MobiMESH - WiFi Solutions
-
Upload
acapone -
Category
Engineering
-
view
340 -
download
4
Transcript of MobiMESH - WiFi Solutions
1 21
Fare clic per modificare lo stile del titolo
& PROXIMITY MARKETING
Wi-Fi SOLUTIONS
12/01/2015
2 212
From Needs to Services
Service
Wi-Fi Management
Access ManagementSocial media interactionRoaming & Federation
Log Retention
Description User Profiling
WiFi AnalyticsMulti-feed Big Data
EngineHeat Maps
WiFi Probing
Communication tools
ADV InjectioniBeacon Proximity
Wallet and APP
Captive Portal
Big Data Analitycs
ProximityMarketing
3 21
Captive Portal
The First building block , it welcomes the user, performs AAA services and acts as a pointer to the value-added services.
Login with Social media identities, social interaction (like, +1, etc)
Social interaction
Application of per-user traffic and accounting policies
Traffic ManagementFirst engagement point for
the end user
Welcome Page
User Registration, Authentication, identity
management
Access Management
3 21ab
4 21
Roaming & FederationSharing user identities and data in order to enlarge the audience of the service and to simplify the access to the resources
RoamingPartner
UserCommunities
SponsoredNetworks
TemporaryNetworks
Public Entities
University& Research
4 21
Captive Portal
5 21
01
02
03
04
Data RetentionData management and retention following privacy policies and laws
SecurityHigh security, data recovery and backup profiles
IT AccessProfiling and audit logging
for IT Operators and Marketing Operators with
strong security authentication
WISP licenceWISP licence and security
and regulatory activities management
Captive Portal
Log Retention
6 21
Big Data Analytics
Analytics provides instruments for interactive analysis and reporting of the behaviour of the Passive localization, with no user interaction (does not require an installed mobile APP)
identification of new correlations and data paths 6 21
New users identification, visit frequency and repetition analysis (WiFi probing)
Connection analysis (duration, traffic, services, etc…)
Integration with third part data
(CRM, iBeacon, ticketing, etc)
Localizationand density
distribution of users/assets
7 21
Wi-Fi Probing
Anonymous tracking of every mobile device with an active Wi-Fi interface Passive localization, with no user interaction (does not require an installed mobile APP)
Fencing localization for In/Through Conversion Rate calculation7 21ab
8 21
Sample aggregation analysis
Users localized in the airport with a WiFi device
America
95%
AsiaUsers conneted to airport
WiFi with a mobile APP 10%
Users connected to airport WiFi
Europe
25%
0
20
40
60
80
100
120
January February March April
Anonymous WiFi WiFi Users APP Users
Big Data Analytics
9 21
The value of Proximity Marketing
of consumers are willing to share their current location to receive more relevant advertising.
53%of consumers are more likely to engage with location-based advertising.
57%
of consumers share local deals with friends.62%
of consumers feel a coupon is the most valuable form of mobile marketing.
63%
Source: JiWire
Generate Needs for Communication tools
10 21
Proximity Marketing
Always visible ! Dinamically add content to the web pages surfed by the end users, thusgaining a high visibility spot on your network. Videos, banners and information may be added
in order to enhance the navigation experience.10 21ab
Adv always in sight of the end users
Marketing campaign management
Banner, video, coupon,
information, etc..
Content insertion during web
browsing
11 21
Adv Injection & interstitial
Content insertion during web browsing
Localized content push
Banner, video, coupon, information, etc..
Marketing campaign management
New promotional space
Adv always in sight of the end
users
More 15% Customers sign
up for WiFi
Proximity Marketing
12 21
iBeacon Proximity
Standard iBeacon
Identification of the user through the proximity to one or more iBeacon tags
WiFi network to convey contentUsers receive specific localized content through the WiFi network
Push notification
The system sends localized and profiled push notifications to the end user
Proximity Marketing
13 21
Proximity with Wallet
No need of a dedicated APP to retrieve a Pass, since it employsthe integrated tool
Multi-domain localization(iBeacon, GPS, WiFi, etc)
Push notifications with high visibility
Proximity Marketing
14 21
Proximity with APP
Employment of a native mobile APP for iBeacondetection and interaction with localization systems
The end user installs the mobile APP
Possibility to interface and integrate with the Customer’s own APP, if already existing
Maximum flexibility End usercontact tool
Direct Internet Access through
WISPr
Proximity Marketing
15 21
Simplified Process for ISP&Telco
ISP/TELCOsales force closes
a deal
Deal accounting shipping installation Launch
ISP/TELCOpostsale place the
order in the BSS/OSS
System Integratorsends the access point
preconfigured or installs on site
Customerconfigures the welcome
page and activate the service
ISP/TELCOreceives activation
feedback and starts proactive monitoring
16 21
Some of our Case Histories
EXPO 2015, Milan’s Fair, Milan and Rome’s Airports, Regione Lombardia Federation are the biggest projects made with our Captive Portal and addedvalue services. We have also provided the infrastructure for the two mainItalian Telcos.
16 21ab
17 21
Via Benigno Crespi, 57
Milano
+39 02 7063 3354Advanced network solutions and products
MobiMESH