Modern Commerce Now Affordable In-Store ● Mobile ● Online MERCHANT SALES AGENT TRAINING OVERVIEW...

© 2013 GoPago, Inc. All rights reserved. 1

Modern Commerce Now AffordableIn-Store ● Mobile ● Online

MERCHANT SALES AGENT TRAINING OVERVIEW


Modern Commerce Now Affordable

Tablet POS In-StoreCounter Checkout

mPOS Untethered Mobile Checkout

e-commerceSelf-Service

Online Storefront

m-CommerceSelf-Service

Mobile Storefront


It Pays to Be a GoPago Reseller

• The payments industry is being disrupted by tablet solutions– Cash register is dead…dead as a fax machine– POS terminals are heading in the same diection

• GoPago LIVE enables easy cash register and POS terminal replacements at small and medium-sized business locations

• Only Android-based cloud commerce solution integrating– Point-of-sale (POS) – Mobile point-of-sale (mPOS)– Online virtual sales (e-commerce) – Mobile virtual sales (m-commerce)– Offers and rewards– Custom reporting and data analytics

• Easy to sell – Dedicated account manager support– Reseller Central

• Simple for you to make more money– Earn subscription commissions for as long as your merchants are enrolled– Keep earning ISO transaction processing bonuses and residuals

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• Change the conversation – Stop selling based on processing rates which fuel the

downward spiral of price compression– Start selling

A comprehensive, integrated solution that’s Modern Commerce Now Affordable

A customer engagement solution with integrated offers and rewards

Functionality typically reserved for only the largest retailers at very affordable monthly pricing with no upfront costs

• You’ll never have to talk about beating a competitor’s processing rate again with GoPago LIVE

• Big box features for small and medium-sized merchants

© 2013 GoPago, Inc. All rights reserved.

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• GoPago has the best sales support in the business• A dedicated account manager means you are never

alone out there in the field• Our comprehensive reseller toolkit gives you

– Everything you need to know to sell Training Telephone sales script Objection handling playbook And more…

– Brandable materials that can be customized with your company information

– Visit GoPago.com/reseller for details


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Who is GoPago LIVE for?

• Small and Medium-Sized Merchants− Restaurants and Quick Serve Food Establishments

Fine dining restaurants, QSRs / corporate dining / food trucks

− Entertainment VenuesSports and entertainment, local concert venues, etc.

− RetailersBrick-and-mortar

− ServicesMulti-chain services businesses (e.g. salon, dry cleaners, etc.)

− B2B SalesAny reps selling to local businesses (e.g. media / insurance / telecom, etc.)



Sweet Spots

Not So Sweet

Sweet and Not So Sweet Spots

Early Adopter Tech-savvy merchants who are open-minded to new technology and innovative solutions

Follow-On Early AdopterMerchants who take a little more time to decide, but end up being serious buyers

Shopper Give merchants in the learning stage information, but don’t spend too much time on them


GoPago LIVE Levels the Playing Field

• Big box retailing features for small and medium-sized merchants– Save time and money

Integrated, out-of-the-box, turnkey solution Zero up-front cost Affordable monthly pricing

Large retailers spend millions for comparable feature set Zero maintenance costs Easy installation, set up, use and management No programming No IT support needed

– Boost sales and increase revenue New mobile and Internet sales channels Make sales anytime, anywhere, any way

– Enhance customer relationships Target offers and rewards Identify and reward top customers Push up-sell and cross-sell messages to sales staff

• No other vendor offers as complete a package

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Transform Countertop POS



GoPago LIVE – countertop POS

• In-Store Tablet Hardware Bundle− Android tablet− 4G LTE data plan− Wi-Fi connectivity with WPA2 security

for encryption− Encrypted magnetic stripe reader− Receipt printer with paper roll− Cash Drawer− Options

Barcode scanner 15 lb. stainless steel scale Optional EMV / NFC / mag stripe reader (coming soon)

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Android is Better for POS than iOS

• Proactive customer service and remote monitoring

• Remote troubleshooting• Automatic push software updates • POS locking addresses

– Theft– Employee misuse




• In-Store Tablet Software Bundle − Key Software Features

Multi-device interoperability Automatic system updates pushed seamlessly to

all devices and locations Continuous remote monitoring and troubleshooting PCI compliant

− Modern Commerce Features Digital signature capture Text and email receipts Text and email targeted offers and rewards Analytics for up-selling and cross-selling Plus a m-commerce consumer app for remote

ordering and sales!

