MODERN CUSTOMER ENGAGEMENT FOR LIFE SCIENCES · call recording, route planning, coverage alignment,...
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Recognized Among the Strategic CRM Providers “Pharma CIOs should watch the market… …Indegene has embarked on transformational platform shifts by leveraging multitenant cloud platforms to challenge Veeva.” Market Guide for CRM in Pharma and Biotech Published: October 26, 2017 [email protected] www.omnipresence.indegene.com MODERN CUSTOMER ENGAGEMENT FOR LIFE SCIENCES
Transcript of MODERN CUSTOMER ENGAGEMENT FOR LIFE SCIENCES · call recording, route planning, coverage alignment,...
Recognized Among the Strategic CRM Providers
“Pharma CIOs should watch the market……Indegene has embarked on transformational platform shifts by leveraging multitenant cloud platforms to challenge Veeva.”
Market Guide for CRM in Pharma and BiotechPublished: October 26, 2017
[email protected] www.omnipresence.indegene.com
MODERN CUSTOMER ENGAGEMENT
FOR LIFE SCIENCES
Built for Life Sciences With All the Benefits of Microsoft Business Applications
For Modern Businesses And Their Modern Customers
Today
1 in 5
HCPs prefer digitalinteractions
HCPs will prefer digitalinteractions
By 2020
3 in 5InnovationThrough Intelligence
A �exible, multi-tenant, cloud-based platform that is scalable, globally available and secure, Omnipresence is built on Microsoft Dynamics 365 CRM and the larger Microsoft business applications suite including O�ce 365 productivity, Azure cloud services, Cortana Intelligence, and the LinkedIn professional network.
Embedding modern intelligence capabilities
directly into the platform enables more meaningful
customer engagement
OmnichannelExcellence
Customers bene�t from new ways to
engage seamlessly
Modern Digital OperationsDigital operations for both content and data become an enabler rather than a limiter to
meeting customer expectations
Globally available
and secure
Focused onneeds of modernbusinesses andtheir customers
Fitseasily intoenterpriseecosystem
Life sciences customer
engagementprocesses
Life sciencescompliance
controls
Is Sharing
Is Doing
Is Knowing Is Connecting
[email protected] www.omnipresence.indegene.com
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1. “Life in the New Normal: The Customer Engagement Revolution”, Accenture, 2013.
2. “Infographic: Digitally-native HCPs” LBi Health and PM Live. PM Live Website. February, 2014.
Innovation Through IntelligenceImpacting actions AI embedded to help increase meaningful engagement
Cutting edge intelligent assistant and bots
Predictive algorithms for common life sciences customer engagement needs
OmnichannelExcellence
Modern DigitalOperations
Complete channel spectrum from live to remote
All customer engagement processes on all devices; smartphones and tablets
Sophisticated consent management and controls built-in
Digital 360 with marketing automation integration and Microsoft Outlook uni�cation
Multi-source data �ow automation and integration
Codeless responsive content development, approval and distribution for all types of content
Use of Microsoft O�ce, Microsoft Power BI to simplify data and content needs
[email protected] www.omnipresence.indegene.com
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3. Analysis of blinded pharmaceutical client information. McKinsey, January, 2018.
5 YearPeak EBITDA Potential Of Advanced
Analytics In Commercial,
Medical, Market Access
15%
10 Year Impact
23%
Unlocking More ValueThan Platforms Designed For The Big Sales & Marketing Era
RemovesBarriers
for rich customer engagement
in all partsof the world
BringsIntelligent
Experiencesto customers
and users
RealignsTechnology
to fast changing�eld force and
compliance needs
Increases ROIthrough
simpli�cation anddemonopolization
www.omnipresence.indegene.com
Capabilities Omnipresence
Cutting edge intelligent assistant with conversational interface to simplify routine administrative tasks Yes
Yes
Yes
Yes
Yes
No
Deep customer graph and impacting actions AI to helpincrease meaningful customer interactions No
AI for intelligent content classi�cation and prediction No
Machine learning predictive algorithms for common life sciencesuse cases e.g. customer segmentation, call plan optimization Third party ($$$)
NoMedically trained bots to answer simple medical inquiries
Codeless responsive content development i.e. authoringand import including PowerPoint, PDF Yes
Yes
Yes
Yes
Yes
Some functionality
Content approval with comment capture and PDF annotation Some platforms
Descriptive analytics, advanced visualizations with underlyinglife sciences oriented KPI framework included out-of-the-box Only the basics
Multi-source data �ow automation to handle complex datasets and interdependencies Third party ($$$)
Additional ($$$)
Leased
Only cloud
Azure Single Sign-on
Global cloud infrastructure Yes
YesAbility to deploy CRM on premises, cloud or hybrid
Omnichannel Excellence
Yes
Yes
Yes
Yes
Yes
Several device gaps
Some functionality
Limited
Simple opt-in/out
Some functionality
Additional ($$$)
Additional ($$$)
All basics of CRM/SFA i.e. customer and account pro�les, call plans, call recording, route planning, coverage alignment, time o�, sampling
Content sharing i.e. face-to-face, compliant email, digital follow-ups with advanced tracking
Any device for users and customer experiences, with o�ine capabilities
Rich remote engagement capabilities including on-demand and live inquiries
Compliant social
Sophisticated consent management
Account management and team selling
Digital 360 with marketing automation integration
Microsoft Outlook uni�ed calendar and email (real-time sync)
Yes
Yes
Yes
Yes
Yes
Yes
Big Sales & MarketingEra Platforms
Innovation Through Intelligence
Modern Digital Operations
Capabilities Omnipresence Big Sales & MarketingEra Platforms
Capabilities Omnipresence Big Sales & MarketingEra Platforms
[email protected] www.omnipresence.indegene.com
