MODENA - Motor Valley€¦ · AUTODROME OF MODENA MotorSport Motor1Days HISTORICAL CENTER OF MODENA...
Transcript of MODENA - Motor Valley€¦ · AUTODROME OF MODENA MotorSport Motor1Days HISTORICAL CENTER OF MODENA...
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MODENAWHERE
TRADITION - MUSEUM NETWORKFerrari Museum - Maranello, Enzo Ferrari Museum - Modena, Maserati Showroom, Stanguellini Museum, Pagani Museum, Lamborghini Museum, Ducati Museum, Righini Collectible Cars’ Collection, Umberto Panini Collection
PRESENT AND FUTURE OF THE MOTOR INDUSTRYMotorvehicle University Emilia Romagna, Ferrari, Maserati, Pagani, Lamborghini, Dallara, Ducati, Haas F1 Team, HPE COXA, Magneti Marelli
Modena racetrack
Ph: Giacomo Bocchio
Ph: Birk72
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A GREAT EVENT
MOTOR VALLEY FEST MOTOR VALLEY FEST
A great public and media success of institutional importance: Motor Valley Fest 2019 was a meeting and networking opportunity for automotive industry experts and leaders within local, regional, national and international institutions in this sector.
The Inaugural Talk gave voice to the Motor Valley focusing on the future of the automotive industry, starting with the McKinsey Studio. The round table discussion featured the preeminent industry voices of the Motor Valley, including Claudio Domenicali (Ducati), Stefano Domenicali (Lamborghini), Andrea Pontremoli (Dallara), Harald Wester (Maserati), Florian Herrmann (Fraunhofer Institute), Paolo Scudieri (ANFIA), Michael Hugo Leiters (Ferrari).
Innovation & Talents, a two-day event dedicated to young talents; and Innovation, where young people and companies have discussed the future of professions linked to the sector & 35 Italian and foreign startups came into contact with the most important automotive companies of the world.
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BY THE NUMBERS
MAY 16thINAUGURATION OF THE MOTOR VALLEY VILLAGE AT THE PALAZZO DUCALE
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BY THE NUMBERS
• 800 attendees representing entrepreneurs, journalists, professionals, university students and higher technical schools from Modena area.
• 5 prestigious Motor Valley premium motor brands: Ferrari, Maserati, Lamborghini, Dallara, Ducati
• Representatives from local, national and sectoral institutions in attendance: Emilia Romagna Region, Municipality of Modena, University of Modena & Reggio, Muner, An, Fraunhofer Institute
PAVAROTTI THEATER OPENING CONFERENCE
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BY THE NUMBERS
• 3,000 industry employees visited the area
• 4 universities
• 35 startups
• 14 partner companies and sponsors
• More than 600 students from technical institutes, universities and masters programs registered for Talents talks
INNOVATION & TALENT AREA - OPEN LABORATORY EX CENTRALE AEM - 16 - 17 MAY 2019
MOTOR VALLEY FEST
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A CROSS SECTION OF 2019 ATTENDANCE NUMBERSEXPO
45,000 visitors at MotorValley Village in the Palazzo Ducale
20,000 visitors at exhibition of the Alfa Romeo Museum in the Palazzo Rangoni
Sold out 20th Anniversary Zonda Pagani in the Piazza Grande
13,500 visitors at Village Motor Sim Show
3,500 viewers at Pit Stop Ferrari in the Novi Sad
3,000 visitors show Maserati
9,000 visitors at the Strada degli Artigiani
3,500 visitors at Modena Terra di Motori
BY THE NUMBERS
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Ph: mark_bert_ph
Ph: alleugolini_phPh: modenamotori
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BY THE NUMBERSADRENALINE
15,000 attendees at the Motor1Days
DevBot 2.0 national preview of autonomous driving during Roborace
6,000 dynamic experience
2,500 hot laps from 24 car manufacturers and
140 available cars for test drives
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BY THE NUMBERSTOURISM
+ 70,000 visitors, 95% hotel occupancy rate
MOTOR VALLEY FEST
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Ph: archermodena Ph: kassifergrana
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LOCATION & DRIVER
AUTODROME OF MODENAMotorSport Motor1Days
HISTORICAL CENTER OF MODENAExhibition activities
OPEN WORKSHOPUniversity, Business, Startup
ADRENALINE, INNOVATION, EXPOSITION
FEST
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Ph: primamec
Ph: motorvalleyofficial
Ph: melanyabbigliamento_modena
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EVENTS CALENDAR
