees in order to qualify them to achieve your mission
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Market the Mission to the Customers
Offer a Transformation
Mission
Story that Moves People
Customer Involvement
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Mission Examples
Apple`s Mission: make the people enjoy the technology
Google`s Mission: Make the world`s data more organized and
accessible
Facebook`s Mission: Make the world more connected
Linkedin`s Mission: Connect the professionals around the world
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Market the Values to the Employees
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Values Example
Cultural Value
Democracy Value
Collaborative Value
Creativity Value
Family Value
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Values Example
Fail Or You Are
Fired
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Benefits
Attracting And Retaining Talents
Back-Office Productivity
Front-Office Quality
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Market the Vision to the shareholders
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Benefits
Shareholders
Profitability
Improved Cost
Productivity
Returnability
Higher Corporate Brand Value
Sustainability
Higher Revenue
from new
markets opportun
ity
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Permission Marketing
Permission marketing is an approach to selling products and
services in which a prospect explicitly agrees in advance to receive marketing
information.
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Interruption Marketing
Profit
Sales
Buy Ads
Get Notice
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Advertising Paranoia
The Less It Work
The More You Spend
The More You Spend
The Less It Work
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Modern Marketing Action Steps
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Introduction
Trust Stages1 -Self Word of Mouth
2 -Trusted Word of Mouth3 -Normal Word of Mouth
4 -Advertising
Spam
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Worldview
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Purple Milk
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Step #1Be Remarkable
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The Magic Cycle of the Purple cow
Get Permission
Amplify the ambassadors
Let the people milk your cow
Recreate
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Step #2Smart Segmentation
Buyer PersonasWorldview - precise interest
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Step #3Smart Targeting
By Inbound Marketing
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Step #4Tell a Story That has compatibility with
the chosen worldview And playing around suitable Frame
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Step #5Collect a Tribe
(Modern Leadership)
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Golden RuleCustomer is the King
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Platinum RuleAuthenticity is the Best Marketing
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Marketing 3.0 For better life
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Success Rules
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Find me
Ahmed Saif Website:
Ahmed-Saif.com
#Egyptian_marketers
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Facebook Page
Facebook.com/SchoolOfeMarketing
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Any Questions
!! 46