Models of disease risk communication on English dairy farms
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Sally CurzonPhD Year 1
Examining disease risk communication for disease control management: the case of implementation of biosecurity measures on English dairy farms
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Context for PhD Research
•Literature concerned with biosecurity implementation in agriculture, animal disease control, bTB.•Biosecurity knowledge / meaning generation / tensions around understandings. •Issues around stakeholder engagement /uptake•New focus on communication models and methods. •Collaborative knowledge production / communication.
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PhD Objectives
• To examine models and methods of communication for biosecurity implementation and risk in the dairy industry
• Particular emphasis on the control of bovine tuberculosis through biosecurity measures
• Examination of how actors communicate around biosecurity implementation; the nature and content of communications; why communications occur in the ways they do and what this means for effective communication of disease management practise
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Phases of Research
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Research Methodologies
Ethnographic fieldwork techniques and on farm observations of farmer practice, knowledge and network mapping.
Structured data gathering – interviews / surveys / focus groups / collaborative knowledge building / workshops
Ethical issues – farmers as ethnographic subject - they provide material for the data, however, need to produce a critique of the material arising from them and at the same time also feed back and work with them to develop new models.
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Themes of Literature Review• Biosecurity / agricultural biosecurity • Communication models / risk communication• Farmer behaviour and cultures of farming –
other stakeholder cultures
First Working PaperThis paper will form the first theme of literature review …Biosecurity / agricultural biosecurity
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Biosecurity risk communication
methods
Literature Review – ThemesHistory of bTB disease and its management in
UK farming
History of emergence of policy concerning
bTB disease in UKBasic aetiology
(causations) of bTB disease
Current status of scientific developments
such as vaccine for cattle, testing efficacy
and methods
Background to farming / livestock
methods relating to this study: dairy, beef, intensive, extensive,
organic etc.
Farming context of globalisation,
international trade and standards, sustainable
intensification, agri-technology
History of bTB disease in relation to
development of public health policy in UK
bTB management in relation to the
development of trading standards both national
and international
Background to disease risk management and risk management in
general / defining riskBackground to
development of biosecurity concept and
implementation
Meanings and understandings relating
to biosecurity as a method and practice of disease management
Farmers, vets, policy makers, scientists, consumers, food
industry suppliers,
Disease risk communication
models, national and international
History of attempted interventions and
attempts to influence farmer behaviour
Other literature where behaviour change of
communities has been attempted
Collaborative methods and work to change
attitudes and behaviour
Communications / marketing /
influencing / new technologies and
multimedia
Epidemiology of bTB disease and current
statistics concerning its prevalence in particular
farming systems and regional spread
Cultural values, attitudes and
behaviour, behaviour change theory
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ReferencesAnimal Health and Veterinary Laboratories Agency (2013). Protecting you herd against infection with TB in high incidence areas: reducing the risks to your herdAvailable from: https://www.gov.uk/government/publications/protecting-cattle-against-tb-infection-in-high-incidence-areas
Department for Environment Food and Rural Affairs (DEFRA). (2002) Biosecurity Guidance to Prevent the Spread of Animal Diseases.
Department of Agriculture and Rural Development (2004). Biosecurity Code for Northern Ireland Farms
Donaldson, A. (2008) Biosecurity after the event: risk politics and animal disease. Environment and Planning A. 40(7): 1552-1567
Ellis-Iversen, J., Cook, A., Watson, E., Nielen, M., Larkin, L., Wooldridge, M. and Hogeveen, H. (2010) Perceptions, circumstances and motivators that influence implementation of zoonotic control programs on cattle farms. Prev Vet Med. 94(3-4): 318 - 318
Enticott, G. (2008) The spaces of biosecurity: prescribing and negotiating solutions to bovine tuberculosis. Environment and Planning A. 40(7): 1568-1582
Enticott, G. (2014) Biosecurity and the Bioeconomy: The case of disease regulation in the UK & New Zealand. In, Morley A and Marsden T. (ed.) Researching Sustainable Food: Building The New Sustainability Paradigm. Earthscan London: 122-142
Fisher, R. (2013) ‘A gentleman's handshake’: The role of social capital and trust in transforming information into usable knowledge. Journal of Rural Studies. 31(0): 13-22
Hinchliffe, S. (2014) Biosecurity. [Unpublished University of Exeter]
Hinchliffe, S. and Ward, K. J. (2014) Geographies of folded life: How immunity reframes biosecurity. Geoforum. 53(0): 136-144
Ilbery, B. (2012) Interrogating food security and infectious animal and plant diseases: a critical introduction. The Geographical Journal. 178(4): 308-312
National Animal Disease Information Service (NADIS). (2014) Farm Biosecurity TB and BVD Risk Assessment. [online] Available from: http://www.nadis.org.uk/riskassess.aspx?id=6068 [Date
Oreszczyn, S., Lane, A. and Carr, S. (2010) The role of networks of practice and webs of influencers on farmers' engagement with and learning about agricultural innovations. Journal of Rural Studies. 26(4): 404-417
Scottish Government. (2014) Biosecurity Practices for Animal Health. [online] Available [Date accessed: October 2014]
Sligo, F. X. and Massey, C. (2007) Risk, trust and knowledge networks in farmers’ learning. Journal of Rural Studies. 23(2): 170-182
Welsh Government. (2013) Bovine TB Eradication Programme. [online] Welsh Government. Available from: http://wales.gov.uk/topics/environmentcountryside/ahw/disease/bovinetuberculosis [Date