Mobility, Banking and Payments: Evolution or Revolution?2015.mobievent.kz/presentation2015/2.Prepaid...
Transcript of Mobility, Banking and Payments: Evolution or Revolution?2015.mobievent.kz/presentation2015/2.Prepaid...
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CHALLENGES AND OPPORTUNITIES
Bernardo NicolettiAlmati, 1 October 2015
Mobility, Banking and Payments: Evolution or Revolution?
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Questions and Answers
1914: Launch of the first credit card by Western Union
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Payments Trends
• Strong Interest in Young Generations, Underbanked and Unbanked
• Modernization of Payment Systems • Payment Systems at the heart of financial growth•Joint Finance and Risk Management
• Growth fueled by New Channels •Increase in e-Commerce activities
• Large CAGR in Internet based Commerce over the last 5 years•Digital Transformation
• Mobile Payments across the world expected to double in 2 years
Convergence of Financial Services and Digital Businesses: FinTech
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Cards are growing all over the world
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Non-Cash Payments are Exploding EspeciallyCard Payments
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Payment Card Market – Global View
EMEA Forecasted to Exceed North America by 2017(Card Circulation in Billions)
2012 2017
Market Size: 11.8B Market Size: 15.9B
• Today 11.8B payment cards circulate worldwide; number forecasted to reach 15.9B by 2017 (+6%)
• Growth is strong across regions however is slowing down in the 5 years.
• Growth mainly driven by Global EMV migration and increase in card adoption across emerging markets.
• EMEA forecasted to be the second largest market for card circulation by 2017, to cross NA by 2015.
• Growth also stronger than North America mainly driven by Middle East and Africa
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Payment Card Market – Emea
2012 2017
Market Size: 1.9B Market Size: 2.6B
• Western EU continues to be the largest market in EMEA region consisting of 60% of card market today
• Western EU, only region to show an increase in growth (forecasted) mainly driven by volume increase in prepaid
cards and debit cards.
• Middle East and Africa, a bigger market than Eastern EU forecasted to grow 2X faster in next 5 years: Growth mainly driven by increase in credit and debit card volumes.
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0.0 50.0 100.0 150.0 200.0 250.0
Israel
Morocco
Oman
United ArabEmirates
Egypt
Saudi Arabia
Iraq
Syria
South Africa
Iran 219M
106M
63M
61M
57M
53M
21M
20.7M
13M
11M
11%
6%
11%
13%
12%
24%
14%
15%
7%
6% CAGR 2012-2017
Top Countries by Region
0 100 200 300 400
Sweden
Belgium
Switzerland
Netherlands
Spain
Italy
Germany
UnitedKingdom
France
Turkey 318M
300M
284M
169M
104M
72M
54M
41M
40M
30M
15%
9%
2%
1%
3%
1%
1%
10%
9%
1% CAGR 2012-2017
0 100 200 300
Serbia
Belarus
Bulgaria
Croatia
Hungary
Czech
Republic
Romania
Poland
Ukraine
Russia 271M
49M
47M
16M
13M
11M
10.5M
10.5M
9.5M
7M
7%
4%
4%
2%
2%
3%
3%
2%
4%
2% CAGR 2012-2017
Western EU - 2017 Eastern EU - 2017 MEA - 2017
All three regions are highly concentrated markets with top 10 countries accounting for 92% to 94% of card circulation
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Mobile Payment Users by Region (in 000)
Skinner, C. “Digital Bank”
0.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
W. Europe North America As/Pac EMEA Latin America
Chart Title
2009 2010 2011 2012 2013 2014 2015
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The Four Challenges in Payments: 4C
Co
mp
etit
ion
Compliance
Cu
stom
ers
Computers &
Technology
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Evolve or Die
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
Attributed to Charles Darwin
–Charles
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Time of Innovative
A disruptive innovation creates a new market and value network, and eventually disrupts the existing ones (over a few years or decades)
Innovation can be on:• Products• Processes• Distribution• Business Models
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Both Customers and Banks have New and Emerging Payment Needs
• Responding to consumer change in a value effective way to fight new and old competition
• Differentiation in the minds of customers.
