Mobility Issue August

www.mobilityindia.comMobility Monthly Magazine August 2015 Issue 08 Volume 11 Pages 40 20

beyond technology, beyond lifestyle

AnAlysispersonAlityUsing Wearables

24 16sachin Thapar, Country Head, inFocus Mobiles

4

editor : swapan royChief editor : Manoj JhaAssociate editor (tech,) : Jayanta GhoshAsst. editor : e.J. JawahardathamArt Director : Anit KumarCreative Head : Karmendra singh negiAcct. & Finance : sandip sarkarMarketing Manager : tridip DeyMarketing executives : sujit Goswami, pratap Biswas s. Dutt raj KumarCirculation Manager : p. Biswasproduction : Ashish Ghosh Ashok Kumar paulsystem Manager : Ajay Biswas

H.O.: Delhi / Editorial Offi ceroy Mediative A-23, 1st Floor, okhla industrial Area, phase-i, new Delhi-110020 (inDiA) Mob: 09810380882, 09811346846ph: 91-11-41602841, 65683896, 40536384-87

redg.Off.: 38-B / 56 Block, C. r. park, new Delhi-110019 (india).

Branch Offi ce:Mumbai: e-mail: roy@ mobilityindia.com

Kolkata: 105/12B, Dum Dum road, sil Colony, Kolkata-74Contact: 09330922965; 09903392620e-mail : roy@ mobilityindia.com

orissa: Krushna nagar, 5th lane, lalji palli, Berham-pur-760008 (orissa) (india)Contact : raj Kumar-09338410809 email : [email protected] [email protected]

Mobility Monthly news paper, printed, published & owned by swapan roy at 38-B / 56 Block, C. r. park, new Delhi-110019 (india).

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neWs 8

Tele neWs 10

Tele TalK 12

laUnCHPaD 14

analYsis 16the psychology behind Using Wearables:

it takes more than data to get users motivated

COVer sTOrY 18enterprise Mobility: A Big emerging trend

neW iniTiaTiVe 22Gionee Aims to Gain a Bigger Market share by Associating with Multi-Brand outlets

PersOnaliTY 24sachin thapar, Country Head, inFocus Mobiles

sPeCial sTOrY 26the 2015 Arris index reveals Disparity between expectation and reality of Home Wi-Fi

CUrTain raiser 28AVi+i expo in new Delhi delivering solutions to major projects from Government

reVieW 30Kingston’s HyperX savage sAtA iii ssD

COnsUMer alerT 32things you want to know about Windows 10

POrTFOliO 34intex irist

FeaTUreD aPP 36“WeChat envisions and innovates new ways for people to connect, communicate and share”

aPPs 38top 5 Must-Have Apps for First Day of College

18COVer sTOrY

Mobility August 2015

enTerPrise MObiliTY: a big eMerging TrenD

COnTenTs

Windows 10 will not only power pCs, but will serve as a platform for products ranging from small connected “things” lacking a screen to conference room pCs with 90-inch displays. the os makes a showing at the shareholders meeting in the shape of a technical preview, featuring the comeback of the start menu, Windows phone-style live tiles and simplifi ed multitasking.

As mentioned earlier Windows 10 runs on a wide variety of devices, and as such developers will be able to write universal apps, even if the experience will be tailored for each device.

the upcoming skype translate feature, the Cortana mobile assistant and, of course, the Azure cloud platform, will be the most complete cloud for real world needs of enterprises and startups in every industry and every geography.

swapan [email protected]

eDitoriAl

Windows 10 will bring about “a new generation of opportunities”

the speaker incorporates renowned

audio processing technologies

with the fi nest audiophile-grade

components and specifi cations, coupled

with a whole slew of advanced features

to cover all aspects of usage on different

platforms.

An unwavering 4.0 Bluetooth connection

allows users to stream high-fi delity sound

from their phones, tablets or computers with

solid wireless connectivity up to 10 meters.

Built-in soft domed tweeter the speaker

employs- a unique dual suspension system

suppressing astonishing modes.

eDiTOr’s CHOiCe

6

iball Throb 2.0

twitter.com/mobilitymagwww.mobilityindia.com [email protected]/mobilityindia2004


8

Canon IndIa promotes andrew Koh as Vp of Consumer ImagIng and InformatIon Center

Canon india announced the promotion of Andrew Koh to the post of Vice president for its Consumer imaging and information Center (Cii) effective July 2015. Andrew Koh operates out of Canon india’s headquarters located in Gurgaon. in his new role, Mr. Koh will be spearheading the Consumer imaging and information Centre (Cii) as Vice president which includes both Consumer systems products (Csp) for laser and inkjet printers and image Communication products Centre (iCp) for camera products. in his past role as senior Director of iCp, Canon india has witnessed a stupendous growth in the sales of Dslr cameras & lenses, high functionality compact cameras and professional Video Cameras. His business acumen not only scaled the sale of camera products but also enhanced retail presence for our Canon image squares across the country. A dexterous professional with career spanning over 27 years, Mr. Koh brings with him a robust experience in the imaging Communications business. in this illustrious career, Mr. Koh has spent 18 years with Canon.

standard Chartered malaysIa hIres to the new dIgItal as dIgItal aor

to tHe neW Digital has been appointed as the Digital Aor for standard Chartered Malaysia. the full-service digital services company has offices in Malaysia, singapore, india, China, indonesia, philippines and sweden. principally, to tHe neW Digital will lead social media campaigns and initiatives to create buzz and awareness about the standard Chartered brand in Malaysia. the business was awarded to ttnD via procurement in a pitch by yen Ming lee, Head of Digital Marketing, standard Chartered. Additionally, to tHe neW Digital will also be taking care of social analytics for standard Chartered. the agency is contracted for a period of one year. some of the other clients handled by to tHe neW Digital in Asia are lG electronics, Maybank, ntUC, taylors University, singtel, p&G, nike and time Warner Cable.

roCKstand and spICe mobIles Col-laborate to enhanCe dIgItal readIng experIenCe In tablet segment

rockstand has tied up with spice Mobiles, a leading manufacturer of mobile internet devices offering a wide range of smartphones and feature phones, to take digital reading to the next level. For the first time ever, Spice Mobiles’ newly launched tablet series - Mi-730 and Mi-740 with wide 7” size screens, Android Kitkat 4.4.2 os and 1280X600 screen resolution will come preloaded with rockstand application. this unique collaboration is intended to provide customers with an enhanced reading experience offering the ease of a handheld device. Under the alliance, ebooks, emagazines and e-newspapers from rockstand will now be available on spice. Being one of the oldest domestic brands in the mobile device segment, spice Mobiles has always focused on offering its customers the latest technology at the most affordable prices.


B4U Television neTwork To Transform ConTenT Delivery anD PlayoUT oPeraTions wiTh amagi

Amagi, the cloud-based broadcast infrastructure and targeted tV advertising company, has been signed on by B4U television network india for a range of end-to-end cloud-based playout services. Through its flagship channel playout platform, CloUDport 2.0, Amagi’s services will include playout, 24/7 monitoring, conditional access, and measurement systems leveraging satellite distribution from Asiasat, Asia’s premier satellite operator. The development marks a significant step in the adoption of cloud-based managed playout services by tV networks in india and Amagi’s growing expertise in this area.

ProDoT is exPanDing iTs PresenCe Pan-inDiaajay Vyas, Ajay Computers, Jhunjhunu, rajasthan, comments, “We have been in good relationship with proDot and we find ProDot’s IT & mobile peripherals of high quality and reliability. Also their anti-virus products are selling well.”

abhijeet, proprietor, Digitech, nagpur, Maharashtra, asserts, “We find proDot’s products of standard quality and their service support has been very good. proDot’s team has been very supportive and our business relationship with proDot has been very strong footing.”

Dinesh singh, proprietor, Digital network, Meerut, Up, expresses, “We deal only in reputed brands that offer standard quality and service. We do not deal in second rate brands. proDot’s it and laptop peripherals and anti-virus are selling very well.”

gorav Jain, proprietor, Mittal Computers, (sonipat, Haryana; Gangapur city, rajasthan), states, “Many customers ask particularly for proDot products because they have special faith in proDot’s products as proDot offers quality and customer satisfaction. proDot’s team support has been excellent. We are happy to be one of their partners.”

neeraj Chauhan, proprietor, prosper Computer, Jaipur, says, “We deal in several brands. proDot is one of our premium brands. proDot offers top class quality and warranty and it is one of the fast growing brands.”

sunil Kumar, proprietor, Gargi Computer, Gangapur City, rajasthan, says, “our relation with proDot has been on sound terms. proDot offers very good quality although price variations are there. Customer demand for proDot’s is very good. proDot’s pC and laptop peripherals among the top selling products.”

