Mobility Celebrating Convergence

MOBILITYwww.mobilityindia.com MOBILITY July 2012 | 31 www.mobilityindia.com

RNI. No DELENG/2004/14198

Mobility july2012.indd 31 7/29/2012 2:14:22 PM

MOBILITY32 | July 2012 www.mobilityindia.com MOBILITY www.mobilityindia.com


MOBILITY July 2012 | 1 www.mobilityindia.com

Mobility Voice 2

Enterprise News 3

India Mobile Handset Revenues drop 5%...MTS Strengthens Product PortfolioCisco Unified Communications Release 9.0...Latest Zen Ultratab A100 available exclusively...Huawei India announces mobile phone & datacard...Sony presents Xperia Neo L in IndiaShyam Networks Appoints Nafix Kazim as its COO

Mobility News 6Vodafone Drive into the Big League' is back with....HTC Announces Full Indian Language Support in...Fly Mobiles Launch the all new MV242i with Turbo...Andorid Jelly Bean coming to HTC One X ...Apple iPhone 3GS now available for Rs 9,999

Mobility Enterprises GPS—Running high on SmartPhones 20

Mobility Analysis CRM goes Mobile 22

Trends in Convergence India Making 4G Moves 24

Mobility Applications Build a Wireless Media Server withSmarPhone 26

Special Focus ELECOM Presents three new Overhead Headphones 9

Wonder Connect — Single Destinationfor Quality Mobile Accessories 11

Mobility Personality TOMTOM Putting Car Naviationat the Helm 12

"We will continue to give best of servicesto our customers" 14

18 Trends in Convergence

Content

Mobility Review

MTS MTag 401 — Value for Money 28Karbonn KT21 — the Multimedia King 28

15 COVER STORY

Securing Mobility Space

SmartCamera in Your Hand



Mobility News

Indian Tablet Cos Need to Emphasize on Quality

VOICE

Editorial Front

Editor : Swapan RoyChief Editor : Manoj JhaAsst. Editor : S. Goswamy

Design DeskArt Director : Anit Kumar

Acct. & FinanceFinance : Sandip Sarkar

Marketing & SalesMarketing Manager : Tridip DeyMarketing Executives : Pratap Biswas Tenzin Kunkey S. Dutt Raj KumarCirculation Manager : P. BiswasProduction : Ashish Ghosh Ashok PaulSystem Manager : Ajay Biswas

H.O.: Delhi / Editorial OfficeRoy Mediative S-39, 1st Floor, Okhla Industrial Area, Phase-II, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846Ph: 91-11-41602841, 65683896, 40536384-87

Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office:Mumbai: E-mail: roy@ mobilityindia.comKolkata: 105/12B, Dum Dum Road, Sil Colony, Kolkata-74Contact: 09330922965; 09903392620E-mail : roy@ mobilityindia.comOrissa: Krushna Nagar, 5th Lane, Lalji Palli, Berhampur-760008 (Orissa) (India)Contact : Raj Kumar-09338410809

Email : [email protected] [email protected]

Mobility monthly News Paper, Printed, Published & Owned by Swapan Roy at

38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail

selling price of News Paper Rs. 20/-. Annual subscription Rs. 240.

Editor : [email protected] roy@ mobilityindia.com Marketing : [email protected] [email protected] Info : [email protected] : subscription@ mobilityindia.com

Web : www.mobilityindia.com

The Indian mobile handset market saw a drop of 5% in revenues in the just concluded FY 2011-12. The revenues dropped to Rs 31,215 crore from Rs 33,031 crore a year back. The annual survey by Indian Telecom industry by CyberMedia group’s flagship journal for the telecom industry Voice&Data attributes this drop two de-growth in the feature phones sales as well as lower average selling values (ASVs).

The 17th annual study 'V&D 100' surveyed over 30 mobile handset firms--both multi-national and Indian--selling feature phones, multimedia phones, enterprise phones and smartphones in India.

The disappearing act done by the homegrown handset makers was a big surprise of the year Barring Karbonn and Lava, none of the Indian handset players could face intense competition. Their main stay—feature phones—saw a negative growth while the entry level smartphones of various companies saw a marginal rise.

“Indian mobile phone brands that had hoped to make a mark

by sourcing Chinese handsets and selling them only on the price plank were in for a big surprise. These players will have to quickly rethink their product, marketing and service strategy afresh to put their house in order,” said Ibrahim Ahmad, Group Editor, Voice&Data.

Nokia remained the No.1 player in the handset business in FY 2011-12 with revenue of Rs 11,925 crore, despite 8% drop over Rs 12,929 crore revenues posted in FY11. The Finnish company lost market share in smartphones and multi-media segment to Samsung, HTC and Apple, among others.

Nokia that caters to all mobile segments saw its absence in the Android ecosystem dent its performance. Nokia however, made a head way in the dual SIM phones category but lost out in the smartphone market. Nokia ended FY12, with a market share of 38.2%

The Korean giant Samsung, grew its revenues 38% to Rs 7,891 crore at the No. 2 spot with a market share of 25.3%. Voice&Data analysts attribute Samsung's success to its rich

product portfolio based on Windows, Android and Bada operating systems.

Samsung’s Galaxy Note, a hybrid between smartphone and tablet was a trail blazer selling 40,000 units each month since launch in late 2011.

“As consumers look for applications beyond voice and SMS the market will see fight for high end feature phones and smart phones intensify further. Consumers can also look forward to steeper price drops and more features in the same price.” according to Ahmad.

Homegrown handset

company Micromax with revenues of Rs 1,978 crore ranked No 3 among Voice&Data100 Top10 mobile handset brands recorded a 13% negative growth. Micromax had a market share of 6.3%.

Other Indian player to post revenues of over Rs 1000 crore was Karbonn. The company grew its revenues 32% to emerge as the No 5 player with a market share of 4.3%.

Among the global companies in the V&D100 Top 10 players, Canadian BlackBerry maker Research In Motion dropped the most--25%--to post revenues of Rs 1,460 crore At No 4 Blackberry had a market share of 4.7% on the back of entry level smart phones last year..

Taiwanese handset maker HTC saw maximum growth–105%--among all the brands surveyed by Voice&Data. HTC's revenue more than doubled to Rs 923 crore, from Rs 450 crore, to inch a 3% market share.

The other key players in the Top 10 list include spice Telecom (Rs 790 crore), LG (Rs 780 crore), Huawei (Rs 760 crore) and G’Five (Rs 670 crore),

India Mobile Handset Revenues drop 5% to Rs 31,215 Cr in 2011-12• Samsung, Karbonn, HTC and Huawei record growth

• Nokia, Micromax, Blackberry, Spice, LG and G’Five drop revenues

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom

services under the MTS brand with over 16 million wireless customers today launched a range of competitive and value for money data plans for MTS MBlaze customers across Maharashtra & Goa Circle.

According to Sandeep Marwaha, Chief Operating Officer, Maharashtra and Goa Circle, MTS India, “It gives me immense pleasure to announce the launch of new tariffs for our MBlaze customers. We have specially designed these tariffs to provide our data customers with a world class mobile internet experience at the most affordable price backed by increased usage benefits.” Sandeep further added, “I am also delighted to announce that MTS in Maharashtra

& Goa circle has crossed the1 lakh data customer milestone. This accomplishment is recognition of our constant effort to provide innovative offers to our valued customers in a competitive market.”

The Company has made available a number of long validity plans to provide MBlaze customers freedom from frequent recharges. Customers

recharging with STV Rs.998 will get double the usage of 6GB against the existing 3GB with a validity of 90 days. A new STV of Rs. 1499 has also been introduced that provides customers data usage of 15 GB with a validity of 90 days.

MTS MBlaze customers in Maharashtra & Goa Circle can avail these tariff plans through a robust retail network of over 14000 retailers and 95 MTS branded

retail outlets.

MTS Strengthens Product PortfolioEnhances Usage Benefits ByAbout 200% For MBlaze Customers In Maharashtra& Goa Circle

MTS announces competitive and affordable MBlaze Data plans in denominations ranging from Rs96 to Rs 1499, all aimed to provide greater benefits to customers

Today, we are seeing different Indian vendors coming forward to launch tablets, almost one per week. Hence the tablet market is surely moving at a fast pace however, there needs to be a clear differentiation here.

Tablet companies need to emphasize on quality rather than moving ahead and pushing big numbers at lower cost.

And the Indian tablet market is seeing good growth but experts warn that the industry might find it difficult to sustain this growth until and unless tablet vendors make a serious and honest effort to develop greater emphasis on delivering quality for the Indian customers.

While there are aggressive launches by tablet vendors, the market may not as bright as it appears. Experts have cautioned that vendors need to come up

with quality devices and a good ecosystem needs to be in place to fully exploit the tablet opportunity

in the country. According to experts

close to the industry, about 350,000 units

of media tablets were sold in the first quarter of 2012 alone, compared to the 475,000 units in the calendar year 2011. Samsung

and Apple are the dominant players in this

segment. The industry is also witnessing challenges in producing quality content for

the tablets. The industry expects it will takes at least 24-36 months for the ecosystem to develop, which will include the availability of highly digitized content and a good 3G and 4G network coverage.

Even though Indian device manufacturers were able to launch value-for-money feature phones which dramatically changed the market, it might be difficult for them to repeat the success in the tablet space. This is primarily because unlike feature rich handset segment or entry-level devices tablet, experience is not just about functionality it is all about quality. And hence, moving forward the quality of tablet experience is what will define a successful vendor in the tablet category on the long run and differentiate boys from men.

Swapan Roy



Enterprise News

Indian Tablet Cos Need to Emphasize on Quality

VOICEThe Indian mobile handset market saw a drop of 5% in revenues in the just concluded FY 2011-12. The revenues dropped to Rs 31,215 crore from Rs 33,031 crore a year back. The annual survey by Indian Telecom industry by CyberMedia group’s flagship journal for the telecom industry Voice&Data attributes this drop two de-growth in the feature phones sales as well as lower average selling values (ASVs).

The 17th annual study 'V&D 100' surveyed over 30 mobile handset firms--both multi-national and Indian--selling feature phones, multimedia phones, enterprise phones and smartphones in India.

The disappearing act done by the homegrown handset makers was a big surprise of the year Barring Karbonn and Lava, none of the Indian handset players could face intense competition. Their main stay—feature phones—saw a negative growth while the entry level smartphones of various companies saw a marginal rise.

“Indian mobile phone brands that had hoped to make a mark

by sourcing Chinese handsets and selling them only on the price plank were in for a big surprise. These players will have to quickly rethink their product, marketing and service strategy afresh to put their house in order,” said Ibrahim Ahmad, Group Editor, Voice&Data.

Nokia remained the No.1 player in the handset business in FY 2011-12 with revenue of Rs 11,925 crore, despite 8% drop over Rs 12,929 crore revenues posted in FY11. The Finnish company lost market share in smartphones and multi-media segment to Samsung, HTC and Apple, among others.

Nokia that caters to all mobile segments saw its absence in the Android ecosystem dent its performance. Nokia however, made a head way in the dual SIM phones category but lost out in the smartphone market. Nokia ended FY12, with a market share of 38.2%

The Korean giant Samsung, grew its revenues 38% to Rs 7,891 crore at the No. 2 spot with a market share of 25.3%. Voice&Data analysts attribute Samsung's success to its rich

product portfolio based on Windows, Android and Bada operating systems.

Samsung’s Galaxy Note, a hybrid between smartphone and tablet was a trail blazer selling 40,000 units each month since launch in late 2011.

“As consumers look for applications beyond voice and SMS the market will see fight for high end feature phones and smart phones intensify further. Consumers can also look forward to steeper price drops and more features in the same price.” according to Ahmad.

Homegrown handset

company Micromax with revenues of Rs 1,978 crore ranked No 3 among Voice&Data100 Top10 mobile handset brands recorded a 13% negative growth. Micromax had a market share of 6.3%.

Other Indian player to post revenues of over Rs 1000 crore was Karbonn. The company grew its revenues 32% to emerge as the No 5 player with a market share of 4.3%.

Among the global companies in the V&D100 Top 10 players, Canadian BlackBerry maker Research In Motion dropped the most--25%--to post revenues of Rs 1,460 crore At No 4 Blackberry had a market share of 4.7% on the back of entry level smart phones last year..

Taiwanese handset maker HTC saw maximum growth–105%--among all the brands surveyed by Voice&Data. HTC's revenue more than doubled to Rs 923 crore, from Rs 450 crore, to inch a 3% market share.

The other key players in the Top 10 list include spice Telecom (Rs 790 crore), LG (Rs 780 crore), Huawei (Rs 760 crore) and G’Five (Rs 670 crore),

India Mobile Handset Revenues drop 5% to Rs 31,215 Cr in 2011-12• Samsung, Karbonn, HTC and Huawei record growth

• Nokia, Micromax, Blackberry, Spice, LG and G’Five drop revenues

Ibrahim Ahmad, Group Editor, Voice&Data

Sistema Shyam TeleServices Limited (SSTL) that nationally operates its telecom

services under the MTS brand with over 16 million wireless customers today launched a range of competitive and value for money data plans for MTS MBlaze customers across Maharashtra & Goa Circle.

According to Sandeep Marwaha, Chief Operating Officer, Maharashtra and Goa Circle, MTS India, “It gives me immense pleasure to announce the launch of new tariffs for our MBlaze customers. We have specially designed these tariffs to provide our data customers with a world class mobile internet experience at the most affordable price backed by increased usage benefits.” Sandeep further added, “I am also delighted to announce that MTS in Maharashtra

& Goa circle has crossed the1 lakh data customer milestone. This accomplishment is recognition of our constant effort to provide innovative offers to our valued customers in a competitive market.”

The Company has made available a number of long validity plans to provide MBlaze customers freedom from frequent recharges. Customers

recharging with STV Rs.998 will get double the usage of 6GB against the existing 3GB with a validity of 90 days. A new STV of Rs. 1499 has also been introduced that provides customers data usage of 15 GB with a validity of 90 days.

MTS MBlaze customers in Maharashtra & Goa Circle can avail these tariff plans through a robust retail network of over 14000 retailers and 95 MTS branded

retail outlets.

MTS Strengthens Product PortfolioEnhances Usage Benefits ByAbout 200% For MBlaze Customers In Maharashtra& Goa Circle

MTS announces competitive and affordable MBlaze Data plans in denominations ranging from Rs96 to Rs 1499, all aimed to provide greater benefits to customers

Sandeep Marwaha, Chief Operating Officer, Maharashtra and Goa Circle, MTS India

Today, we are seeing different Indian vendors coming forward to launch tablets, almost one per week. Hence the tablet market is surely moving at a fast pace however, there needs to be a clear differentiation here.

Tablet companies need to emphasize on quality rather than moving ahead and pushing big numbers at lower cost.

And the Indian tablet market is seeing good growth but experts warn that the industry might find it difficult to sustain this growth until and unless tablet vendors make a serious and honest effort to develop greater emphasis on delivering quality for the Indian customers.