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=P3sbV7pYMUKuNM&tbnid=P1yo1J14FREe4M:&ved=0CAUQjRw&url=http://www.koobits.com/koobits-workbook/&ei=YRy1UdLhKIrXyAGhloGwBw&bvm=bv.47534661,d.aWc&psig=AFQjCNGO4iJdM_ZAGhlA2haslHoZJRBrww&ust=1370910170815785

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=P3sbV7pYMUKuNM&tbnid=P1yo1J14FREe4M:&ved=0CAUQjRw&url=http://www.koobits.com/koobits-workbook/&ei=YRy1UdLhKIrXyAGhloGwBw&bvm=bv.47534661,d.aWc&psig=AFQjCNGO4iJdM_ZAGhlA2haslHoZJRBrww&ust=1370910170815785



• Set Up / Update– Menus and products– Pricing– Bank info– File uploads

• Offers and Rewards– Time, percent and amount off– Text and email messages– Bring in new customers and reward

best customers– Establish smarter relationships – Extend and track results– No additional cost

• Reporting and Analytics− Sales and deposits− Top customers, sellers and

categories− By individual device or aggregate− Customizable formats− Gain real-time insight to customer

buying behavior − See who is buying, what they are

buying and when− Know customers better− Consolidated picture of the

business and its customers across all sales channels and locations

− Grow the business by strategically acting on real-time sales intelligence

Administrator Web Portal Features

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GoPago LIVE – touchscreen order entry



GoPago LIVE – touchscreen order entry


GoPago LIVE – offers and rewards


GoPago LIVE – reporting and analytics

Peggy

Show top customers and tops sellers. This is what's exciting Also show top sales clerrks/staff.Merchants want to know who their top salesperson is and who generates the most add-on sales.



Sales Detail

• Date range

• Time range – hour, day, week, month

• Export data to CSV file

Sales Detail By Hour

• Graphical view of sales details by hour

• Traffic by time of the day by component and aggregate of multiple venues

Sales Summary Chart

• Number of transactions, gross sales, discounts, credits, service charges, taxes, gratuity, and total

Order History

• All orders for selected timeframe, channels and locations

• Categories and items tabs

Peggy

Chart is too hard to read. Need to make bigger. Right side needs to have benefits - why it's important.Shows which products and hours are most profitable for the merchant so they can staff and plan for this.This is what merchants will get excited about.


GoPago LIVE – m-commerce storefront

• Mobile shopping extends business − 24/7 customer ordering via smartphones and tablets− Shop and pay in a single app− Ship or in-store pickup− Order status text messaging− Push offers and rewards via text messaging− Facebook and Twitter interface

• With a consumer app− iPhone/iPad App Store download – Apple iOS− Google play download – Android− Promotional handout templates to encourage downloads

• For mobile self-service transactions − At home, at work, at play around the clock− Shopping convenience at its finest generates more sales


GoPago LIVE – simple system set up

• Up and running in 15 minutes• Easy and intuitive software set up and changes in

the Cloud − Spans all devices and sales channels− Can be performed remotely

• No programming • No IT support needed • API for third-party software integration• Employee training takes minutes with onboard tutorial


GoPago LIVE – support

• 24/7 telephone help desk• First year free next-day defective equipment

replacement • Transaction processing quick reference guide

(QRG) • Online knowledge base• Frequently asked questions (FAQ) • Automatic software updates pushed

simultaneously to all platform devices


More Sales Channels to Extend Business

Merchants take their Business Mobile to Increase Sales!

• Reach customers around-the-clock at home, at work and at play• Shopping convenience at its finest generates more sales

mPOS Untethered Mobile Checkout

e-commerceSelf-Service

Online Storefront


Add Mobile Checkout


GoPago LIVE – mobile checkout (mPOS)

• Add an untethered mPOS sales channel − Android smartphone or tablet− Wi-Fi connectivity with WPA2 encryption security− Encrypted magnetic stripe reader with rugged case− Text and email receipts− Options

Cellular data plan Bluetooth barcode scanner Optional Bluetooth portable printer

• Transact on the spot − On the sales floor for line busting and improved customer service− In remote locations and at special event venues for even more sales− Sales associate up-selling and cross-selling opportunity based on customer

intelligence

$49 per month**Does not include transaction processing fees


GoPago LIVE – mobile checkout (mPOS)

• Same software feature / functionality and use• Same service and support

Peggy

Make screens look similar. Right now the smartphone and tablet content don't match up.


GoPago LIVE – e-commerce storefront

• Add e-commerce sales channel − 24/7 order and sales portal− E-commerce payments− Ship or in-store pickup− Push offers and rewards− Access from PC, Mac, smartphone

and tablet devices− Internet Explorer, Firefox, Google Chrome,

Safari supported− Web hosting

• Internet transactions – Generate even more sales virtually anywhere consumers have

Internet access, anytime of day or night

$29 per month**Does not include transaction processing fees


GoPago LIVE – e-commerce storefront

• Same software feature / functionality and use• Same service and support

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Giant Market Opportunity

• Small and medium-sized merchants want– Zero upfront financial outlay– No maintenance costs– Opportunity to expand via new sales channels– Tools to understand customer behavior, acquisition and retention– Custom reporting– PCI compliant software– The latest POS technology – tablets are hot– Dealing with one vendor– Ease of use – set up, operation, maintenance– No programming– No IT support required– Good customer support

• GoPago LIVE addresses them all© 2013 GoPago, Inc. All rights reserved.


