Mobilitätsmanagement Mobility Management for Kindergartens Karl ReiterECOMM, London, June 2008 Karl...

Mobilitätsmanagement

Mobility Management for Kindergartens Karl Reiter ECOMM, London, June 2008

Karl Reiter

Kindergarten and Mobility

There is nothing like starting young



death through road accidents 7.217

death through traffic-causedemissions

28.000

death through lack of physical activities

58.000

Traffic-caused deathsin Austria, Switzerland and France



Positive emotions for cycling

- Learning how to bike

- Certificate „I can bike“

- Picture stories concerning cycling



Cycling to kindergarten

- Bicycle lottery

- Kids trailer rental



Evaluation

Did the children talk about it at home?

Should the campaign be continued?

More cycling within the family ?26%

74%

Yes

No



Evaluation

Did you like the picture book?

0%4%

28%

68%

Very good Good Not that great Not at all



Evaluation

Which elements of the kindergarten program did you like?(multiple answers are possible)

100%

97%

76%

70%

18%Other

Picture book

Certificat "I can bike"

Cycling test

Cycling training



Evaluation

Qualitative feedback

- The heads of the kindergartens regard the program as an

enrichment and will continue to with it in all kindergartens.

- The police thought their involvement during the festival had a

positive effect on their image and they would like to contribute

to the program on a continuous basis.



Thank you!

Mobilitätsmanagement Mobility Management for Kindergartens Karl ReiterECOMM, London, June 2008 Karl...

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