While there are aggressive launches by tablet vendors, the market may not as bright as it appears. Experts have cautioned that vendors need to come up

with quality devices and a good ecosystem needs to be in place to fully exploit the tablet opportunity

in the country. According to experts

close to the industry, about 350,000 units of media tablets were sold in the first quarter of 2012 alone, compared to the 475,000 units in the calendar year 2011. Samsung

and Apple are the dominant players in this

segment. The industry is also witnessing challenges in producing quality content for

the tablets. The industry expects it will takes at least 24-36 months for the ecosystem to develop, which will include the availability of highly digitized content and a good 3G and 4G network coverage.

Even though Indian device manufacturers were able to launch value-for-money feature phones which dramatically changed the market, it might be difficult for them to repeat the success in the tablet space. This is primarily because unlike feature rich handset segment or entry-level devices tablet, experience is not just about functionality it is all about quality. And hence, moving forward the quality of tablet experience is what will define a successful vendor in the tablet category on the long run and differentiate boys from men.

Swapan Roy



Enterprise News

As end-user demands for premium mobility and collaboration solutions continue to escalate, and businesses

seek cost-effective ways to deliver the technology needed to meet those expectations, Cisco today announced a bevy of new services and capabilities for the Cisco Unified Communications Manager platform. The services and capabilities are part of what’s called Cisco Unified Communications (UC) Release 9.0 and directly address many of the key challenges IT managers are facing today as they seek to “collaboration-enable” their employees both in the office and on-the-go.

Cisco UC Release 9.0 is the foundation of a unified collaboration strategy and includes the following key advancements:

Support of third-party endpoints. A new Cisco Unified Communications Manager feature called Extend and Connect works with Cisco Jabber™ to bring any third-party phone—including phones at hotels, airports, convention centers, or even far-flung places like offshore oil rigs or cruise ships sailing half way around the world—into the Cisco UC environment.

How it works: With Extend and Connect,

telecommuters and business travelers can simply input the phone number of their preferred voice device into a Jabber® client running on their Windows PC, and Cisco Unified Communications Manager will route all voice traffic directly to that phone number. This allows the worker to use any third-party phone but get the experience of using a full-featured enterprise phone, so they can enjoy all the communications services they have at the office while they’re on the road, such as presence, IM and click-to-call. Extend and Connect maintains excellent voice quality at all times without being dependent upon the quality of the broadband link.

Cisco believes employees at businesses globally should have access to Cisco’s UC environment, even if those employees are not using Cisco endpoints. Extend and Connect gives businesses a cost-effective way to give employees access to the Cisco UC environment by allowing any vendor phone—old or new, analog, digital or IP—to be controlled by Cisco Jabber. As long as the phone is connected to a telephone line, the user will enjoy all the features and capabilities of Cisco Unified

Communications Manager that they would if they were using a Cisco IP Phone. With Extend and Connect, businesses can stretch existing investments by continuing to use existing endpoints while easing migration off legacy PBX systems and providing Cisco UC environment capabilities.

AvailabilityGlobal availability of Cisco UC Release

9.0 is targeted for Q3 CY 2012. Extend and Connect functionality requires both UC Release 9.0 as well as Cisco Jabber 9.1. Cisco Jabber 9.1 is scheduled to be available in Q4 CY 2012.

Cisco Unified Communications Release 9.0 Gives Users Access To Collaboration Tools

HomeShop18 - your favorite shopping destination is exclusively

bringing to you Zen Mobile’s latest power packed Ultratab – A100. The home shopping and e-commerce leader is providing this powerful tablet to consumers across the country before any distributor, retailer or e-commerce portals at an amazing price of Rs. 5999/- that includes doorstep shipping as well.

Keeping with up the tradition of offering the latest gadgets at amazing price points to its customers, HomeShop18 will make this newest tab available on the TV and online platform before any other retailer, e-commerce site in India. Ultratab – A100 combines the feature of a Tablet PC with an entertainment device, Wi-Fi enabled, an eBook Reader,

Youtube, an internet tablet and a whole more.

Sale of Zen Ultratab – A100 goes live on HomeShop18 (TV and online) platform from July 14, 2012 @ 8pm onwards.

Elaborating on the partnership, Mr. Dhruva Chandrie, COO and Business Head-TV, HomeShop18 said, “HomeShop18 is glad to partner exclusively with Zen for the launch of its innovative fully loaded tablet, the A100 Ultra. As India’s largest home shopping company, we will offer this tablet to consumers across India through our various platforms before any other distributor or retailer. Customers can avail

the launch offer at an amazing price and buy the tablet at HomeShop18 from the comfort of their homes.”

Features of Ultra Tab A100Thinner & Lighter:

The Ultra Tab A100 is the slimmest

smart tablet available in the market today. The Ultratab A100 weighs 295 grams with 7 inch screen size. The Ultratab A100’s ultra-thin form factor with a lightweight design adds to the outstanding mobility of the product.

The Ultimate Entertainment Hub:

Zen’s Ultratab A100 is pre-loaded with Readers Hub and Music Hub giving consumers

instant access to various e-books, e-newspapers (multi-lingual), e-magazines and million songs. The devices are also designed for email, instant messaging, calendar and social networking connections into a single interface. The Zen’s Ultra Tab A100 features a 1.3MP front camera and Flash playback for a rich entertainment experience.

Ultra Tab Sense for Tablet:Ultratab revolutionized tablets

by placing the person at the center of the experience. Ultra Tab's experience focuses on surprising and delighting people with its outstanding 3D home screen. A unique carousel of widgets puts a user's most important content and information at the visual center of the experience. The Ultra Tablet also offers uncompromised Web browsing with Flash 10 and HTML 5.

Latest Zen Ultratab A100 available exclusively on HomeShop18Place an order at HomeShop18- at a special price of Rs. 5999/-

Mr. Dhruva Chandrie, COO and Business Head-TV,

HomeShop18

Huawei India has announced mobile phone and datacard expansion strategy.

The Chinese telecom equipment and smartphone maker, as part of its growth strategy in the Indian mobile market, will strengthen its smart phone and datacard businesses. It will study further the tablet market before committing to launch more tablets.

Huawei Devices is targeting to sell around 5 lakh smartphone and 3 million feature phones in 2012-13.

"We will also finalize our mobile phone manufacturing plan in India. If we can ensure quality in entire supply chain, we will go ahead with our manufacturing

facility. Ensuring right component is critical for our manufacturing strategy," said, Victor Shanxin, president, Huawei Devices India.

It is targeting to sell smartphones through 2,000-3,000 outlets during the current fiscal. It will look at multi-brand outlets, around 1,000 large format retail chains and 25-30 online stores.

Huawei claims that it has more than 65 percent market share in datacard business

in India. It sold around 4 million datacards last fiscal. Both 3G and 4G datacards assisted the Chinese telecom equipment maker to grow in the Indian mobile market.

"With the increase of broadband usage and the launch of 4G, data card segment is likely to boost further growth in the Indian market. We will work with operators to offer reversed bundled data plans in the open market helping operators

expand their data business," Shanxin added.

Huawei India announces mobile phone & datacard growth strategy

Sony Xperia Neo L successor of the Xperia Neo V, that was announced in China earlier this March. It

has 4-inch (480 x 854) TFT display and is powered by 1 GHz single-core processor, Adreno 205 GPU.

It runs on Android 4.0 (Ice Cream Sandwich) and has 5MP auto focus camera with LED flash and 720p video recording and VGA front-facing video calling camera. It is 12.2 mm thick and weighs 131.5 grams.

It has 512MB RAM, 1 GB internal memory (up to 300 MB user free memory) and expandable memory up to 32 GB with microSD. The connectivity features include, 3G (HSPA (download): up to 7.2 Mbps, HSPA (upload) up to 5.76 Mbps), Wi-Fi, DLNA, Bluetooth v2.1 + EDR, aGPS. It has 1500 mAh battery.

Sony Presents Xperia Neo L in India



Enterprise News

As end-user demands for premium mobility and collaboration solutions continue to escalate, and businesses

seek cost-effective ways to deliver the technology needed to meet those expectations, Cisco today announced a bevy of new services and capabilities for the Cisco Unified Communications Manager platform. The services and capabilities are part of what’s called Cisco Unified Communications (UC) Release 9.0 and directly address many of the key challenges IT managers are facing today as they seek to “collaboration-enable” their employees both in the office and on-the-go.

Cisco UC Release 9.0 is the foundation of a unified collaboration strategy and includes the following key advancements:

Support of third-party endpoints. A new Cisco Unified Communications Manager feature called Extend and Connect works with Cisco Jabber™ to bring any third-party phone—including phones at hotels, airports, convention centers, or even far-flung places like offshore oil rigs or cruise ships sailing half way around the world—into the Cisco UC environment.

How it works: With Extend and Connect,

telecommuters and business travelers can simply input the phone number of their preferred voice device into a Jabber® client running on their Windows PC, and Cisco Unified Communications Manager will route all voice traffic directly to that phone number. This allows the worker to use any third-party phone but get the experience of using a full-featured enterprise phone, so they can enjoy all the communications services they have at the office while they’re on the road, such as presence, IM and click-to-call. Extend and Connect maintains excellent voice quality at all times without being dependent upon the quality of the broadband link.

Cisco believes employees at businesses globally should have access to Cisco’s UC environment, even if those employees are not using Cisco endpoints. Extend and Connect gives businesses a cost-effective way to give employees access to the Cisco UC environment by allowing any vendor phone—old or new, analog, digital or IP—to be controlled by Cisco Jabber. As long as the phone is connected to a telephone line, the user will enjoy all the features and capabilities of Cisco Unified

Communications Manager that they would if they were using a Cisco IP Phone. With Extend and Connect, businesses can stretch existing investments by continuing to use existing endpoints while easing migration off legacy PBX systems and providing Cisco UC environment capabilities.

AvailabilityGlobal availability of Cisco UC Release

9.0 is targeted for Q3 CY 2012. Extend and Connect functionality requires both UC Release 9.0 as well as Cisco Jabber 9.1. Cisco Jabber 9.1 is scheduled to be available in Q4 CY 2012.

Cisco Unified Communications Release 9.0 Gives Users Access To Collaboration Tools

HomeShop18 - your favorite shopping destination is exclusively

bringing to you Zen Mobile’s latest power packed Ultratab – A100. The home shopping and e-commerce leader is providing this powerful tablet to consumers across the country before any distributor, retailer or e-commerce portals at an amazing price of Rs. 5999/- that includes doorstep shipping as well.

Keeping with up the tradition of offering the latest gadgets at amazing price points to its customers, HomeShop18 will make this newest tab available on the TV and online platform before any other retailer, e-commerce site in India. Ultratab – A100 combines the feature of a Tablet PC with an entertainment device, Wi-Fi enabled, an eBook Reader,

Youtube, an internet tablet and a whole more.

Sale of Zen Ultratab – A100 goes live on HomeShop18 (TV and online) platform from July 14, 2012 @ 8pm onwards.

Elaborating on the partnership, Mr. Dhruva Chandrie, COO and Business Head-TV, HomeShop18 said, “HomeShop18 is glad to partner exclusively with Zen for the launch of its innovative fully loaded tablet, the A100 Ultra. As India’s largest home shopping company, we will offer this tablet to consumers across India through our various platforms before any other distributor or retailer. Customers can avail

the launch offer at an amazing price and buy the tablet at HomeShop18 from the comfort of their homes.”

Features of Ultra Tab A100Thinner & Lighter:

The Ultra Tab A100 is the slimmest

smart tablet available in the market today. The Ultratab A100 weighs 295 grams with 7 inch screen size. The Ultratab A100’s ultra-thin form factor with a lightweight design adds to the outstanding mobility of the product.

The Ultimate Entertainment Hub:

Zen’s Ultratab A100 is pre-loaded with Readers Hub and Music Hub giving consumers

instant access to various e-books, e-newspapers (multi-lingual), e-magazines and million songs. The devices are also designed for email, instant messaging, calendar and social networking connections into a single interface. The Zen’s Ultra Tab A100 features a 1.3MP front camera and Flash playback for a rich entertainment experience.

Ultra Tab Sense for Tablet:Ultratab revolutionized tablets

by placing the person at the center of the experience. Ultra Tab's experience focuses on surprising and delighting people with its outstanding 3D home screen. A unique carousel of widgets puts a user's most important content and information at the visual center of the experience. The Ultra Tablet also offers uncompromised Web browsing with Flash 10 and HTML 5.

Latest Zen Ultratab A100 available exclusively on HomeShop18Place an order at HomeShop18- at a special price of Rs. 5999/-

Huawei India has announced mobile phone and datacard expansion strategy.

The Chinese telecom equipment and smartphone maker, as part of its growth strategy in the Indian mobile market, will strengthen its smart phone and datacard businesses. It will study further the tablet market before committing to launch more tablets.

Huawei Devices is targeting to sell around 5 lakh smartphone and 3 million feature phones in 2012-13.

"We will also finalize our mobile phone manufacturing plan in India. If we can ensure quality in entire supply chain, we will go ahead with our manufacturing

facility. Ensuring right component is critical for our manufacturing strategy," said, Victor Shanxin, president, Huawei Devices India.

It is targeting to sell smartphones through 2,000-3,000 outlets during the current fiscal. It will look at multi-brand outlets, around 1,000 large format retail chains and 25-30 online stores.

Huawei claims that it has more than 65 percent market share in datacard business

in India. It sold around 4 million datacards last fiscal. Both 3G and 4G datacards assisted the Chinese telecom equipment maker to grow in the Indian mobile market.

"With the increase of broadband usage and the launch of 4G, data card segment is likely to boost further growth in the Indian market. We will work with operators to offer reversed bundled data plans in the open market helping operators

expand their data business," Shanxin added.

Huawei India announces mobile phone & datacard growth strategy

Sony Xperia Neo L successor of the Xperia Neo V, that was announced in China earlier this March. It

has 4-inch (480 x 854) TFT display and is powered by 1 GHz single-core processor, Adreno 205 GPU.

It runs on Android 4.0 (Ice Cream Sandwich) and has 5MP auto focus camera with LED flash and 720p video recording and VGA front-facing video calling camera. It is 12.2 mm thick and weighs 131.5 grams.

It has 512MB RAM, 1 GB internal memory (up to 300 MB user free memory) and expandable memory up to 32 GB with microSD. The connectivity features include, 3G (HSPA (download): up to 7.2 Mbps, HSPA (upload) up to 5.76 Mbps), Wi-Fi, DLNA, Bluetooth v2.1 + EDR, aGPS. It has 1500 mAh battery.

Sony Presents Xperia Neo L in India

This strategic appointment comes at a time when the company is looking at

strengthening its operations in India as well as international locations

In a strategic move, Gurgaon based Shyam Networks Ltd, a next generation data communication and surveillance & security solutions focused organisation has announced the appointment of Mr Nafis Kazim as its Chief Operating Officer.

In his present role, Mr Kazim would be responsible to spearhead, Shyam Networks Ltd business operations in India as well as international locations and manage business opportunities for its B2B and B2C segment of operations. The SCM, Product Management, Sales and Marketing team will report onto him.