For more news visit: www.mobilityindia.com

neWs


10 tele neWs

the outreach program aims to connect with 440 mn young people for promoting the ambitious pMKVy scheme for

which aims to skill 24 lakh youth across the country within a year As part of the telecom industry’s efforts to contribute to

nation-building by facilitating the honorable pM’s vision for a ‘skilled india’ workforce, the CoAi is launching a massive outreach program to mobilize the underprivileged youth in the remotest parts of the country for skill training. the program that aims to reach out to a massive 440 crore young population will help implement the pradhan Mantri Kaushal Vikas yojana (PMKVY), a flagship outcome-based skill development scheme under the Ministry of skill Development and entrepreneurship, which plans to skill over 24 lakh youth across the country by the end of the year.

the announcement of the outreach program by the telecom

operators of CoAi membership comes close on the heels of the national launch of the pMKVy scheme by the Hon’ble pM of in-dia, shri narendra Modi.

skills development is a key priority for india under the lead-ership of pM Modi. this is not only essential for economic devel-opment, but it is also important to provide wings to the aspira-tion of the country’s youth for good-quality, better-paying jobs and self-employment opportunities. india has an once-in-a-life-time opportunity to become a pool for skilled human resources to the world, particularly the ageing developed economies, if it is able to skill its young population.

one of the biggest hurdles facing skills training in india is reaching out to the youth in the remote areas of the country.

CoAi Core Members’ outreach program, aims to address this challenge. initially, a pilot project in Bihar covered a subscriber base of over 2.2 crore people and the same is now being rolled out nationwide by the CoAi core members to cover nearly 440 crore subscribers with the launch of the pMKVy scheme.

How this outreach program will work: to begin with, the telecom operators would send out sMss and voice-based awareness messages to the targeted subscriber base, sharing a specific toll-free number (1800 102 6000) on which interested recipients give a missed call. once a missed call is received, an sMs would be sent out in regional languages, informing the candidates that he or she would be receiving a call shortly. An interactive Voice response (iVr) message that would ask for their location, employment status, Age, Gender and Job prefer-ence would be pushed to the candidate to enable their inputs on their profile. The data would be captured and reports shared in a pre-defined format for further targeting by training partners of the national skill Development Corporation (nsDC), so that each interested candidate can be mapped to the closest train-ing centre. Following this, an invitation message with date, time and address of the nearest centre would be shared with candi-dates, followed by a reminder call and text message directing them to the nearest centre to enroll with the program.

on the occasion of the launch of the outreach program, rajan s Mathews, Director General, CoAi, said, “the demo-graphic make-up of the country indicates that almost 54% of india’s population is below 25 years; and as much as 75% of this population remained unemployable due to lack of requisite skills. the national policy on skill Development has set a target of skilling 500 mn people by 2022. With targets so ambitious, the challenge of reaching out to the millions of young people for mobilizing them to acquire professional skills needs to be overcome. the indian mobile telecom industry, which is the world’s second-largest market with close to a billion subscrib-ers, is ideally placed to help enable this massive outreach pro-gram to reach out to around 40 crore people and contact the un-skilled workforce to seek skill training under the pradhan Mantri Kaushal Vikas yojana that has been launched. We are happy to be part of this major effort for nation-building and look forward optimistically towards the grand success of this campaign.”

tata Docomo announced the launch of new exciting roaming plans for its post-pay and pre-pay customers across all circles. these plans range from inr 49 to inr 225 for post-pay and inr 46 to inr 90 for pre-pay customers, respectively, offering reduced local and outgoing stD call rates and un-limited free incoming calls.

For the post-pay plans at inr 49, 99, 149, 199 and 225, customers will have to pay a monthly rental of the same value to avail all local and stD outgoing calls on roaming at only 60 p/min, 50 p/min, 35 p/min, 25 p/min and 50 p/min, respectively. Post-pay customers opting for the first four plans will also enjoy free incoming calls on the tata Docomo net-work for one month. the plan at inr 225 will allow customers to enjoy free incoming calls on all networks.

For the pre-pay plans at inr 46, 76, 55, 90, customers will have to pay a rental of the same value to avail all local and stD outgoing calls on roaming at 30 p/min, 50 p/min, 30 p/min and 50 p/min, respectively. prepay customers opting for the plans will enjoy free incoming calls on network for a week. the customers opting for plan at inr 76 and inr 90 will also enjoy free talk time of inr 25 and inr 40, respectively.

“With increased voice traffic driven by the need to al-ways stay connected with family and friends, we have been proactively introducing affordable products and services in the market for our growing customer base. We believe that each customer has unique requirements and therefore, we

have launched different products for our post-pay and pre-pay customers to suit their needs. our new range of roaming plans are reasonably priced and suited for low, moderate as well as high-end users in the country,” said Gurinder singh sandhu, Head - Marketing, Mobility, tata Docomo.

Being a customer centric brand, tata Docomo has been consistently introducing innovatively designed personalized products and services especially for the younger generation, as millennials has been recognized as the prime divers of growth in both voice and data. the new range of products will enable customers to stay connected endlessly on the compa-ny’s superior network across the country.

Tata Docomo reduces local and sTD Outgoing Tariffs While roaming

COai launches Massive skilling Program for Pradhan Mantri Kaushal Vikas Yojana

For more news visit: www.mobilityindia.com


12 tele tAlK

the new-age consumer is digitally empowered and prefers to pursue a lot of activities online. right from shopping

online, paying bills, booking tickets to even reading and writing online, consumers have taken a digital leap. this is evident from the way they consume data. owing to this digital revolution, more people are upgrading their mobile devices and looking for superior internet experience.

riding the digital wave, Vodafone india made the best of it by offering a range of services aimed towards offering a superior experience to its customers. With its Mobile First Approach, Vodafone india aims to become the channel of choice for digital adopters for transactions, self-care and discovery by delivering simple experience across digital assets and, be the primary customer interaction platform with an intelligent and personalized experience that creates relevant, engaging and smart interactions to deepen our customer relationships.

the catch is to help customers partake in the digital revolution. red Box, a unique service exclusively offered across 9800 customer care centers is one of its kind service that enables seamless data transfer from old mobile device to a new one. Data transfer probably is the biggest challenge for customers when they want to shift to a new device. the telecom giant quickly lapped up the opportunity to touch base

leVeragingdigital assets for enhanced customer experience

with customers in a unique way. red Box, a free of charge service became an instant hit among customers.

As it extends the retail footprint across india, it also continues to offer a superior digital experience and solutions to its customers. My Vodafone app comes bundled with an inbuilt Gps locator, helping customers locate the nearest customer service centre. the dynamic app also enables recharge and bill payment of all Vodafone numbers seamlessly. My Vodafone app has received more than 5 million downloads till date and has over 1.4 mn unique users.

For a more digitally evolved customer, Vodafone india took a significant step by simplifying the user interface across the website. Features like automatic identification of circle and improved product selector were integrated for probable customers that could easily be converted. For existing customers, the number of steps taken to facilitate the transaction is reduced to 3 from 5, helping them save significant amount of time. The website currently has a simplified navigation which led to increased recharges and sale of roaming packs.

Constant innovations and seamless interaction with customers have been influential to the success of Vodafone in india.

14


iBall slide o900-C tablet launched

sanDisk launches High Capacity inAnD 7232 storage solution for Mobiles

irevo launches smart pC with an Amazing offer!

iBall introduced iBall slide o900-C with its superior performance and loaded features is indeed a complete package with unparalleled performance and aesthetics! priced at rs. 12,999, iBall slide o900-C is a testimony to iBall’s track record for tablets that are inspired by the user’s needs.iBall Slide O900-C pushes style profile high, light and compact enough to hold in one hand and it gives you all the reasons to flaunt the two refreshing available colors star grey and metallic henna. Complimenting looks is the performance of the octa core processor, iBall slide o900-C has been equipped with 2 GB rAM and 16 GB in-built memory, expandable up to 32GB. the tablet’s capacitive multi-touch on 7.85-inch HD ips display features 1024×768 resolution, bringing in superior quality with superior graphics.

14 laUnCHPaD

Zebronics Unveiled 3D 7.1 surround sound ‘iron Head’ HeadphonesZebronics unveiled its newest high-end ‘iron Head’ Headphones,’ to enhance the audio landscape which sounds beyond the limits of the headset. For the authentic sound experience to be exactly the perfect match of game play or cinematic experience, iron Head Headphones deliver astounding sonic depth creating your own virtual world through a simulated 3D surround sound.Commenting on the launch of iron Head, Mr. pradeep Doshi, Director – Zebronics says, “We are thrilled to announce the best possible audio experience with iron Head Headphones. the surround sound 7.1 headsets is an excellent way to increase the immersion of your experience.”priced at rs. 2199, the advanced technology iron Head delivers simulated surround sound that has to be heard to be believed! the product is available at all the leading retail stores and ecommerce portals.

sanDisk introduced the inAnD 7232 storage solution, a new, advanced embedded flash drive (eFD) optimized to deliver best-in-class imaging performance and superior storage capacity in flagship mobile devices. Available in capacities up to 128GB1, the inAnD 7232 storage solution enables original equipment manufacturers (oeMs) to introduce smartphones, tablets and other connected devices that feature ample storage to meet the needs of increasing consumer content while providing data-rich application experiences and next-generation digital photography capabilities.

irevo Multimedia announces the availability of irevo smart pC across india. the smart pC was announced in March 2015 and now the product is available for sale in india.the irevo smart pC comes with a wireless keyboard and mouse, which makes it easy to interact when the device is connected to a tV. the smart pC comes in two models. Model QC1 B08 has 8 GB storage and is priced at Mrp rs 7999 and model QC1B16 has 16 GB of storage and is priced at rs 9999. All the devices come with 1-year warranty and it is available all across the country through national Distributor at the leading outlets.


portronics Unveils sound pot, portable Bluetooth speakerportronics releases yet another marvel from its innovative stable – sound pot. the portable Bluetooth speaker, sound pot is quite aesthetically designed and boasts compact cylindrical design and premium rubber finish. It also offers high quality loud yet ‘pleasing to ears’ sound for devices like iphone, pDA, ipod, computer, ipad or other Bluetooth Audio devices. it is a small-sized convenient electronic solution for listening music anywhere and anytime, even while travelling due to its Bluetooth features.

