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( : )Screen Test 16 9

spect Ratio Test

16x9

4x3

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MOBI.SOL BUSINEPLANMobile Solutions for theGovernment

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Introduction, Mission and Core Values

Kick-Starting the Mobi.SOL Concept

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IntroductionAs our tagline

suggests Mobi.SOL is

your ONE-Stopmobile solution forgovernmentagencies and public

Malaysian public

awareness of 3G andWAP has increased Offers comprehensive

mobile solutions togovernment

agencies and thepublic

Percentage distributisubscribers by aware

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Mobi.SOL at-a-glance

Mobi.SOL wasrecently foundedin early 2007 andis incorporated as

a limited liabilitycompany

The main office islocated in Kuala

Lumpur City

The Companyshareholderfounders:

Chief ExecOfficer -

Yee (40% Chief Oper

Officer - Joseph (4

Chief Tech

Officer -

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Mission & Core Values

"To be the best supplierof mobile technologysolutions to our globalcommunicationcustomers andbusiness partners atthe lowest total cost ofownership"

Customer Dr

Integrity

Operational

Excellence

Economic Va

Mission Statement Core Values

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Products & Services

What were Selling

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Products & Services

Our Solutions Mobi.SOL Medi Mobi.Friends Mobi.Votes Mobi.Feedbac

Mobi.SOL Enter

Suite Mobi.SOL Cor

Messaging

Mobi.SOL InteCRM Messag

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Products & Services

Our Solutions Mobi.SOL Prov

Suite Mobi.SOL

Provisionin Content

Manag

Content Agent

Billing M

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Mobile Market Analysis, Market Segmentation &

Market Needs

Our Market

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Mobile Market Analysis

Mobileconnections(millions)by serviceprovidersand

businesspartners ofMobi.SOL

Maxis

Celcom

Digi

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Mobile Market AnalysisThe growth rate

of mobiledemand andpenetration hasbeen increasingyear on year

The pre-paidmarket is slowlydeclining, givingway to post-paid

users

.

No

of

s

ub

sc

rib

er

s

(

)

milli

on

Mobile Demand and PeRate

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Market segmentation

Percentagedistributionofsubscribersbypayment

plan

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Market Segmentation

Governmentagencies: Income tax National Service Police

DBKL SyabasTNB GasJPJ

M-PopulatioMalaysia: 3.4 millio

postpai

subscri(mostlysubscri3G)

16.1 mill

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Market Segmentation

3G Subscribers

3G Subscribers by SProvider 2006

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Market Needs Mobi.SOL seeks to fulfil the

following benefits thatare important to itscustomers: Government agencies

Provide betterservices to citizensof Malaysia

Paperless government Payments made on-

time Ease of use for

Malaysians Broader reach and

instant connectivity Convenience and

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Competitors & Business Partners

The Business Were

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Competitors

Mobi.SOLscompetitors arethe many localand foreign

Mobile Solutionscompanies

Mobi.SOL has ppenetrate thePacific markeand thereforeconsider the mobile comp

Japan and Ch China Mobi

Kong) Lim China Unico NTT Corpor KDDI Corpo

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Business Partners

Mobi.SOL businesspartners withlocal serviceproviders:

Maxis Celcom

Digi

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Marketing Strategy, Interaction Among Entities,

Mobi.SOL Infrastructure, Activity Flow

Sales

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Marketing Strategy Mobi.SOL will be offering a

unique solution that willbe introduced to themarket through targetedadvertising:

SMS and MMS blasts SMS competitions

e-newsletters E-Commerce site

optimization direct sales Outdoor advertising Media advertising

Direct Sales Team

the governmentand business pathrough personacalls. This marketerm, repetitive where relationshkey component

Sales will be target

to Malaysian Goagencies in the stages. Plans tothe Asia-Pacific scheduled for 20

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Interaction Among Entitie

.M o b i S OL

G ov ern me n t

M o b ile

M arke

t

Telcos

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Mobi.SOL Infrastructure

.M o b i S OL

MaxisCelcomDigi

Business PartnersE-Commerce siteInternetTelecos

Operations

AdvertisemDirect Sale

SalesMobi.SOL Platform TechnologiesTransaction Server3G & WAP

Technology

Emergency responseComplaintsEnquiries

Customer Support

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Activity Flow

Mobile Market

Mobi.SOL

Government(Transaction server)

Telcos

.4 Forw ard u serrequests.6 Forw ardtran saction n u m b ers

.1 S u b scrip tiono f A c c o u n t

.3 W A Pp a y m e n t

requests

.2 A u th o rize sub scrip tio n( )RM5.5 Fo rw ard tran saction

( / )rep ly R M 5 tran sac tion

.4 a Ve rify U serA c c o u n t

&Balance.7 B illin g

Report .8 R e ve n u eSha re $$ $

(Mobile)con n ection

Organization.a SM S b lasts( . /RM0 50 SMS)

(Stgovt

o rgn is

m om a

.5 Tran sactionsucce ssfu l

or u nsu ccessful

la tfo rm Te ch n o lo g ie s

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Revenue Model

We are a B2B2C company Sales Model Setting up Mobile PlatformTransaction server

Transaction Fee Model SMS Transactions WAP Payments

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Revenue Model

Subscription Model Subscription for m-Government WA

Account

Affiliate Model

Revenue sharing with Telcos, Goveand Mobi.SOL ( 30%, 40% and 30respectively)

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Start-up Expenditure-ta rt u p

Requirements

-ta rt u p Exp en ses Legal ,$2 000

.tationery etc $100Insurance ,$1 000Computer ,$100 000

onsultant Fees $500Rent $700Other , ,$1 000 000

-otal Start up Expenses , ,$1 104 300

-tart up Assets ash Required ,$100 000

th er Cu rr ent A sse ts ,$5 000-on g te rm As se ts ,$10 000otal Assets ,$115 000

otal Requirements , ,$1 219 300

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Start-up Expenditure

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Sales Projection

a le s F or ec as t Year 1 Year 2 Year 3Sales

.obi SOL Media Suite ,$126 525 ,$135 382 ,$144 858

.ob i S OL E nter pr ise S uit e ,$113 655 ,$126 610 ,$134 472

.obi SOL ProvisioningSuite ,$467 297 ,$420 231 ,$500 007ot al Sa les ,$707 477 ,$682 223 ,$779 337irect Cost of Sales Year 1 Year 2 Year 3

&esearch Development ,$62 610 ,$66 999 ,$71 688Maintenance ,$53 665 ,$57 422 ,$76 707

ubtotal Direct Cost ofSales ,$116 275 ,$124 421 ,$148 395

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Sales Projection

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

Mobi.S

Mobi.S

Mobi.S

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S.W.O.T Analysis

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S.W.O.T Analysis

Strengths We are agrowingcompany

We pioneer newtechnologies

We putcustomers first

Weaknesses A depende

quickly ctechnolo

Cost factoassociatkeeping the-art h

A budding that neebuild a s

reputatio

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S.W.O.T Analysis

Opportunities Growing populationof mobilesubscribers

Social bonds

fostered by thenew mobilecommunities

Strategicalliances offering

sources for

Threats Rapidly fcost of serviceproduct

Emergencompet

Poor mobnetwor

coverag

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Conclusion

The Mobile market is a very lucrativewith a steadily increasing growth raThe threats we face are medium leve

and the opportunities we gain far othe risks

De-Risk Value Innovation on products and ser

make a leap in value for Mobi.SOL amake other competition irrelevant

Keep innovating in-line with new tech

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Thank you

Please visit us at out E-Commerce www.mobiSOL.com

Q&A