Modelo de Negocio Beyond Profit

8/8/2019 Modelo de Negocio Beyond Profit

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BUSINESS MODELS

BEYOND PROFITAlex Osterwalder, PhD

www.businessmodelgeneration.comTwitter: business_design

how to systematically build


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sponsored by

this was a three hour lecture given atJacobs University, Bremen, in the context

ofimpACT3- a pan-European student

competition for social entrepreneurship

www.act-for-impact.net


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the world used to be divided into


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giving


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and taking


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Ive found that investorstypically have two pockets,

one for donations and one formaximizing profits

Matt Scott, co-founder COSMOS Ignite


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social impactpotential+

old schoolnot-for-profit


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profitpotential

+




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profitpotential

+


old schoolcorporation



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profitpotential

+


old schoolcorporation


x


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Business mustbe for profit but

profit must alsobe for purpose

Mads Kjaerco-founder MYC4


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profitpotential

+

+

old schoolcorporations

old school not-for-profits

new school ofconscientiousentrepreneurs

social impactpotential


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interesting?


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interesting?

YES?


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so


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we need new tools to come-up withbusiness models beyond profit


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my mission today is

to help you


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systematically

look at business

models


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and learn how to

develop business

models


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what do business modelshave to do with social &

environmental impact?


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its key if you want to

come up with innovative

ways to do good ANDdo well


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outline


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outlineapproach


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outlineapproach patterns


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outlineapproach attitudeatterns


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outlineapproach attitude processatterns


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approach


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does


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have a business model?


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buzz

group


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discuss with your neighbor

what a business model is andwrite down your definition


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which elements did you

mention when you defined abusiness model? ?


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there is a lack of definition


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few companies understand their

existing business model well enough


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so we came up with a way to masterbusiness models through


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BUSINESS MODEL

CANVAS

the


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Def_Business Modela business model describes

the rationale of how an

organization creates, delivers,

and captures value


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the 9 building blocks of a business model

images by JAM


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CUSTOMER SEGMENTS

images by JAM


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VALUE PROPOSITIONS

images by JAM


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CHANNELS

images by JAM


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CUSTOMER RELATIONSHIOPS

images by JAM


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REVENUE STREAMS

images by JAM


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KEY RESOURCES

images by JAM


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KEY ACTIVITIES

images by JAM


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KEY PARTNERS

images by JAM


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COST STRUCTURE

images by JAM


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customersegments

keypartners

coststructure

revenuestreamsdistribution

channels

customerrelationships

keyactivities

keyresources

valueproposition

images by JAM


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images by JAM

customersegments

keypartners

coststructure

revenuestreamsdistribution

channels

customerrelationships

keyactivities

keyresources

valueproposition


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images by JAM


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OFFER

DISTRIBUTIONCHANNELS

CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSOST STRUCTURE

KEYACTIVITIES

PARTNERNETWORK

KEYRESOURCES

OVERLAY

images by JAM


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OFFER


CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS


KEYACTIVITIES

PARTNERNETWORK

KEYRESOURCES

OVERLAY

images by JAM


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OFFER


CUSTOMERRELATIONSHIPS CUSTOMERSEGMENTS


KEYACTIVITIESPARTNERNETWORK

KEYRESOURCES

THE BUSINESS MODEL CANVAS


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OFFER





KEYRESOURCES

THE BUSINESS MODEL CANVAS

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

buildingblock

building

block

buildingblock

buildingblock

buildingblock


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example


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OFFER





KEYRESOURCES

s business model


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wealthywesterners

OFFER





KEYRESOURCES

s business model

Kiva.org

lendtopoor

entrepreneurs


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local

microfinance

institutions

poorentrepreneurs

wealthywesterners

OFFER





KEYRESOURCES

s business model

Kiva.orgloans

lendtopoor

entrepreneurs


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local

microfinance

institutions

poorentrepreneurs

wealthywesterners

OFFER





KEYRESOURCES

s business model

Kiva.orgloans

lendtopoor

entrepreneurs

optional

donationson

topofloan


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local

microfinance

institutions

poorentrepreneurs

wealthywesterners

OFFER





KEYRESOURCES

s business model

Kiva.org

Kiva.orgPlatform

loans

lendtopoor

entrepreneursmanaging

platform

optional

donationson

topofloan

riskmanagement

screening

MF

institutions


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local

microfinance

institutions

poorentrepreneurs

wealthywesterners

OFFER





KEYRESOURCES

s business model

Kiva.org

Kiva.orgPlatform

loans

lendtopoor

entrepreneurs

Paypal

managingplatform

optional

donationson

topofloan

local

microfinance

institutions

riskmanagement

screening

MF

institutions


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local

microfinance

institutions

poorentrepreneurs

wealthywesterners

OFFER





KEYRESOURCES

s business model

Kiva.org

Kiva.orgPlatform

riskmanagement

loans

lendtopoor

entrepreneurs

Paypal

managingplatform

optional

donationson

topofloan

local

microfinance

institutions

riskmanagement

screening

MF

institutions

platformscreening


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the Canvas is ahandy tool


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breakout

session


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map out the renowned businessmodel of