Offer Comparison

GoPago LIVE Other Tablet POS Traditional POS

Upfront hardware and software costs $0 $1,200 - $4,300 $5,000 - $15,000

Monthly subscription fee ✔ ✔ ✔

Customer support ✔ Limited hoursEmail hours

Additional Fee

One year full warranty ✔

Free, automatic software upgrades ✔

Web portal access ✔ ✔

Data aggregation for all devices ✔ ✔

Sales reporting ✔ ✔ ✔

mPOS ✔

e-commerce ✔

m-commerce ✔

4G LTE connectivity ✔

Offers and rewards ✔

Integrated payment processing ✔ ✔


How is this Different from Square?

• Square and Square Register are marketed direct to merchants and are not available for you to resell

• Square and Square Register do not offer a subscription service – Merchants must purchase their own smartphones and tablets– Merchants must buy equipment upfront from several different vendors

(data plan, cash drawer, receipt printer, etc.)– Merchants must manage multiple vendors– No comprehensive support across vendors

• If merchants don't like Square Register, they are left with thousands of dollars of unutilized equipment and services

• Square does not offer m-commerce capabilities• Square only provides email support• No third-party API integration support is offered

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Prohibitively high start up/expansion costs with legacy and competitive systems

Zero upfront cost for system bundle, eliminating all capital investment requirements

Must manage 4 - 6 vendorsOnly true turnkey solution offering a comprehensive and integrated POS solution out-of-the-box

Complexity often takes days to set up & requires training per cashier/user

Simple user interface, easy set up, plus web portal to manage menus and reporting

Costly hardware replacement, maintenance contracts and software updates

Cloud-based software makes software updates automatic and defective equipment is replaced free with next day service

Delivering Key Merchant Benefits


Merchant Pain Points GoPago LIVE Solves


How to Sell GoPago LIVE

• Get up to speed on offer • Be able to articulate the value proposition• Know the competition• Clarify pricing from your ISO• Target prospects• Make use of reseller toolkit marketing materials that

can be customized with your information• Set and go to appointments• Handle objections• Utilize GoPago account manager support• Close deals!!!


10 Hot Topics for Sales Appointments

1. No upfront costs, just an affordable monthly subscription fee

2. Transform in-store countertop POS with a tablet system and so much more

3. Expand business sales channels from by adding mPOS, e-commerce and m-commerce capabilities to ramp up sales

Large merchants spend millions of dollars for a comparable feature set

4. It’s easy – installation, set up, transaction processing and maintenance

5. Offers and rewards are a powerful way to increase sales

6. Consolidated data reporting and analytics save time and money, and help drive revenue

7. Data security issues removed as customer data held only in secure cloud-based servers and application is PCI compliant

8. Tablets and smartphones can only be used for payments and nothing else to stem theft and employee misuse

9. Comprehensive 24/7 live support is available, unlike other solutions that only offer email help at best, to keep you up and running

10. Next day replacement service is available for defective equipment should there ever be a problem


GoPago LIVE – merchant sign up

• Your ISO will – Assign a Merchant Identification Number (MID)– Assign a Terminal Identification (TID) number – Place your GoPago LIVE system order at www.gopago.com/reseller

• Merchants may be required to pass a credit check• Orders are fulfilled and shipped UPS Ground • UPS shipping notification/package tracking available• In just a few days, your merchants will be on the way to

experiencing all the benefits GoPago LIVE can make in their businesses!

MID TID GoPago LIVE Order

UPS Shipment

UPS Notification

GoPago LIVE Arrives

http://www.gopago.com/reseller

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GoPago LIVE – make money easily

• Multiple long-term residual streams mean more money in your pocket– Equipment bundle residuals for the life of your merchant, even

if they switch processors– Payment processing residuals you currently earn from

merchant transactions – New sales channel up-selling opportunities

mPOS equipment residuals Higher payment processing residuals driven by merchant sales

lift transaction growth mPOS e-commerce m-commerce)

– Revenue from your own value-added products and services


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Residuals


Residuals are a percentage of GoPago MSRP pricing paid monthly and are tiered based on ISO reseller sales volume:

Example: If you sell a two-year contract for a GoPago LIVE countertop tablet system, the residual is:

1 – 499 units/year 8%

500+ units/year 10%

1 – 499 units/year = $190/system

500+ units/year = $237/system


About GoPago, Inc.

• Cloud commerce company• Transforming the way merchants and consumers

connect and transact • Founded in 2009• Headquartered in San Francisco• Offices in Dallas, New York and Washington D.C.• Backed by JP Morgan• Thousands of installations nationwide• Visit GoPago.com for more information

Modern Commerce Now Affordable In-Store ● Mobile ● Online MERCHANT SALES AGENT TRAINING OVERVIEW...

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