For more product launch updates visit: www.mobilityindia.com

Mobility August 2015Mobility Augut 2015

16 analYsis


tHe psyCHoloGy BeHinD

Using Wearables: it takes more than data to get users motivated

elizabeth Churchill, a specialist in user experience with a background in experimental psychology, is studying how to go beyond the data wearables gather to motivate people on a subconscious level to take charge of their health. she is coauthor of ‘Wealth Creation: Using Computer science to sup-port proactive Health,’ published last november in ieee’s Computer magazine, which can be down-loaded from the ieee Xplore Digital library. “Humans have complex motivational systems,” she says. “if designers of wearables don’t understand people on a holistic level, then they create devices that won’t work over the long term for the majority of users.”

MisleaDing MOTiVaTiOn the popularity of wearable trackers in the past few years is partly due to outside incentives: for example, employers providing a discount on medi-cal insurance premiums or competition among col-leagues for a prize. “these are examples of coer-cion in the best sense of the word,” Churchill says. But once the incentive is gone, it’s difficult for users to keep up the same level of engagement. “if i go running, i’m doing so because i want to be fit and healthy. I run because I want to feel good, fit into a smaller dress size again, breathe fresh air and see my neighborhood,” she says. “there are

many levels of motivation that are not about how many steps i took or if i get a discount.” Because wearables simply present a number, the data alone is often not meaningful enough to keep people de-voted to their devices.

MAKinG Fitness FUn to learn what actually makes people tick, Churchill and other researchers are taking cues from gaming and social media. take the Zombies, run! app. A team that included a science fiction writer, a game developer and a

-Monica rozenfeld, ieee Member

if you’re like me, you’ve probably bought a wearable that tracks your steps in hopes it will inspire you to walk more. And if you’re also like me, you learned quickly what it takes to reach your daily

goal and started leaving your gadget collecting dust in a drawer. this is not a unique scenario. According to endeavor partners, a market researcher, while at least 1 in 10 Americans over the age of 18 owns a tracking device like the Fitbit or nike Fuelband, more than a third of those who get them abandon them within a few months. the reasons given include meaning-less stats, poor design, and loss of interest.

AnAlysis 17

Mobility Augut 2015

personal trainer designed it to motivate people to ‘run for their lives.’ it’s more than 800,000 users plug in their headphones and listen to a narrative that warns them when zombies are hiding behind trees or trailing them. it then instructs the runners to pick up speed or slow down and even tells them how to collect virtual medicine or weapons as they run. When the run is over, users can view a map on their devices of the route they took and see where the zombies were. they can then use the supplies they collected to play a virtual game. “Gyms try to do something similar by installing tVs in front of the treadmills or playing music as an attempt to turn something that doesn’t feel plea-surable into something that is at least tolerable,” Churchill says. Wearables may try to do this by re-warding users with badges for their hard work, but people tire of this tactic fairly quickly, she says. While not everyone is a gamer, she points out, Zom-bies, run! and apps such as ingress, which use Gps coordinates to inspire people to move around their neighborhoods in a game they can play on their smartphones, can provide invaluable lessons. “Humans are natural storytellers, and these apps make them part of the story,” she says. “they’re immersive. you want to keep going.” they not only track what users have already accomplished--they also help them gradually improve by encouraging

them to take on a more difficult path or run longer or faster. this isn’t happening with wearable trackers, whose users tend to stop being active once they reach their original goals. some feel using their trackers is a chore, Churchill says, while others say they feel en-slaved by them.

peer pressUre While gaming can have a big impact on engage-ment levels, so can social media. one way is by tapping into niche online communities, such as those for working mothers or people training for a 5K race. some people will announce a personal health or fitness goal on Facebook. These social platforms--whether they’re made up of strangers striving for the same objective or friends and family--help make people feel accountable. Moreover, collecting information from these sites’ events calendars, which may include the date of an upcoming local race or a high school reunion, can add an extra layer of motivation by reminding us-ers of what they are striving to accomplish and how much time they have left to do it. “people make commitments to themselves and oth-ers, and wearables can be better designed to help them stick to their goals,” Churchill says.

enTerPrise MObiliTY: a big eMerging

T r e n D

the rapid proliferation of powerful mobile devic-es is bringing growth in the enterprise mobility market. enterprises are looking for cost-effec-tive, mobile solutions that can positively impact organizational effectiveness and give real-time

access to organization data anytime, anywhere. in short, organizations are seeing enterprise mobility as a tool for enhancing productivity and effi ciency of the organization as a whole as well as of its employees. this has pushed en-terprises to look for specialist providers who can meet this demand, thereby, leading to a plethora of opportunities for product fi rms in enterprise mobility area.

What is enterprise mobility?enterprise mobility initiatives are not new to the indian

landscape, but the focus was on enabling voice commu-nications and email access over mobile handsets. rising consumer popularity of mobile internet access devices such as smartphones and tablets has set the scene for their incorporation into the workplace. However, it has its own challenges and risk related to data security and privacy.

the combination of increased business process auto-mation and remote access to the network constantly has excellent potential to raise productivity. With smart busi-ness users demanding access to corporate data anytime,

reVieW18 CoVer storyreVieW18 CoVer story


leader in this space. our prepackaged products for day-to-day business needs, our vast domain knowledge clubbed with state-of-the-art r&D on mobile technologies differenti-ates us from the rest. our mobility implementations have delivered ROI and huge business benefi ts to our customers.

How mobile platforms have proved to be technological solutions for corporate businesses?

With the ever-changing technology and most of the businesses racing towards saving a lot of time, money and manpower, mobility is defi nitely the next gen solution. Mo-bility not only helps build business on mobile platforms but also delivers better and faster revenue realization for enterprises. some of the key processes that change with mobilization are:

sales: Giving real-time access for your sales personnel for any information, pricing confi gurations, access to all the customer or prospect information at the right time to shorten sales cycles and increase conversion rates.

OPeraTiOns: Capturing real-time, accurate information from remote locations, providing better fi eld-service opera-tions. this leads to better customer service and employees able to make informed and accurate decisions.

FinanCial: Improving cash fl ow and accurate forecast-ing by enabling remote personnel to capture and provide real-time information. real-time approvals will speed up business processes across the organization and eventually have an impact on the bottom line.

Training: Connecting with the employees on the fi eld and sharing necessary information; and enables individu-al staff members to receive support at critical moments, an obvious help to technical fi eld personnel and sales people.

CUsTOMer eXPerienCe: Improving the rate of satisfi ed customers by reaching customers at the point-of-sale. Able to personalize a customer’s buying experience every-time they interact with anyone in the organization.

What are the advantages of using mobil-ity by enterprises?

in today’s competitive market, one of the crucial factors for a company is to combat the competition and capture market share by improving fi eld productivity. Automation ensures the most mobile-friendly way to carry out the busi-ness process.

since inception, we have helped our customers empow-er their mobile workforces to access, report and share infor-mation when and where they need to. We do this by making it easy and faster to implement systems that mobilize day-to-day business processes. We believe that automating and optimizing business processes represents substantial

anywhere, mobility devices and solutions will become inte-gral components of the overall technology strategy.

Big data, cloud, social media and mobility are the four ‘transformative megatrends’ that will shape global tech-nology adoption over the next decade.

Big data is at a very nascent stage in india but is al-ready touted to have considerable potential. indian enter-prises are experiencing considerable technology transfor-mation across infrastructure, applications and end-user computing.

This is due to:• Proliferation of newer devices like smartphones and

tablets• Increasing enterprise IT adoption• Implementation of Government projects of consider-

able size, such as UiDAi and national Knowledge net-work

• Rapid adoption of wireless broadband• Increasing use of online retail, travel and banking• Over the next decade, digital information in India will

grow from 40,000 petabytes of data to 2.3 million pet-abytes, twice as fast as the worldwide rate. With 900 million+ mobile connections, 100 million+ active mo-bile data users and increasing number of connected devices, the amount of consumer and enterprise data will grow exponentially.

What is the role of digital platforms to meet business needs?

With the launch of Digital india, the indian economy is set to transform dynamically. in such times where every-thing is instant, quick and handy, consumers expect noth-ing but prompt and smooth services. To fulfi ll these expec-tations, major players in the goods and services industry are increasingly adopting digital means to reach out to consumers. enterprise Mobility is one of the fastest grow-ing markets with demands from across all sectors. Given the penetration of the smartphones and better connectivity, this demand will sustain.

Mobicule is rightly positioned to be a niche player and

CoVer story 19CoVer story


“We at Mobility magazine had an interaction with siddharth agrawal, Founder and CeO, Mobicule Technologies, which is a niche player in Enterprise Mobility Segment dealing into simplifying business processes for corporate, to know the challenges and opportunities in this market segment.”

cost-saving and revenue generation opportunities for most enterprises. With these beliefs in mind, we offer our cus-tomers mobile application software that enables them to AUtoMAte their business process, MArKet their products & services, eDUCAte their employees and AnAlyZe the progress with Control over data security.

