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Mobilemarketing, Damian Rintelmann Dec 9, 09
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Mobile Marketing Why it’s a big deal
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So why does Mobile Matter? •An area with tremendous growth potential •4.1 Billion Mobile Phones in the World •People live and die by their phones •You can put your brand in a users hand •Mobile is Local, Personal, Immediate Learn more on how to use Mobile Marketing to gain business.
Transcript of Mobilemarketing, Damian Rintelmann Dec 9, 09
Mobile Marketing Why it’s a big deal
We’ve come a long way
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Type Years World UsageAutomobile 100 800 Million
PC 30 850 MillionLandline Phone 110 1.3 Billion
Credit Card 40 1.4 BillionTV 60 1.5 Billion
Mobile Phone 35 4.1 Billion
* Source: Mobile Web Design
Talk about a Revolution?
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First thing, last thing?
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What is mobile marketing?
* Source: Flickr user chiclet
Your brand here..
6 * Source: Flickr user chiclet
Mobile is local, personal, immediate
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Talk about a Revolution?
* Source: Flickr user chiclet
Not the same old internet
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What is mobile marketing?
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What is mobile marketing?
* Source: Flickr user chiclet
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But why???
Thinking beyond...‣ Your product
‣ Your Service
‣ How can you enrich their lives?
‣ Engage them with your brand
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* Sit or Squat - iPhone App
Thinking beyond...
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* Drinkspiration - iPhone App
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* Sit or Squat - iPhone App
Shouldn’t be stand alone
How to approach mobile
‣ Narrow feature-set
‣ Less content / Concise content
‣ Unique engagement
‣ Location based features
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*urbanspoon iPhone application
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Choice. Control. Consideration
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There’s an app for that
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Location. Location. Location.
Health + Mobile
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QR Codes
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*Yelp iPhone application
Tickets
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*Yelp iPhone application
Augmented Reality
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*Yelp iPhone application
Google Goggles
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*Yelp iPhone application
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PEOPLE. PLACES. INFO.It’s about
Stay in touch
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@drintelmannTwitter
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