MobiNear BlueNFC
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Transcript of MobiNear BlueNFC
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NearMobi Near Discover the Digital World around you
NearBlueNFC
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2005 2006 20070
250
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750
1000
GSMBluetoothWiFiWiFi Mobile
Technologies Sans-FilTechnologies sans-fil (2008 mondial):#1 GSM 3 B http://www.gsmworld.com / Informa#2 Bluetooth 2 B http://www.bluetooth.com / ABI Research#3 WiFi 0.8 B http://www.wi-fi.org / In-Stat
Sources: Gartner, Wireless Intelligence, In-Stat
Mu
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Bluetooth Mobiles Worldwide
US: ~20% Europe: ~60%(Africa: < 10%)
Source: MobiNear estimates after discussions with Bluetooth SIG
Estimated in use Bluetooth Mobiles
Asia: ~20%(Japan: < 10%)
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2005 2006 2007 2008 2009 2010 2011 20120
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Bluetooth (in Advanced European Countries)Bluetooth (Worldw ide)Flashcode (France)WiFi (Worldw ide)Open WiFi (France)NFC (France)UWBi (Worldw ide)WiMaxi (Worldw ide)
Bluetooth on Mobile
Sources: Gartner, ABI, AFMM, Bluetooth SIG, MobiNear estimations
.%
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● July 2004: Launch by NTT DoCoMo
● i-mode FeliCa: a technology from FeliCa Networks (Sony + NTT DoCoMo)
● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers subsidies.
● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT DoCoMo.In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world.
● Nov. 05: Launch of Mobile credit card platform "iD"
● 2005: Partnerships with retail, bank, transport, ...
● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants, taxis
● Jan. 2006: 10 millions of i-mode FeliCa sold.
● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted
NFC success story in Japan
Source: from a Jap'Presse presentation on NFC at MobileMonday
In Europe: Orange + Thomson ?Who will pay for the + $5 phone BOM ?
In Europe: Vodafone ?
In Europe: Vodafone to pay for readers ?
In Europe: Orange to buy a stake in BNP ?
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Utiliser Bluetooth pour préparer les usages NFC
Avantages: ● > 50% de terminaux compatibles au lancement
(Terminaux Java & Bluetooth)● Gagner 7 ans sur le marché
(NFC: 20% en 2012; Bluetooth: 20% en 2005)● Coût bas (volumes Bluetooth)
BlueNFC, Pourquoi ?
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MobiNear BlueNFC
10 cm
1-3Mbps
Simple Operation Secured Connection Efficient Transfer
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Comparaison des technologies
Source: http://en.wikipedia.org/wiki/Near_Field_Communication
NFC
Network Type Point-to-point
Range 10m < 0.2m
Speed
Set-up time 6 s < 0.1 s
No No Yes
Zero Click No
Security No
Bluetooth BlueNFC
Point-to-multipoint
Point-to-multipoint
< 0.1m – 10m &
Programmable
721 kbit/s 3 Mbps
721 kbit/s 3 Mbps 424 kbit/s
Typ.: 3 s 1-6 s
Compatible with RFID
Yes with Software
Yes with Software
Yes with Software & SIM
Yes with Software & SIM
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Shopping: carte de fidélité, paiement en magasin
Mobilier urbain: couponing, promotion (bandes annonces), informations, URL, dial-up
Transports (lecture en ~3s): achat, stockage, validation de titres
Services publics: informations, URL, dial-up
Applications BlueNFC ?
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Usages BlueNFC
Source: MobiNear
Applications Energy Remarks Best SolutionReader No NFC
Reader Yes
Payment Reader Yes
Reader Yes
Reader Yes
Reader Yes
Ticketing Mobile ! Yes
Ticketing via URL Reader Yes
RFID Mobile ! No NFC
Loyalty Reader Yes
Reader Yes
Information Reader Yes
Reader Yes
Reader Yes
Advertising Reader Yes
BlueNFCTransport / Fast (e.g. Tube)
Read Time3s Typ.
Transport / Slow (e.g. Plane) BlueNFC
BlueNFC with Software & SIM
Physical Access Control
BlueNFC with Software & SIM
Network / PC Access Control
BlueNFC with Software & SIM
PayTV / VoD Access Control
BlueNFC with Software & SIM
BlueNFC & Flashcode
BlueNFC & Flashcode
BlueNFC & Flashcode
BlueNFC & Flashcode
Compatible RFID: No
BlueNFC
Couponing BlueNFC
BlueNFC
Security Check Points Control BlueNFC
Easy Bluetooth Pairing BlueNFC
Compatible A/V Multimedia: Yes BlueNFC
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Le lecteur : La MobiNear Box
Internet
/ Ethernet/ GSM Data
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MobiNear Box: Technology
10m
20m
4km/h
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MobiNear Box: Technology
10m
20m
4km/h 4 km/h 18 s10 km/h 7 s
MobiNear 3s Typ.
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● Easy Installation (Plug & it securely connects)
● Easy Management: 100 % Web Operated(Control: Push On/Off, Black listing, Content, ...)
● Upgradable: On the field remotely
● Low Cost Subscription Fees
MobiNear Box advantages
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Exemple: Paiement
=J2ME
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La Securité
JSR-177
JSR-82JSR-172Internethttps://
PKI
J2MEApplication
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La Securité: Multi-ApplicationsJ2ME
ApplicationMIDlet
e.g. Bank_1
J2MEApplication
MIDlete.g. Access_1
J2MEApplication
MIDlete.g. Tickets_1
CARDlete.g. Bank_1
CARDlete.g. Access_1
CARDlete.g. Tickets_1
JSR-177
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Parc mobile "upgradable" important:Déploiement BlueNFC Mobile Sécurisé en OTA (~10% de terminaux en France dès le 1er jour)
Support Application Auto-Start (Zero Click) Application Interactive & Programmable (Java) Solution Multi-Opérateurs Solution Multi fabricants de téléphones Solution Multi-Langues Solution Multi-Services
Application BlueNFC Mobile
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Demo
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NearMobi Near Discover the Digital World around you
Near
Merci pour votre attention. Des Questions ?
Christian CHABRERIE, Ph.D.Founder & CEO
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Exemple 1: Carte de Fidélité Mobile
(Multi-Cartes)
Exemple 2: Audioguide pour les Musées
(Multi-langues)
Démos BlueNFC
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Démo:Multi-Zones SmartPoster
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Blue NFC