“I am honoured to be given the responsibility to drive the Shyam Network business. As an organisation that is thriving on Broadband connectivity, we want to empower the end user community with seamless, reliable and cutting edge broadband devices. Building long-lasting relationships with all the stakeholders, we want to be amongst the top five brands that connects India to the internet by 2014,” explained, Mr Nafis Kazim, Chief Operating Officer, Shyam Networks Ltd.

Mr Nafis Kazim’s appointment as Chief Operating Officer, is set to infuse fresh strength to Shyam Networks Ltd, as he holds over 27 years of industry experience that has seen him work in different management capabilities and most importantly, where he has

always been a source of motivation, dedication and growth for not only his team members but also to the overall organisation.

Fostering leadership in self reliant India through IP creation and innovation, established in 1974, the Shyam group specializes in the design and manufacturing of sophisticated telecommunications equipment for a wide range of applications.

Shyam's 35 years of expertise in telecommunications is at the core of their solutions for security, surveillance and strategic communication networks for military, homeland security, and disaster management applications, along with a wide range of other industrial and civil application scenarios.

Shyam Networks Appoints Nafis Kazim as its COO

Victor Shanxin, president, Huawei Devices India



Mobility News

The count down for the second Indian Grand Prix has begun! Vodafone

India, one of India’s leading telecommunications service providers, today commenced its activation to the second season of the motor racing event in India – Vodafone Drive into the Big League. It extends an enviable opportunity to small and medium enterprises (SME’s) to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the second Indian Grand Prix to be held in Delhi from October 26-28, 2012. Vodafone received an overwhelming response to the first season with close to 80,000 entries which resulted in M/s ABC Consultants taking center stage with the race drivers and having its logo on the Vodafone McLaren Mercedes cars during the racing weekend.

Says Naveen Chopra, Director –Vodafone Business Services, Vodafone India, “Vodafone Drive into the Big League gave an opportunity to small and medium enterprises to have their logo displayed

on the Vodafone M c L a r e n Mercedes race cars and supported them towards an easier path to growth. We are happy with the success of this initiative as it helped us making significant in-roads into the small and medium business community. Encouraged with the overwhelming response received last year, we are taking this initiative forward in an attempt to give more enterprises an opportunity to showcase how they have used technology to enhance growth.”

Call for EntriesThe call for entry started on

July 11, 2012 and will be open till August 20, 2012 and is open to all SMEs across India. Season 2 of ‘Vodafone Drive into the Big League’ will be held at a much larger scale. Over a period of 45 days, the qualifiers will be conducted at 10 prominent SME

industry hubs viz. Pune, Ahmedabad, K o l k a t a , B h u b a n e s w a r , Delhi, Lucknow, C h a n d i g a r h , C o i m b a t o r e , Mangalore and Vishakhapatnam. 100 SME’s who have focused on technology as a key driver

for growth will be invited for the contest in each of these venues and this would be telecast on a leading business channel during Sept-October 2012. Two winners from each venue will be selected to be the part of grand finale that will be held in Delhi closer to the Indian Grand Prix weekend.

Wild CardThere is a new element of wild

card entry added to the contest this year. The wild card entry will be chosen through a contest run on a social networking platform between August 1, 2012 and September 15, 2012. Out of the entries received,

3 enterprising businesses will get an opportunity to make an elevator pitch to Vodafone McLaren Mercedes team on how they have used technology to enhance their business productivity will be selected. One of these three will get a wild card entry into the grand finale.

Grand FinaleFor the Grand Finale, 20

winners from the qualifying rounds and the wild card winner from the online contest will then debate on a reality show on a leading business channel all through September/October 2012 for the coveted spot. In an 8 part reality television series, the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations. Overall, the show is a must watch for any established or budding entrepreneur to see how 21 different minds analyze business situations and find an easier path to growth.

Vodafone Drive into the Big League’ is back with Season 2

HTC, a global designer of smartphones, today became the first global

smartphone brand to roll out full language support for Hindi, Tamil and Marathi script on its range of innovative smartphones. Users will be able to read and type in Hindi, Tamil and Marathi through all messaging functions on HTC smartphones launched this year, while browsing the Internet and all applications available through Google Play.

The devices with Indian language support includes HTC One X, HTC One S, HTC One V, Desire C and Desire V. In addition, users will also be able to view a fourth language, Bengali, on select applications available on Google Play. With

this rollout, HTC has kept its promise of integrating full native language support for its smartphones in India, beginning with the HTC Explorer in Q4 2011.

“HTC is committed to helping Indian c o n s u m e r s c o m m u n i c a t e easily through a more intuitive mobile experience, which can only be offered with full Indian language capability on their smartphones,” said Faisal Siddiqui, Country Manager, HTC India. “HTC continues to be the smartphone brand of choice

for the India market due to our

focus on what the consumer needs, and delivering that in an encompassing, holistic manner.”

AvailabilityReading and typing

capability for Hindi, Tamil and Marathi will be made available on HTC Desire C and Desire V sold in India through an automatic software update that can be downloaded by users starting from today. Bengali language viewing capability will be available from August 2012.

Reading and typing capability for Hindi, Tamil, Marathi and Bengali languages will be made available on all HTC One X, HTC One S and HTC One V smartphones sold in India through an automatic software update that can be downloaded by users from August2012.

HTC Announces Full Indian Language Support in HTC One and Desire Series

An opportunity for SMEs to take center stage with their logo on the Vodafone McLaren Mercedes cars at the 2nd Indian Grand Prix

Naveen Chopra, Director –Vodafone Business Services,

Vodafone India



The count down for the second Indian Grand Prix has begun! Vodafone

India, one of India’s leading telecommunications service providers, today commenced its activation to the second season of the motor racing event in India – Vodafone Drive into the Big League. It extends an enviable opportunity to small and medium enterprises (SME’s) to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the second Indian Grand Prix to be held in Delhi from October 26-28, 2012. Vodafone received an overwhelming response to the first season with close to 80,000 entries which resulted in M/s ABC Consultants taking center stage with the race drivers and having its logo on the Vodafone McLaren Mercedes cars during the racing weekend.

Says Naveen Chopra, Director –Vodafone Business Services, Vodafone India, “Vodafone Drive into the Big League gave an opportunity to small and medium enterprises to have their logo displayed

on the Vodafone M c L a r e n Mercedes race cars and supported them towards an easier path to growth. We are happy with the success of this initiative as it helped us making significant in-roads into the small and medium business community. Encouraged with the overwhelming response received last year, we are taking this initiative forward in an attempt to give more enterprises an opportunity to showcase how they have used technology to enhance growth.”

Call for EntriesThe call for entry started on

July 11, 2012 and will be open till August 20, 2012 and is open to all SMEs across India. Season 2 of ‘Vodafone Drive into the Big League’ will be held at a much larger scale. Over a period of 45 days, the qualifiers will be conducted at 10 prominent SME

industry hubs viz. Pune, Ahmedabad, K o l k a t a , B h u b a n e s w a r , Delhi, Lucknow, C h a n d i g a r h , C o i m b a t o r e , Mangalore and Vishakhapatnam. 100 SME’s who have focused on technology as a key driver

for growth will be invited for the contest in each of these venues and this would be telecast on a leading business channel during Sept-October 2012. Two winners from each venue will be selected to be the part of grand finale that will be held in Delhi closer to the Indian Grand Prix weekend.

Wild CardThere is a new element of wild

card entry added to the contest this year. The wild card entry will be chosen through a contest run on a social networking platform between August 1, 2012 and September 15, 2012. Out of the entries received,

3 enterprising businesses will get an opportunity to make an elevator pitch to Vodafone McLaren Mercedes team on how they have used technology to enhance their business productivity will be selected. One of these three will get a wild card entry into the grand finale.

Grand FinaleFor the Grand Finale, 20

winners from the qualifying rounds and the wild card winner from the online contest will then debate on a reality show on a leading business channel all through September/October 2012 for the coveted spot. In an 8 part reality television series, the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations. Overall, the show is a must watch for any established or budding entrepreneur to see how 21 different minds analyze business situations and find an easier path to growth.

Vodafone Drive into the Big League’ is back with Season 2

HTC, a global designer of smartphones, today became the first global

smartphone brand to roll out full language support for Hindi, Tamil and Marathi script on its range of innovative smartphones. Users will be able to read and type in Hindi, Tamil and Marathi through all messaging functions on HTC smartphones launched this year, while browsing the Internet and all applications available through Google Play.

The devices with Indian language support includes HTC One X, HTC One S, HTC One V, Desire C and Desire V. In addition, users will also be able to view a fourth language, Bengali, on select applications available on Google Play. With

this rollout, HTC has kept its promise of integrating full native language support for its smartphones in India, beginning with the HTC Explorer in Q4 2011.

“HTC is committed to helping Indian c o n s u m e r s c o m m u n i c a t e easily through a more intuitive mobile experience, which can only be offered with full Indian language capability on their smartphones,” said Faisal Siddiqui, Country Manager, HTC India. “HTC continues to be the smartphone brand of choice

for the India market due to our

focus on what the consumer needs, and delivering that in an encompassing, holistic manner.”

AvailabilityReading and typing

capability for Hindi, Tamil and Marathi will be made available on HTC Desire C and Desire V sold in India through an automatic software update that can be downloaded by users starting from today. Bengali language viewing capability will be available from August 2012.

Reading and typing capability for Hindi, Tamil, Marathi and Bengali languages will be made available on all HTC One X, HTC One S and HTC One V smartphones sold in India through an automatic software update that can be downloaded by users from August2012.

HTC Announces Full Indian Language Support in HTC One and Desire Series

An opportunity for SMEs to take center stage with their logo on the Vodafone McLaren Mercedes cars at the 2nd Indian Grand Prix

Naveen Chopra, Director –Vodafone Business Services,

Vodafone India



Mobility News

Keeping in mind the latest design and usability, Japan based global PC and AV Accessory provider is presenting three different types of Overhead type Headphones for

the Indian market. The company is quite confident that these headsets will develop a huge fan following in the coming days and months ahead.

As part of this product roll out, the company is positioning its three newly launched headset models EHP-OH500, EHP-SMOH100 and EHP-SMOH300 for the Indian mark. These products are designed keeping mind the specific form factor and design aspects needed for the Indian consumers and the market demands for headsets.

Established in the year 1986, ELECOM has been leading the PC and AV Accessory & Peripheral market in Japan for years. Headquartered in Osaka, Japan, and with subsidiaries across Europe and Asia, ELECOM has gained a reputation for delivering high quality and unique products on global scale.

ELECOM has been awarded the ‘BCN Award 2011’ in 9 Product categories. We have kept the largest domestic market share in Japan, in the Mouse and USB.

Here are some product specifications - EHP-OH500

• VerySmartwithaCoolAttitude• FoldingTypeStereoHeadphones• 3.5mmmini-plugwitha1.2metercable• 40mmSoundEnhancingdrivers• Frequency response of 7Hz – 25,000Hz with a 32-

Ohm of impedance• AvailableColours–Black,Pink,White,Skull• MRP:INR3299/-• Replacementwarrantyof6months

EHP-SMOH100

• VeryCoolRangeofColors;StereoHeadphoneswithVolumeControlwithPause/PlayButton

• 3.5mmJackwitha1.2metercable• Plushcushionearpadsandheadpad• AvailableColors–Black,Blue,Green,LightPink,Red• MRP:INR2599/-• Replacementwarrantyof6months

EHP-SMOH300• F o l d i n g

Type Stereo Headphones with Mic

• 3.5 mm Jackwith a 1.2 meter cable

• VolumeControlButton with Answer Call Switch

• R e p r o d u c epowerful bass using 40mm large diameter drivers

• Softcushionearpads• AvailableColours–Black• MRP:INR3699/-• Replacementwarrantyof6months

For more information [email protected]

ELECOM Presents three new Overhead Headphones

Rock On! Fly Mobiles has announced the launch of another economical, fully loaded multimedia device for entertainment on the move. MV242i is bigger, better and faster with Turbo Chip processor (ARM9, 260 MHz) that is faster than the phones of this range. The handset available in black and silver models features a bigger torch, bigger sound, bigger battery, superior camera, advanced mobile tracker and faster applications owing to the turbo chip processor.

A personal assistant that reminds all that you need to do during the course of the day, mobile phones are not just for making calls these days. This amazing product by Fly Mobiles goes one step further and supports its owners while they are stumbling in the dark.

Mr. Rahul Goel, President, Fly Mobiles comments, “MV242i is definitely an answer to the entertainment needs of the fast moving mobile phone user. It is a complete multimedia device which assures you quality entertainment and great looks. We are making the on-the-go entertainment experience easy, fast and affordable for all.”

The phone comes with an intelligent FM scheduler, a smart mobile tracker and an

auto-call recorder. All this and more in just one single white and silver piece which runs on a turbo chip processor and 1800mAh battery.

KeyApplications: • DualSIM• Smart Auto

Call Recorder• Phone and

SMS Backup• RemoteMobile

Tracker• HindiLanguage

Support• 2MPCamera• 3.5 mm Audio

Jack• 2.4inchBright

QVGA Display• 32 GB

E x p a n d a b l e Memory

• GPRSIn addition to “Apps”, Key USPs includes:• 1800mAhBattery

• BigTorchLight• BoomSpeakers• SchedulePlayandRecordFM

FLYMV242i is priced at Rs 2399/- and it will be available across the country.

Fly Mobiles Launch the all new MV242i with Turbo Chip Processor

Android Jelly Bean coming to HTC One X

and One S

Apple iPhone 3GS now available for Rs 9,999

HTC just confirmed that a majority of its recent smartphones will get upgraded to Android

Jelly Bean. The handsets mentioned include the HTC One X, HTC One XL and HTC One S. This is great news for owners of HTC devices seeing that almost no other manufacturer has committed to an upgrade path for their phones.

HTC’s global online communications manager Jeff Gordon had this to say: “We know HTC fans are excited to get their hands on Google’s latest version of Android. At this point in time, we can confirm that we have plans to upgrade our HTC One X, HTC One XL and HTC One S to Jelly Bean. Please stay tuned for more updates regarding device upgrades, timing and other details about HTC and Jelly Bean.” Android Jelly Bean brings several major improvements to the popular OS including what is called Project Butter which should help in making the user interface more fluid by ensuring everything works at a smooth 60fps.

Apple iPhone 3GS may seem to be obsolete, but it has got the same user

interface that the latest iPhones have. And Aircel is offering the phone for just Rs 9,999.

To grab this deal customers will need to pay advance rental of Rs 3,000 in addition to the cost of the phone which will offer them 2 GB unlimited (after 2 GB at a slower 128 Kbps speed) plan for 12 months in 3G circles, and in circles where only 2G network is available users will get 1000 mins local and STD calls and 2500 local and national SMS along with unlimited 2G data for 6 months.

The only catch is that the plan is available only for the postpaid users. While the plan is more attractive for people where Aircel has 3G network is available but never the less 2G offer also seems exciting.

If you are in the market for a smartphone with a budget of Rs 10,000, this is the offer that you can safely go for. Aircel offers only unlimited plans and

have one of the cheapest 3G plans in the country, so even after 12 months (in 3G circles) or 6 months (2G circles) as the case may be, users will get very attractive data and voice plans.

