Mobility as a Service - eltis.org...companies in Finland are Tekes customers 2 3 In SMEs funded by...
Transcript of Mobility as a Service - eltis.org...companies in Finland are Tekes customers 2 3 In SMEs funded by...
Mobility as a Service
Sonja Heikkilä
Tekes, the Finnish Funding Agency for Innovation
Funding, expertise, networks
Start-ups
Growth companies
Large companies
Universities
Research institutes
Providers of public services
Cities
Hospital districts
Tekes offers…
Networks
• Open seminars, targeted workshops
• Networking between companies, research groups
and funding organisations
• International excursions
Expertise
• Latest knowledge about business developments
• Advice services for developing business to global
markets
Funding for innovations
Tekes innovation funding for companies aiming for global markets
Find out customer needs,
pilot and test
Plan global growth
Digitalise business
Develop new products,
services and processes
Develop organisation
and business model
Tekes R&D funding in 2013
R&D Funding includes €13 million from the EU Structural Funds.
60%
Innovation funding with proven impact
9 of the ten
fastest- growing technology companies in Finland are Tekes customers
1 2 3
In SMEs funded by Tekes, the annual growth of exports was in 2009-2012
For every euro invested by Tekes, companies increase their own R&D expenditure by
2 euros
over 80 % The annual growth of turnover in young innovative companies funded by Tekes was
150%
Tekes has partly funded of well-known Finnish innovations
65%
SMEs expect projects in 2013 to produce billion euros in turnover during the target year
1,270 7.7
20% 840
Projects that were completed in 2012 produced academic theses
Projects that were completed in 2013 generated products, services or processes
of Tekes customers state that the Tekes funding was a significant factor in their success
In SMEs funded by Tekes, the increase of jobs was units faster than in other SMEs in 2009-2012
17%
Projects that were completed in 2013 resulted in patents or patent applications
1,030
In SMEs funded by Tekes, the increase of turnover was units faster than in other SMEs in 2009-2012
20%
“ Finland occupies the top position both in
the health and primary education pillar and
the higher education and training pillar, the
result of a strong focus on education over
recent decades.
“ This has provided the workforce with the
skills needed to adapt rapidly to a changing
environment and has laid the groundwork
for high levels of innovation, allowing
Finland to become a highly innovative
economy.
Finland - at the top in the global competitiveness
DM 1191811
Mobility as a Service – Objectives Globally scalable door-to-door mobility services without owning a car
Better level of service than private car has
Seamless and efficient flow of information, goods and people both
locally and through long distances
The first open ecosystem for information and services in intelligent
transportation in the world
Essential is to get from A to B
+/ +/
Personal mobility package
for 300 €/month:
• Transportation from A to B according to
a service level agreement (SLA)
• Including all transportation (regional
public transport, taxi, car and ride
sharing, bike sharing etc.)
• Including transport related services (city
logistics, home deliveries etc.)
• Roaming in other cities and countries
7.5.2015 www.lvm.fi
Urban commuter package for 95 €/month:
* Free public transport in home city area * Up to 100 km free taxi * Up to 500 km rental car * Domestic public transport 1500 km
15 minutes package for 135 €/ month:
* 15 minutes from call to pick up by shared taxi * EU wide roaming for shared taxi at 0,5 €/km * Free public transport in home city, * Domestic public transport 1500 km
Business world package for 800 €/month:
* 5 minutes pickup in all EU * Free taxi in home city * Lease car and road use * Taxi roaming worldwide
Family package for 1 200 €/month:
* Lease car and road use * Shared taxi for all family with 15 minutes pickup * Home city public transport for all * Domestic public transport 2 500 km
ITS Finland / Hietanen
A new market approach
Principles of Mobility Operator Business
1. Mobility operators offer users individual door-to-door mobility services.
2. Mobility operators integrate several transport services by utilizing open
interfaces to a. the schedules,
b. real-time location data, and
c. payment systems
of transport services, both locally and in long-distance transportation.