What is the impact of these technologies on the business of corporates?

enterprise mobility can have a profound impact on your business. it has the ability to optimize your business processes across the organization, and even create new business models that could be potentially viable. similarly, i believe, mobility is one of those trends that will have a

profound impact on many industries, especially with the adoption of internet & ‘always-on’ connectivity spreading to remote areas. our implementations have impacted the core of the businesses, as bills are more accurate and reliable, loans are processed faster, revenues realization cycles have shortened and there is more control and vis-ibility on sales.

What are the challenges in the enterprise Mobility segment?

the biggest challenge is adoption and change man-agement. With these solutions, now there is real-time vis-ibility and control and also more transparency in process-es. this is not just a technology change but also a huge

amit Madhan COO – IT, E-Services & Insurance, Thomas Cook

“We chose Mobicule technologies as a partner and are delighted with the outcome – a virtual eBrochure that showcases all our leisure travel products with intelligent features, including access of live discounts and package comparisons.”

ranjit satyanath Sr. General Manager - Solutions & Technol-ogy

“the application (First Citizen) creat-ed by Mobicule fits the bill to the t as it covers all areas such as rewards, exclusive benefits and privileges.”

spokesperson Mahanagar Gas Ltd

“earlier, meter read-ers were often unable to access houses to

reVieW20 CoVer story


Clients Feedback

change in the way processes used to work. poor con-nectivity and speeds, hardware standardization costs, on field support and security risks are some of the other challenges which will become more evident as the enter-prise mobility becomes mainstream and more workforce is mobile-enabled.

What are the recent applications of Mobi-cule Technologies?

Mobicule brings the power of mobility to solving the pressing and strategic challenges companies face in day-to-day business processes. our core product, msales, is a solution that allows our clients to make their current op-erations as efficient and cost-effective as possible, and to

invest in innovation to unleash new potential across their organizations.

From punching sales order to Generating invoices to Collection of outstanding payments, msales connects the on-field executive with the core systems thereby increas-ing the productivity. Moreover, msales - Dashboard also enables the executives to have a 360-degree view of their organization’s Kpis to plan the future strategy. Along with optimizing business processes, Mobicule also helps com-panies connect with their consumers leveraging the mo-bile technology.

More than 25 million transactions are punched by around 50k users across 8 industry verticals using Mobi-cule’s applications.

ajay Kumar Meher CIO, SONY Entertainment Network

“We at sony entertainment network believe in in-novation along with the strategic directions in availing information for the right people at the right place in the right time. With this application, we have been able to achieve desired excellence which has a catapulting ef-fect on user’s delight.”

read meters or there were often mistakes with the reading. in some cases, custom-ers refuted the charg-es even though the reading was accurate because they felt that their consumption could not have been so high. We felt the need of the hour was to address this issue at the earliest.”

P C Panda CEO, Riverside Utilities

“We are pleased to implement the msales

Utility solution designed by Mobicule tech-

nologies in our electricity meter reading sys-

tem. it helps us in saving lot of time, space

and keeps us technologically updated. We are

hoping that this new meter reading system will

also reduce the complaints and help us en-

hance our consumer’s trust in us”

21CoVer story


Clients Feedback

22

to widen customer base, pan-india and be more readily available to our audience, we are associating with the multi-brand outlets and looking at an annual growth of 10%.

today, brands which have been selling only online are also gradually strengthening their offline routes. Gionee is further strengthening their offline retail presence. In an interaction with Mobility, Arvind Vohra, Country Ceo and MD, Gionee india, feels that offline channel is still the best way to approach a customer and showcase their services. Offline channel is still the best route, since the distributors can know the products and brand well and promote accordingly. it assures quality customer services and of-fers the right price. that will help the brand in the long run.

Please brief us about gionee’s current distribution model.A robust well-planned distribution network is key to the success of any brand operating in the market. Gionee has its distribu-tion network well organized. in fact, i would give our distribution model the credit for our growth in india in such a short span of time. We are well-spread across all zones in india and have our distributors located in north (Hp, Up, punjab), north-West (rajast-han) Central (Mp) and south (Hyderabad, Bangalore, Chennai, Kerala), east (West Bengal, Guwahati, shillong) and West (Maha-rashtra, Gujarat). our distributors work with us like our partners, rather than simply suppliers, and they have the entire responsibil-ity of leading their respective areas, and this relationship espe-cially makes them feel as part of the team and would drive them to deliver the best results.

Q. What is your strategy for strengthening your offline retail presence?We have been channelizing our efforts to build a strong retail presence in india along with our other initiatives. it is essential for a brand to be easily accessible to the consumers which is pos-sible if you have a robust presence in the market. We are rapidly expanding and opening the Gionee brand stores across india and our next big step is associating with the Multi-brand retail Channels which would give an impetus to our growth strategies. We have been selling through our distributors and currently sell through 45,000 retail outlets and we are also present in 2500 shop-in-shops which we are planning to increase to 5000 this year. Also, we have 6500 isp and are rolling out shop signage at a rate of 1000 a month.

Q. Please elaborate on your concept behind the tying up with the multi-brand retail outlets.the indian consumers while buying are looking at bigger retail outlets than at small shops. today consumers prefer to go to multi-brand retail outlets because of the varied options available and the convenience they offer. in an effort to widen our customer-base pan-india and be more readily available to our audience we

neW initiAtiVe

gionee aims to gain a bigger Market share by Associating with Multi-Brand outlets

are associating with the multi-brand outlets.

Q. How do you see this association benefiting Gionee as a brand? How these tie-ups going to affect your sales in india?india is a rapidly growing market and it is important to cater to the needs of our customers in an efficient manner. Gionee has already been able to carve out a niche for itself in india, but in order to ex-pand our reach and be able to touch more consumers across india, we are associating with the multi-brand retail outlets. Associating with the retail partners will give Gionee pan-india presence and will definitely boost our sales. We are looking a growth of 10% after this association.

Q. Why has Gionee opted to take offline approach when many brands are focusing only on online distribution models?

At Gionee, we feel that the offline channel is the best way to ap-proach a customer and showcase our services. i do not think there is any disadvantage to the offline channels with the latest trend of consumers using e-commerce portals. some consumers may have been lately shopping from online stores but that percentage is still meager. Offline channels still make approx 85% of the total sales when it comes to mobile gadgets. Brands who have been selling only online are also gradually taking the offline route seriously now, because it is important for a brand to have offline presence to reach out to a larger chunk of the market.

Also i feel today there are a lot of shortcomings in using the e-commerce channels. Consumers feel certain level uncertainty of after-sales-customer-services when it comes to buying via e-com-merce channels. Offline channel is always better at giving higher confidence level to the consumer regarding after-sales-service, be-cause distributors and retailers know the products well and they always try to maintain a good image and hence are bound to give better after-sales-ser-vice. in case of online portal, the direct personal interaction between the sellers and the buyers is limited and often it is indirect and hence the con-fidence level of the customer is also limited. All these factors underscore the importance of offline channel while it comes to enhancing the brand image and growth.

gionee as a brand is competing with the likes of apple and samsung. gionee’s average selling prices and the quality of the devices are higher than the industry standards. gionee is looking at creating a brand im-age with a long term goal in india.

Flash sales have been quite a hit with few brands like Xiaomi and Mi-cromax. is gionee planning anything on the same lines anytime soon?

our selling and distribution model is very different from others and we have always preferred the offline model. Having said that, Gionee is not completely opposed to online sales model provided the portals adhere to our terms and prices. We believe in keep-ing the customers faith by not quoting different prices for different channels.

our sales have been impressive and we have been faring very well keeping to the offline channel. Online players are only playing on price for luring customers. there is no value addition. Gionee has been able to disrupt the market by offering innovative products and our focus as a brand has always been to provide our consumers with an overall better user-experience which is through the optimization of hardware and software. We don’t really feel the need of having any flash sales and we are happy to continue the way we have been functioning. looking forward, we plan to have 250 brand stores and 1000 service centers by the end of this year.


You have a vast experience with major brands in india. How do you feel inFocus will manage itself in india?

inFocus has already set off on its high-growth trajectory in the indian market and has created a true disruption as far as the smartphone space is concerned. the Usp of our products is that they have been reverse-engineered after a careful study of consumer demands and expectations. each product is an epitome of technological innovation, superior build quality and features that far surpass everything in its price segment. this is the recipe for inFocus’ success in the country so far and we will continue to be guided by this vision.

inFocus, a Us pioneer in the visual communication market, and Foxconn, the global leader in consumer electronics manufacturing, have come together in a strategic partnership to build the unbeatable inFocus mobiles. the products not only sport the best-in-class specifications but also come at price points that delight.

the difference in approach, as mentioned above, is that all our products are fashioned on the basis of extensive consumer feedback. We have identified the vast and diverse consumer segments in the country and have reverse-engineered handsets that truly reflect their specific

Us brand inFocus enters indian Mobile Market with a budget smartphone M2. inFocus mobiles are manufactured by Foxconn, the world’s largest Original equipment mobile phone manufacturer and therefore the devices come with the guaranteed top-of-the-line build quality. The customer response to the last two devices inFocus M2 and M330 has been phenomena; over 1.5 lakh devices sold from a single online platform without any aggressive marketing initiatives.

In an interaction with Mobility magazine, Mr. sachin Thapar, Country Head, InFocus Mobiles,

shares company’s future plans in India.