The iPhone 3GS was till now available for Rs 19,990 from Airtel and Aircel.



Special Focus

Keeping in mind the latest design and usability, Japan based global PC and AV Accessory provider is presenting three different types of Overhead type Headphones for

the Indian market. The company is quite confident that these headsets will develop a huge fan following in the coming days and months ahead.

As part of this product roll out, the company is positioning its three newly launched headset models EHP-OH500, EHP-SMOH100 and EHP-SMOH300 for the Indian mark. These products are designed keeping mind the specific form factor and design aspects needed for the Indian consumers and the market demands for headsets.

Established in the year 1986, ELECOM has been leading the PC and AV Accessory & Peripheral market in Japan for years. Headquartered in Osaka, Japan, and with subsidiaries across Europe and Asia, ELECOM has gained a reputation for delivering high quality and unique products on global scale.

ELECOM has been awarded the ‘BCN Award 2011’ in 9 Product categories. We have kept the largest domestic market share in Japan, in the Mouse and USB.

Here are some product specifications - EHP-OH500

• VerySmartwithaCoolAttitude• FoldingTypeStereoHeadphones• 3.5mmmini-plugwitha1.2metercable• 40mmSoundEnhancingdrivers• Frequency response of 7Hz – 25,000Hz with a 32-

Ohm of impedance• AvailableColours–Black,Pink,White,Skull• MRP:INR3299/-• Replacementwarrantyof6months

EHP-SMOH100

• VeryCoolRangeofColors;StereoHeadphoneswithVolumeControlwithPause/PlayButton

• 3.5mmJackwitha1.2metercable• Plushcushionearpadsandheadpad• AvailableColors–Black,Blue,Green,LightPink,Red• MRP:INR2599/-• Replacementwarrantyof6months

EHP-SMOH300• F o l d i n g

Type Stereo Headphones with Mic

• 3.5 mm Jackwith a 1.2 meter cable

• VolumeControlButton with Answer Call Switch

• R e p r o d u c epowerful bass using 40mm large diameter drivers

• Softcushionearpads• AvailableColours–Black• MRP:INR3699/-• Replacementwarrantyof6months

For more information [email protected]

ELECOM Presents three new Overhead Headphones

Rock On! Fly Mobiles has announced the launch of another economical, fully loaded multimedia device for entertainment on the move. MV242i is bigger, better and faster with Turbo Chip processor (ARM9, 260 MHz) that is faster than the phones of this range. The handset available in black and silver models features a bigger torch, bigger sound, bigger battery, superior camera, advanced mobile tracker and faster applications owing to the turbo chip processor.

A personal assistant that reminds all that you need to do during the course of the day, mobile phones are not just for making calls these days. This amazing product by Fly Mobiles goes one step further and supports its owners while they are stumbling in the dark.

Mr. Rahul Goel, President, Fly Mobiles comments, “MV242i is definitely an answer to the entertainment needs of the fast moving mobile phone user. It is a complete multimedia device which assures you quality entertainment and great looks. We are making the on-the-go entertainment experience easy, fast and affordable for all.”

The phone comes with an intelligent FM scheduler, a smart mobile tracker and an

auto-call recorder. All this and more in just one single white and silver piece which runs on a turbo chip processor and 1800mAh battery.

KeyApplications: • DualSIM• Smart Auto

Call Recorder• Phone and

SMS Backup• RemoteMobile

Tracker• HindiLanguage

Support• 2MPCamera• 3.5 mm Audio

Jack• 2.4inchBright

QVGA Display• 32 GB

E x p a n d a b l e Memory

• GPRSIn addition to “Apps”, Key USPs includes:• 1800mAhBattery

• BigTorchLight• BoomSpeakers• SchedulePlayandRecordFM

FLYMV242i is priced at Rs 2399/- and it will be available across the country.

Fly Mobiles Launch the all new MV242i with Turbo Chip Processor

Android Jelly Bean coming to HTC One X

and One S

Apple iPhone 3GS now available for Rs 9,999

HTC just confirmed that a majority of its recent smartphones will get upgraded to Android

Jelly Bean. The handsets mentioned include the HTC One X, HTC One XL and HTC One S. This is great news for owners of HTC devices seeing that almost no other manufacturer has committed to an upgrade path for their phones.

HTC’s global online communications manager Jeff Gordon had this to say: “We know HTC fans are excited to get their hands on Google’s latest version of Android. At this point in time, we can confirm that we have plans to upgrade our HTC One X, HTC One XL and HTC One S to Jelly Bean. Please stay tuned for more updates regarding device upgrades, timing and other details about HTC and Jelly Bean.” Android Jelly Bean brings several major improvements to the popular OS including what is called Project Butter which should help in making the user interface more fluid by ensuring everything works at a smooth 60fps.

Apple iPhone 3GS may seem to be obsolete, but it has got the same user

interface that the latest iPhones have. And Aircel is offering the phone for just Rs 9,999.

To grab this deal customers will need to pay advance rental of Rs 3,000 in addition to the cost of the phone which will offer them 2 GB unlimited (after 2 GB at a slower 128 Kbps speed) plan for 12 months in 3G circles, and in circles where only 2G network is available users will get 1000 mins local and STD calls and 2500 local and national SMS along with unlimited 2G data for 6 months.

The only catch is that the plan is available only for the postpaid users. While the plan is more attractive for people where Aircel has 3G network is available but never the less 2G offer also seems exciting.

If you are in the market for a smartphone with a budget of Rs 10,000, this is the offer that you can safely go for. Aircel offers only unlimited plans and

have one of the cheapest 3G plans in the country, so even after 12 months (in 3G circles) or 6 months (2G circles) as the case may be, users will get very attractive data and voice plans.

The iPhone 3GS was till now available for Rs 19,990 from Airtel and Aircel.



The company has firmly entrenched itself in the mobile accessory space and provides

Mobile Accessories like Batteries, Travel & USB Chargers, Bluetooth, Jointer hands free, USB pen drives, Memory card readers, 4 in 1 Multi memory card readers, universal chargers, screen guards etc

“We stand for quality and service. Our first priority is to give a good quality product at affordable prices and also ensure the best service and product availability to the customers. Though we are new players in this industry, when we entered this industry, first we studied the market. What we have understood is that there were lots of fake batteries being sold in the market, because of which customers were suffering. For example, people buy fake batteries thinking that theyare original. But after using them they come to realize that they are not of the desired quality---the batteries do not give the expected output or they do not get charged properly. Sometimes it shows that a battery is fully charged but whenever the fully-charged battery is used, the equipment does not work due to low battery power,” explains, Arun Dang, MD, Wonder Connect

Today, there are many technical problems which a customer /consumercannotjudgeorcheckatthetimeofpurchasinga mobile accessory, because most customers do not have the necessary technical knowledge. So, ultimately they suffer.

“There is an incident that I must share, when a friend of mine encountered. He had gone to Agra to see the TajMahal and coincidentally the battery of his mobile got exhausted. To buy a new battery, he went to the shopkeeper in Agra and he was surprised by what that shopkeeper asked him before showing him the battery. The shopkeeper asked him if he had seen the TajMahal or he was going to see it. My friend said he would be seeing Taj shortly and would be staying in Agra for a few more days. Then the shopkeeper told him that there are two varieties of batteries---one is good and another is fake. The consumers who stay there for a long period get the good

quality ones and consumers who go away shortly would get the fake ones. This is the sorry state of affairs in our country. So, in every respect the customers suffer,” he adds on.

Taking a cue from such scenario, today, Wonder Connect has the complete products range of high quality Mobile Accessories like Batteries, Travel & USB Charger, Bluetooth, Jointer hands free, USB Memory cards readers,4in 1 Multi memory card readers, universal

chargers ,screen GuardS, mobile lamination sheet & rolls etc.“With our own brand WONDER CONNECT we offer hi-

technology genuine products so that the consumers gets a value for money product . The products are in a reasonable price range and are readily available in the market. We have a complete range of products that have significant usage for everyone in today’s mobile life. Our products are of proven best quality because we have an in-house research and development centre located in China which is well-equipped with modern facilities and is staffed by highly qualified engineers who take care of product development, specifications, benchmarking, quality up-gradation, technology development and scanning etc. This ensures that state-of-the-art products are offered as per the latest global standards,” he explains.

Any company’s growth totally depends on the channel structure and its policies as it plays an important role in every sector. “We always follow the channel oriented policy so we can grow in the market. I know the channel structure and its policies very minutely and hence work keeping our partner's profitability in mind as well.

Our products are available almost all over India and we want to grow our network. We are looking for more new partners who want to grow with us,” he informed.

Wonder Connect – Single Destination for Quality Mobile Accessories

With an aim to deliver world class products, the company is providing its time tested mobile

accessories for the Indian customers



Special Focus

The company has firmly entrenched itself in the mobile accessory space and provides

Mobile Accessories like Batteries, Travel & USB Chargers, Bluetooth, Jointer hands free, USB pen drives, Memory card readers, 4 in 1 Multi memory card readers, universal chargers, screen guards etc

“We stand for quality and service. Our first priority is to give a good quality product at affordable prices and also ensure the best service and product availability to the customers. Though we are new players in this industry, when we entered this industry, first we studied the market. What we have understood is that there were lots of fake batteries being sold in the market, because of which customers were suffering. For example, people buy fake batteries thinking that theyare original. But after using them they come to realize that they are not of the desired quality---the batteries do not give the expected output or they do not get charged properly. Sometimes it shows that a battery is fully charged but whenever the fully-charged battery is used, the equipment does not work due to low battery power,” explains, Arun Dang, MD, Wonder Connect

Today, there are many technical problems which a customer /consumercannotjudgeorcheckatthetimeofpurchasinga mobile accessory, because most customers do not have the necessary technical knowledge. So, ultimately they suffer.

“There is an incident that I must share, when a friend of mine encountered. He had gone to Agra to see the TajMahal and coincidentally the battery of his mobile got exhausted. To buy a new battery, he went to the shopkeeper in Agra and he was surprised by what that shopkeeper asked him before showing him the battery. The shopkeeper asked him if he had seen the TajMahal or he was going to see it. My friend said he would be seeing Taj shortly and would be staying in Agra for a few more days. Then the shopkeeper told him that there are two varieties of batteries---one is good and another is fake. The consumers who stay there for a long period get the good

quality ones and consumers who go away shortly would get the fake ones. This is the sorry state of affairs in our country. So, in every respect the customers suffer,” he adds on.

Taking a cue from such scenario, today, Wonder Connect has the complete products range of high quality Mobile Accessories like Batteries, Travel & USB Charger, Bluetooth, Jointer hands free, USB Memory cards readers,4in 1 Multi memory card readers, universal

chargers ,screen GuardS, mobile lamination sheet & rolls etc.“With our own brand WONDER CONNECT we offer hi-

technology genuine products so that the consumers gets a value for money product . The products are in a reasonable price range and are readily available in the market. We have a complete range of products that have significant usage for everyone in today’s mobile life. Our products are of proven best quality because we have an in-house research and development centre located in China which is well-equipped with modern facilities and is staffed by highly qualified engineers who take care of product development, specifications, benchmarking, quality up-gradation, technology development and scanning etc. This ensures that state-of-the-art products are offered as per the latest global standards,” he explains.

Any company’s growth totally depends on the channel structure and its policies as it plays an important role in every sector. “We always follow the channel oriented policy so we can grow in the market. I know the channel structure and its policies very minutely and hence work keeping our partner's profitability in mind as well.

Our products are available almost all over India and we want to grow our network. We are looking for more new partners who want to grow with us,” he informed.

Wonder Connect – Single Destination for Quality Mobile Accessories

With an aim to deliver world class products, the company is providing its time tested mobile

accessories for the Indian customers



What is the big focus of TomTom in india?The TomTom Group is a world’s leading car navigation

brand with a clear mission to provide all drivers with the world’s best navigation experience. Our goal is to put TomTom in every vehicle. Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.

To support our mission and goal, we have built a team of 400employeesinIndiatooffer:

1) Local technology support (End-user and enterprise)2) Local map tool development and map making.3) Local sales support (End-user and enterprise)

TomTom believes in to really understand the local market, and develop the services on what the consumers really need it.

What kind of go to market strategy does TomTom have in India?

As a consumer product company and digital map maker, we believe that the Indian market has tremendous growth potential. We have adopted a “Glocal” mindset, where we are offering world-class products in tune with global standards of excellence, which incorporates local needs, at local prices to cater for different segments of the Indian consumer.

We have formulated four different ways to pitch our productsinIndia.First,itisimportanttobuildarobustchannelto introduce our products and brand to the market. Second, we have to educate the market on the benefits of navigation to our consumer. We believe that we are executing well on all of these aspects, as we have already created a pan India

TomTom Putting Car Navigation at the Helm

With a clear focus towards enabling navigation for the car user community,

TomTom, the globally well established digital navigation device provider firmly

believes that the Indian market has tremendous growth potential. The

company has adopted a “Glocal” mindset, where it are offering

world-class products in tune with global standards of excellence,

which incorporates local needs, at local prices to

cater for different segments of the Indian consumer. Mobility speaks with Jocelyn Vigreux -

General Manager and senior vice president at TomTom India.

distribution channel to ensure we are present in all major towns and cities across India. Third, and more importantly, as a global leader in navigation devices, we are focusing on educating drivers about the importance of safety and reliable navigation while travelling. Creating awareness about safe driving is important as drivers face more challenges on the roadways than ever before—less time, more traffic. Fourthly, we believe that by understanding the needs

of consumers, we were able to introduce certain key USP/features in our devices which have touched the lives of millions worldwide. This includes the exclusive Landmark Navigation features in India, Help me emergency service, Advanced Lane guidance, Map update service which generally improves the overall driving experience.

What is your strategy for the LFRs etc.?Modern retail is growing at a phenomenal pace, and we

want to be present in the highly competitive, high growth channel.

In India we have already formed strategic partnerships with Reliance Autozone and Reliance Digital recently. The partnership is aimed at helping consumers buy navigation technology in key modern retail stores. It also reflects on our commitment to create a market for navigation in India, which primarily target at safety and convenience. TomTom sells it’s VIA Series Portable NavigationDevicestoconsumersviatheseLFR’s.WealsoplanonexpandingourpresenceinIndiaviaothermajorLFR’sinthefuture, and will make announcements in due course of time.

Today a lot of smart phones come in built with navigation applications. How does TomTom compete in a smartphone driven world?

Today, there is an increase in the number of ways consumers can use navigation, and the way they can consume these services is much broader than ever before.

I agree smartphones are increasingly being used for these services. But we have seen both the platforms (Portable navigation devices and smartphone) will co-exist in the time to come.

Based on one’s need, interest and usage, consumers will look at a dedicated navigation device platform.As a standalone navigation device, a GPS based Portable navigation device will be able to give you the advantage of a larger screen size, ease of using navigation, turn by turn navigation, voice prompts ,mounting options,etc over a smartphone. Over a period of time, we believe both the platforms will co-exists.

We have also entered into strategic alliances with large handset manufacturers.