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b i d l


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OFFER





KEYRESOURCES

s business model


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a rough sketch of Grameen Bank

b i d l


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OFFER





KEYRESOURCES

s business model

poorentrepreneurs

branches

personal

micro-loans

b i d l


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OFFER





KEYRESOURCES

s business model

poorentrepreneurs

branches

personal

micro-loans

interestrates

b i d l


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OFFER





KEYRESOURCES

s business model

poorentrepreneurs

branches

personal

micro-loans

capital

branchesbrand/trust

lending &collectingpayments

riskmanagement

government

interestrates

b i d l


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OFFER





KEYRESOURCES

s business model

poorentrepreneurs

branches

personal

micro-loans

capital

branchesbrand/trust

lending &collectingpayments

riskmanagement

government

people

capitalcosts

interestrates


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B patterns


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pattern in architecture is theidea of capturing architectural

design ideas as archetypicaland reusable descriptions

Christopher Alexandert, Architect


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buzz

group


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how does a donor-

funded business modellook like? ?

3rd party funded business models


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OFFER





KEYRESOURCES

3rd party-funded business models

donorproposal

donations

proposalwriting



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OFFER





KEYRESOURCES


donor

recipient

proposal

mission

donations

reputation

proposalwriting



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OFFER





KEYRESOURCES


donor

recipient

proposal

mission

donations

reputation

proposalwriting

tendencyto

focuson

donor(mon

ey

source)

nodirect

$feedback

frombenef

iciary


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The dependence of nonprofitson begging oops, I mean

fundraising limits the sectors

self-respect, independence,vision, and impact

Michael Shuman, author of Going Local


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example


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Iqbal Quadirhad adream


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customer funded business model


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OFFER





KEYRESOURCES

mobileconnectivity

customer-funded business model



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OFFER





KEYRESOURCES

mobileconnectivity

networkmanagement

network

Telenor license

networkmanagement




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OFFER





KEYRESOURCES

mobileconnectivity

villagers

networkmanagement

network

Telenor license

networkmanagement


howdoyouprovideconnectivitytovillagerswhentheyaretoopoortobuyaphone?


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OFFER





KEYRESOURCES

incomeopportunity

mobileconnectivity

villagers

phone ladies

phoneladies

Grameen branches

GrameenBank

networkmanagement

network

Telenor license

networkmanagement




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OFFER





KEYRESOURCES

incomeopportunity

mobileconnectivity

villagers

phone ladies

phoneladies

Grameen branches

GrameenBank

communicationrevenues

networkmanagement

network

Telenor license

networkmanagement


RESULTS


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RESULTS


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Rashmi, 24Bangladeshivillage phone lady

2-3 $ daily income


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there are about 250000women retailing telephone

services in 60000 villagesgiving access to about 100

million people


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the 250000 telephones areproducing revenues at an

annual rate of well over $100million for GrameenPhone


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each entrepreneur makesabout $2 in profits per day

or about $700 per year

design from the customer perspective


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OFFER





KEYRESOURCES

design from the customer perspective

blended value / triple bottom line


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social and environmental cost



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social and environmental benefitsocial and environmental cost


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C attitude


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If you freeze to an idea too quickly,you fall in love with it. If you refine ittoo quickly, you become attached to

it and it becomes very hard to keepexploring, to keep looking for better.

Jim Glymph, Gehry Partners


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business model prototyping


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napkin sketch



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napkin sketch Canvas



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napkin sketch Canvas business case



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napkin sketch Canvas business case field test


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key is: finding

the appropriate

business model


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so you need to

generate

options first!


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buzz

group


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asilly exercise


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the silly cow

exercise


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Muuuuhhhh


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sketch out

3 businessmodels..


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in which I,the cow, play

the main act!


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lets look at some examples

cows-for-advertising


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cows for advertising

rent-a-cow-for-the-weekend


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rent a cow for the weekend


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got it?


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you got 2 minutes!


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you got 2 minutes!

GO!


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example


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s business model


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OFFER





KEYRESOURCES


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D process


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mobilizeset the stage

five phases of business model design

fi h f b i d l d i


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understandimmersion



fi h f b i d l d i


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designinquiry

understandimmersion



fi h f b i d l d i


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implement

executiondesign

inquiryunderstand

immersionmobilize

set the stage


fi h f b i d l d i


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manage

evolutionimplement

executiondesign

inquiryunderstand

immersionmobilize

set the stage



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141

financial

spreadsheets

environmentanalysis

implementation

roadmap

SWOT anduncertainty

analysis


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www.businessmodelgeneration.com


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Modelo de Negocio Beyond Profit

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