“We HaVen’T FaCeD any issues or complaints of even the most minor nature” sachin thapar, Country Head, inFocus Mobiles

24 personAlity


of 2500 mAh. the quad-core 64-bit processor offers a faster processing speed and an enhanced performance giving an exceptional multimedia and 3D game-playing experience.

Do you find the online platform more convenient than the traditional retail channel?

While we have taken to the online platform in the initial stage, both offline and virtual modes are equally important for us. We will be leveraging the benefits of both channels depending on timing and the nature of the product. Going forward, you can expect us to focus on both the forms of retail.

How big is your team in india? any expansion plans?

At present, we have a 40-member strong team. As we grow and bring in more products, we will certainly look at expanding this number.

What more exciting things can we expect from inFocus this year?

While i can’t divulge much at this stage, all i can say is that you stay tuned in. it will be well worth it!

aspirations and desires in terms of features, aesthetics and price points. We have made significant investments in r&D to this end and are happy to see the truly encouraging results of our efforts.

What’s your role? As the country head of inFocus Mobiles, my job is to

spearhead the strategic roadmap for the company in the indian market. launching the revolutionary mobile handsets and driving all sales and marketing initiatives have been my responsibility. Under my leadership, the objective is to create a disruption in this space and also create tremendous value for our customers. My aim is to provide decisive leadership to the inFocus brand in india and to build handsets with superb features, superior build quality and unmatched American design.

We have seen a couple of good devices from inFocus that already sold in good numbers. What’s your experience with the first 2 models?

the response to our initial launches, the inFocus M2 and M330, has been phenomenal. We have sold over 1.5 lakh devices from a single online platform without any aggressive marketing initiatives. this experience has been very rewarding as it’s a culmination of all our efforts so far. Most of the rapid sales were spurred by word-of-mouth publicity which showed that our customers were extremely happy with the devices and the innovations and value they pack in.

How are you resolving issues that you have encountered with your first lot?

We haven’t faced any issues or complaints of even the most minor nature. We introduce a product in the market only after our quality check teams are completely satisfied with the product. there is simply no room for error and our customer response is testimony to this fact.

Tell us about your latest models that you have recently launched in india?

our latest models in india are the inFocus M350 and M530, both absolute winners in their own right. the ‘mother of all selfie smartphones,’ the InFocus M530 is the most unmatched selfie phone won hands down with no other model in the market that can even come closer. it has an unbeatable front and rear camera at 13 Mp. With the phenomenal rear dual color LED flash camera with optical image stabilizer and F1.8 aperture, the device delivers a spectacular photography experience, while the sleek ceramic-looking back and superbly elegant metal ring reflect the premium taste of India’s young professionals and trendy college-goers. More than just beautiful design and a killer camera, the M530 comes equipped with a segment- leading octa-core processor.

similarly, the M350 is smart, sleek and stunning with the thinnest part being only 3.5mm. in its category, it sports the most superlative front camera of 8 Mp with auto-focus and a Bsi sensor. Additionally, it has the best battery back-up

25personAlity


AppsMade in India26 speCiAl story


nearly two-thirds (63%) of global consumers

have issues with Wi-Fi at home – a likely consequence of the growing number of connected media devices and a tremendous opportunity for service providers to improve connectivity issues.

the 2015 Arris Consumer entertainment index (Cei) reveals that consumers demand Wi-Fi without limits, and highlights a growing disparity between expectations and reality when it comes to Wi-Fi at home. The findings also point to a connection to the expanding ecosystem of devices and the growing popularity of streaming

services. Worldwide, the average

home now has six media devices connected to its Wi-Fi network, and the average household spends almost 6.5 hours each week streaming a subscription service. Moreover, four out of five (81%) of those who stream now do so at least weekly, up from 72% just last year. there is a clear connection between Wi-Fi and mobile tV too, with nearly three-quarters (73%) of people who watch mobile tV at least once a week, using Wi-Fi to do so.

these trends are a likely culprit of the internet issues

THe 2015 arris inDeX reveals Disparity between expectation and reality of Home Wi-Fi

that nearly two-thirds (63%) of global consumers experience, as well as their renewed interest in high-speed internet in every room of the house – a service that 72% indicated was either very important or vitally important.

the research underscores new qualifications for the rise of both mobile tV and binge-viewing. While the popularity of mobile tV continues to increase—more than half (59%) of consumers are now watching tV on-the-go—the potential for growth is greatest in older demographics, where barriers of inconvenience and cost continue to challenge broader market adoption. Meanwhile, binge-viewing has

evolved into a very personal and solitary activity for 60% of binge-viewing consumers.

the good news for service providers is that these trends represent a number of opportunities to make it easier for consumers of all ages to download or stream content to customize content and services to the individual consumer experience, and to solve connectivity issues by giving consumers a high-speed wireless connection where it is needed—all over the home—through better Wi-Fi equipment and training.

Key findings from the 2015 arris Consumer

entertainment index include:1. Good quality Wi-Fi has

become a necessity in homes: 72% of consumers consider a high-speed internet connection in every room of their house either vitally important or very important. And, more than half (54%) state that it is vitally important to have high-speed Wi-Fi that works outside of its current range. service providers have a tremendous opportunity to solve connectivity issues for consumers by providing reliable, high-speed connections throughout the home.

2. popularity of mobile tV is maturing among younger demographics, but future growth will rely on older generations: More than half (59%) of all people now watch mobile tV, rising to 72% of 16-24 year-olds. However, while young people watch the most mobile tV, there has been no increase in the number of viewers. For 65+ year-old consumers, the number of mobile tV viewers has increased by a remarkable 11%, up from 19% last year. this demographic presents an excellent growth opportunity for operators if they can help consumers overcome barriers of inconvenience and cost, and make it easier to download or stream content.

3. Consumers prefer to download vs. stream mobile content: nearly three-quarters (72%) of downloading consumers say it is important to be able to download content to a device so they can watch it on-the-go without an internet connection, rather than having to rely on cellular connections to stream. Also, 73% of the respondents who watch mobile tV use Wi-Fi to do so. this presents an opportunity for service

providers to facilitate content downloads to mobile devices.

4. Binge-viewing has gone solo in 2015: 60% of binge-viewers do so alone, and the average binge-viewing consumer now watches for 3 hours in each sitting. thus, service providers have an opportunity to personalize content and services for the individual and deliver a more tailored customer experience.

5. slow Growth in ott Fails to Draw Broadcast tV Users: the past year has seen a nominal increase in ott users (from 93% to 94%) and a similarly nominal decrease in broadcast tV users (from 97% to 96%). this highlights a disparity between industry expectation of these services and their actual rate of acceleration and suggests that Broadcast tV remains king for now.

sandy Howe, senior Vp, Global Marketing, Arris, commented: “the Arris Cei research offers our customers invaluable insight into the evolving consumer interaction with entertainment technology and content. it underscores four major trends: 1. consumer dependence on Wi-Fi and consequent frustration with its quality, 2. the concurrent growth and hindrance of mobile tV adoption, 3. the growing preference for downloading vs. streaming mobile content, and 4. the increasingly personal nature of binge-viewing.

“All of these trends point to a tremendous opportunity for service providers and programmers to customize their offerings to these new consumer trends and to ensure the quality of the home’s Wi-Fi network, which increasingly is bearing the weight of this evolution in services.”

reliable Wi-Fi evolves from a convenience to a necessity in every room

27speCiAl story


reliable Wi-Fi has become a necessity in homes as the average global household now has an average of six media devices connected to its Wi-Fi network. However, two-thirds (63%) of consumers have experienced significant issues around slow internet speeds that affect streaming and downloading of large files and video. service providers have an opportunity to solve connectivity issues by giving consumers a high-speed wireless connection where it is needed – all over the home. • 72% of consumers say

having a high-speed internet connection available to use in every room of their house is either vitally important or very important.

• On average, 54% of respondents say it is vital to have high-speed Wi-Fi that works beyond its current range, it is even higher in some countries, most notably in Asia-Pacific:o south Korea (68%)o China (67%)o india (61%)

• Issues with streaming and downloading content varies by country:o Four out of five (80%) of

Chinese internet users experience issues – the highest reported

o A third (38%) of Japanese internet users experience issues – the lowest reported

• Respondents are disappointed with Wi-Fi quality in multiple rooms in the house:o living room: 13%o Master bedroom: 13%o Kitchen: 10%o toilet and bathroom:

10%

• While on average, 29% of global respondents use a Wi-Fi range extender, it is even higher in some countries: o More than half of people

in india (52%) use a Wi-Fi range extender

o 47% in Brazilo 42% in russia

• And while on average 19% of global respondents are considering getting a Wi-Fi range extender, again, this trend is even higher in some countries:o 32% in Mexicoo 29% in turkey

• The bedroom has become even more popular as a place to stream tV and movies:

back younger people from watching mobile tV. For older people, the screen is the main reason

• The majority of mobile TV consumers use Wi-Fi:o 73% use free Wi-Fio 50% use 3G/4G/5G