Our initiatives in getting TomTom applications on a mobile platform can be demonstrated in our partnerships with HTC and Apple in months to come. In March, 2012, TomTom India announced that it partnered HTC to provide its maps, points of

interest and turn by turn directions for a range of HTC smart phones in India. This partnership marks the first consumer-focused implementation of TomTom’s map data in the rapidly growing Indian market. In June this year, TomTom signed a global agreement with Apple for maps and related information. These partnerships augur well for TomTom’s initiatives in the smart phone arena given the rising proliferation of smart phones in India. A recent survey conducted by Nielsen Informate Mobile Insights reveal that India has 27 million smart phone users. That represents approximately nine percent of the 900 million general mobile users in the sub-continent.

What kind of features is likely to drive the adoption of TomTom in India? What is the biggest USP?

TomTom sells it’s VIA Series Portable Navigation Devices in India.TheseriescomprisesoftheVIA100–aentrylevelPND;theVIA120–amidlevelPNDandtheVIA125whichisahighend PND. The VIA 120 and 125 offers interesting features such as landmark navigation, advanced lane guidance, a “Help Me!” emergency services and spoken street names in 11 different languages with blue tooth capability.. Landmark navigation is an essential component to driving in India, given that Indian drivers rely on “landmarks’ such a school or bank to find a friend’s apartment block or a client’s office. Hence, this feature helps Indian drivers plan their journey before they embark on it. Advanced lane guidance helps Indian drivers show which lanes to take at junctions so that a driver does not miss its turn. On more difficult highway intersections, realistic 3D representation of the junction keeps the driver relaxed and safe. The Help Me emergency menu helps Indian drivers find essential services while driving such as the nearest hospital or police stations. Spoken street names are a boon to Indian motorists, as it helps them focus on their driving while listening to directions in a local language of their preference. Hence, the biggest USP that is driving the adoption of TomTom’s PND’s are the essential features that come with the device.

6. How big is your channel network? Any expansion plans?TomTom aims to reach out to consumers through multiple

platforms. We have a national distributor - SupremeAudiotekPvt Ltd, for after-market. Our national distributor reaches out to all key towns and cities through the regional distributors, who in turn supplies to resellers and retailers. The retailers through their localized reach ensure that TomTom is available across all majorcitiesandtownsinIndia.Inthelargeformatstore(LFR)space, we have already partnered with Reliance Digital and Reliance Autozone which enables consumers to get a touch and feelhandsonexperience.WewouldalsobeexpandingourLFRreach in the time to come. We are also exploring tie-ups with key e-commerce portals to sell out Portable Navigation Devices (PND). All these should augur well to expand our channel network in the time to come.

Mobility Personality




What is the big focus of TomTom in india?The TomTom Group is a world’s leading car navigation

brand with a clear mission to provide all drivers with the world’s best navigation experience. Our goal is to put TomTom in every vehicle. Headquartered in Amsterdam, TomTom has over 3,500 employees and operates from 50 locations in 35 countries.

To support our mission and goal, we have built a team of 400employeesinIndiatooffer:

1) Local technology support (End-user and enterprise)2) Local map tool development and map making.3) Local sales support (End-user and enterprise)

TomTom believes in to really understand the local market, and develop the services on what the consumers really need it.

What kind of go to market strategy does TomTom have in India?

As a consumer product company and digital map maker, we believe that the Indian market has tremendous growth potential. We have adopted a “Glocal” mindset, where we are offering world-class products in tune with global standards of excellence, which incorporates local needs, at local prices to cater for different segments of the Indian consumer.

We have formulated four different ways to pitch our productsinIndia.First,itisimportanttobuildarobustchannelto introduce our products and brand to the market. Second, we have to educate the market on the benefits of navigation to our consumer. We believe that we are executing well on all of these aspects, as we have already created a pan India

TomTom Putting Car Navigation at the Helm

With a clear focus towards enabling navigation for the car user community,

TomTom, the globally well established digital navigation device provider firmly

believes that the Indian market has tremendous growth potential. The

company has adopted a “Glocal” mindset, where it are offering

world-class products in tune with global standards of excellence,

which incorporates local needs, at local prices to

cater for different segments of the Indian consumer. Mobility speaks with Jocelyn Vigreux -

General Manager and senior vice president at TomTom India.

distribution channel to ensure we are present in all major towns and cities across India. Third, and more importantly, as a global leader in navigation devices, we are focusing on educating drivers about the importance of safety and reliable navigation while travelling. Creating awareness about safe driving is important as drivers face more challenges on the roadways than ever before—less time, more traffic. Fourthly, we believe that by understanding the needs

of consumers, we were able to introduce certain key USP/features in our devices which have touched the lives of millions worldwide. This includes the exclusive Landmark Navigation features in India, Help me emergency service, Advanced Lane guidance, Map update service which generally improves the overall driving experience.

What is your strategy for the LFRs etc.?Modern retail is growing at a phenomenal pace, and we

want to be present in the highly competitive, high growth channel.

In India we have already formed strategic partnerships with Reliance Autozone and Reliance Digital recently. The partnership is aimed at helping consumers buy navigation technology in key modern retail stores. It also reflects on our commitment to create a market for navigation in India, which primarily target at safety and convenience. TomTom sells it’s VIA Series Portable NavigationDevicestoconsumersviatheseLFR’s.WealsoplanonexpandingourpresenceinIndiaviaothermajorLFR’sinthefuture, and will make announcements in due course of time.

Today a lot of smart phones come in built with navigation applications. How does TomTom compete in a smartphone driven world?

Today, there is an increase in the number of ways consumers can use navigation, and the way they can consume these services is much broader than ever before.

I agree smartphones are increasingly being used for these services. But we have seen both the platforms (Portable navigation devices and smartphone) will co-exist in the time to come.

Based on one’s need, interest and usage, consumers will look at a dedicated navigation device platform.As a standalone navigation device, a GPS based Portable navigation device will be able to give you the advantage of a larger screen size, ease of using navigation, turn by turn navigation, voice prompts ,mounting options,etc over a smartphone. Over a period of time, we believe both the platforms will co-exists.

We have also entered into strategic alliances with large handset manufacturers.

Our initiatives in getting TomTom applications on a mobile platform can be demonstrated in our partnerships with HTC and Apple in months to come. In March, 2012, TomTom India announced that it partnered HTC to provide its maps, points of

interest and turn by turn directions for a range of HTC smart phones in India. This partnership marks the first consumer-focused implementation of TomTom’s map data in the rapidly growing Indian market. In June this year, TomTom signed a global agreement with Apple for maps and related information. These partnerships augur well for TomTom’s initiatives in the smart phone arena given the rising proliferation of smart phones in India. A recent survey conducted by Nielsen Informate Mobile Insights reveal that India has 27 million smart phone users. That represents approximately nine percent of the 900 million general mobile users in the sub-continent.

What kind of features is likely to drive the adoption of TomTom in India? What is the biggest USP?

TomTom sells it’s VIA Series Portable Navigation Devices in India.TheseriescomprisesoftheVIA100–aentrylevelPND;theVIA120–amidlevelPNDandtheVIA125whichisahighend PND. The VIA 120 and 125 offers interesting features such as landmark navigation, advanced lane guidance, a “Help Me!” emergency services and spoken street names in 11 different languages with blue tooth capability.. Landmark navigation is an essential component to driving in India, given that Indian drivers rely on “landmarks’ such a school or bank to find a friend’s apartment block or a client’s office. Hence, this feature helps Indian drivers plan their journey before they embark on it. Advanced lane guidance helps Indian drivers show which lanes to take at junctions so that a driver does not miss its turn. On more difficult highway intersections, realistic 3D representation of the junction keeps the driver relaxed and safe. The Help Me emergency menu helps Indian drivers find essential services while driving such as the nearest hospital or police stations. Spoken street names are a boon to Indian motorists, as it helps them focus on their driving while listening to directions in a local language of their preference. Hence, the biggest USP that is driving the adoption of TomTom’s PND’s are the essential features that come with the device.

6. How big is your channel network? Any expansion plans?TomTom aims to reach out to consumers through multiple

platforms. We have a national distributor - SupremeAudiotekPvt Ltd, for after-market. Our national distributor reaches out to all key towns and cities through the regional distributors, who in turn supplies to resellers and retailers. The retailers through their localized reach ensure that TomTom is available across all majorcitiesandtownsinIndia.Inthelargeformatstore(LFR)space, we have already partnered with Reliance Digital and Reliance Autozone which enables consumers to get a touch and feelhandsonexperience.WewouldalsobeexpandingourLFRreach in the time to come. We are also exploring tie-ups with key e-commerce portals to sell out Portable Navigation Devices (PND). All these should augur well to expand our channel network in the time to come.




Securing Mobility SpaceIncreasingly powerful feature sets and

rich functionality are driving the wide-spread use of mobile devices by banks,

security and law enforcement agencies, government authorities and other security conscious organizations.

Mobile workforces are taking advantage of mobile devices to remotely access confidential emails, spreadsheets, databases, customer data, order information, credit card data, medical history and patient information among other sensitive corporate data.

Mobile devices are now the most vulnerable entry points for malware and other threats to the corporate network to which they are connected. Additionally, mobile devices are increasingly more dispersed geographically and at the

forefront of operations in the field. So is sensitive corporate data safe in

the mobile world? The potential security loopholes are increasing – as are theassociated costs and liability! Will the next leak of sensitive information in your organization result from a stolen SD card? Or data transferred out of the device through USB or Bluetooth? Can you ensure that corporate email is being accessed only on authorized mobile devices protected by security policies and not just any device the end user can buy?

Today’s CIOs are always asking questions like how to protect the end to end data. Protecting corporate data in transit over public Wi-Fi and cellularnetworks Encrypting data stored on device, making it available only to

authenticated users on your domain Disabling device communication modules and hardware features (e.g. camera, Bluetooth) Authenticating device users using Active Directory (Domain Security) credentials Authenticating mobile device hardware using certificates Enabling malware protection and intrusion detection Limiting end user’s access, preventing harmful Internet downloads and unauthorized software installation Proactively mitigating risk of data loss with efficient strategies for dealing with lost and stolen devices.

According to the mobile market review for the first quarter of 2012 conducted by Cyber Media Research the shipment of smart-phones rose by 17.4% as compared to last year. With mobile security being a

Q) What is the present focus of Tata Docomo in the Karnataka circle?

At Tata DOCOMO, we have been keeping up with our brand promise of being simple and offer relevant services to our customers. We will continue to offer value for money products to our customers. We would offer tariffs that are easy to understand.

Since we operate on dual technology platform, this gives us great opportunity to get the best of both technologies in both the Voice and Data segments. We have several revolutionary products in our portfolio which cater to all the segments. Our recently launched data product-TATAPHOTONMAX is theFirstHigh Speed internet device launched on CDMA platform that offers speeds upto 6.2 Mbps Speed!!! Another revolutionary anduniqueproduct is the3GWi-Fihubdevice which was introduced last year. The device is unique as it works on both the 3G and CDMA platforms.

We will continue to bring up more innovative products for 3G as well. To increase the adoption of 3G we have been educating the customers on the benefits of this technology, setting up Solution Desks and providing Live demonstrations of 3G & Data services, Handset Display Counters and experience zones at our branded retail stores to enable the customer to experience the products before they buy.We will continue to work towards our brand promise of being refreshingly different, surprisingly accessible. Through these initiatives we will work aggressively to emerge as one of the top telecom operators in Karnataka.

Q) What are some of the biggest challenges that your organization is facing today? How are you planning to overcome these challenges?

Today telecom space is cluttered and the consumer is confused as to which operator he/sheshouldoptfor.Ourprimaryconcernis to break this clutter and therefore, we at Tata DOCOMO keep assessing their needs and address them individually. Our main objective is to offer our customers simple and transparent products.

The biggest challenge is to continue to be relevant and simple when dealing with our customers. Mobile number portability has empowered the consumers to make a choice and change their operator whenever they find the services dissatisfactory. So we are working on areas like customer satisfaction to ensure that a consumer faces no problems with DOCOMO services. We expect consumers to shift to our network. But this won’t happen in a few days. This transition will be an ongoing process.

Q) Today a lot of operators are busy strengthening their network in order to deliver better services for the end user. How does Tata Docomo feel about strengthening its backhaul capabilities?

Tata DOCOMO has been constantly working towards strengthening its network capabilities to deliver the best and un-interrupted services to its customers. Tata DOCOMO has extended its network strength and reach by many folds across Karnataka to ensure that customers continue to enjoy services on its seamless network. Tata DOCOMO’s superior services are now available in

more than 11000 towns and villages in Karnataka and will continue to expand in the coming days. Q) What kind of investments do you plan to do in the network expansion area within Karnataka circle?

We have planned significant investment modules for our network expansion across Karnataka, keeping in mind the untapped potential within the state and the kind of customer responses that we have received. To provide hassle free services to our customers we will continue improving our network strength and invest in better and advanced technologies. Q) How important is the Karnataka circle for Tata Docomo? How much does this region contribute to the national kitty?

Tata DOCOMO Karnataka Circle is very critical in terms of both Revenue and Customer Market share. Karnataka circle has been a significant contributor towards the national growth and business right from the day it has been operational. It is a very mature market and there is a lot more scope to experiment and bring out more and more innovative products for our customers. Moreover, Tata DOCOMO has got an overwhelming response and has been accepted very well by the customers in Karnataka.

We are quite satisfied with the strong brand presence that we have registered in Karnataka region. Many innovative products have been launched in Karnataka in the last quarter which has actually gained popularity with the customers. To name a few we have unmatched services inVAS-FacebookonMobile,GrabASong;3G Smart Life Plans as one stop shop for both voice and data benefits; Postpay -Unlimited Plan@Rs899, Pure Rent FreePlan; Prepay- Truly Unlimited CDMAPlans, 200% Talk time clubbed with full TalktimeonFirstRecharge@Rs47;Newlylaunched Photon Max in Bangalore and various exciting Data plans for Rest of Karnataka market. We will continue to give the best of services to our customers and design simple, innovative and value for money products

“We will continue to give best of services to our customers”

At a time when customer is the king, most of the operators offerings are increasingly being dictated by end customers demands. Tata Teleservices is surging ahead with its innovative offerings directed towards the end customer community, Mobility Magazine speaks with AP Sriram, Chief Operating Officer, Tata Teleservices Ltd, Karnataka Circle about the company’s plans and current initiatives.



Cover Story

Securing Mobility Space

Security is Taking Center-stage when it comes to enabling convergence and bringing in the much needed mobility element within an enterprise

Increasingly powerful feature sets and rich functionality are driving the wide-spread use of mobile devices by banks,

security and law enforcement agencies, government authorities and other security conscious organizations.

Mobile workforces are taking advantage of mobile devices to remotely access confidential emails, spreadsheets, databases, customer data, order information, credit card data, medical history and patient information among other sensitive corporate data.

Mobile devices are now the most vulnerable entry points for malware and other threats to the corporate network to which they are connected. Additionally, mobile devices are increasingly more dispersed geographically and at the

forefront of operations in the field. So is sensitive corporate data safe in

the mobile world? The potential security loopholes are increasing – as are theassociated costs and liability! Will the next leak of sensitive information in your organization result from a stolen SD card? Or data transferred out of the device through USB or Bluetooth? Can you ensure that corporate email is being accessed only on authorized mobile devices protected by security policies and not just any device the end user can buy?

