Modern Architectures – Dreamforce 2015

Raising the Platform and Opening “the App”

Peter Coffee VP for Strategic Research, Salesforce

@PeterCoffee in/PeterCoffee

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“Platform” Is In the Mind of the Customer

Platform

Compe&tors  Customer

Components   U&li&es    

Value  Added:  Innova&on  Differen&a&on  

 

Fric&on  Reduced:  Abstrac&on  Commodifica&on  

 

If You’re Used to Schematic Diagrams, This is a “Platform”

When Components Become µscopic, This is a “Platform”

When Code Adds the Value…

When Coders Are Too Valuable, This is a “Platform”

Connection → Expectation; “Every Desk” → Inadequate

“A  study  commissioned  by  salesforce.com  suggests  that  60%  of  Bri&sh  employees  now  use  apps  on  mobile  devices  for  work-­‐related  ac&vity  and  nearly  a  quarter  (21%)  use  dedicated  department-­‐specific  business  apps…  Enterprise apps boost worker productivity by more than 34%.”  

Mobile Apps Have Become the Dominant Medium

Mobile Apps Have Become the Dominant Medium

Mobile Apps Become a Recognized Salesforce Strength “Salesforce  offers  a  robust  and  mature  cloud-­‐centric  plaSorm  that  can  support  a  porSolio  of  apps  that  leverages  an  integrated  data  model,  with  no  separate  silo  for  mobile.  These  apps  can  incorporate  social  compu&ng  (ChaVer),  analy&cs,  workflow  and  other  capabili&es.”  

“The  Salesforce1  PlaSorm  enables  developers  to  work  at  different  levels  of  the  technology  stack,  from  metadata  to  hybrid  container  to  na&ve  code  to  component-­‐centric  mobile  Web  apps.”

Even Today’s Hottest Devices Are Tomorrow’s Legacies

Even Today’s Hottest Devices Are Tomorrow’s Legacies

Ultimately, We’ll Expect Environment to Obviate Device

The Challenge: Think Through “Device”…to “Experience”

Increasingly, The Experience Is The Product

In two years, 90% of companies expect to compete almost entirely on the basis of customer experience up from 36% two years ago.

– Laura McLellan, Gartner, quoted in Ad Age Sept. 2014

“We’re not in the basketball business.” - Mark Cuban

“Do what you do so well that they will want to see it again and bring their friends.”

- Walt Disney

Modern  Customer  Service  January  2015  

We  can’t  all  be  above  average  

But Most Companies Overestimate Their UX Leadership

A Silo in Your Hand…is Still a Silo

The  “Search”  feature  tells  you  something’s  wrong  

Tomorrow’s  “app”  is  an  add-­‐on  to  a  lexicon  of  

APIs    

Its  dedicated  UI  is  just  a  “serving  sugges&on”    

Mobile Platforms are Evolving → Service Brokers

blog.xamarin.com/expand-­‐your-­‐apps-­‐reach-­‐with-­‐googles-­‐app-­‐invites/  dzone.com/ar&cles/android-­‐60-­‐marshmallow-­‐and-­‐ios-­‐9  

         

• UI  built  on  top  of  public  API  

• API  is  func&onally  complete  with  UI  

• Each  of  our  named  clouds  is  therefore  more  than  a  “product”:  more  like  a  “pre-­‐integra&on”  

API-First: Enabler for Silo-Free, Device-Neutral Systems

Redefining “Ready For Release”

Lightning Components: Packaging APIs for Non-Coders

Intelligence Turns Multiple Devices Into Unified Experiences

“Taking the connected devices curve, and subtracting the one for A.I., we see…the point where A.I. becomes so capable that this friction flips around and quickly disappears.”

– “How Artificial Intelligence Will Make Technology Disappear”

(Rand Hindi, June 2015)

A Connection Platform for Extreme Innovation Not a Migration of Legacy Stacks – but Integration by Default

AP

Is

2,700+ Partner Apps

Open Ecosystem

Workflow Data & Objects Identity Analytics Collaboration Mobile UI

Scalable Metadata Platform

Complete CRM

Analytics Community Marketing Service Sales Apps

Trusted Multitenant Cloud

Fast App Dev & Customization

modern architectures

enterprise architecture is being rebooted

modern architectures: trends & reality

• ivory tower = kaput • business won’t wait for diagrams (or data) to be perfect

• outcomes and verbs rule

• hybrid • true agile • metadata, model-driven, elastic

• pull-focused à event-driven

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thank y u Peter  Coffee  VP  for  Strategic  Research  pcoffee@salesforce.com  @petercoffee  in/petercoffee  

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