Consumers prefer to download rather than stream mobile content because of patchy coverage while on-the-go

the majority of respondents prefer to download vs. stream content for mobile viewing. 72% of downloading consumers say it is important to be able to download content to a device so they can watch it on-the-go without an internet connection, rather than having to rely on cellular connections to stream.• Consumers mostly prefer

to watch mobile tV while travelling: o 44% watch on public

transport (highest in south Korea at 68% and singapore at 67%)

o 41% while waiting to meet someone (highest in Brazil at 54%)

o 31% watch in the car (highest in india at 52% and in the Us at 44%)

o 31% while waiting to receive a service such as at the doctor’s or a repair shop (highest in Brazil at 46%)

o 30% at restaurants, cafes, bars or pubs

o 27% while out walkingo 24% at a hotel o 14% while shopping

• 68% of respondents said they are interested in a service that allows them to watch any tV program at any location o rising to 75% for 16-24

year-olds

binge-viewing is a solo activityexpanding on binge-

viewing trends uncovered last year, binge-viewing has gone solo in 2015 – service providers have an opportunity to personalize content and services to the individual for more tailored customer experiences

• 60% of binge-viewers in 2015 said they do so alone

• Solo-binging is most popular in the Asia-Pacific region:o Four out of five (80%) of

binge-viewers solo-binge in Japan

o 77% in China o 72% in south Korea

• And is lowest in Latin America:o Mexico solo-binges the

least with only 40% of

o 35% of those who stream a subscription service do so in the bedroom (up from 22% in 2014)

• Of course, not everyone even has or uses Wi-Fi at home:o 9% of global respondents

do not have or use Wi-Fi at home

o 17% in russia do not have or use Wi-Fi at home

o 28% in Japan do not have or use Wi-Fi at home

Popularity of mobile TV is maturing among younger demographics, but future growth will rely on older generations

the popularity of mobile tV is maturing among younger demographics, 59% now watch tV on the go. However, future growth will rely on older generations. the industry must help consumers overcome barriers of inconvenience and cost, and make it easier for consumers to download or stream content.• This year, consumers are

7% more likely to watch mobile tV away from home, and 6% more people watch tV in that manner every day

• Most surprisingly, in 2015, mobile tV grew the most among 65-year olds and over (11% increase)

• However, the younger people are, the more they watch mobile tV:o 72% of 16-24 year-olds

watch mobile tVo 53% of 45-54 year-olds

watch mobile tVo 42% of 55-64 year-olds

watch mobile tV

• Mobile TV consumption varies by age group, for 25-34 year-olds, specifically:o One in five (21%) watch

mobile tV dailyo More than half (57%)

watch mobile tV at least once a week (up from 53% in 2014)

o Although, 27% never watch mobile tV (down from 29% in 2014)

• Not everyone wants their TV to be mobile: o 41% of global

respondents never or rarely use a laptop, smartphone or tablet to watch tV outside the house

o this rises to three-quarters (75%) of respondents in Japan, followed by 62% in Australia, and 60% in Canada

• High costs are holding

binge-viewers doing so

• More young people binge-view, and they do it for longer:o 89% of 16-24 year-olds

binge-watch globally o on average, they watch

for 4 hours each timeo 70% of 16-24 year olds

binge-view at least once a month (the same as last year)

• People prefer to binge-watch on a tV, but mobile-binging is also rising: o 69% binge-viewers use a

tV (up from 61% in 2014)o 21% use a mobile device

(up from 16% in 2014)• Binge-watching is a monthly

occurrence for most people:o 33% of all respondents

binge-view at least once a week

o 56% binge-view at least once a month

o 54% of people in Brazil binge-watch weekly though (up from 39% last year)

slow growth in OTT Fails to Draw broadcast TV Usersresults reveal disparity between industry expectation of ott/catch-up tV services and its actual rate of growth and suggests that Broadcast tV remains king for now. • 1% growth in OTT users since

last year (from 93% to 94%)o rising to 12% in the

65+ year-old age group (from 70% to 82%)

• 1% drop in broadcast TV users who have access to ott (from 97% to 96%)

• The average consumer spends 11.8 hours per week watching free broadcast tV o Compared to:o subscription paid tV: 10

hours/weeko internet stream via on-

demand tV service or catch-up tV service: 6.4 hours/week

o internet tVw with / without attached box: 6.3 hours/week

o internet stream via paid subscription tV service: 7.6 hours/week

[Arris’s Consumer entertainment index is a research project looking into the media consumption habits of 19,000 consumers across 19 markets: Argentina, Australia, Brazil, Canada, Chile, China, France, Germany, india, Japan, Mexico, sweden, russia, singapore, south Korea, spain, turkey, UK, and UsA. the research was conducted on behalf of Arris by independent agency, Vanson Bourne].

aVi+i expo in new Delhi delivering solutions to major projects from government

The Indian economic expansion and investment in both government and key private sectors has witnessed large

projects fructifying into execution stage. To a large measure the investment is equally forthcoming from commercial funding since most projects whether a theme park, airport, hotel, mall, studio, university, stadium, assure returns.Almost guaranteed, based on robust growth sentiment of sustenance of purchasing power in India.

Strong Industry supportAVI+I Expo and Conference have been welcomed strongly by the industry and all sectors. Industry associations have enthusiastically supported the platform. EEMA, the entertainment Event Management members have come forward to support the show participating in the three day conference with the EEMA Gurukul, a half-day training sessions programme.

Mr. Rajeev Jain, Treasurer – EEMA said“We are pleased to share that EEMA shall be partnering the upcoming AV Install + Integration Expo and Pro Sound + Light Expo, and we wish the team all the very best”.

Audio Engineering Society of India has extended their support for the said shows and speaking on the occasion Aditya Modi, Secretary AES India said“We wish Asian Business Exhibitions & Conferences Pvt. Ltd. all the very best for its grand success this year”.

Punjab Association of Light & Sound has also announced their support for AV Install + Integration Expo and Pro Sound + light Expo, Mr. Manmohan Jolly, said “We are very positive about the show taking place in Delhi for the first time and we wish ABEC Pvt. Ltd. good luck for their debut show”.Apart from these other leading associations like All India Radio and Electronics Association (AIREA), Central Radio & Electronics Merchants

Association (CREMA), Broadcast Engineering Society (BES), The Institution of Electronics and Telecommunication Engineers (IETE), All India Broadcast Manufacturers and Distributors Association (AIBMDA) spontaneously supports the AVII platform and participates in the inaugural show in August.The Organisers have also arranged for an AVII Tech forum which will conduct Conference & Seminars, this will help disseminate information related to latest trends and developments in the industry. The AV Tech forum will feature some of the acknowledged industry professionals like Sunny Sarid, A.R. Chandrashekhar, Ashutosh Ahluwalia and more. The Conferences and Seminar are planned well in advance and the topics for the same are:

Challenges of large scale stage show AV Av thrown out – (outdoor) Replacing satellite base education

to internet based education Giving shape to the future of

shapeless displays Cloud technology NOFN (National Optical Fiber

Network) – how best can it be utilized Bridging the gap – ICT / AV / Security Harness overseas Audio technologies for critical space Government’s vision for digital India Edge blending technology THE 4K REVOLUTION – what’s next Drone – is it IT or AV?

The importance of showcasing audiovisual innovation and products from leading technology brands worldwide in New Delhi cannot be over emphasised. Actual Users from government have felt the need to assure that implementation of critical projects adopts the latest tools, techniques and trends, be it audio visual at a museum, monument, monastery, or a modern facility with grade Z security needs. The AV Consultants and leading System Integrators

have voiced high decibel appreciation for the platform in New Delhi and are eagerly looking forward to the annual show. New Delhi- the capital city with global agencies and urgent needs for audio video networking both in surveillance and security and defence as well as corporate, education, and health today seeks international standards of excellence in AV Install and Integration. The media industry especially Broadcast IT and IT AV is attracting major investment fuelled by one of the largest entertainment sectors in the world. The Broadcast Industry in India and its highly experienced television studio Integrators are glad to recognise the emergent vibrancy of Broadcast AV solutions that will contribute to their business and transition to the Pro AV market. The 4G impetus and roll out of movies and original programming on internet platforms has seen tremendous OTT broadcast projects going on-stream. Eros Now for example has 17 million subscribers to its OTT platform premiering movies prior to television broadcast!The IT industry equally cheers the AVII platform since the Indian IT industry innovates product and technology which has a global potential and the AVII platform will showcase these cost-effective solutions opening opportunities for Indian companies to leverage their IT AV product portfolio to a global audience at the AVII show which has international audience as its objective since India has the IT tech strength to attract interest from world markets.The retail and hospitality growth in India is well known and the demand for Pro AV across display and projection and AV signage is increasing rapidly. The AVII platform will provide the ideal launch and demo convention for the large body of professionals who are active in New Delhi and North India.

28 CUrtAin rAiser


Digital India and Smart Cities initiative triggers AV networking across sectors

To know more visit: www.aviiexpo.in

speCiFiCAtions• Supports: Headset and

Handsfree Profile, A2DP, AVrCp, AptX, AAC

• Bluetooth: V4.0 Class 2

• Range: 10 metres

• Working Band: 2.4G ISM Band, 2.402-2.480GHz

• Transmit Power: Class 2, Max4 dBm

• Reception Sensitivity: -88dbm (typical)

8/10

9/10

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OVer all

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KingsTOn’s HYPerX saVage saTa iii ssD

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Design


the HyperX savage has in comparison to the HyperX 3K is writing compressed data. the HyperX 3K is sandForce pow-ered and because sandForce control-lers derive write speed by compressing data, they are at a performance dis-advantage when writing incompress-ible data. Advertised write speeds for sandForce powered ssDs are based on 100% compressible data. equipped with phison’s ps3110 sAtA to nAnD 8-chan-nel controller, we get a feature set that includes smarteCC, smartFlush, Guar-anteedFlush, built-in static and dynamic wear-leveling, power saving implement-ed and end-to-end Data path protection, support for MlC/tlC large block nAnD, and more. Kingston has put together a drive that should hit all the right marks when it comes to performance. We have checked the Kingston Digital HyperX savage 240GB sAtA ssD, Kingston’s HyperX savage looked responsive dur-ing the tests, much like you should ex-pect from a ssD.