• Omnichannel strategies• Managing credit lines and
cash flows• Cost reduction
Financial Services
• Ease of use• Make payments whenever
and wherever• Transparency and up to
date view on cash position• Convenience• Security
Customers
13 | Barclays Pingit for corporates | September 2013
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Mobile Payments: A Disruptive Innovation
Type of Innovation
Characteristics
Product Combines all types of use of the card
Process Combines different modes: biometrics, pictures, voice
Distribution Everywhere and Everytime
Business Model Ecosystem in Parternship: Banks, Telco, Retail, etc.
7 billions phones vs. 2 billions of banking account
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Innovation in Payment Systems
Mobile & NFC
Smart Cards
M-Wallet
P2P Payments
Huge Untapped Market
Quick and Convenient
Capable of Displacing Cash
Technology to play a major role
Can provide ‘Top-of-Wallet’ status
Suica in Japan & Octopus in HK
Increased time spending on these forums
Extend Banking Services apart from marketing & Branding
Large reach at minimal investment
Apprehensions over security and
privacy
Taking success of cards to the next level
One card does it all
Safe and Secure
Tool for Microfinance and Financial Inclusion e.g. Rural Smart Cards in LatAm
Witnessing growth all over
Comfort and Convenience
Broadened product offering such as GiroPay, PC Pay, EPS etc.
Enhanced security- virtual keyboard, virtual card, multi-facto authentication
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In-store navigation
ATM/Branch Locations
Self-scanning & Self-checkout
Shopping Lists
Loyalty
Coupons Extended packaging
Mobile eCommerce
Payments
Advertising & Promotions
A Disruptive Innovation:The "Mobile Payment Experience"
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Technology Helps
NFC
Biometrics
Host Card Emulation (HCE) With Host card
Without Host card
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M-Wallet
The m-wallet is the use of mobile similarly to a real wallet. It is a convenient solution for any business looking to allow customers
to purchase their products with greater ease, therefore driving sales.
What can it hold other than payments?• Bank account details• Credit cards• Gift coupons and reward certificates• Loyalty cards• Offers
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Some Data and Trends
79% concerns with security of information stored on a e-wallet (First Data Universal Commerce Tracker Study, 2013)
‣ New Identification Drivers - 34% of overall respondents would usea mobile wallet to originate payments (UK Study FC Business Intelligence LTD, 2013)
– 46% for smart phone users– 49% for 25-34 year olds– 55% for 18-24 year olds– 51% when incentive is offered
•A few solutions established in niches
•Expect:
•Consolidation of vendors
•New solutions that focus on the customer but that offer means of
payments alternative to cards.
•Mobile wallets will not exist as stand alone, payment only services
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P2P – Person to Person
Person-to-person payments (P2P) allows customers to transfer funds online to another individual via the Internet or a mobile phone
Two methods:• Customers, identified by their email, establish secure accounts
with a trusted third-party vendor.Ex. Paypal, MyBank
• Customers use an online interface or mobile application to designate the amount of funds to be transferred.Ex. Pingit by Barclays and Paym in UK, Jiffy in Italy
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A Successful Story: Barclays Pingit
Send now
Transfer money using only a phone numberLaunched
February
2012
Pay now
Settle a bill or invoice, easily and instantly and make Gift Aid enabled donationsLaunched
May 2012
Buy now
A range of m-commerce solutions to pay for goods and services on the goLaunched
September
201321 | Barclays Pingit for corporates |
Transfer now
Possibility to transfer money to India and several other countries (e.g. Kenya)Launched
2014
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What Should we Do?
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Recommended Approach
• Define Vision & objectives
• Find your ecosystem
• Make mPayment technology decisions
• Production-ready deployment
• Measure, adapt and optimize
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Define Vision & Objectives
Offensive– New channel/new revenue– Expand offerings for existing
customers– Attract new customers,
gain share– Prepaid Travel cards are ideal for
mobile
Defensive– Protect existing customer base
against traditional competitors– Prevent disintermediation by new
non-traditional competitors
… More on the Master Class
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Innovation for the m-Generation
Simplify Value Integrate and Virtualize
Product Process Platform
ClienteProgettazione
ProduzioneComme
rcialeAssistenza tecnica
Processo
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The Final Message To Beat Your Competition… … Strive For Perfection
Continuous improvementThe policy of the Bonsai, small steps at a time
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Bernardo Nicoletti
[email protected]+39 348 470 7016Blog: www.leandigitize.com
Transigma Emea, Director
Professor at the Master in procurement at the University of Rome, Tor Vergata, Rome, Italy.
Consultant and Coach
Master Black Belt
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