Mobility Beyond the Device
description
Transcript of Mobility Beyond the Device
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Mobility Beyond the
Device
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2005 2012 2013
Trends in Innovation
Firefighter Trusted Operator Innovator
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Series1
Mobile Maturity
Firefighter Trusted Operator Innovator
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Because Everyone Else Is
Employee Collab-orationEmployee Pro-
ductivity
Deliver New Products or Ser-
vices
Market Differen-tiation
Reason for Mobile Adoption
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Devices Applications Business
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Who Picks? Who Pays? Who Supports?
Mobile Device and Service Practices
Employee Shared Company
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Ad Hoc / Minimal
Formal
Mobile Governance Maturity
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Devices Applications Business
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Customer Apps
Enterprise Apps
Productivity Apps
Collaboration Apps
Mobile Application Development
Done Doing Planning Not Doing
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CollaborationApps
ProductivityApps
EnterpriseApps
CustomerApps
Mobile Application Success
Partial Success Complete Success
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Devices Applications Business
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OperationalEfficiency
ImproveProductivity
ReduceCost
IncreaseRevenue
EnhanceBrand
CustomerService
Mobile Application Drivers
Collaboration Apps Productivity AppsEnterprise Apps Customer Apps
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Customer Apps
Enterprise Apps
Productivity Apps
Collaboration Apps
Mobile Application Adoption
Negative Neutral Positive
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