Mod presentation opportunities in connected vehicle markets in western europe f
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Opportunities in Connected Car markets in Western Europe Hanna Marttinen-Deakins Alun Jones, Perry Le Dain, Pablo Sanz, Marjaana Karjalainen, Mikko Koskue Roberto Bettuzzi, Henriikka Yliheljo, Annaleena Soult May 9th, 2014
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Transcript of Mod presentation opportunities in connected vehicle markets in western europe f
Opportunities in Connected Car
markets in Western Europe
Hanna Marttinen-Deakins
Alun Jones, Perry Le Dain, Pablo Sanz,
Marjaana Karjalainen, Mikko Koskue Roberto
Bettuzzi, Henriikka Yliheljo, Annaleena Soult
May 9th, 2014
In-Car Technology is Driving Purchase Decision
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Source: Accenture Consumer Survey December 2013
3% 4%
7% 7%
12% 12%
15%
20%
12%
7%
1 2 3 4 5 6 7 8 9 10
Car’s driving
performance has the
greatest impact
In-car technology has
the greatest impact
The Range of Potential Services is High
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Source: Cisco IBSG Automotive Practice
OEMs
Tier-1
suppliers
Components,
chips, etc.
suppliers
IT providers
and Integrators
Some examples of players in the rapidly
changing connected car ecosystem
Connectivity
providers
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Service
providers
Data
suppliers
Application
providers
Industry Developments based on the Interviews
• Consumers are willing to integrate their own content and lifestyle from their smart devices to their vehicles.
• ‘Bring your own device' logic is taking over also in automotive.
• Drivers have everything they need in the cloud including maps and music. They want a technology enabling them to use the content in the car.
• As the capability of smart devices continues to increase, it is becoming inevitable that smartphone and mobile device integration in vehicles will be necessary.
Industry Developments based on the Interviews
• The vehicles are turning into services
– Today's urban youth and digital natives do not necessarily desire to own a car, as the car does not fit into their persona and lifestyle.
– This will drive the need to develop solutions enabling car sharing and car rental in urban environments.
– The car is changing from a technological object towards an enabler of a travel experience
• The advanced use of telematics will bring new ways to utilize the technology
– Possible future solutions include usage-based services; e.g. car insurance
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Renault R-Link – connected touchpad
Opportunities for Finnish Companies
• All of the interviewed vehicle manufacturers and Tier 1 players
have expressed their interest towards innovative Finnish
solutions.
• They work in collaboration with automotive equipment
manufacturers, telecom operators, internet giants, technology
providers, research institutes, universities and start-ups
-> Finnish SME’s size is not a barrier for cooperation
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Opportunities for Finnish Companies; services,
applications and enabling technologies
• Connectivity-2way
– Aggregated content in areas like smart
navigation, cloud connectivity
– Car diagnostics, emergencies, stolen cars,
driver’s behaviour
– Communication: Bluetooth, Wi-Fi, ZigBee.
Connectivity to personal devices, around the car,
within the car, to the cloud.
– Improvements to low connectivity areas
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Opportunities for Finnish Companies; services,
applications and enabling technologies
• Safety/Driving aid
– Sensoristics: cameras, radars, sensors for
chipped glasses, 3D accelerometers/gyroscopes
to monitor the “driving style”
– Geolocation, multi-constellation receivers
– Heads up display improvements
– Smart driving aid integration
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Opportunities for Finnish Companies; services,
applications and enabling technologies
• Premium audio and video optimization
– Video and audio on demand
– Internet radio/TV
– Gaming
– Innovative screens
– In-car multipoint Audio delivery
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Opportunities for Finnish Companies; services,
applications and enabling technologies
• Innovative services and solutions such as
– Face and voice recognition
– Smart City; car as a planning tool
– Traffic monitoring and planning
– Services based on location: search of
restaurants, tourism, games, entertainment,
coupons, adverts
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Opportunities for Finnish Companies; services,
applications and enabling technologies
• Security
– Passenger, e.g. panic alarm
– Systems security, firewall, virus
– Theft
– Insurance
– Certification of applications
– SW upgrades
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Next steps
Are you interested in pursuing the business opportunity with the
European connected vehicle industry players?
Some of the interviewed companies were interested in
organizing a scouting day for prospective Finnish partners
All of the interviewed companies were interested in one to one
discussions with innovative Finnish companies that would have
unique technology or service offering
Bosch has contacted Finpro for an invitation to Finnish
companies to Bosch Venture Forum
What would you like to be next steps?
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Next steps,options
http://www.rbvc.com/en/events/events_page.html
More information
Annaleena Soult
Regional Sales Manager, Western Europe
Tel. +358 40 3433 447
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Hanna Marttinen-Deakins
Director, Regional Sales Management
Tel. +358 40 3433 348
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media and visit our
website www.finpro.fi
