Models of user engagement
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Value
Coun
t
#Clicks
#Visits
#Users
ActiveDays
ReturnRate
DwellTimeL
DwellTimeA
ClickDepth
#Clicks
#Visits
#Users
ActiveDays
ReturnRate
DwellTim
eL
DwellTim
eA
ClickDepth
PopularityLoyalty
Activity
PopularityLoyaltyActivity
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TouristsInterestedAverageActiveVIP
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Groups #Days with a visit
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popularity[#Users]
activity[ClickDepth]
activity[DwellTimeA]
loyalty[ReturnRate]
popularity activity[ClickDepth]
activity[DwellTimeA]
loyalty
model mg6model mg5model mg4model mg3model mg2model mg1
--
++
----
++
--++
++--
average ++ high - - low
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model mt5model mt4model mt3model mt2model mt1
popularity activity loyalty
{wd}++{wd}++
{we}++{we}++
{wd}++{we}++ {we}++
{wd}++{we}++
average ++ high {wd} weekdays {we} weekends
popularity activity loyalty user groups
model mu7model mu6model mu5model mu4model mu3model mu2model mu1
----
++++
++
++++
TT,I
T,I,N,AT,I,N,A,VT,I,N,A,VT,I,N,A,VT,I,N,A,V
average ++ high - - low from T to V: increasing decreasing
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