Today’s CIOs are always asking questions like how to protect the end to end data. Protecting corporate data in transit over public Wi-Fi and cellularnetworks Encrypting data stored on device, making it available only to

authenticated users on your domain Disabling device communication modules and hardware features (e.g. camera, Bluetooth) Authenticating device users using Active Directory (Domain Security) credentials Authenticating mobile device hardware using certificates Enabling malware protection and intrusion detection Limiting end user’s access, preventing harmful Internet downloads and unauthorized software installation Proactively mitigating risk of data loss with efficient strategies for dealing with lost and stolen devices.

According to the mobile market review for the first quarter of 2012 conducted by Cyber Media Research the shipment of smart-phones rose by 17.4% as compared to last year. With mobile security being a

Q) What is the present focus of Tata Docomo in the Karnataka circle?

At Tata DOCOMO, we have been keeping up with our brand promise of being simple and offer relevant services to our customers. We will continue to offer value for money products to our customers. We would offer tariffs that are easy to understand.

Since we operate on dual technology platform, this gives us great opportunity to get the best of both technologies in both the Voice and Data segments. We have several revolutionary products in our portfolio which cater to all the segments. Our recently launched data product-TATAPHOTONMAX is theFirstHigh Speed internet device launched on CDMA platform that offers speeds upto 6.2 Mbps Speed!!! Another revolutionary anduniqueproduct is the3GWi-Fihubdevice which was introduced last year. The device is unique as it works on both the 3G and CDMA platforms.

We will continue to bring up more innovative products for 3G as well. To increase the adoption of 3G we have been educating the customers on the benefits of this technology, setting up Solution Desks and providing Live demonstrations of 3G & Data services, Handset Display Counters and experience zones at our branded retail stores to enable the customer to experience the products before they buy.We will continue to work towards our brand promise of being refreshingly different, surprisingly accessible. Through these initiatives we will work aggressively to emerge as one of the top telecom operators in Karnataka.

Q) What are some of the biggest challenges that your organization is facing today? How are you planning to overcome these challenges?

Today telecom space is cluttered and the consumer is confused as to which operator he/sheshouldoptfor.Ourprimaryconcernis to break this clutter and therefore, we at Tata DOCOMO keep assessing their needs and address them individually. Our main objective is to offer our customers simple and transparent products.

The biggest challenge is to continue to be relevant and simple when dealing with our customers. Mobile number portability has empowered the consumers to make a choice and change their operator whenever they find the services dissatisfactory. So we are working on areas like customer satisfaction to ensure that a consumer faces no problems with DOCOMO services. We expect consumers to shift to our network. But this won’t happen in a few days. This transition will be an ongoing process.

Q) Today a lot of operators are busy strengthening their network in order to deliver better services for the end user. How does Tata Docomo feel about strengthening its backhaul capabilities?

Tata DOCOMO has been constantly working towards strengthening its network capabilities to deliver the best and un-interrupted services to its customers. Tata DOCOMO has extended its network strength and reach by many folds across Karnataka to ensure that customers continue to enjoy services on its seamless network. Tata DOCOMO’s superior services are now available in

more than 11000 towns and villages in Karnataka and will continue to expand in the coming days. Q) What kind of investments do you plan to do in the network expansion area within Karnataka circle?

We have planned significant investment modules for our network expansion across Karnataka, keeping in mind the untapped potential within the state and the kind of customer responses that we have received. To provide hassle free services to our customers we will continue improving our network strength and invest in better and advanced technologies. Q) How important is the Karnataka circle for Tata Docomo? How much does this region contribute to the national kitty?

Tata DOCOMO Karnataka Circle is very critical in terms of both Revenue and Customer Market share. Karnataka circle has been a significant contributor towards the national growth and business right from the day it has been operational. It is a very mature market and there is a lot more scope to experiment and bring out more and more innovative products for our customers. Moreover, Tata DOCOMO has got an overwhelming response and has been accepted very well by the customers in Karnataka.

We are quite satisfied with the strong brand presence that we have registered in Karnataka region. Many innovative products have been launched in Karnataka in the last quarter which has actually gained popularity with the customers. To name a few we have unmatched services inVAS-FacebookonMobile,GrabASong;3G Smart Life Plans as one stop shop for both voice and data benefits; Postpay -Unlimited Plan@Rs899, Pure Rent FreePlan; Prepay- Truly Unlimited CDMAPlans, 200% Talk time clubbed with full TalktimeonFirstRecharge@Rs47;Newlylaunched Photon Max in Bangalore and various exciting Data plans for Rest of Karnataka market. We will continue to give the best of services to our customers and design simple, innovative and value for money products

“We will continue to give best of services to our customers”



Cover Story

new concept, hackers today leverage this to plan and launch intricate and complex attacks for financial gain.

Commenting on the mobile security arena within the country, Ambarish Deshpande - Blue Coat, Managing Director - India Sales, says that, ‘With the growth of Bring Your Own Devices (BYOD), we see a move toward integration of corporate as well as personal information on a single device. This has important implications for organisations, as it increases their risk exposure for security, but also for data leakage of corporate information. Mobile Commerce is also seeing a steady rise due to increased smart-phone adoption making it a lucrative arena for hackers to siphon off money. Mobile phone and application technology is way ahead of the security adoption that is required to protect user data and block access to dynamic web threats that are increasingly mobile. Traditional defences like anti-virus and anti-spam endpoint solutions are not enough for mobile devices since these devices lack the processing power to support traditional anti-virus. Organisations need to extend their control beyond the corporate infrastructure to include mobility, but the question is how to do this cost-effectively

and efficiently? The answer is in the Cloud,’ he explains.

Expressing his opinion on mobile related security, Jagannath Patnaik, Director - Channel Sales, Kaspersky Lab - South Asia said that in today’s world of BYOD ( Bring your own device) for work as well as personal use we are living in highly mobile era.

‘Mobile devices like smartphones and tablets are on the rise, and they are used heavily for all types of activities. At the same time the level of protection on smartphones and tablets is noticeably poor.

This is an alarming fact, because such devices sometimes store highly sensitive data like personal and work documents and e-mails, personal photos and even banking credentials are frequently stored on devices. With the increasing variety and number of malware threats that are targeting smartphones, it’s essential to have first line of defence

i.e. Mobile security solution to protect your phone and the personal data you store on it. Mobile Security Solution should be easy to use and offer maximum protection against

Internet threats and malwares. It should also offer protection in case of mobile.” He explained.

With mobile users on the go, it is necessary to remotely manage mobile devices as they connect to various public networks (Wi-Fi ‘hot-spots’, cellularnetworks like GPRS, IDEN, EVDO, etc.) to access email, business information and data. Legacy solutions, designed for managing devices within the four walls, are not equipped to manage these remote devices while protecting the corporate network in an efficient, cost-effective and secure way.

Deshpande from Blue Coat says that mobile security if explained generally would be everything from remote lock and wipe to threat protection for mobile devices. “According to Nemertes Research, the top mobile security measures deployed by companies are wipe and lock functionality (77.4%) and encryption (63%). These features include only device and data loss solutions. The whole aspect of securing web enabled applications and mass market malware has taken a back seat. With employees using personal devices at the workplace organizations need to step up their mobile security infrastructure by adding dynamic web security functionality, so that their mission critical data is safe and secure. A move towards more powerful, IP-based network infrastructure is leading to increased use of data-heavy mobile services, which need more sophisticated management. IT organizations need to find a middle ground, leveraging some oftheR&DdoneinthePC/laptoparenawhile keeping the unique needs of the mobile device in mind to ensure that the mobile experience is not negatively affected in any way,’ he adds on.

More and more sophisticated security threats are appearing as new devices provide richer targets. New threats to mobile devices, including malicious programs (viruses, worms and Trojan horses) continue to appear. Despite the fact that the current threat is not particularly high, we predict that the iPhone, Android, and mobile devices with WiFiandotherbroadbandcapabilitieswillundoubtedly be rich targets for malware and viruses in the coming years.

Current mobile devices are built on the different operating system which

has created an avenue for the hackers to target different platform. The new mobile devices which are in vogue have a huge rangeoffunctionality;theyareinevitablyexposed to a larger set of risks.

Commenting on the mobile security trends in the country, Patnaik from Kaspersky says that, ‘It is becoming a trend that the employees use personal phone for corporate purpose which makes it further more difficult to enforce security policies and ensure data privacy and security. Infection on the smartphones are mostly “trojanized” apps that steal information about the phone or send SMS messages, also includes a banking Trojan that intercepts access tokens for banking web sites & spyware applications that are used to spy on family members or associates,’ he adds on.Customer perspective: Modern

consumers live a full-scale digital life. Their virtual assets like personal photos and videos, work documents, passwords to access social networking and online banking credentials are of the utmost importance and users are very concerned about safety of such data. Social networking is the second most popular online activity after e-mail exchange and most popular devices used for accessing social networking sites are tablets or Mobile devices. Most of the smart phone users are aware about the threats related to social networks, online banking transactions yet the level of security on the mobile devices is very low and significant share of smartphone users are reckless in terms of security.

“But this trend is slowly changing and most of the smartphone users are looking for the complete security solution with enhanced capabilities like anti-theft protection like protection against malwares (antivirus), Anti-theft features like - remote data wipe, device lock, GPS localisation, privacy protection which helps them in protecting their private data,” Patnaik is quick to add on.

It is interesting to note that in today’s scenario, the security goals are:Minimizing modification of corporate firewall configuration and integrating with existing security technologies. Preventing devices from having unlimited access to the corporate network. Ensuring secure, encrypted communication without incurring the overhead of resource-intensive VPN clients.Gartner–anadvisoryfirm–hasstated

recently that mobile payment transactions will surpass USD171.5 billion in 2012. This

would represent a 61.9 percent increase from 2011, which was USD105.9 billion. Mobile commerce is also taking off in India due to the proliferation of smart phones among young people here. Recently, eBay revealed that among 4,500 users that it surveyed here, 68% of those stated that made online purchases using smart phones.

This is a reflection that mobile commerce is on an upward swing in India. Some of the security features that one can consider before participating in mobile commerce is securing the web browser by an inactivity lock out. This technology logs out the user automatically when an internet connection over a mobile device is lost.

Security Offering from IndustryBlue Coat offers Cloud Service which

is the most appropriate solution for the BYOD era. Blue Coat’s Cloud Service uniquely integrates with our appliance –ProxySG to create a seamless, Unified Web Security defence for enterprises.

‘Proxy SG is our flagship security product. It is a web gateway appliance that provides full visibility, control and security of employee internet activity with a rich feature set. Blue Coat’s Next Generation Web Filtering identifies and orp-activelyblocks malware, spyware, and phishing attacks, regardless of the type or content, while delivering fast and accurate granular URL filtering. The main aspect of Blue Coat’s Security that sets apart from the competition is the proactive Negative Day Defence which is capable of securing users against attacks before they occur. This Negative Day Defence blocks the source

location of the malware so that users are protected before attacks attempt to infect their device,’ Deshpande from Blue Coat explains.

Talking about Kasperky offering on mobile security, Patnaik says that, ‘Today the industry is looking for complete mobile security solution with enhanced capabilities like anti-theft protection like protection against malwares (antivirus), Anti-theft features like - remote data wipe, device lock, GPS localisation, privacy protection which help in protecting business critical information and private data. The data transfer and operation must have at least 256 bit encryption. There must always be OTP instead of regular password. We have Kaspersky Mobile Security solution that provides world-class protection. Kaspersky Mobile Security employs traditional methods of anti-malware protection, combined with heuristics and cloud technologies,’ he adds on.

It is true that today’s fast emerging mobile devices without malware safeguards are a vulnerable entry point into the corporate network for viruses and malicious applications. And conventional anti-virus solutions designed for PCs are not suited for mobile devices due to the reliance on a sizable database of virus definitions stored on the device that needs to be constantly updated, causing excessive network traffic. On top if all this, the frequent scanning of memory, necessary to detect viruses, adversely affects the performance of the device’s low power processor and battery life. In such scenario, getting proper security help from vendors such as Kaspersky or Bluecoat is highly recommended.

"Mobile devices like smartphones and tablets are on the rise, and they are used heavily for all types of activities. At the same time the level of protection on smartphones and tablets is noticeably poor. This is an alarming fact, because such devices sometimes store highly sensitive data like personal and work documents and e-mails, personal photos and even banking credentials are frequently stored on devices."Jagannath Patnaik, Director - Channel Sales, Kaspersky Lab - South Asia



Cover Story

new concept, hackers today leverage this to plan and launch intricate and complex attacks for financial gain.

Commenting on the mobile security arena within the country, Ambarish Deshpande - Blue Coat, Managing Director - India Sales, says that, ‘With the growth of Bring Your Own Devices (BYOD), we see a move toward integration of corporate as well as personal information on a single device. This has important implications for organisations, as it increases their risk exposure for security, but also for data leakage of corporate information. Mobile Commerce is also seeing a steady rise due to increased smart-phone adoption making it a lucrative arena for hackers to siphon off money. Mobile phone and application technology is way ahead of the security adoption that is required to protect user data and block access to dynamic web threats that are increasingly mobile. Traditional defences like anti-virus and anti-spam endpoint solutions are not enough for mobile devices since these devices lack the processing power to support traditional anti-virus. Organisations need to extend their control beyond the corporate infrastructure to include mobility, but the question is how to do this cost-effectively

and efficiently? The answer is in the Cloud,’ he explains.

Expressing his opinion on mobile related security, Jagannath Patnaik, Director - Channel Sales, Kaspersky Lab - South Asia said that in today’s world of BYOD ( Bring your own device) for work as well as personal use we are living in highly mobile era.

‘Mobile devices like smartphones and tablets are on the rise, and they are used heavily for all types of activities. At the same time the level of protection on smartphones and tablets is noticeably poor.

This is an alarming fact, because such devices sometimes store highly sensitive data like personal and work documents and e-mails, personal photos and even banking credentials are frequently stored on devices. With the increasing variety and number of malware threats that are targeting smartphones, it’s essential to have first line of defence

i.e. Mobile security solution to protect your phone and the personal data you store on it. Mobile Security Solution should be easy to use and offer maximum protection against

Internet threats and malwares. It should also offer protection in case of mobile.” He explained.

With mobile users on the go, it is necessary to remotely manage mobile devices as they connect to various public networks (Wi-Fi ‘hot-spots’, cellularnetworks like GPRS, IDEN, EVDO, etc.) to access email, business information and data. Legacy solutions, designed for managing devices within the four walls, are not equipped to manage these remote devices while protecting the corporate network in an efficient, cost-effective and secure way.