VerDiCt: it comes with great branding and looks that would stand out in any case when put on display. Whether you are looking for a bare drive or full tilt installation kit, Kingston has you covered with its latest

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ton’s HyperX savage is pow-ered by a phison ps3110-s10

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WHAt yoU Will Get in tHe BoX?Kingston offers the sav-age drive as either a bare drive or as an up-grade kit for laptops or

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kit from Kingston. Apart from HyperX savage drive,

you have a 2.5” UsB 3.0 enclo-sure, 3.5” bracket and mounting

screws, sAtA data cable, hard drive cloning software – download coupon, multi-bit screwdriver that works with other 1/8” hex bits, and a 7mm–9.5mm adapter. All pretty useful parts when upgrading from a mechanical drive. By far one of the most useful parts of the bundle is the UsB 3.0 enclosure. it al-lows you to hook up and easily transfer the data during the drive cloning pro-cess, as well as using it as a portable storage drive. And always liked the way Kingston packed their products.

FeAtUres & perForMAnCe:For three years, the HyperX 3K has reigned as Kingston’s enthusiast grade sAtA iii ssD solution. the HyperX 3K, when launched, was one of the highest performing ssDs on the market. over the last three years, technological ad-vancements have improved ssDs to the point where today’s enthusiast class drives easily outperform the HyperX 3K. Current technology has relegated the HyperX 3K to more of an entry-level performer by today’s standards. Kings-ton, looking to regain market share in the sAtA-based enthusiast sector, is launching a replacement for the dated HyperX 3K. Kingston’s newest sAtA-based SSD, the HyperX Savage, fills the mid-range of Kingston’s HyperX line of ssDs to impress the enthusiast- class. probably the biggest advantage

Mobility Augut 2015

AppsMade in India32 ConsUMer Alert


Things you want to know about Windows 10Microsoft reveals about its next version of Windows

and probably it’s going to be the last major version of Windows.Microsoft is calling its next Windows release “Windows 10,” not Windows 9the Windows 10 core will run on pCs, tablets, Windows phones and even in the Xbox in future.the user interfaces will be tailored for each type of device.

Windows 10 what’s new comapared to Windows 8.1 OS?start button strikes backprobably the biggest complaint about Windows 8.x was the decision to ditch the familiar start Button. Microsoft was so focused on introducing the world to its live tiles interface, it assumed users wouldn’t mind a Desktop with reduced functionality. the start Menu will allow you to access apps, search for content as well as pin apps, contacts and websites into it.

Windows 10 priceWindows 10 will be Free for existing Windows 7 and 8/8.1 users for the fi rst year as Microsoft looks to kickstart adoption. Microsoft has confi rmed that Windows 10 users will receive free updates for the lifetime of their device. Users who do not qualify for a free upgrade to Windows 10 (including users of Windows Vista and Xp), people who’re assembling a new pC and Mac users can buy the full version of the os at rs 7,999 for the Home version and rs 14,999 for the pro version.the Windows 10 operating system can be purchased from Microsoft’s offi cial online store - Microsoftstore.com.

Cortana coming to PCsMicrosoft’s personal assistant will be pre-loaded into Windows 10. The fi rm claims that Cortana will be able to provide regional specifi c answers to questions. Users will also be able to access Cortana’s notebook at anytime to see what the Ai knows about you and add or remove information.

Microsoft edgeMicrosoft will launch a new web browser for Windows 10, which will be called Microsoft edge.

The end of the password?Microsoft has confi rmed Windows 10 will support the Fast identity online (FiDo) standard. this means users will be able to sign into commonly used apps like outlook using a variety of biometric tools from fi ngerprint readers to retina scanners.“With Windows 10, for the very fi rst time Windows devices and Microsoft-owned and partner saas services supported by Azure Active Directory authentication can be accessed end-to-end using an enterprise-grade two-factor authentication solution – all without a password.”

Windows Phone 10A specialised version of Windows 10 will be launched for smartphones, with revamped Offi ce and Outlook applications, which resemble their pC counterparts.

Windows phone 10 will also have an integrated messaging hub for skype, texts and other iM services.

Windows 10 interface will adapt via ContinuumMicrosoft was so keen to push the “touch-fi rst” mantra with Window 8, the experience on traditional machines where keyboards and mice were the primary form of input suffered. this was addressed to some extent with the 8.1 update and the problem could now be solved with Windows 10.if you’re working with a 2-in-1 hybrid like the surface, you’ll be met with the standard desktop while the type Cover keyboard is connected. However, when you detach the keyboard the os will detect this and prompt you to switch over to tablet mode.

Multiple desktops debut Borrowing from Apple’s OS X, Microsoft has fi nally introduced multiple desktops.this is something power users have been craving as it will make it easier to work on different projects simultaneously.

A unifi ed app storeDevelopers will now be able to create one app that runs across all Windows devices from phones through to 85in touch displays. larger enterprises will be able to create

33ConsUMer Alert

Mobility Augut 2015

their own customised app store for employees, with the ability to include selected public apps alongside in-house apps.

Universal appsone of the main problems with live tile apps was the fact they could not be controlled like regular programs. this all changes with Universal apps. they will be framed in the same windows as programs so they can be resized, moved, maximized, minimized and closed.

Flexible security updatessecurity and critical updates will continue to be pushed out on a monthly basis.

improved multitaskingWindows 10 will introduce a quadrant layout allowing up to four apps to be snapped on the same screen. the os will even make smart suggestions to fill available screen space.

no more typos in Command Promptpower users rejoice as copy and paste will be enabled in Windows 10’s Command prompt.

MDM built inAdmins will be able to manage devices through traditional methods like Active Directory and system Center.Windows 10 will include extended built-in mobile device management (MDM) capabilities - making it easier to manage device from the cloud.

How to install and upgrade Windows 10 if you want to install Windows 10 today, you can. there’s no need to wait for your reservation. it doesn’t even matter if you didn’t reserve a copy: you can download Windows 10 from Microsoft today. But befor doing that make sure to back up photos and anything else you don’t want to lose before starting the upgrade.# Head to Microsoft’s new Windows 10 download page

and click on the link for the 64-bit version. only use 32-bit if your c o m p u t e r d o e s n ’ t have a 6 4 - b i t processor.

# you will see two o p t i o n s : U p g r a d e now, or c r e a t e installation m e d i a . Assuming you’re trying to upgrade the pC you’re running the tool on, choose Upgrade this pC now. the reason for this is that you can’t do a clean install straight away as part of the free. update.

# now Windows 10 will start downloading from scratch. # if you would rather create a bootable UsB or DVD to install Windows 10 on another computer, or multiple pCs, choose that option. this is a new and easier way to install Windows than dealing with iso images, as the download tool is an all-in-one utility that will do everything for you. # you can see which version your computer is eligible for in Will my pC get

Windows 10?# Accept the licence terms when prompted, and the

installer will then check your pC for compatibility with Windows 10, that it has enough free space and will download updates. youwill not need an activation key for Windows 10 if you are upgrading from an eligible version of Windows 7 or 8.1.

# When prompted, click to install Windows 10 and your machine will reboot. Step # When you finally get to the Windows 10 desktop, allow a bit of time for Windows 10 search for drivers for your hardware.

# if you want to do a clean install, then scroll down to the next section.

How to install Windows 10: Clean installyou can’t clean install Windows 10 without going through the upgrade process above. that’s because you don’t have an product key as you do with Windows 7 or 8, so Windows

10 needs to activate automatically online after upgrading from an eligible copy of Windows 7 or 8.1.When Windows 10 is activated, Microsoft can identify your pC and associate it with an activated and valid Windows 10 licence. this means you can perform a clean install (even on a different hard drive, so it’s a good time to upgrade to an ssD if you have been running Windows on a traditional hard drive) and Windows 10 will activate without issue.to check if Windows 10 has activated after upgrading, head to Control panel > system and security > system and look under Windows activation:Only if you make “significant changes” to your PC will you have to call the Microsoft activation helpline.to do a clean install, you’ll need to return to step 2 in the walkthough above, using the tool you downloaded to create a bootable UsB drive or DVD. once that’s done, turn off your computer, install and / or remove any hard drives and ssDs you want to swap around and then boot from your UsB or DVD.if your pC won’t boot from it, head into the Bios settings (typically press Delete, F1 or one of the other F keys just after you turn your computer on) and make sure removable drives, or the DVD drive is set as the first boot device, and not a hard drive. We can’t be specific about the menus and settings, since each Bios is different.

Made in India34 portFolio

packed with a 1.2 GHz Dual-

Core processor, the irist runs on

anAndroid os, Kitkat 4.4.2 and

has an in-built playstore App.