MOTORSPORTTrack racingChallengeStuntmanPilots and cinemaPitstop Brand dayUniversity racing
CULTUREInnovation & TalkThe White Night of MotorsParades and GatheringsShowsThemed itinerariesMuseumsFood & Wine
JUST FOR FUNTest drivesDriving simulatorsDriving with pilots
PASSION, EMOTIONS & PANELS: A 360-DEGREE LOOK AT THE WORLD OF EMILIA ROMAGNA’S MOTOR VALLEY
CONTENTS MOTOR VALLEY FEST
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EXHIBITION
SET-UP TYPOLOGIES
High-impact exhibition spaces, immersed in the magical atmosphere of the historic center of Modena
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MOTOR VALLEY FEST
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DECORATING MODENA CITY
PROMO
PEDESTRIAN PATHS ANIMATED BY EVENTS AND EXHIBITIONSPaths lined with brightly colored flags, road markings and uniformed operators guided the public
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Ph: melanyabbigliamento_modenaPh: alessandro_fabiano
Ph: weltschmerz_xx
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PASSPORTA PASSPORT TO DISCOVER THE PLACES OF THE MOTOR VALLEY - VALID ALL YEAR WITH DISCOUNTS, GADGETS AND AWARDS
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PROGRAM
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INNOVATION & TALENTS
FOCUS CONTENT
Quality research at the highest levels: the meeting point between the industry, universities and upcoming talents looking for the great opportunities of the present and the future of the motor world. Searching new opportunities for organic growth through the professions of tomorrow throughout the automotive industry’s engineering, economic and technological developments.
WITH YOUNG PROFESSIONALS AND RESEARCHERS
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An eye towards the professions of the future in the automotive sector: Technical Schools, Universities, research laboratories, students and startups met with companies looking for talented skilled employees with close attention to specialized training.
Two days of exchanges and networking, discussing experiences between industries, professionals, students to outline the skills required by the markets, challenges, opportunities of today and tomorrow plus the impact of new technologies and services.
TOWARDS THE FUTURE
INNOVATION & TALENTS
FOCUS CONTENT
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THE FORMATA formula combining THE INAUGURAL TALK, SIX TALKS ON THE FUTURE OF THE PROFESSION, NETWORKING BETWEEN PROFESSIONALS AND ASSOCIATIONS, PRESENTATION OF ONLINE STARTUPS
THEINAUGURAL TALK
PRESENTATION OF ONLINE STARTUPS
SIX TALKS ON THE FUTURE
OF THE PROFESSION
NETWORKING BETWEEN
PROFESSIONALS AND
ASSOCIATIONS
INNOVATION & TALENTS
FOCUS CONTENT
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COMMUNICATION OF THE EVENT
ON LINE
105,915 unique website visits
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SOCIAL MEDIA MOTOR VALLEY FEST
SHARED EMOTIONSUnique emotions, passion, exclusive events: social media literally went crazy for Motor Valley Fest content.DIGITAL HIGHLIGHTS: Over 9 million impressions across social media platforms, 105,915 sessions on the site initiated from online activities related to the event, 373,640 people reached through the event Facebook page.
HIGH NUMBERS OF SOCIAL MEDIA ACTIVITY USING HASHTAGS PROVIDED BY MOTOR VALLEY FEST
FACEBOOK
INSTAGRAM
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PRESS & MEDIA
WORLDWIDEAD VALUE € 1,000,000
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ITALYMORE THAN TWO THOUSAND PAGES OF PRESS COVERAGE FOR AN EVENT DRIVEN BY EMOTIONS AND PASSION. EQUIVALENT AD VALUE € 1,815,000
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VIDEO / RADIO REVIEWAD VALUE + € 880,000
Italia 1 - Studio Aperto
TGCOM24
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Rai Radio 1
Radio 24
Rai 3 TGR Emilia Romagna
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Ph: alessandro.lago
BECOMING A PROTAGONIST
PARTNERSHIP
THE SPONSORS OF MOTOR VALLEY FEST AT THE HEART OF EMOTIONSExclusive spaces and unprecedented visibility at the intersection of passion for the motor world and the prestige of legendary locations. Proposals for customized partnerships, built on the specific needs and objectives of media at the events.
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EMOTIONS
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MOTOR VALLEY FEST
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ENTER THE LEGEND.
JOIN US!