Mobilized, Optimized, Supersized!€¦ · Mobilized, Optimized, Supersized! Apps, Web Apps, Mobile...

Mobilized, Optimized, Supersized! Apps, Web Apps, Mobile Optimized Websites and

Everything in Between.

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Background

Mobile Optimized Websites

Native Apps

Web Apps

HTML5

What else remains…

Conclusions

AGENDA

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2011 MOBILE INTERNET TRENDS


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Mobile internet use continues to grow.

Smartphones + tablets out shipped PCs (notebooks +

desktops) in Q4 2010.

Although Windows is still the OS on 93% of PCs,

Windows operating system fell to installation on less than

50% of internet-enabled devices in Q2 2010.

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Internet/ Mobile Phone

Food

Shelter

“Hierarchy of Needs” revisited?

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MOBILE OPTIMIZED WEBSITES


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Journal Site jcb.rupress.org

Mobile Journal m.jcb.rupress.org

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Mobile Website m.jcb.rupress.org

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HighWire Press Silverchair Atypon Systems Publishing

Technologies

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Organization Site www.rupress.org

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Lets Take a Poll


Do you have a mobile optimized journal website?

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Native Apps


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Native Apps – Platform Considerations


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Native Apps


• Apples Share of the Tablet Market will Drop to 50% by 2013

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Nature Publishing

American Chemical Society

American College of Chest Physicians

New England Journal of Medicine

Journal of Cell Biology

Sampling of Native STM Apps


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Feature Rich Applications – iPad Optimized


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Feature Rich Applications – Full Screen Reading


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Feature Rich Applications – Linked Citations


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Feature Rich Applications – In-Article Navigation


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Feature Rich Applications – Sharing


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Feature Rich Applications – Images


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Feature Rich Applications – Social Media


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Feature Rich Applications – RSS Feeds


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Feature Rich Applications – Multi-Media


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Feature Rich Applications – Authentication


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Feature Rich Applications – Device Access


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Augmented Reality is the insertion of a virtual layer if imagery/information superimposed between the real-world and the viewer.

Feature Rich Applications - Device Access

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Google Analytics


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Native App Conclusions

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Benefits: • Feature rich, including caching offline.

• High performance – faster to access and display content.

• Clear and simple purchase and installation channels. Appstores.

• Customization capabilities.

• “Walled Garden” – generally a controlled environment.

Cons: • Platform dependent; requires multiple builds.

• Fragmented Android market – multiple manufacturers and multiple appstores.

• Release management overhead due to the approval process.

• Cost can grow as desire for customization grows, with little opportunity to monetize. Apple and Google’s 30% cut.

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Lets Take a Poll


Of the devices you own, which operating system (OS) do they run?

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Web Apps


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HTML5: The Silver Bullet?


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Web App Conclusions


Benefits:

• Platform independent.

• Easier release management.

• No 30% cut of revenue.

• Promise of HTML5 advanced features.

Cons:

• Limited features compared to native apps.

• Performance issues with constant connectivity.

• No easy and simple distribution and ecommerce model.

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What Remains…


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Summary


Final thoughts…

Mobilized, Optimized, Supersized!€¦ · Mobilized, Optimized, Supersized! Apps, Web Apps, Mobile...

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