600mAh battery that has a

standby time of up to 200 hours

and a talk time of up to 4 hours.

irist has 240×240 resolution

that reproduces 16million colors.

it has 5 Mp camera and face

detection feature.

the irist comes in three

stunningly designed color

variants of Black, pink and

orange.


At MWC shanghai, indian smartphone

maker intex technologies has announced its entry into the wearable segment with the launch of smartwatch under the name of ‘irist.’

irist comes with an in-built

3G siM support that enables

the user to make/receive calls

through irist independently

without carrying their

smartphone. irist also has an app iConnect

that syncs with your smartphone

giving info on missed calls, unread

messages and call logs of the phone.

the smartwatch also features a

voice assistant that sends emails,

messages, dial numbers, opens and

closes apps at the command of your

voice.

the wearable device comes with a

Bluetooth headset.

storage capacity of 4GB roM and

a 512 MB rAM. it also has a 32GB

extendable memory.

What is the current position of WeChat with reference to user base in India and abroad?

WeChat envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is one of the world’s fastest growing social apps with hundreds of millions of users internationally. WeChat empowers users in fun and dynamic ways, by bringing together messaging, social communication and games in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed.

According to a Global Web index, a UK-based research

fi rm that tracks social and messaging apps globally, WeChat has reached 549 million monthly active users globally, up from the 500-million user milestone achieved three months ago in the fourth quarter (Q4) of 2014. As per GWi, in india, WeChat is most popular with users between 16 to 34 years old, and this age group dominates more than 80% of the WeChat user base.

WeChat will continue to focus on enhancing the user interaction by broadening the activities from social and communications to gaming, entertainment, media content and beyond.

How do you see competitors like WhatsApp, Viber, etc? What is the big diff erential aspect?

Made in India36 FeAtUreD App

Mobility August 2015Mobility August 2015

“WeChat envisions and innovates new ways for people to connect, communicate and share”

nilay arora, Country Head &Vice President, Marketing and business Development, WeChat india

Mobility Augut 2015

the indian market is a large and diverse market with varying user preferences, keeping all this in mind WeChat offers its users a rich communication platform. As a standard policy, we do not comment on other players and welcome all kinds of innovation to serve the uses. WeChat has always been a pioneer in leading the innovation and offers an ‘All-in-one’ social app which allows the users to do a lot more than just text with one another. WeChat has been constantly focusing on localized and targeted communication experiences which provide users with a holistic social communication experience. our most popular features are:

localized Animated stickers: stickers with relevance to local popular festivals such as Diwali, rakhi, eid, Christmas; and languages and occasions popular with youth such as Valentine’s Day, Father’s Day, Friendship Day are regularly being introduced. Also it is a constant effort to give the best user experience which is why there are local stickers such as Cricket stickers for all the cricket lovers. Moreover, incorporating local characters such as Angry Aunty, nautanki Baba, Groo, Milly, Dido Mona Darling and funny one-liners, depicting indian moods, are successful. Also, the Bollywood stickers like Bole to and Bole Daal are immensely a favorite among the users.

Official Accounts: WeChat as a broadcast platform offers to sign up for official accounts, which are popular brands in the country. These official accounts provide popular content and updates to the users. Subscribing to Official Accounts is relevant for brands, communities, entities or services that have their social presence, engagement, service distribution and fulfillment through the WeChat platform. this feature helps brands, community, entity or services to get discovered, distributed & connected on the new age social platform on smartphone–WeChat. Some of the Official Accounts are Jabong, Hungama Music, scoopwhoop, AskMe, toi, etc.

Free Calling: WeChat introduced free WeChat-to-WeChat voice calls and video calls as an early innovation in mobile messaging apps. today, indian users can make unlimited free voice and video calls via WeChat which only consumes mobile internet or Wi-Fi data.

Also available is the walkie-talkie function which allows all the members of a WeChat group to communicate via instant voice conversations with just one tap – and even share their location with other group members in real time while communicating through the walkie-talkie feature. Apart from the above, we also have features such as recall message, translate message, favorite message/ cloud storage which have been appreciated by the users.

WeChat has just joined the Windows OS, how

that affects your market share and the overall customer database?

WeChat has been present on Windows phone os for quite a few years now. recently, WeChat has introduced an english version of its Windows desktop app, with new features for group chats and recall messages, in a bid to target users worldwide. the service is also available on Mac and supported on multiple browsers. earlier this year, WeChat had launched its desktop app, which was available across all major mobile platforms, but in Chinese.

Users can access the app at web.wechat.com on any browser and scan the Qr code after logging in via smartphone web option within the app to pair it with the web client. note that this web client will just be mirroring all conversations and messages from its mobile app, which means all the messages, will continue to remain primarily on the user’s mobile phone. Users need to have an active internet connection for the web client to work.

What are the new initiatives you took to make your service more popular and advanced?

it has been our continuous endeavor to ensure that our users get the best communication experience. Continuing these efforts of innovating and providing the users with a rich communication platform, over the last year we have introduced a number of innovative features which are unique to WeChat.

The most popular ones for the masses are the Official Accounts and stickers.

localized stickers: WeChat is one of the leading communication apps with animated stickers in its gallery. these stickers are popular due to indian touch imbibed in them through characters, liners and animation design. WeChat constantly builds its gallery with stickers catering to the current trends. Bollywood, cricket, funny memes, cartoon characters, and localized funny animated stickers make WeChat different such as Angry Aunty, Bole to, Mona Darling, Bollywood inspired stickers and more.

Free Calling: WeChat brought free WeChat-to-WeChat voice calls and video calls to millions of indian users. it lets users make voice and video calls completely free of charge through WeChat and uses minimal data when using mobile internet. this has led to WeChat becoming a preferred social communication app amongst indian youth.

Official Accounts: To give users an experience of more than a messaging app, WeChat has a unique feature - Official Accounts which provides regular viral updates to WeChat users. it is a special platform to connect brands with its users in a seamless and more engaging way. Furthermore, this feature gives users an option to subscribe to their favorite brands.

Apart from that WeChat believes in connecting with the audience directly which is why it is having a sticker challenge for the students to give them a platform to showcase their talent by drawing doodles and stickers. this is not just for entertainment purpose but to incorporate the winner entry of the stickers in the WeChat gallery and also for giving out prize money to the best artists. WeChat is always in favor of exploring opportunities to connect to the masses for fun activities and give them the most relatable experiences.

What new initiative have you taken to counter the security aspect of your service?

WeChat is a safe and secure communications tool. We take user data protection seriously in our product development and daily operations, and at the same time, like other international peers, we comply with the relevant laws in countries where we have operations.

37FeAtUreD App

AppsMade in India38 Apps


stylesaint

Dressing up in the morning can take a toll on you es-pecially while choosing what to wear and proves the

biggest hurdle that needs to be crossed. Wasting the pre-cious early morning time is a thing of the past with the great app stylesaint on your Windows phone. Choose from the hand-picked images selected by the esteemed style-saints around the globe and save them in your styleBooks for future references. stylesaint guides you on how to pair and match your dresses like never be-fore and exposes you to tutorials that ensure you look your best. it comes with an amazing feature that lets you create your own digital fashion magazine with your selected im-ages collection of your best dresses at your fi ngertips.

bitTorrentshootClicking endless pictures on

your early days of college is an unwritten rule. And sharing them with your friends is even more important. shoot makes it easy to send a big batch of photos or a large video directly from your Windows phone to your friends. it doesn’t matter what device they use or which network they are on: shoot just works. shoot is powered by Bittorrent sync’s peer-to-peer technology, so sharing large fi les is never a problem. Files move directly between people without going through the cloud and your data remains completely private.

Maps+

often in new places, we fi nd ourselves in the middle of nowhere. now chill and

leave behind your fear of getting lost in the crowd with the Maps+ app. this app will help you fi nd cool and happening places around your campus on your fi rst month at college. Just download the Maps+ app and keep exploring new places. this app works with Here Drive – so you can also save date and work offl ine along with voice-guided Gps navigation.

Hairstyles step by step

on your fi rst month in college, you obviously want to look differ-ent than usual and hairstyle plays an important role when it

comes to transforming your appearance. With this app, you can create new styles to your hair in your everyday life. you can apply those hairstyles to your hair easily. you can see how to do hair-styles step-by-step with lo-cated and added hairstyles and then you can easily ap-ply them to your hair. you can also add most preferred hair styles to your favorite.

smart budget

if there is one thing that college students need to worry about other than attendance--it is managing everything

within their limited pocket money. But with smart Bud-get app on Windows phone you can manage your fi -nances in the simplest and easiest ways. it’s clean and elegant Ui helps you keep track of all of your pocket money and expenses. it’s like having an accountant in your pocket!

Must-Have apps for First Day of College

TOP

admission rush is over and the only thing youngsters are now worried

about is their fi rst few weeks at college. While some are dieting, others are on a shopping spree—anything to ensure that they look and feel their best when colleges open. and, why not? it’s a time they’ll never forget. For some, the early days will bring friends for life and for others it may be intimidating and awkward. Here are some fi ve must-have apps available on Windows Phone that will help you make your fi rst month at college more memorable.

Date of Pub: 22nd aug 2015 | Postal Dt.: 27th & 28th of same Month/ Posted at nDPsO r.n.i. no. Deleng/2004/14198 Postal reg. no.: Dl(s)-01/3442/2013-15

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