Your Survival Checklist7 STEPS TO SALVATION

Google's 4/21 update is expected to have major negativeeffects for webmasters who've failed to make their sitesmobile-friendly. But because many of the errors causingsites to perform poorly on mobile devices are easy to fix,there's still time to get your site ready for the deadline.

Take Google's Mobile-Friendly TestStep

#1

https://www.google.com/webmasters/tools/mobile-friendly/This tool will quickly give you an indication of whether youhave to worry about the 4/21 deadline. If you pass it withflying colors, you won't suffer on 4/21, and can proceedsafely to step 6. If not, go to step 2

Go to Google Webmaster Tools.Step

#2

Use the "Fetch as Google" feature to check for:

This will let you see how the Googlebot seesand renders your content.

Blocked Javascript

Blocked CSS

Blocked Image files

If you use separate URLs for your mobile pages, make sure totest both the mobile and the desktop URLs, so you can confirmthat the redirect is recognized and crawlable.

Check your content to make sure it's playable on mobile devices.Step

#3

Use HTML5 for animations, not Flash. If you're embedding videos,make sure they're playable on all devices.

Check your redirects.Step

#4

Again, use Webmaster Tools, which will easily let you seewhether the way you've configured your URLs leads to faultyredirects or other smart phone crawl errors.

Check for app download interstitials,which are often used to prompt

users to download an app.

Step #5

Google's recommendation is to usea simple HTML banner or imagethat links to your app store.

Check your site's performance on mobiledevices using Google's Page Speed InsightsStep

#6

Page Speed Insights (part of Google's Webmaster Tools) will includedetailed diagnostics that will let you identify problems slowing downyour site.

Consider giving your site a Spring cleaning.Step

#7

Use browser-caching and imagecompression to reduce load time. Get ridof installed but unactivated WordPressplug-ins -- doing this can make your sitefaster as well as more secure.

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