Deshpande from Blue Coat says that mobile security if explained generally would be everything from remote lock and wipe to threat protection for mobile devices. “According to Nemertes Research, the top mobile security measures deployed by companies are wipe and lock functionality (77.4%) and encryption (63%). These features include only device and data loss solutions. The whole aspect of securing web enabled applications and mass market malware has taken a back seat. With employees using personal devices at the workplace organizations need to step up their mobile security infrastructure by adding dynamic web security functionality, so that their mission critical data is safe and secure. A move towards more powerful, IP-based network infrastructure is leading to increased use of data-heavy mobile services, which need more sophisticated management. IT organizations need to find a middle ground, leveraging some oftheR&DdoneinthePC/laptoparenawhile keeping the unique needs of the mobile device in mind to ensure that the mobile experience is not negatively affected in any way,’ he adds on.

More and more sophisticated security threats are appearing as new devices provide richer targets. New threats to mobile devices, including malicious programs (viruses, worms and Trojan horses) continue to appear. Despite the fact that the current threat is not particularly high, we predict that the iPhone, Android, and mobile devices with WiFiandotherbroadbandcapabilitieswillundoubtedly be rich targets for malware and viruses in the coming years.

Current mobile devices are built on the different operating system which

has created an avenue for the hackers to target different platform. The new mobile devices which are in vogue have a huge rangeoffunctionality;theyareinevitablyexposed to a larger set of risks.

Commenting on the mobile security trends in the country, Patnaik from Kaspersky says that, ‘It is becoming a trend that the employees use personal phone for corporate purpose which makes it further more difficult to enforce security policies and ensure data privacy and security. Infection on the smartphones are mostly “trojanized” apps that steal information about the phone or send SMS messages, also includes a banking Trojan that intercepts access tokens for banking web sites & spyware applications that are used to spy on family members or associates,’ he adds on.Customer perspective: Modern

consumers live a full-scale digital life. Their virtual assets like personal photos and videos, work documents, passwords to access social networking and online banking credentials are of the utmost importance and users are very concerned about safety of such data. Social networking is the second most popular online activity after e-mail exchange and most popular devices used for accessing social networking sites are tablets or Mobile devices. Most of the smart phone users are aware about the threats related to social networks, online banking transactions yet the level of security on the mobile devices is very low and significant share of smartphone users are reckless in terms of security.

“But this trend is slowly changing and most of the smartphone users are looking for the complete security solution with enhanced capabilities like anti-theft protection like protection against malwares (antivirus), Anti-theft features like - remote data wipe, device lock, GPS localisation, privacy protection which helps them in protecting their private data,” Patnaik is quick to add on.

It is interesting to note that in today’s scenario, the security goals are:Minimizing modification of corporate firewall configuration and integrating with existing security technologies. Preventing devices from having unlimited access to the corporate network. Ensuring secure, encrypted communication without incurring the overhead of resource-intensive VPN clients.Gartner–anadvisoryfirm–hasstated

recently that mobile payment transactions will surpass USD171.5 billion in 2012. This

would represent a 61.9 percent increase from 2011, which was USD105.9 billion. Mobile commerce is also taking off in India due to the proliferation of smart phones among young people here. Recently, eBay revealed that among 4,500 users that it surveyed here, 68% of those stated that made online purchases using smart phones.

This is a reflection that mobile commerce is on an upward swing in India. Some of the security features that one can consider before participating in mobile commerce is securing the web browser by an inactivity lock out. This technology logs out the user automatically when an internet connection over a mobile device is lost.

Security Offering from IndustryBlue Coat offers Cloud Service which

is the most appropriate solution for the BYOD era. Blue Coat’s Cloud Service uniquely integrates with our appliance –ProxySG to create a seamless, Unified Web Security defence for enterprises.

‘Proxy SG is our flagship security product. It is a web gateway appliance that provides full visibility, control and security of employee internet activity with a rich feature set. Blue Coat’s Next Generation Web Filtering identifies and orp-activelyblocks malware, spyware, and phishing attacks, regardless of the type or content, while delivering fast and accurate granular URL filtering. The main aspect of Blue Coat’s Security that sets apart from the competition is the proactive Negative Day Defence which is capable of securing users against attacks before they occur. This Negative Day Defence blocks the source

location of the malware so that users are protected before attacks attempt to infect their device,’ Deshpande from Blue Coat explains.

Talking about Kasperky offering on mobile security, Patnaik says that, ‘Today the industry is looking for complete mobile security solution with enhanced capabilities like anti-theft protection like protection against malwares (antivirus), Anti-theft features like - remote data wipe, device lock, GPS localisation, privacy protection which help in protecting business critical information and private data. The data transfer and operation must have at least 256 bit encryption. There must always be OTP instead of regular password. We have Kaspersky Mobile Security solution that provides world-class protection. Kaspersky Mobile Security employs traditional methods of anti-malware protection, combined with heuristics and cloud technologies,’ he adds on.

It is true that today’s fast emerging mobile devices without malware safeguards are a vulnerable entry point into the corporate network for viruses and malicious applications. And conventional anti-virus solutions designed for PCs are not suited for mobile devices due to the reliance on a sizable database of virus definitions stored on the device that needs to be constantly updated, causing excessive network traffic. On top if all this, the frequent scanning of memory, necessary to detect viruses, adversely affects the performance of the device’s low power processor and battery life. In such scenario, getting proper security help from vendors such as Kaspersky or Bluecoat is highly recommended.

Some of the challenges in a mobility driven security world

• Protectingthecorporatenetworkandfirewall• ManagingandLimitingaccesstosensitivecorporatedata• UserAuthentication• Securingstoreddataondeviceandstoragemedia• Securingover-the-aircommunicationtoprotectdataintransit• SecureandEncryptedFileTransfers• Virusandmalwareprotection• IntrusionDetection• DisablingCommunicationModulesandHardwareFeatures• DeviceLockdownandControlledWebBrowsing• Securinglostorstolendevices• RemoteControlfunctionalityforInstantDeviceTake-over• ManagingSecurityforRemoteOut-of-Contactdevices



Trends in Convergence

SmartPhones are increasingly getting married to cameras and deliver surveillance capability for the end user community

In today’s scenario, using smartphones as surveillance cameras is one of the biggest trends for the year 2012,

with multiple manufacturers announcing applications and related surveillance services. These applications allow live

video feed to be streamed from the smartphone's camera directly to a video management software station, for viewing and recording by central operators, providing live coverage of incidents as they occur.

While it is true that most of these applications are proprietary to the VMS supplying vendor, there are some open platform option is available as well and global as well as Indian vendors are eyeing this segment pretty fast.

According to Vikas Sharma, General Manager at Shyam Networks Ltd, “Smartphones and other convergence-friendly devices that use 3GPP systems can easily view and manage IP cameras, remotely. End users can also have video clips and snapshots sent directly to their smartphones as MMS messages, for example. Mobility driven accessibility is the need of the hour and a perfect solution for business users and family members that are on the road andwant anytime/anywhere access to their assets, premises





and family members. Now the technology can help them make this a reality. The possibilities of such a remote surveillance system are endless, and IP video input can potentially be monitored virtually from any mobile or smartphone that supports open IP standards for messaging and streaming of video/pictures. Oursurveillance solutions are ideally placed to target segments such as SOHO, SME, Enterprise, Defense, government, education, ITES, manufacturing etc. We are already working very closely within all the above mentioned segments,” he explains.

Tech Advancement Fueling SmartPhone growth

Delivering connectivity for the end user community, today we have smartphones that have multiple connectivity options. “On 3G SIM connectivity or EVDO data card connectivity, the data speed is less and quality of video is not up to the mark. ButtheotheroptionofWiFiconnectivity,the data speed is quite good because at the backend, Hi speed broadband is there. In future, tablets with bigger screens will be used with preferably with Wi Ficonnectivity through broadband Wi FiRouters,” Vikas is quick to add on.

Use Your Android Smartphone or Tablet as a Wireless Network Camera

We present step by step process on how to use camera in your iPod Touch, iPhone, iPad, or Android smartphone or tablet as a network webcam.

Set Up Your Own Home Monitoring System

You don't have to shell out a bunch of cash for a webcam to monitor your house remotely. In fact, if you have a spare Android or iOS device with a camera, all you need is a cheap app or two to get the same functionality. Here's how to use your iPad, iPhone, iPod Touch, or Android phone/tablet as a wireless networksecurity camera.

Launch Wireless Camera and configure the Interval and Maximum Images however you like an extra iOS device that you want to repurpose as a wireless network camera? All you need is the Wireless Camera ($2) app, and you'll be ready to go. Download the app from the App Store and open it on your iOS device.

Wireless Camera uses iOS's built-in Web server features to start a website on your local network that you can access by

pointing your browser to your gadget's local IP address.

You can check out the surveillance photos for yourself from the Web interface. Open Wireless Camera and tweak the Interval and Maximum Images settings to suityourpersonalpreference;thencheckMotion Detection and Add Timestamp, and check Enabled at the top to start the recording. Fromhere,youcanpositionyouriOS

device wherever you like, and it will begin streaming a video feed that you can access inhttp://[yourdevice's local IPaddress].Wireless Camera will tell you what the IP is when it starts streaming.

Navigate to the Web interface in your browser of choice, and click View Recorded Images to see how your camera is doing. Note that if you want to access your video feed from outside your home network, you'll need to delve into your router's Network Address Translation and port-forwarding features to point incoming traffic toward your iOS gadget. Unfortunately, that operation lies outside the scope of this how-to, and the instructions depend on your network's specific setup.

Use Your Android Smartphone or Tablet as a Wireless Network Camera

Alternatively, you can use a spare Android handset as a wireless network camera, thanks to an app called Motion Detector Pro by MVA. Motion Detector Pro is free in the Android Market, and it's very simple to set up--just download and open the app, and then press anywhere on the startup screen to enter the Setup menu.From there, you can configure your

ideal motion detection threshold, which comes in handy for separating the motion that you want to see (burglars, pets doing cute things, roommates eating your snacks) from the noise (trees, shadows, moths, etc.).

You can also specify a phone number or email address to receive the incoming snapshots, but keep in mind that if you useSMS/MMStosendandreceivethoseimages, you'll be billed for them per your wireless service plan contract.

Next, press Show advanced settings, and you can configure Motion Detector Pro to start up when you send it a specific text message, define particular zones in your camera feed that you want it to monitor, and turn on a stealth mode that closes the app as soon as the phone is touched.

SmartPhones are increasingly getting married to cameras and deliver surveillance capability for the end user community

In today’s scenario, using smartphones as surveillance cameras is one of the biggest trends for the year 2012,

with multiple manufacturers announcing applications and related surveillance services. These applications allow live

video feed to be streamed from the smartphone's camera directly to a video management software station, for viewing and recording by central operators, providing live coverage of incidents as they occur.

While it is true that most of these applications are proprietary to the VMS supplying vendor, there are some open platform option is available as well and global as well as Indian vendors are eyeing this segment pretty fast.

According to Vikas Sharma, General Manager at Shyam Networks Ltd, “Smartphones and other convergence-friendly devices that use 3GPP systems can easily view and manage IP cameras, remotely. End users can also have video clips and snapshots sent directly to their smartphones as MMS messages, for example. Mobility driven accessibility is the need of the hour and a perfect solution for business users and family members that are on the road andwant anytime/anywhere access to their assets, premises




Mobility Enterprise

GPS —

Runnin

g high o

n SmartP

hones



Mobility Enterprise

As more and more SmartPhones make foray into the enterprise world, global enterprises and government agencies

in record numbers are arming their field workers with GPS enabled smartphones to automate their business processes “outside the four walls.” These enterprises are fast realizing that Global Positioning System (GPS) technology can be easily deployed alongside mobile computing applications to provide a number of tangible benefits.

There are some clear cut benefits of GPS and GPS receiver options available for use with enterprise-grade mobile computing devices, the same are being designed to deliver that competitive edge to an enterprise. GPS increases field worker productivity and provides greater enterprise efficiency when added to core enterprise applications for work order management, route accounting, inspection, inventory management and many others.

GPS can also add a location dimension to the basic application, for example providing a time and location “stamp” to transactions or activities. It can also enhance field capabilities with applications for vehicle tracking or asset management or driving directions or other location aware applications.

There are three basic options available when choosing a GPS receiver for use with your mobile computing application. Each option has strengths tailored to specific uses. The option you choose will depend on how you plan to use GPS in the field. Here are the basicoptions:

“Snap-on” GPS Receivers These are designed to attach to the mobile

computer and have a physical connection to the device. Power for the GPS receiver is received and GPS data is transmitted to the device through a serial port on the mobile computer. This combination is the most integrated and is well suited for field workers who do not rely on vehicles or use cases where GPS is needed both in and out of the vehicle.

Bluetooth GPS Receivers These are designed to capture GPS data

and transmit it to a handheld computer wirelessly using the Bluetooth protocol. These receivers have their own internal battery and can be used in the field outside a vehicle, or they can be hard-wired in a vehicle for transportation related applications.

One of the unique features of both a real-time GPS receiver and a data logger at the same time. This allows the GPS receiver to be used simultaneously for real-time applications,

such as navigation or location stamping, and logging applications such

Serial GPS Receivers These are designed to plug into the vehicle

docking cradle for a handheld computer and draw power off the cradle or can be wired into the vehicle. These receivers feature an external antenna that is placed on the roof of the vehicle and cabled directly to the cradle. GPS data is available to the handheld when docked in the cradle. Serial GPS receivers can provide cost savings when there is only a need for GPS when the handheld computer is in the vehicle.

Global IT decision makers within the transportation,manufacturing and trucking/warehousing industries opine that utilizing global positioning system (GPS) technologies are an essential tool for their mobile workforce.

GPS-enabled technologies are helping to increase mobile workforce productivity and enabling enterprises to become more efficient via a reduction in annual labor and fuel operating costs for a number of global enterprise customers.

According to a recent research study, the main cited benefit in the nearly 50 percent of enterprises currently using GPS-enabled technologies was a significant reduction in fuel consumption, which was reflected in a reduction in travel distance by an average of 231.2 miles per week and recording $51,582 in annual fuel savings.

The study also revealed enterprises are deploying GPS-enabled technologies saved approximately 54 minutes per day, translating into an annual recouped labor savings of $5,484 per employee or $5.4 million per surveyed enterprise.

And more importantly, in addition to the cost savings, locationing applications were credited with improving the organization of employee routes, giving companies the ability to know precisely where their employees are at any given time and allowing them to examine routing scenarios before implementation.

It is interesting to note that most of the enterprises indicate that GPS solutions enable the mobile workforce spending less time in traffic or finding routes, while increasing the amount of time spent with new or existing customers.

There are certain key applications, such as, navigation for improved on-time performance and route optimization. Navigation and route optimization are responding to the difficulties field mobility workers often have locating new stops during the course of their shift and streamlining deliveries.



in everyday real time situations that require an extended CRM environment that works the way they do, when they need it.

And at a time when desktop CRM has established itself and proven its value in most business environments, IT departments are now being tasked to extend CRM to a mobile workforce who is rapidly growing accustomed to smartphone devices that are always-on and allow them to always be connected.

Defining “Mobile CRM”Mobile CRM is about taking advantage

of the latest smartphone technologies to introduce CRM into key customer situations where notepads, napkins, or human memory currently dominate. These are situations where laptops either stay in their bag or are even left back at the office—situations where information exchange is still needed, but not always effectively retrieved or captured.

