Mobile_Lunch_Truck_Presentation_Foods_2011
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Transcript of Mobile_Lunch_Truck_Presentation_Foods_2011
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IMAGINE YOUR ADVERTISEMENT ON THE MOVE!
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Get Noticed!!!Get Noticed!!!
THINK OUTSIDE THE TRUCK!
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Del Real Foods CampaignDel Real Foods Campaign
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Del Real Foods CampaignDel Real Foods Campaign
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Johnny Rockets Johnny Rockets
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Tostitos Food TruckTostitos Food Truck
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Tostitos Food TruckTostitos Food Truck
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The Tabasco Mobile Kitchen TrailerThe Tabasco Mobile Kitchen Trailer
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Coca Cola CampaignCoca Cola Campaign
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RCRC--COLA CAMPAIGNCOLA CAMPAIGN
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RCRC--COLA CAMPAIGNCOLA CAMPAIGN
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RCRC--COLA CAMPAIGNCOLA CAMPAIGN
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RCRC--COLA CAMPAIGNCOLA CAMPAIGN
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MASECA® En La Cocina MASECA® En La Cocina
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DELISSIO PIZZERIADELISSIO PIZZERIA
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PLANET SMOOTHIEPLANET SMOOTHIE
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Nestle Aguas Frescas TourNestle Aguas Frescas Tour
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TACO BELL LUNCH TRUCKTACO BELL LUNCH TRUCK
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LA LA ––STREET FOOD FEST STREET FOOD FEST 20102010
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National Coverage
Mobile Mex-Media Group provides advertising and advertising and executes sales promotions on over 4,000 mobile Lunch Trucks nationwide.
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Market List
'Atlanta'Austin, TX'Bakersfield'Baltimore'Charlotte, NC'Chicago'Dallas'Denver
'Modesto'New Orleans'New York'Northern New Jersey'Orlando'Philadelphia'Phoenix'Portland'Providence, RI'Raleigh-Durham, NC'Denver
'El Paso, TX'Fresno'Hartford'Houston'Jacksonville'Killeen, TX'Laredo'Las Vegas'Los Angeles'Louisville, KY'Lower Rio Grande Valley'Miami
'Raleigh-Durham, NC'Sacramento/Stockton'Salinas / Monterey'Salt Lake City'San Antonio'San Diego'San Francisco/San Jose/Oakland'Seattle'Tacoma, WA'Tampa'Tucson'Ventura, CA'Washington DC'Waco, TX'Yakima, WA
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THE IDEA BEHIND OUR APPROACH IS SIMPLE:THE IDEA BEHIND OUR APPROACH IS SIMPLE:
• WE BY PUTTING TRADITIONAL ADVERTISING IN MOTION.
• WE BY CREATIVELY WRAPPING MOBILE LUNCH TRUCKS FOR INCREDIBLE LOOKING VISUAL.
• WE BY RUNNING OUR TRUCKS ON THE BUSIEST HIGHWAYS & STREETS7 DAYS A WEEK.
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BENEFITS OF MOBILE LUNCH TRUCK ADSBENEFITS OF MOBILE LUNCH TRUCK ADS• MOBILE LUNCH TRUCKS PENETRATE DEEPLY INTO THE HISPANIC AND GENERAL
MARKETS, WHILE SERVING OVER 500-900 CUSTOMERS AND GARNERING 69, 0000IMPREEIONS DAILY.
• OPERATE 16-24 HOURS PER DAY, 6-7 DAYS PER WEEK
• STOP’S FOR 45-50 MINUTES WHILE SERVING CUSTOMERS, RESULTING IN A3-SIDED BILLBOARD PARKED ON A BUSY INTERSECTION
• ADVERTISING STAY’S WITHIN THE REGION ORDERED BY ADVERTISER
• ENTER AREAS THAT DO NOT ALLOW BILLBOARDS
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Advertising
Exterior Vehicle Ads, measuring 27" x 57", will be posted on the back or serving side.
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Advertising
Point-of-sale material consisting of an 8" x 8" Static Cling Window Display (Hot Trucks) or an 18" x 24" Interior Vehicle Ad (Cold Trucks) and a Take-One Brochure Box will also be posted on the vehicles fronting customers at each stop.
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EFFECTIVENESS OFTRANSIT ADVERTISING
AMERICAN TRUCKING ASSOCIATION (ATA) SURVEY
• 91% OF PEOPLE RECALLED WORDS AND PICTURES ONFLEET VEHICLES.
• 71% REPORTED THAT THEY DEVELOPED A FAVORABLE IMPRESSION OF THE COMPANY WHEN GRAPHICS WERE USED.
• 60% SAID THEY WOULD BASE A BUYINGDECISION ON THESE IMPRESSIONS.
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COMPARATIVE ANALYSIS
BILLBOARDS HAVE BECOMECOMMONPLACE, WITH THEEMERGENCE OF MORE CREATIVETYPES OF OUTDOOR ADVERTISING
MOBILE LUNCH TRUCK ADVERTISING IS A HIGHLY CREATIVE ANDIMPACTFUL WAY TO GENERATEIMPRESSIONS QUICKLY
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CASE STUDY : 150 TRUCKS + 3 MONTHS= 69,000 IMPRESSIONS
TOTAL NUMBER OF IMPRESSIONS:
MONTHS DAYS TRUCKS IMPRESSIONS
3 90 150 69,000
TOTAL NUMBER OF IMPRESSIONS: 69,000
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JESSE HERNANDEZVP Marketing
8424 Great Circle Dr Suite #100California City CA, 93505Tel: (310) 341-6731Fax:(760) [email protected]