Mobiletank 1: Allan Wills/ Nimbletank

17 GRESSE STREET, LONDON, W1T 1QL, UK, +44 (0) 207 079 [email protected] www.nimbletank.com

Welcome to Nimbletank

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The 17 Designs That Bell Almost Used for the Layout of Telephone Buttons


Mobile engagement



Nimbletank is a new breed of mobile agency that creates a sweet spot between strategy, creativity and effectiveness

A full service mobile agency

17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com

WIFI

MOBILE LOYALTYDIGITAL WALLET(M-COMMERCE / M-POS)

IN-STORE ENGAGEMENT

FAST NETWORK CONNECTIVITY

(4G)

RICH MOBILEDATA

What is mobile engagement?Mobile touch points in retail...



http://www.nimbletank.com/



What is mobile engagement?

For us it’s about emotion, removing barriers and putting the brand in the hands of the consumer.






Native vs. mobile web

Who is your customer?

Do you need to transact? Online/offline?

Use specific device features?

Is your content changing frequently?

Can we automate? Moderate?

Mobile webNative app






Our little experiment




SMS test: drink?

31 texts send at 12:45

15 replies

48% response rate / total

X% response rate / turnout

CPA: ?

Sentiment: ? RED 1WHITE 6BEER 2POP 5Lemsip 1Can’t come 1

Can’t come6%

Lemsip6%

POP31%

BEER13%

WHITE38%

RED6%






Survey

www.nimbletank.com

How will mobile radically change your life?

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Connect with us to win half a day of strategic mobile consultancy

Responses: ?

CPA: ?

Sentiment: ?






Survey






Questions

Sally Jackson Freeman, Digital Marketing Manager, Love Live Music

What % of sales will be direct from mobile by the end of 2013? Have heard varying percentages. 2. Designing to a standard approach or tailoring to specific devices - best practice advice please.






Vicky Birnage, Head of Product Effectiveness, reed.co.uk

Are there not areas of your site that aren't feasible to be responsive and suit each device. For example a form on a desktop may be one page but this wouldn't suit a mobile phone...?

Questions






Joan Liley, MD, The Clothes Parlour.com

How can the industry as a whole both develop and control at the same time, manage the level of promotion via mobile thus preventing dilution of quality and avoiding saturation and and customer fatigue using wherever possible real time data and affordable tools.

Questions





Mobiletank 1: Allan Wills/ Nimbletank

Business

Transcript of Mobiletank 1: Allan Wills/ Nimbletank