3. Through digital solutions users can a. search and compare the length and cost of alternative travel chains,
b. book and pay for the door-to-door travel chain, as well as
c. follow and get instructions on executing the travel chain.
4. Digital solutions are scalable a. to different user profiles, and
b. internationally.
5. Solutions are demonstrated in a real transportation environment
Mobility as a Service requires open interfaces to transport services, including:
Timetables
Real-time location information
Payment systems
With these components Mobility Operators can
seamlessly integrate transport services worldwide
THE TIME IS NOW
Urbanization
Sharing economy, servicizing
Decreasing car ownership among young
Social change: the young want to be multimodal,
spontaneous and continuously connected
Crisis in transportation due to the increasing number of cars
• Utilization rate currently < 5 %, could be much more in shared use
Sustainability, environmental objectives, safety
Lack of funding, need for efficiency gains
Major business potential
Technological development
THE TIME IS NOW
Currently, transport services are offered and subsidized separately
User purchase,
public subsidization
of PT, and socially
necessary
transportation
Data Fleet Infrastructure
Public transport planning
authorities and other
transport service producers
City of Helsinki Media Bank / Juho Virolainen
In MaaS, all transportation is offered and subsidized jointly through mobility operators
Mobility
operators
City of Helsinki Media Bank / Juho Virolainen
User purchase,
public subsidization
of PT, and socially
necessary
transportation
Data Fleet Infrastructure
Public transport planning
authorities and other
transport service producers
Mobility as a Service benefits USERS
Strong user orientation
High service quality
Competitive pricing
17
18 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department
Less cars
Less congestion and environmental disadvantages
Healthier, safer and more attractive cities
Mobility as a Service benefits CITIES
Emerging business involving several side businesses
An open ecosystem that can be easily entered
Rapid deployment of innovation and modern technologies
Highly increased efficiency of the transport system
Transport providers can concentrate on core competencies instead
of fare management, advertising, and customer service
19 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department
Mobility as a Service creates BUSINESS
WHAT IS HAPPENING AT THE MOMENT IN FINLAND?
Plenty of companies engaged and more are coming
8 Tekes funded prestudy projects ongoing
Several consortiums preparing pilot projects that are due the end
of May 2015, piloting could begin later this year
Several mobility operators established, technologies are
developed
Supporting actions, incl. opening of interfaces to transport services
Matchmaking of companies facilitated by Tekes
Other supporting programs by public organizations (e.g., Finpro
growth program)
Trial law that supports MaaS and other renewal of the transport
industry is being prepared
Open call for consortium projects
Open call for
prestudies
2.2.2015
2.2.2015
Open call for
prestudy projects
begins
Open call for
consortium projects
begins
27.2.2015
Open call for
prestudy
projects ends
23.3.2015
Decisions on
funding for
prestudy projects
latest
29.5.2015
Open call for
consortium
projects ends
31.7.2015 Decisions on funding
for consortium
projects latest
PILOTS
START
Prestudy projects
turn into
consortium project
applications
29.5.2015
Open call for Mobility Operator Business, Timetable
Decisions on funding are made as applications are submitted.
Last remarks
MaaS needs to offer a sufficient level of service to compete with
private car
• Comperehensive service supply (long-haul transportation, personal
logistics etc.)
• Guarantee on the realization of trips
MaaS services need to be easy to use
• Integrated payment systems
• Scalability
MaaS services need to be individual and addictive
Thank you!
Contact:
Sonja Heikkilä, Tekes
Tekes open calls for mobility operator business in spring 2015:
http://www.tekes.fi/en/programmes-and-services/tekes-
programmes/mobility-as-a-service/
http://www.tekes.fi/en/whats-going-on/hakuajat-
2015/prestudies-liikkumisoperaattorihaku-2015/
http://www.tekes.fi/en/whats-going-on/hakuajat-
2015/liikkumisoperaattorihaku-2015/