MOBILEVOLUTION OVERVIEW

March, 2010

Delivering solutions that evolve

the mobile experience

Contents

• Mission

• Who we are

• Where we fit

• Listen

• Learn

• Evolve

• Services

• Project Examples

Mission

• As a result of our work, clients

• Improve their products and services

• Drive sales

• Reduce cost

• Increase customer loyalty

• Improve profitability

MobilEvolution helps our clients understand and close the gap between

their customer’s experience and expectations

Who We Are

• MobilEvolution corporate snapshot

• HQ in Seattle, WA

• Remote office – Boston market

• Established in 2009, privately held

• Expertise and focus

• Wireless industry subject matter experts

• Combined leadership experience with Microsoft, Nextel, Sprint, Verizon, T-Mobile, HTC, PALM, Motorola

• North American and European concentration

• Global partnerships

• Dedicated to our method: Listen. Learn. Evolve.

Where We Fit

Product Planning

Product Development

Product Launch

Product Life

Social media monitoring

Target market insight panel

Competitive analysis

Beta programs

Developer workshops

First customer experience study

Social media monitoring

Device returns analysis

Content development

Sales and support training

Sales enablement

Channel development

Customer satisfaction indexing

Support content analysis

Technical support

METHODOLOGY

Listen

• Listening systems include:• Social network monitoring

• On-device meter

• Customer and prospect insight panels

• Moderated forums

• Web- and WAP-based surveys

• Call centers

We deploy listening systems to gather data, which we turn

into actionable recommendations

Learn

• Applying “Learning” drives results:• Lower costs• Less support calls• Increase overall customer satisfaction• Sales enablement• Deeper carrier and OEM knowledge• Increase in sales • Increased user adoption• Deeper brand loyalty

We are wireless specialists with expertise in collating data from isolated

sources, understanding it, and developing deep insights

Evolve

• Services include

• Program management

• Sales enablement

• Content development

• Technical support

• Training

Knowledge is useless if it is not acted upon. We can execute

on many of the recommendations we make

PROJECT EXAMPLES

Project Example – Beta Program

• Large scale beta

• 9 countries

• 1,400 participants

• Listening systems (web & e-mail based feedback)

• Technical support

• Content development

• Analysis and reporting

• Logistics

• Program management

Project Example – Event Logistics

• Vodafone 360 VIP launch party

• Content development

• Identify / secure location

• Identify / hire musicians, models, caterers, photographers, security

• Manage guest list and door

Project Example – Dev. Workshops

• Port widgets onto the LiMo platform

• Application marketplace launching, needed to increase number of widgets

• 260 developers

• 5 countries

• Curriculum development

• Content development

• Program management

• Event planning and logistics

OUR ECOSYSTEM

Clients

Partners

CONTACT US:

24916 SE 133rd Way, Issaquah, Washington 98027 +1 (206) 274‐7472 www.mobilevolution.com

Tim RitchieCEO Mobile: +1 (206) 713-7812Email: timr@mobilevolution.com

Justin SmithVP, Business DevelopmentMobile: + 1 (617) 839-8445Email: justins@mobilevolution.com

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