Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
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Transcript of Mobilize your marketing.. now! at Diggit / Slovenia 07.06.2012
“ Mobilize Your Marketing.. Now! “
Digital Marketing Conference
5-6 June, 2012 / Ljubljana
Arda Kertmelioglu
Co-founder & VP Marketing / MOBILERA
Board of Directors / MMA EMEA
@ardakert
About MOBILERA
Meet Mobilera
3
First Turkish mobile campaigns, R&D center
Full mobile marketing International presence
First mobile community & integrated campaigns
Fastest growing Turkish tech company
Mobile Advertising spin-off MMA EMEA board seat
Clients in 6 countries International acclaim
First DOOH applications Global & National Awards Offices in 9 countries
Full-service Digital Marketing Partner Mobile+Web+Social+ Digital-out-of-home EU Funded R&D projects: Smart POS integration Wearable devices Smart home
Skillset
Mobilera’s Ecosystem
Agencies
Client Brands
Publishers & Partners
Operators
2005 2006 2009 2004 2008 2006 2004 2010 2005
2008 2009 2009 2009 2005 2007 2007
Global Recognition
MMA Mobile Marketing Association EMEA (Europe, Middle East and Africa)
Board of Directors 2010 – 2011
Arda Kertmelioglu, Founder & CMO, Mobilera BV
Babs Rangaiah, VP / Global Communications Planning, Unilever
Gökhan Salmanoğlu, Digital Marketing Manager, Procter &
Gamble
Attila Weisz, Digital Marketing Manager, The Coca-Cola Company
Edward Laws, Director, Mobile EMEA, Yahoo!
Tanya Field, Director Mobile Data Group, O2
Simon Holland, Director Advertising Solutions, Alcatel-Lucent
MelisTurkmen Ertem, Product & Service; Division Head, Turkcell
Philippe Huysmans, EMEA Bus. Dev. Manager, Microsoft
Jonathan Kelly, Group CRM, Vodafone Group
Nick Wiggin, Head of Advertising & Partnerships, Ericsson AB
Hervé Le Jouan, Advisor comScore Board
Christopher Billich, Head of Mobile Search & Advertising, T-Mobile
Ludovic Levy, Mobile Advertising Dir., Online Advertising, Orange
The Mobile Marketing Association (MMA)
The Mobile Marketing Association
The MMA is the premier global non-profit trade
association representing all players in the mobile
marketing value chain. With more than 700 member
companies, the MMA is an action orientated
organisation with global focus, regional actions and
local relevance.
Join the MMA?
Paul Berney Chief Marketing Officer &
Managing Director, EMEA
[email protected] @PaulBMMA http://www.mmaglobal.com/
To make mobile an
indispensable part of the
marketing mix
The role of the MMA
Asia Pacific
(APAC)
China
Hong Kong
India
Japan
Philippines
Latin America
(LATAM)
Argentina
Brazil
Mexico
Europe, Middle
East
and Africa (EMEA)
Austria
East Africa
France
Germany
Hungary
Italy
Middle East
Nordics
Portugal
Spain
South Africa
Türkiye
UK
Global reach – local relevance
North America
(NA)
Mobile Channels
Mobile media channels
• Messaging Channels: SMS, MMS, Email, USSD
• Browsing Channel: Mobile Web
• Download Channel: Mobile Apps (various OS)
• Proximity Channels: Bluetooth, Wi-fi, RFID, NFC,
Proprietary Channels, AR
• Content Channels: Video, Audio, Games
Mobile Search
Mobile search Mobile site
Mobile search goes hyperlocal
.. and mobile search leads to conversions
Mobile Apps
Mobile apps - Facts & figures
Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012
Mobile apps
Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012
Mobile apps
Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012
Mobile apps
Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012
Mobile apps
Dot Com Infoway (DCI) “Apponomics: The World of Mobile Apps” – May 2012
Most downloaded
mobile apps ‘11
Zippo Lighter (Free + In-app purchase) The most popular branded app of all times Downloaded more than 17.2 million times
Starbucks (Free + In-app purchase)
Starbucks loyalty card-app + gift card (payment via PayPal or credit
card)
Most downloaded branded mobile apps
Mobile Advertising
Mobile advertising: The way to stand out
Mobile Social Media
Mobile social usage (Q4/2011)
Mobile social usage (Q2/2012)
Socialbakers
In 6 months; Facebook grew : 50% Facebook mobile grew : 150 %
Socialbakers
6 months ago
Today: Is mobile Facebook’s kryptonite?
Research
“ Thank you!..“
Digital Marketing Conference
5-6 June, Ljubljana
Arda Kertmelioglu
@ardakert