The goals of “mobile” CRM are not fundamentally different from “desktop” CRM. After all, CRM is about better understanding and servicing customers’ needs to drive revenue, satisfaction, and loyalty. Mobile CRM is about leveraging the unique advantages enabled by mobile technologies to help realize organizational goals, even when employees are on the go.

While mobile CRM has traditionally been addressed by outfitting users with laptops, today’s mobile CRM extends the computing environment even further tothe latest insmarthand–helddevicesthat optimally integrate voice, e-mail, and other data services in a hand-held form factor.

Advantages of Smartphones for Mobile CRM

Today smartphones have all the capability to introduce unique advantages ideally suited for mobile professionals, especially for CRM. These advantages, as measured against traditional laptop computing,are:• Smart Form Factor – Smartphones

are smaller in size and hence far less obtrusive than laptops. These next generation devices are ideally suited for travel in tightly-packed airline seats, taxis, or subways. Most importantly they

can be used for pre-meeting research before customer engagements and they ensure that data is always available and

accessible and not confined to those situations where it’s “convenient” to use—it’s always convenient.• Discreetness – For

capturing or referencing timely data, it’s not always practical, convenient, or even appropriate to pull out a laptop during a face-to-face conversation.

These important characteristics of today’s smartphones are what make them candidates to take CRM “mobile.” By providing CRM users with the information they need, when they need it, without complexity or obtrusiveness, smartphones equipped with CRM data and functionality

can provide significant value to a mobile workforce.

It is very important to note that mobile CRM is not just an enabler to improve business processes for field professionals, but it also solves an important business challenge faced by many organizations when it comes to CRM, namely, how to improve CRM usage rates among mobile users and turn CRM into a competitive advantage in the field.

When it comes to leveraging the benefits of a CRM solution, it requires ubiquitous availability of computing resources and connectivity to the CRM

database. In many, if not most mobile situations today—either at a customer site or in-transit—the benefits are lost without the right mobility tools, including mobile CRM.

Easy mobile access to CRM means that more information is captured and stored immediately through a smartphone device and transparently synchronized with the CRM system so it can be immediately accessed by all members of the sales, support, and management teams. Similarly, as internal users engage on a customer issue and update the CRM system internally, critical updates can be synchronized with mobile users, in real-time.

In such a situation, the mobile field professional is a vital link in the fluid customer relationship chain whose full potential cannot be utilized to drive greater customer satisfaction and revenue with the absence of a mobile CRM solution.

CRM goes Mobile

Mobility Analysis

Enterprises are fast harnessing the Advantage of CRM Application with the help of Mobiles

As enterprise community looks to better integrate their efficiencies, workforce mobilization has

become a key competitive requirement for most organizations seeking to create greater intimacy and presence with their end customers. And hence, Customer relationship management is going the mobile way.

But it is also true that enabling mobility is more than just providing laptops and

mobile phones to users and sending them out into the field. It’s about selecting the appropriate technologies and developing the right user experience so users can be productive and take advantage of this new work paradigm.

This is why extending key business applications like CRM to increasingly ubiquitous smartphone environments, like BlackBerry and Windows Mobile devices, has become critical to successfully tapping

of their mobile workforce.While users have been able to access

basic contact details on devices for some time, truly mobile CRM is a new frontier that holds great potential to significantly transform the way mobile users can connect to and interact with business-critical information and driving revenues, productivity, and customer satisfaction. Today’s front-line, mobile field professionals are finding themselves




India Making 4G Moves

4G standards are fast penetrating the global markets and as are making big inroads inside Indian telco ecosystem as well

As we move from basic analog to high-speed digital systems in a mere 25 years, the mobile

communications has gone through a whole lot of changes from different generations and technological adoptions . Wireless networks have advanced to third generation (3G) capabilities, providing increased data transfer rates that make it easier to access applications and the Internet from mobile devices. And as a result, today we are sitting on 4G network adoption.

All this has happened because of continuous improvements in semiconductor and computing technologies encourage the wireless industry and consumers to automatically anticipate what’s next. Service providers are just beginning to offer fourth generation (4G) wireless networks. However, the definition of 4G is hotly debated today, so there are many confusing claims about the capabilities, breakthroughs and the potential of so-called 4G technologies.

A lot of this can be attributed to the breadth of technology covered under the 4G banner, the wide range of business interests involved in creating the 4G vision and the uneven progress of the contributing factors that can make 4G real.

What we still need to do - • Create and encourage 4G

telecommunications ecosystem • Present business benefits of 4G-

enabled services• Most importantly, work towards a

realistic timeline for adoption of a 4G standard the Current State of 3G

It is important to understand the current state of 3G networks. There is no official definition by a standards group of what constitutes 3G. The term evolved in the wireless industry and generally includes the International Standards Union’s (ITU) IMT- 2000 technology definition and related features.

IMT-2000 is an ITU term that defines globally recognized 3G technologies for use in IMT-identified radio frequency bands. Technologies currently recognized as meeting these requirements include WCDMA, CDMA2000, TD-CDMA and EDGE.

And as a result, over the last decade, several improvements in radio technology and command-and-control software have been classified as 3G technologies.

To denote their significance properly, the technologies are commonly named as higher and higher variants of 3G such as 3.5G and 3.9G. The different 3G technologies use more or less the same repertoire of tools with different combinations and variations to optimize bandwidth usage.

Enabling 3GRadio advancements of 3G are

classified as antenna techniques or coding/modulation schemes. Severalnew radio techniques are employed to achieve high rates and low latencies. They include Space Division Multiplexing via Multiple Input/MultipleOutput (MIMO), Space Time Coding (STC) using higher order of modulation and encoding schemes, sophisticated beam forming and beam directionality control, and inter-cell interference mitigation.

In addition to these, MIMO and beam forming are advanced antenna technologies. Essentially, MIMO creates multiple channels to carry user information, leading to higher capacity. It is analogous to Wave Division Multiplexing (WDM) used in fiber optic networks.

Beam-forming techniques temporarily improve gain and offer higher capacity. Properties of a beam are “tuned” or customized for a subscriber to achieve this capability for a limited duration. Some vendors have combined the two techniques to offer a beam-forming MIMO architecture that provides additional gain by steering grouped signals to a CPE on the network, beneficial especially at the edge of the cell.

Coding and modulation techniques improve the number of bits transmitted per Hz of available bandwidth via turbo codes and/or higher orderQAM. Thesetechniques lead to higher capacity as required by advanced networks. Additionally, techniques that reduce interference are also used to further boost the capacity.

Networks beyond 3.5G will use a variantofOrthogonalFrequencyDivisionMultiplexing (OFDM). WiMAX usesOFDMinboththedownlink—frombasestationtomobile—asOFDMAandtheuplink as OFDM/TDM. 3G Long TermEvolution (3G LTE) uses OFDMA in thedownlink, but SC-FDMA in the uplink

to avoid the high Peak to Average Ratio (PAR) of OFDM with the expectationof reducing the battery power usage requirement of the mobile terminal.

Today it can be said that CDMA is well-suited for voice,OFDMcanbe a bettertransport mechanism for data. With a mix of technologies, backward compatibility is possible while potentially better spectrum utilization can be achieved if capacities on different carriers also match the load. The cost is the overhead to maintain multiple carriers and control mechanisms.

The CDMA standards use Multi-Carrier CDMA (MC-CDMA) along with several other radio techniques to achieve up to

288 Mbps in the downlink (base station to mobile subscriber). The UMTS standards (the evolution path for GSM) are expected to provide around 182 Mbps in the downlink via HSPA+ technology. Mobile WiMAX, or 802.16e, is expected to peak at a maximum of 79 Mbps.

Note that all data rates are for the entire cell coverage areas using at least 20 MHz of bandwidth and include various overhead bits, reducing the actual capacity available to mobile subscribers to a lower value.

The Road to 4GThere’s been widespread debate about

the definition of real “4G” service. Many operators have marketed WiMax, LTE and HSPA+ as 4G services. No current 4G offering meets the ITU’s requirements. But, some service providers and equipment manufacturers have already staked claims to 4G service by providing mobile access rates above 3G’s 1–5 Mbps along withlower latencies. Rival camps claim services with higher data rates under the banner of 3.5 or even 3.9G. But, just improving access speeds alone should not qualify as 4G without an entire suite of network-level integration.

It is also very important to note that the dilemma faced by 3G groups — 3GPP and 3GPP2 — is that they cannot claim anything to be 4G under their 3G banner. The notion of 3G LTE has been established for a number of years now. But, technology developments outpace the reality of the standard making process. Moving forward, we are set to live in a 4G era and increase productivity using next generation telecommunications.



Mobility Applications

Using SmartPhone Boldly and EffectivelyBuild a Wireless Media

Server with SmartPhone



Mobility Applications

You can always turn it into a wireless media server. To get started, all you need is your old smartphone

hooked up to yourWiFi network and aDLNA compliant device or two.

DLNA (Digital Living Network Alliance) isawonderfulthing.DLNAdevices–suchas network enabled HDTVs, smartphones, the PS3, the Xbox 360, and the list goes on – are capable of sharing all sorts ofdifferent types of media over your home network.

Unfortunately, not all smartphones are DLNA certified, but an Android/iOS appcalled Twonky Mobile can fix that. Twonky allows you to create a media server directly on your old smartphone, and the shared media can be played back on all sorts of network enabled devices.

Those with an old iPhone at their disposal can even go a step further. Jailbreaking your old iPhone and installing XBMC (Xbox Media Center) turns it into a full-featured media hub. Not only will it allow you to serve media files directly from your old phone, but you can also do the same with any shared file on your network. Even better, with the XBMC remote app (available on Android and iOS), you can control your fancy media server with your new phone!

Using SmartPhone as Portable Media Player

An old iPhone is really no different than an iPod Touch, and those things cost a pretty penny. The same holds true with an old Android phone or old WP7 phone. You may not have a data connection everywhere you go, but you still have access to the app stores, MP3s, YouTube, and even web browsing. All you need is theoccasionalWiFiconnection.

Those big, beautiful screens work wonderfully for watching a movie. You can store media locally, of course, or you can stream shows and movies with apps likeNetflixorHulu.WithoutWiFi,you’restuck with whatever you can upload to your phone, but most old devices will have enough storage for at least a handful of movies.

MP3s are a similar story. Streaming from an app like Pandora is still possible anytimeyouhaveaWiFiconnection,asare addition song purchases such as from iTunes or Google Play. Stepping away fromWiFi,eventhefirstiPhoneeverhasenough storage for a few thousand songs and the capability to play them with higher sound quality than most dedicated MP3 players.

With a car dock/charger, you caneasily add all those tunes straight to your car stereo. Most old smartphone are even capable of giving you turn-by-turn directions while playing your music.

GPS and Map ServicesIn addition to keeping your old phone

in your car in case of emergencies, you can also use it as a dedicated GPS system. Again, this is something that works best if you have some sort of a car dock, or at least a car charger, and since smartphones rely on their data connection for their mapping services, there’s a bit of a trick involved.

What you’ll need is a navigation app that is capable of pre-loading maps. For Android devices, the more recentversions of Google Maps allows you to “cache” areas for offline use, but this is an extremely limiting solution.

An app like CoPilot is definitely your best choice and is available on Android, iOS, and WP7. Sygic is another popular choice. The A-GPS in a phone may take a bit longer to get a full satellite lock than a high-end GPS unit (since A-GPS typically has the benefit of downloading synchronization tables through a data connection), but once you have that lock, you’re good to go.

Portable Gaming at its BestBelieve it or not, your smartphone

is probably more powerful than any handheld gaming system, with the sole exception of the new PlayStation Vita. All that processing power coupled with a nice big touchscreen and an accelerometer or two makes for a very compelling Game Boy replacement.

The Apple App store, Google Play, and even the Windows Phone Market place have a pretty wide selection of games, ranging from the casual anti-boredom fix to epic RPG story lines that make you late for work. Instead of carrying your Nintendo DS around with you, why not carry your old smartphone?

And if that argument isn’t compelling enough, there are always emulators. Game Boy, Game Boy Advance, PlayStation, even N64 all have emulators available, and odds are, you’re old phone is more than powerful enough to run them. If you thought Grand Prix Story was sucking your life away, just imagine how much time you could spendreplayingFinalFantasyVIIorTheLegendofZelda:ALinktothePast.

Using SmartPhone Boldly and EffectivelyBuild a Wireless Media

Server with SmartPhone



Mobility Review

CDMA operator MTS has quite recently launched a new 4 inch Android smartphone.

Plus •goodDisplay•Betterpowerbackup

•SmoothinterfaceMinus•Camera•LooksThe Indian CDMA service

provider MTS has a new 4 inch Android smartphone called MTS MTag 401. The phone is priced

at ` 8,999. MTS has also bundled a TV application with the smartphone,

which allows users to watch Live TV with more than a 100 channels.MTag401isthefourthAndroidphonefromMTS;thefirst

three being the aging MTS (HTC) Pulse, the low cost MTS MTag 3.1, and the entry level MTS Livewire. This one is a much needed addition to the range as Pulse is very old now and therefore not an attractive option while the other two are very low cost devices. Read on to know more about MTag 401.

MTS MTag 401 is indeed a beautiful smartphone with its 4 inch capacitive touch display that has an 800 x 480 pixel (WVGA) resolution. This is one of the best looking MTS branded smartphones from the operator. To start with, it has a curved base, which gives the smartphone a curvy look and prevents it from slipping while one is using the three capacitive buttons - menu, home and return.

And on the back panel there is a speaker slot and a 3.0 megapixel camera which look good in black matt finish. On the right side of the phone, and quite unconventionally placed, there is a volume rocker, and on the left side is a power button.

Inside the cover, MTag 401 has a SIM slot and SDcard slot, which are adjacent to each other just above the battery. Though the phone feels a bit heavy, its overall build and body quality inspire confidence.

Karbonn KT21 is a touch and type feature phone that promises good multimedia features as well as smartphone features like push mail.

Plus•longbatterylife•Interestingmixofapps•Nicetouchscreen

Minus•Heavyhandset•Cameraisnotgoodeither7Karbonn has announced a new sub brand to push Smart

devices, which according to the company mostly includes smartphones and tablets, and also high end feature phones.

Karbonn KT21 is perhaps the first feature phones to bear this sub brand. The phone promises a whole host of features including good multimedia, push mail service, a dual memory card slot and a 2.8 inch capacitive touchscreen.

The phone is a touch and type phone in a bar shape. Below the 2.8 inch touchscreen sits the alpha-numeric keypad which only has three additional buttons, namely, call, cancel and a button to access the inbox.

There are three capacitive touch buttons at the bottom, namely, home, return and options. Apart from these the only physical button, for unlocking the device, is at the left side, facing slightly backward on the curved edge.

The device is well made with a proper fit and finish and the brownish colour and chrome strip all around give it a little bling that it otherwise lacks.

Karbonn KT21 — the Multimedia King

MTS MTag 401 — Value for Money

` 27,000/-

` 5,700/-


Mobility Celebrating Convergence

Documents

Transcript of Mobility Celebrating Convergence